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Jamie Mackay: The Country host on what the 'protein boom' means for Kiwi farmers · Best of Business

• 0:09
  Speaker 1: You're listening to a podcast from News Talk zed B.
• 0:12
  Speaker 1: Follow this and our Wide Ranger podcasts now on iHeartRadio.
• 0:16
  Speaker 2: Jay mcguy hosts The Countries of Us.
• 0:18
  Speaker 1: Hello Jamie, Hello Heather.
• 0:20
  Speaker 3: I heard you talking about going to see Split Ends.
• 0:22
  Speaker 3: You'll love him And I think Tim Finn's in his
• 0:24
  Speaker 3: early seventies. But how about Mick Jagger. We were talking
• 0:28
  Speaker 3: about him on our show today at eighty two are
• 0:30
  Speaker 3: releasing not only a new single, but a new album.
• 0:34
  Speaker 3: He's a life and the old guy.
• 0:35
  Speaker 2: Yet yeah, he's looking good as well. Ah, Like I
• 0:38
  Speaker 2: saw the three of them, the three remaining members, this
• 0:40
  Speaker 2: three am I imagining that one of them is missing,
• 0:43
  Speaker 2: one of them is missing.
• 0:43
  Speaker 3: Hey, Jamie, Charlie Charlie Watt the drama unfortunately passed away.
• 0:48
  Speaker 3: And Keith Richards, as I said today, he has an
• 0:50
  Speaker 3: aged in the last thirty years because he looked eighty
• 0:53
  Speaker 3: when he was for Flight Right.
• 0:54
  Speaker 2: Yeah, they're looking great in their little he has too. Now,
• 0:58
  Speaker 2: why are you excited about this worldwide protein boom?
• 1:02
  Speaker 3: Well, I'm very excited about it. And I was just
• 1:04
  Speaker 3: talking to a guy who's just back from the States,
• 1:06
  Speaker 3: a guy I use for a lot of my dairy
• 1:08
  Speaker 3: commentary Mike McIntyre from Jarden. So I'm sort of paraphrasing
• 1:13
  Speaker 3: what he said, but look, it's great that this protein
• 1:16
  Speaker 3: boom for Kiwi farmers, especially dairy farmers, our biggest sector.
• 1:20
  Speaker 3: And the irony here is, believe it or not, Heather,
• 1:23
  Speaker 3: we've got overweight Americans to think, courtesy of probably eating
• 1:28
  Speaker 3: too many hamburgers with our and inverted commas lean grinding
• 1:32
  Speaker 3: beef in them. A boom has developed around supplying high
• 1:36
  Speaker 3: protein calories for those who are losing muscle mass from
• 1:40
  Speaker 3: taking these weight weight loss drugs such as ozepic, and
• 1:44
  Speaker 3: Mike told me that up to I think it was
• 1:46
  Speaker 3: like nineteen percent of US adults had already tried or
• 1:51
  Speaker 3: existing customers of these weight loss drugs. So we've got
• 1:54
  Speaker 3: this whole new business in supplying high quality protein for
• 1:59
  Speaker 3: these people so they don't lose muscle mass when they're
• 2:02
  Speaker 3: losing weight. Some of his other observations, Heather, if you
• 2:05
  Speaker 3: don't mind me just going on. Recently the focus was
• 2:10
  Speaker 3: on snacking. This year's theme in the States is very
• 2:13
  Speaker 3: much about calories delivered from protein. Several of these weight
• 2:18
  Speaker 3: loss products are coming off patent. There's up to fourteen
• 2:21
  Speaker 3: companies currently developing generics. They're going to get a whole
• 2:24
  Speaker 3: lot cheaper, and the delivery methods are going to be
• 2:26
  Speaker 3: a lot more efficient and a lot more user friendly.
• 2:29
  Speaker 3: I pills rather than injections way, which is the liquid
• 2:34
  Speaker 3: by product of cheese or caseine production has doubled in
• 2:38
  Speaker 3: price from eight thousand to seventeen thousand US dollars per
• 2:42
  Speaker 3: metric tone and Mike said he was talking to a
• 2:45
  Speaker 3: couple of cheese companies in the US who said, somewhat
• 2:48
  Speaker 3: perhaps tongue in cheek, they are now protein plays with
• 2:52
  Speaker 3: the cheese buy products. So the way that they get
• 2:54
  Speaker 3: when they're making the cheese to put into these protein
• 2:58
  Speaker 3: bars and all that sort of stuff for muscle building powders,
• 3:03
  Speaker 3: that is where the money is. And look, honestly, this
• 3:06
  Speaker 3: is just great news for the New zealandery.
• 3:08
  Speaker 2: Yeah, how cool is that? Hey, thank you, Jamie, appreciate it.
• 3:10
  Speaker 2: Look after yourself. Jamie MacKaye hosts of the Country.
• 3:13
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• 3:15
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