Pregame Your Launch Before Your App Exists (w/ Amanda Bradford) | E2355

This Week in Startups · Oct 26, 2026 · 56m

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Today’s show:

Amanda Bradford’s “launch party” for her dating app The League actually extended for months.

She “pre-gamed” the app’s formal launch with months of mixers, boat parties, and free events, where the only ticket required for admission was having the app on your phone.

By launch day, she had a massive wait list, and still just let in 500 people, who ensure maximum buzz (and FOMO).

At LAUNCH’s first-ever Tactical &…