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Use The IKEA Effect To Scale Your Community · Build With Becky: Smart Strategies To Grow Your Community-Driven Business

• 0:00
  I
• 0:00
  got
• 0:00
  an
• 0:00
  email
• 0:01
  this
• 0:01
  week
• 0:01
  from
• 0:01
  Anita
• 0:02
  Sikh,
• 0:02
  who
• 0:02
  is
• 0:03
  one
• 0:03
  of
• 0:03
  my
• 0:03
  former
• 0:03
  clients
• 0:04
  and
• 0:04
  a
• 0:05
  friend,
• 0:05
  and
• 0:06
  I
• 0:06
  just
• 0:07
  left
• 0:07
  her
• 0:07
  email
• 0:07
  about
• 0:08
  the
• 0:08
  IKEA
• 0:08
  effect.
• 0:09
  And
• 0:09
  I've
• 0:09
  heard
• 0:10
  of
• 0:10
  the
• 0:10
  IKEA
• 0:10
  effect
• 0:10
  before,
• 0:11
  but
• 0:11
  every.
• 0:11
  I
• 0:12
  always
• 0:12
  forget
• 0:12
  about
• 0:12
  it.
• 0:12
  And
• 0:13
  then
• 0:13
  I
• 0:13
  remember
• 0:14
  whenever
• 0:14
  somebody
• 0:15
  uses
• 0:15
  it
• 0:15
  in
• 0:15
  a
• 0:15
  piece
• 0:16
  of
• 0:16
  content
• 0:16
  and
• 0:16
  then
• 0:16
  I'm
• 0:16
  like,
• 0:17
  oh
• 0:17
  yeah,
• 0:17
  the
• 0:17
  IKEA
• 0:17
  effect,
• 0:18
  that's
• 0:18
  so
• 0:18
  good.
• 0:19
  And
• 0:19
  that's
• 0:20
  why
• 0:20
  co
• 0:20
  creation
• 0:20
  and
• 0:21
  community
• 0:21
  is
• 0:21
  so
• 0:21
  important.
• 0:22
  So
• 0:22
  if
• 0:22
  you
• 0:22
  haven't
• 0:22
  heard
• 0:23
  of
• 0:23
  the
• 0:23
  IKEA
• 0:23
  effect,
• 0:24
  it
• 0:24
  is
• 0:24
  a
• 0:24
  cognitive
• 0:25
  bias
• 0:25
  where
• 0:25
  people
• 0:25
  place
• 0:26
  disproportionately,
• 0:26
  disproportionately
• 0:27
  high
• 0:27
  value
• 0:28
  on
• 0:28
  things
• 0:28
  that
• 0:28
  they
• 0:29
  help
• 0:29
  create.
• 0:30
  I
• 0:30
  think
• 0:31
  that
• 0:31
  most
• 0:31
  people
• 0:31
  I
• 0:32
  know
• 0:32
  have
• 0:32
  spent
• 0:32
  an
• 0:33
  entire
• 0:33
  day
• 0:33
  building
• 0:33
  IKEA
• 0:34
  furniture.
• 0:34
  I
• 0:35
  know
• 0:35
  I
• 0:35
  certainly
• 0:35
  have.
• 0:36
  And
• 0:36
  then
• 0:36
  when
• 0:37
  you're
• 0:37
  older,
• 0:37
  like
• 0:38
  every
• 0:38
  piece
• 0:38
  of
• 0:38
  IKEA
• 0:39
  furniture
• 0:39
  that
• 0:40
  you
• 0:40
  slowly
• 0:40
  replace
• 0:41
  with
• 0:41
  something
• 0:42
  a
• 0:42
  little
• 0:42
  bit
• 0:42
  higher
• 0:42
  quality,
• 0:43
  you're
• 0:43
  just
• 0:43
  like,
• 0:43
  finally.
• 0:44
  But
• 0:44
  also
• 0:45
  you
• 0:45
  built
• 0:45
  that
• 0:46
  thing
• 0:46
  and
• 0:46
  you
• 0:46
  have
• 0:46
  an
• 0:46
  emotional
• 0:47
  attachment
• 0:47
  to
• 0:48
  it.
• 0:48
  And
• 0:48
  you
• 0:49
  remember
• 0:49
  like
• 0:50
  the
• 0:50
  day
• 0:50
  you
• 0:50
  got
• 0:50
  it
• 0:50
  and
• 0:51
  when
• 0:51
  you
• 0:51
  went
• 0:51
  to
• 0:52
  IKEA
• 0:52
  and
• 0:52
  you
• 0:52
  walked
• 0:53
  through
• 0:53
  the
• 0:53
  store
• 0:53
  and
• 0:53
  you
• 0:54
  had
• 0:54
  the
• 0:54
  meatballs
• 0:54
  and
• 0:54
  whatever.
