Latest / Build With Becky: Smart Strategies To Grow Your Community-Driven Business
Use The IKEA Effect To Scale Your Community
I was reminded this week of one of my favorite cognitive biases: the IKEA effect. It’s the idea that we place a disproportionately high value on anything we helped create. And in community, this explains everything. When your members shape the programming, contribute ideas, share feedback, or help build the experience, they stay longer. They feel ownership& they feel belonging. And those two things drive retention more than any piece of content ever will.
In this episode, I break down how the IKEA effect shows up inside community products, why co-creation is the ultimate retention strategy…
The skinny
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