Latest / Revenue Rascals | Sales Strategies for Business Growth
When Hustle Stops Working | What I’d Fix First if Your Revenue Was Flat
Michelle Terpstra tackles the frustrating realities of flat revenue in business growth. Instead of treating stagnation as a failure, she reframes it as a signal that something in the sales engine is unclear or inconsistent. Michelle walks listeners through why adding more leads or tactics often creates more chaos, and why simplicity and discipline are the real drivers of predictable growth.
She introduces a practical “CRO order of operations” designed to help revenue leaders regain control without burning out their teams. From offer clarity to organizational focus, Michelle emphasizes the…
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