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The Marketing Strategy Behind Broad River's Growth | Stories from the River #372
Watch on YouTube: https://youtu.be/CC8Mhec1opM
Marketing, leadership, and community come together to shape how Broad River Retail continues to grow and connect with the markets it serves.
In this episode of Stories from the River, Charlie Malouf, CEO, welcomes Kim Harkness, Vice President of Marketing, Communications, and Community Outreach, for a wide-ranging conversation about her nearly decade-long journey at Broad River Retail. Kim reflects on the evolving retail landscape, the importance of controlling the controllables, and using analytics and media strategy to balance immediate results…
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