• 0:55
  Anyways,
• 0:55
  so.
• 0:56
  So
• 0:56
  this
• 0:56
  whole
• 0:57
  idea
• 0:57
  of
• 0:57
  the
• 0:58
  IKEA
• 0:58
  effect
• 0:58
  is
• 0:59
  really
• 0:59
  about
• 1:00
  build.
• 1:01
  We
• 1:02
  overvalue
• 1:02
  the
• 1:03
  things
• 1:03
  that
• 1:03
  we
• 1:04
  have
• 1:04
  invested
• 1:05
  effort
• 1:05
  in.
• 1:06
  So
• 1:06
  when
• 1:07
  we
• 1:07
  put
• 1:07
  effort
• 1:07
  into
• 1:08
  something,
• 1:08
  we
• 1:08
  have
• 1:08
  ownership.
• 1:09
  So
• 1:10
  when
• 1:10
  they,
• 1:10
  when
• 1:10
  you
• 1:10
  feel,
• 1:11
  when
• 1:11
  you
• 1:11
  build
• 1:11
  something,
• 1:12
  you
• 1:12
  feel
• 1:13
  like
• 1:13
  it's
• 1:14
  so
• 1:14
  much
• 1:14
  more
• 1:14
  important
• 1:14
  than
• 1:15
  something
• 1:15
  that
• 1:15
  you
• 1:15
  didn't
• 1:16
  build.
• 1:16
  And
• 1:16
  it's
• 1:17
  really
• 1:17
  interesting,
• 1:17
  right?
• 1:18
  Like
• 1:18
  this
• 1:18
  is
• 1:18
  just
• 1:19
  human
• 1:19
  psychology.
• 1:20
  So
• 1:21
  it
• 1:21
  really
• 1:21
  comes
• 1:21
  down
• 1:22
  to
• 1:23
  completing
• 1:23
  a
• 1:23
  task,
• 1:23
  like
• 1:23
  even
• 1:24
  a
• 1:24
  simple
• 1:24
  one.
• 1:24
  It
• 1:25
  feels
• 1:25
  really
• 1:25
  good.
• 1:25
  And
• 1:26
  so
• 1:26
  when
• 1:26
  we
• 1:26
  build
• 1:26
  something
• 1:26
  and
• 1:27
  that's
• 1:27
  done,
• 1:27
  it
• 1:27
  feels
• 1:27
  good.
• 1:28
  We
• 1:28
  also
• 1:28
  have
• 1:29
  this
• 1:29
  attachment,
• 1:29
  like
• 1:30
  I
• 1:30
  built
• 1:30
  this
• 1:31
  becomes,
• 1:31
  this
• 1:31
  reflects
• 1:32
  me.
• 1:32
  And
• 1:32
  that
• 1:32
  is
• 1:33
  why
• 1:33
  the
• 1:34
  IKEA
• 1:34
  effect
• 1:35
  happens.
• 1:35
  We
• 1:35
  have
• 1:35
  ownership,
• 1:36
  we
• 1:37
  feel
• 1:37
  good
• 1:37
  about
• 1:37
  it
• 1:37
  and
• 1:38
  we
• 1:38
  are
• 1:38
  attached
• 1:39
  to
• 1:39
  it.
• 1:40
  So
• 1:40
  you
• 1:40
  probably
• 1:40
  already
• 1:41
  know
• 1:41
  where
• 1:41
  I'm
• 1:41
  going
• 1:41
  with
• 1:41
  this,
• 1:42
  cause
• 1:42
  I'm
• 1:42
  a
• 1:42
  broken
• 1:42
  record
• 1:43
  on
• 1:43
  it.
• 1:43
  But
• 1:43
  you
• 1:44
  need
• 1:44
  to
• 1:44
  co
• 1:45
  create
• 1:45
  your
• 1:45
  community
• 1:46
  experience
• 1:46
  with
• 1:47
  your
• 1:47
  community.
• 1:48
  It
• 1:48
  is
• 1:48
  a
• 1:48
  people
• 1:48
  product.
• 1:49
  You
• 1:49
  need
• 1:49
  them
• 1:50
  to
• 1:50
  contribute
• 1:50
  to
• 1:51
  the
• 1:51
  changes
• 1:51
  that
• 1:51
  you're
• 1:52
  making.
