Jamie Mackay: The Country host on what the 'protein boom' means for Kiwi farmers
Protein is seeing a surge in popularity all over the world, and that's great news for Kiwi farmers.
Reports claim a boom industry has developed around supplying high protein calories for those who are losing muscle mass from taking weight loss drugs like Ozempic and Wegovy.
The Country's Jamie Mackay explained further.
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The skinny
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