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Using AI to Take Sales Offline — Adit Trivedi (hyperGTM) #013
Adit Trivedi’s team found an executive’s favourite song in an archived interview and sent him a signed vinyl record. Adit says the executive replied asking to speak. That is the idea behind hyperGTM: use AI to research people and organise personal experiences that open real conversations. As digital outreach gets easier to produce, he is taking sales offline.
Adit describes building hyperGTM with nine people, including just two engineers, while keeping humans close to customers. He argues that faster development should help companies solve a specific problem more deeply, rather than keep…
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