• 1:52
  The,
• 1:52
  the
• 1:53
  programming
• 1:54
  that
• 1:54
  you're
• 1:54
  designing.
• 1:55
  Everything
• 1:55
  about
• 1:55
  it,
• 1:56
  the
• 1:56
  more
• 1:57
  they're
• 1:57
  involved
• 1:57
  in
• 1:57
  helping
• 1:58
  create
• 1:58
  it,
• 1:59
  the
• 1:59
  better
• 1:59
  your
• 1:59
  retention
• 2:00
  is
• 2:00
  going
• 2:00
  to
• 2:00
  be.
• 2:01
  Co
• 2:01
  creation
• 2:02
  increases
• 2:02
  retention.
• 2:03
  Your
• 2:03
  members
• 2:04
  will
• 2:04
  stay
• 2:04
  longer
• 2:04
  when
• 2:05
  they
• 2:05
  feel
• 2:05
  responsible
• 2:06
  for
• 2:06
  shaping
• 2:06
  the
• 2:07
  space.
• 2:07
  And
• 2:07
  that's
• 2:07
  just
• 2:08
  the
• 2:08
  way
• 2:08
  it
• 2:09
  is.
• 2:09
  And
• 2:09
  so
• 2:10
  that's
• 2:10
  why
• 2:10
  we
• 2:11
  send
• 2:11
  surveys,
• 2:12
  that's
• 2:12
  why
• 2:12
  we
• 2:12
  ask
• 2:13
  for
• 2:13
  feedback
• 2:14
  constantly.
• 2:15
  In
• 2:15
  my
• 2:15
  work,
• 2:16
  working
• 2:16
  with
• 2:16
  Affinity
• 2:17
  Collective,
• 2:18
  our
• 2:18
  whole
• 2:18
  premise
• 2:19
  of
• 2:19
  what
• 2:19
  we
• 2:20
  build
• 2:21
  is
• 2:21
  that
• 2:21
  we're
• 2:21
  building
• 2:21
  feedback
• 2:22
  loops,
• 2:22
  like
• 2:23
  really
• 2:23
  tight
• 2:23
  feedback
• 2:24
  loops,
• 2:24
  and
• 2:24
  then
• 2:24
  using
• 2:25
  that
• 2:25
  as
• 2:25
  a
• 2:25
  flywheels
• 2:26
  to
• 2:27
  update
• 2:27
  the
• 2:27
  community
• 2:28
  design.
• 2:29
  You
• 2:29
  may
• 2:29
  have
• 2:29
  heard
• 2:29
  never
• 2:30
  to
• 2:30
  ask
• 2:30
  for
• 2:30
  feedback
• 2:31
  unless
• 2:31
  you
• 2:31
  plan
• 2:32
  on
• 2:32
  reviewing
• 2:32
  the
• 2:32
  feedback
• 2:33
  and
• 2:33
  implementing
• 2:33
  it.
• 2:34
  That
• 2:34
  comes
• 2:34
  into
• 2:34
  play
• 2:35
  here
• 2:35
  too.
• 2:35
  Because
• 2:35
  when
• 2:36
  you
• 2:36
  get
• 2:36
  a
• 2:36
  bunch
• 2:36
  of
• 2:36
  feedback
• 2:37
  from
• 2:37
  your
• 2:37
  community,
• 2:38
  if
• 2:38
  you
• 2:39
  don't
• 2:39
  want
• 2:39
  to
• 2:39
  make
• 2:39
  the
• 2:39
  changes
• 2:40
  that
• 2:40
  you're
• 2:40
  getting,
• 2:40
  you
• 2:40
  at
• 2:41
  least
• 2:41
  need
• 2:41
  to
• 2:41
  communicate
• 2:42
  why,
• 2:42
  right?
• 2:42
  Like,
• 2:43
  hey,
• 2:43
  we
• 2:43
  got
• 2:44
  some
• 2:44
  of
• 2:44
  this
• 2:44
  feedback.
• 2:44
  This
• 2:45
  is
• 2:45
  what
• 2:45
  we're
• 2:45
  thinking.
• 2:45
  This
• 2:45
  is
• 2:46
  where
• 2:46
  we're
• 2:46
  headed.
• 2:46
  What
• 2:47
  do
• 2:47
  you
• 2:47
  guys
• 2:47
  think
• 2:47
  about
• 2:47
  that?
