Shoshana Winter Rebuilt a 60-Person Agency (Steal Her Turnaround Playbook) - #10

Legends of Scale · May 20, 2026 · 54m

Today we talk with Shoshana Winter. The second employee at the world's first social network, now CEO of Converge Marketing.

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00:00 Intro

00:29 What She Walked Into

02:32 Why Clients Were Shaky

05:13 Fixing At-Risk Clients

07:08 Rating Every Client 1–5

09:20 Using SWOT Analysis

12:54 SWOT Explained Simply

16:33 Strategy vs. Tactics

19:54 Strategy vs. Plan

25:01 Failing Fast

26:13 Fail Fast at Converge

31:01 Are We Organized Right?

35:08…