Backlinks, Brand Mentions, and the Death of Traditional SEO with David Arato
Is generic AI content ruining law firm marketing? Host Jared Correia opens with a breakdown of how busy attorneys can leverage outside vendors while creating authentic, lawyer-forward content across niche channels without blowing up their billable hour targets. Jared lays out a practical framework for carving out focused marketing time blocks, maintaining high efficiency, and avoiding "AI slop."
Then, Lexicon Legal Content Founder & CEO David Arato joins the show to discuss the evolving landscape of Search Engine Optimization (SEO), Answer Engine Optimization (AEO), and Google AI Overviews…
The skinny
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