• 2:47
  So
• 2:48
  it's
• 2:48
  almost
• 2:48
  like
• 2:49
  recycling
• 2:49
  the
• 2:50
  feedback
• 2:50
  you've
• 2:50
  gotten
• 2:51
  so
• 2:51
  that
• 2:51
  people
• 2:51
  at
• 2:52
  least
• 2:52
  know
• 2:52
  that
• 2:52
  their
• 2:53
  voice
• 2:53
  has
• 2:53
  been
• 2:53
  heard.
• 2:54
  So
• 2:55
  when
• 2:56
  people
• 2:56
  make
• 2:56
  contributions
• 2:57
  like,
• 2:58
  hey,
• 2:58
  I
• 2:58
  have
• 2:59
  this
• 2:59
  idea
• 2:59
  for
• 2:59
  a
• 2:59
  workshop
• 3:00
  or
• 3:00
  what
• 3:00
  if
• 3:00
  we
• 3:00
  did
• 3:01
  this
• 3:01
  in
• 3:01
  the
• 3:01
  community?
• 3:02
  And
• 3:02
  then
• 3:02
  you
• 3:02
  run
• 3:03
  with
• 3:03
  that
• 3:03
  idea?
• 3:04
  That
• 3:04
  feels
• 3:05
  really
• 3:05
  good.
• 3:05
  So
• 3:06
  at
• 3:06
  Creative
• 3:06
  Mornings
• 3:07
  recently
• 3:07
  we,
• 3:07
  we
• 3:08
  ran
• 3:08
  our
• 3:08
  retreat.
• 3:09
  I
• 3:09
  a
• 3:09
  couple
• 3:10
  podcasts
• 3:10
  ago
• 3:10
  talked
• 3:10
  about
• 3:11
  that.
• 3:11
  So
• 3:11
  I
• 3:11
  ran
• 3:11
  the
• 3:11
  volunteer
• 3:12
  retreat
• 3:12
  for
• 3:12
  Creative
• 3:13
  Mornings
• 3:13
  Baltimore
• 3:14
  and
• 3:14
  we
• 3:14
  ran
• 3:15
  the
• 3:15
  survey
• 3:15
  and
• 3:16
  one
• 3:16
  of
• 3:16
  the
• 3:16
  things
• 3:16
  that
• 3:16
  came
• 3:17
  up
• 3:17
  a
• 3:17
  lot
• 3:17
  was
• 3:18
  that
• 3:18
  people
• 3:18
  loved
• 3:19
  when
• 3:19
  we
• 3:19
  do
• 3:19
  the
• 3:21
  free
• 3:21
  headshots.
• 3:22
  And
• 3:22
  we
• 3:22
  haven't
• 3:22
  done
• 3:22
  it
• 3:23
  in
• 3:23
  a
• 3:23
  while.
• 3:23
  We
• 3:23
  didn't
• 3:24
  do
• 3:24
  it
• 3:24
  in
• 3:24
  2025.
• 3:25
  And
• 3:26
  so
• 3:26
  we
• 3:27
  are
• 3:27
  doing
• 3:27
  headshots
• 3:28
  in
• 3:28
  January
• 3:28
  because
• 3:29
  our
• 3:29
  space
• 3:29
  is
• 3:29
  awesome.
• 3:30
  So
• 3:30
  the
• 3:30
  people
• 3:31
  that
• 3:31
  took
• 3:31
  the
• 3:31
  survey
• 3:32
  in
• 3:33
  December
• 3:34
  will
• 3:34
  see
• 3:35
  that
• 3:35
  in
• 3:35
  January
• 3:36
  we're
• 3:36
  implementing
• 3:36
  one
• 3:37
  of
• 3:37
  the
• 3:37
  most
• 3:37
  highly
• 3:37
  requested
• 3:38
  things.
• 3:38
  And
• 3:39
  that
• 3:39
  feels
• 3:39
  really
• 3:39
  good.
• 3:39
  They're
• 3:40
  like,
• 3:40
  oh
• 3:40
  my
• 3:40
  gosh,
• 3:40
  they
• 3:41
  took
• 3:41
  my
• 3:41
  feedback.
• 3:41
  And
• 3:41
  we're
• 3:42
  actually
• 3:42
  going
• 3:42
  to
• 3:42
  tell
• 3:43
  the
• 3:43
  community
• 3:43
  at
• 3:43
  that
• 3:44
  event.
• 3:44
  And
• 3:44
  hey,
• 3:45
  this
• 3:45
  is
• 3:45
  how
• 3:45
  we
• 3:45
  use
• 3:46
  the
• 3:46
  feedback
• 3:46
  that
• 3:46
  you
• 3:46
  gave
• 3:47
  us.
• 3:47
  Because
• 3:47
  we
• 3:48
  want
• 3:48
  people
• 3:48
  to
• 3:48
  know
• 3:49
  that
• 3:49
  they
• 3:49
  are
• 3:49
  helping
• 3:50
  to
• 3:50
  shape
• 3:50
  this
• 3:50
  experience
• 3:51
  that
• 3:51
  they
• 3:51
  come
• 3:52
  back
• 3:52
  and
• 3:52
  be
• 3:52
  a
• 3:52
  part
• 3:52
  of
• 3:52
  every
• 3:53
  single
• 3:53
  month.
• 3:54
  Okay,
• 3:54
  so
• 3:54
  that's
• 3:55
  sort
• 3:55
  of
• 3:55
  like
• 3:55
  the
• 3:56
  game
• 3:56
  of
• 3:56
  feedback
• 3:56
  loops.
• 3:57
  The
• 3:57
  other
• 3:57
  thing
• 3:57
  that's
• 3:58
  really
• 3:58
  interesting
• 3:58
  where
• 3:59
  the
• 3:59
  IKEA
• 3:59
  effect
• 4:00
  applies
• 4:01
  is
• 4:01
  when
• 4:02
  people
• 4:03
  will
• 4:04
  actually
• 4:04
  participate
• 4:05
  more
• 4:05
  in
• 4:05
  the
• 4:06
  educational
• 4:06
  content
• 4:06
  you're
• 4:07
  providing
• 4:07
  them
• 4:07
  if
• 4:07
  they
• 4:08
  have
• 4:08
  a
• 4:08
  hand
• 4:08
  in
• 4:08
  creating
• 4:09
  it.
• 4:09
  So
• 4:09
  what
• 4:10
  I
• 4:10
  mean
• 4:10
  by
• 4:10
  that
• 4:10
  is
• 4:11
  really
• 4:11
  comes
• 4:11
  down
• 4:11
  to
• 4:11
  personalized
• 4:12
  onboarding,
• 4:13
  which
• 4:13
  I
• 4:13
  know
• 4:13
  I
• 4:13
  talk
• 4:13
  about
• 4:13
  a
• 4:14
  lot.
• 4:14
  But
• 4:14
  when
• 4:15
  people
• 4:15
  go
• 4:15
  through
• 4:15
  their
• 4:16
  onboarding
• 4:16
  experience,
• 4:17
  they
• 4:17
  maybe
• 4:17
  take
• 4:17
  a
• 4:17
  quiz
• 4:18
  or
• 4:18
  they
• 4:18
  do
• 4:18
  a
• 4:18
  one
• 4:18
  on
• 4:19
  one
• 4:19
  call,
• 4:19
  or
• 4:20
  they
• 4:20
  talk
• 4:20
  about
• 4:20
  their
• 4:21
  goals
• 4:21
  and
• 4:21
  they,
• 4:22
  they
• 4:22
  make
• 4:22
  a
• 4:22
  project
• 4:23
  plan
• 4:23
  with
• 4:24
  you,
• 4:24
  maybe
• 4:25
  through
• 4:25
  your
• 4:25
  templates
• 4:26
  or
• 4:26
  maybe
• 4:26
  through
• 4:27
  a
• 4:27
  one
• 4:27
  on
• 4:27
  one,
• 4:27
  or
• 4:27
  maybe
• 4:28
  through
• 4:28
  some
• 4:29
  sort
• 4:29
  of
• 4:29
  interactive
• 4:29
  app
• 4:30
  experience.
• 4:31
  But
• 4:31
  they're
• 4:31
  creating
• 4:32
  something
• 4:32
  that
• 4:32
  then
• 4:33
  they
• 4:33
  can
• 4:33
  run
• 4:33
  with.
• 4:34
  They're
• 4:34
  more
• 4:34
  likely
• 4:35
  to
• 4:35
  complete
• 4:35
  it
• 4:36
  because
• 4:36
  they
• 4:36
  had
• 4:36
  a
• 4:37
  hand
• 4:37
  in
• 4:37
  creating
• 4:37
  it.
• 4:38
  So,
• 4:38
  so
• 4:38
  instead
• 4:39
  of
• 4:39
  being
• 4:39
  so
• 4:39
  prescriptive
• 4:40
  with,
• 4:40
  hey,
• 4:40
  you
• 4:41
  need
• 4:41
  to
• 4:41
  do
• 4:41
  X,
• 4:41
  Y
• 4:41
  and
• 4:41
  Z
• 4:42
  in
• 4:42
  this
• 4:42
  order,
• 4:43
  helping
• 4:43
  them
• 4:44
  sort
• 4:44
  of
• 4:45
  curate
• 4:45
  it
• 4:45
  with
• 4:45
  their,
• 4:46
  their
• 4:46
  steps,
• 4:46
  their
• 4:47
  onboarding
• 4:47
  steps
• 4:48
  will
• 4:48
  make
• 4:48
  it
• 4:48
  so
• 4:48
  they're
• 4:49
  actually
• 4:49
  more
• 4:49
  likely
• 4:49
  to
• 4:50
  do
• 4:50
  the
• 4:50
  work.
• 4:50
  Celebrating
• 4:51
  members
• 4:51
  is
• 4:52
  also
• 4:52
  really
• 4:52
  important
• 4:53
  because
• 4:53
  when
• 4:54
  the
• 4:54
  members
• 4:54
  see
• 4:55
  their
• 4:55
  work
• 4:55
  name
• 4:56
  or
• 4:56
  ideas
• 4:57
  reflected
• 4:57
  back
• 4:57
  in
• 4:58
  the
• 4:58
  community,
• 4:59
  they
• 4:59
  feel
• 5:00
  that
• 5:00
  belonging.
• 5:01
  They're
• 5:01
  like,
• 5:01
  I
• 5:01
  helped
• 5:02
  create
• 5:02
  this,
• 5:02
  I
• 5:03
  am
• 5:03
  a
• 5:03
  part
• 5:03
  of
• 5:03
  this.
• 5:04
  Their
• 5:04
  participation
• 5:05
  creates
• 5:06
  this
• 5:06
  belonging
• 5:06
  experience.
• 5:07
  And
• 5:08
  so
• 5:08
  belonging
• 5:09
  is
• 5:09
  just
• 5:10
  so.
• 5:10
  It's
• 5:11
  so
• 5:11
  important
• 5:11
  because
• 5:12
  when
• 5:12
  people
• 5:12
  feel
• 5:12
  belonging
• 5:13
  in
• 5:13
  a
• 5:13
  community,
• 5:13
  they'll
• 5:14
  never
• 5:14
  leave.
• 5:14
  Your
• 5:14
  attention
• 5:15
  will
• 5:15
  be
• 5:15
  amazing
• 5:15
  that
• 5:16
  you'll
• 5:16
  also
• 5:16
  see,
• 5:17
  you
• 5:17
  know,
• 5:17
  more
• 5:18
  emotional
• 5:18
  investment
• 5:19
  means
• 5:19
  that
• 5:19
  people
• 5:20
  will
• 5:20
  share
• 5:20
  it
• 5:20
  more
• 5:20
  and
• 5:21
  they
• 5:21
  will
• 5:21
  have
• 5:21
  a
• 5:21
  higher
• 5:22
  referral
• 5:22
  behavior.
• 5:23
  Think
• 5:23
  about
• 5:23
  how
• 5:24
  I
• 5:24
  mentioned
• 5:24
  the
• 5:25
  lab
• 5:25
  community
• 5:25
  that
• 5:26
  I'm
• 5:26
  in
• 5:26
  on
• 5:26
  almost
• 5:27
  every
• 5:27
  single
• 5:27
  episode
• 5:27
  of
• 5:27
  this
• 5:28
  podcast,
• 5:28
  right?
• 5:29
  I
• 5:30
  talk
• 5:30
  about
• 5:30
  it
• 5:31
  a
• 5:31
  lot
• 5:31
  because
• 5:31
  I'm
• 5:31
  emotionally
• 5:32
  invested.
• 5:32
  I
• 5:32
  feel
• 5:32
  like
• 5:33
  I've
• 5:33
  had
• 5:33
  a
• 5:33
  hand
• 5:33
  in
• 5:33
  helping,
• 5:34
  you
• 5:34
  know,
• 5:34
  shape
• 5:35
  it
• 5:35
  over
• 5:35
  the
• 5:35
  years,
• 5:36
  and
• 5:36
  I
• 5:37
  do
• 5:37
  have
• 5:37
  high
• 5:38
  referral
• 5:38
  behavior.
• 5:38
  I
• 5:39
  have
• 5:39
  referred
• 5:39
  a
• 5:39
  number
• 5:39
  of
• 5:40
  members
• 5:40
  into
• 5:40
  the
• 5:40
  community
• 5:41
  and
• 5:41
  that
• 5:41
  feels
• 5:41
  really
• 5:42
  good.
• 5:42
  And
• 5:42
  I'm
• 5:42
  happy
• 5:42
  to
• 5:42
  keep
• 5:43
  referring.
• 5:43
  Right?
• 5:44
  And
• 5:44
  so
• 5:45
  the
• 5:45
  more
• 5:45
  people
• 5:45
  are
• 5:46
  emotionally
• 5:46
  invested,
• 5:47
  the
• 5:47
  more
• 5:47
  they
• 5:47
  will
• 5:48
  refer
• 5:48
  others.
• 5:48
  And
• 5:48
  this
• 5:49
  is
• 5:49
  what
• 5:49
  creates
• 5:49
  your
• 5:50
  word
• 5:50
  of
• 5:50
  mouth
• 5:50
  marketing.
• 5:51
  And
• 5:51
  this
• 5:51
  is
• 5:51
  the
• 5:51
  best
• 5:52
  way
• 5:52
  to
• 5:52
  grow
• 5:53
  a
• 5:53
  community.
• 5:54
  I
• 5:54
  feel
• 5:54
  like
• 5:54
  this
• 5:54
  could
• 5:54
  be
• 5:55
  the
• 5:55
  longest
• 5:55
  voice
• 5:55
  note
• 5:55
  in
• 5:56
  the
• 5:56
  world
• 5:56
  because
• 5:56
  I
• 5:56
  have
• 5:56
  so
• 5:56
  many
• 5:57
  other
• 5:57
  ideas.
• 5:58
  But
• 5:59
  I'll
• 5:59
  say
• 5:59
  one
• 6:00
  more
• 6:00
  thing,
• 6:00
  which
• 6:00
  is
• 6:01
  letting
• 6:02
  your
• 6:02
  members
• 6:02
  lead
• 6:03
  events
• 6:04
  or
• 6:04
  challenges
• 6:04
  or
• 6:05
  just
• 6:05
  lead
• 6:05
  in
• 6:06
  general
• 6:06
  in
• 6:06
  the
• 6:06
  community.
• 6:07
  They
• 6:07
  could
• 6:07
  be
• 6:07
  a
• 6:08
  leader
• 6:08
  of
• 6:08
  a
• 6:08
  mastermind.
• 6:10
  They
• 6:10
  could
• 6:10
  be,
• 6:11
  they
• 6:11
  could
• 6:11
  run
• 6:12
  a
• 6:12
  challenge,
• 6:12
  a
• 6:12
  social
• 6:13
  media
• 6:13
  challenge
• 6:13
  or
• 6:14
  a
• 6:14
  health
• 6:15
  challenge.
• 6:15
  When
• 6:16
  people
• 6:16
  come
• 6:16
  to
• 6:16
  you,
• 6:16
  when
• 6:17
  your
• 6:17
  members
• 6:17
  come
• 6:17
  to
• 6:17
  you
• 6:17
  and
• 6:18
  say,
• 6:18
  hey,
• 6:18
  I
• 6:18
  have
• 6:18
  this
• 6:18
  idea
• 6:19
  that
• 6:19
  I
• 6:19
  think
• 6:19
  would
• 6:19
  be
• 6:19
  awesome
• 6:19
  for
• 6:20
  the
• 6:20
  community
• 6:20
  and
• 6:21
  I
• 6:21
  would.
• 6:21
  Would
• 6:21
  be
• 6:22
  so
• 6:22
  down
• 6:22
  to
• 6:22
  facilitate
• 6:23
  it.
• 6:23
  Give
• 6:23
  them
• 6:24
  that
• 6:24
  opportunity.
• 6:25
  Say
• 6:25
  yes,
• 6:25
  please,
• 6:26
  please.
• 6:26
  Because
• 6:26
  those
• 6:27
  are
• 6:27
  your
• 6:28
  ambassador
• 6:29
  members,
• 6:29
  where
• 6:29
  you
• 6:29
  have,
• 6:30
  whether
• 6:30
  you
• 6:30
  have
• 6:31
  a
• 6:31
  sophisticated
• 6:32
  ambassador
• 6:32
  program
• 6:33
  or
• 6:33
  you
• 6:34
  just
• 6:34
  have
• 6:34
  people
• 6:34
  stepping
• 6:35
  forward,
• 6:36
  this
• 6:36
  is
• 6:36
  really
• 6:37
  an
• 6:37
  amazing
• 6:38
  way
• 6:38
  to
• 6:38
  get
• 6:39
  your
• 6:39
  members
• 6:39
  to
• 6:39
  co
• 6:39
  create
• 6:40
  the
• 6:40
  community
• 6:40
  with
• 6:41
  you.
• 6:41
  And
• 6:41
  they'll
• 6:42
  model
• 6:42
  the
• 6:42
  behavior
• 6:42
  which
• 6:43
  will
• 6:43
  make
• 6:43
  other
• 6:43
  people
• 6:43
  want
• 6:44
  to
• 6:44
  step
• 6:44
  up
• 6:44
  as
• 6:44
  well,
• 6:44
  which
• 6:44
  is
• 6:45
  amazing.
• 6:46
  Okay,
• 6:46
  so
• 6:46
  co
• 6:47
  creation
• 6:47
  is
• 6:47
  the
• 6:47
  name
• 6:48
  of
• 6:48
  the
• 6:48
  game.
• 6:48
  Your
• 6:49
  next
• 6:49
  step
• 6:49
  is
• 6:50
  to
• 6:50
  just
• 6:50
  write
• 6:51
  down
• 6:51
  a
• 6:51
  lot
• 6:51
  of
• 6:51
  ideas.
• 6:52
  What
• 6:52
  are
• 6:52
  all
• 6:52
  of
• 6:52
  the
• 6:53
  ways
• 6:53
  that
• 6:53
  you
• 6:53
  could
• 6:53
  co
• 6:54
  create
• 6:54
  with
• 6:54
  your
• 6:54
  community
• 6:55
  members?
• 6:55
  How
• 6:55
  can
• 6:56
  you
• 6:56
  involve
• 6:56
  them
• 6:56
  more
• 6:56
  in
• 6:57
  the
• 6:57
  process?
• 6:57
  How
• 6:57
  can
• 6:57
  you
• 6:57
  hand
• 6:58
  them
• 6:58
  the
• 6:58
  microphone?
• 6:59
  How
• 6:59
  can
• 6:59
  you
• 7:00
  give
• 7:00
  them
• 7:00
  opportunities,
• 7:01
  how
• 7:01
  can
• 7:01
  you
• 7:02
  help
• 7:02
  them
• 7:02
  shape
• 7:03
  their
• 7:03
  own
• 7:04
  goal
• 7:04
  setting
• 7:04
  and
• 7:05
  learning
• 7:05
  journeys
• 7:05
  so
• 7:06
  that
• 7:06
  they're
• 7:06
  more
• 7:06
  likely
• 7:06
  to
• 7:07
  do
• 7:07
  the
• 7:07
  work?
• 7:08
  Just
• 7:08
  do
• 7:08
  a
• 7:09
  whole
• 7:09
  brain
• 7:09
  dump
• 7:10
  of
• 7:10
  ideas
• 7:10
  and
• 7:11
  then
• 7:11
  see
• 7:11
  how
• 7:11
  you
• 7:11
  want
• 7:11
  to
• 7:11
  prioritize
• 7:12
  that
• 7:12
  and
• 7:12
  build
• 7:12
  that
• 7:13
  into
• 7:13
  your
• 7:13
  programming
• 7:13
  for
• 7:14
  2026.
• 7:15
  If
• 7:15
  you
• 7:15
  want
• 7:15
  help
• 7:15
  doing
• 7:15
  this,
• 7:16
  reach
• 7:16
  out
• 7:16
  to
• 7:16
  me.
• 7:17
  I
• 7:17
  would
• 7:17
  love
• 7:17
  to
• 7:17
  do
• 7:18
  an
• 7:18
  IKEA
• 7:18
  effect
• 7:19
  strategy
• 7:19
  call
• 7:19
  with
• 7:20
  you.
• 7:20
  I
• 7:20
  will
• 7:21
  put
• 7:21
  the
• 7:21
  booking
• 7:22
  link
• 7:22
  for
• 7:22
  a
• 7:22
  discovery
• 7:23
  call,
• 7:24
  the
• 7:24
  show
• 7:24
  notes,
• 7:25
  and
• 7:25
  if
• 7:25
  you
• 7:25
  love
• 7:25
  this
• 7:26
  episode,
• 7:26
  share
• 7:26
  it
• 7:26
  with
• 7:26
  a
• 7:26
  friend.
• 7:27
  It's
• 7:27
  the
• 7:27
  best
• 7:28
  way
• 7:28
  to
• 7:28
  give
• 7:28
  back
• 7:28
  to
• 7:29
  me
• 7:29
  and
• 7:29
  I
• 7:29
  really
• 7:29
  appreciate
• 7:30
  it.
• 7:30
  Okay,
• 7:30
  talk
• 7:30
  to
• 7:30
  you
• 7:31
  next
• 7:31
  time.