Latest / Closing Sales in Nigeria - Sales For The Nigerian Business Person: The Sales and Marketing Blueprint / How to Generate High-Value Leads at a Party Without Being Weird

Transcript

How to Generate High-Value Leads at a Party Without Being Weird · Closing Sales in Nigeria - Sales For The Nigerian Business Person: The Sales and Marketing Blueprint

• 0:01
  Today on the podcast, we're going to look at whether it is
• 0:04
  possible to sell at social events.
• 0:08
  In other words, when people are gathered together because they
• 0:12
  want to mix, they want to socialize, they want to flex,
• 0:15
  they want to flange or they want to judge or they want to enjoy
• 0:18
  themselves. Is it possible for you to show
• 0:20
  up in their midst and then start trying to drum up sales?
• 0:25
  Now the reason why we're looking at this today is because there
• 0:29
  is a Niger Tech founder who had a successful exit, who was
• 0:33
  giving a series of talks in 2025.
• 0:37
  And at one particular event where he was talking to some
• 0:41
  newbie founders and entrepreneurs, he tried to give
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  them a what would I say now speed course on what to expect
• 0:49
  when it comes to selling and marketing and promoting your
• 0:54
  business idea, your startup ideas.
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  And one of the things he spoke about was how you can sell at
• 1:01
  events because you can jam somebody in the club.
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  You know, all of them are just the groove, enjoying yourselves.
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  And then you meet another founder or another service
• 1:12
  provider who is interested in signing your product, signing
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  your service. So what he would do is, you
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  know, he's out in the club. You know, music is just, you
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  know, boom, boom, boom. Everybody's enjoying themselves,
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  alcohol flowing, and then you get into those sorts of business
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  conversations. And the next day he'll be in the
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  office and then he'll tell the sales team that yesterday I was
• 1:33
  at the club I was chatting with. So, so and so they are
• 1:37
  interested in possibly buying, possibly trying us out.
• 1:41
  So go give this guy a call. So that is the context, that is
• 1:46
  the background. Is it possible to sell at social
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  events and should we even bother trying to sell at social events?
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  If this is your first time listening to the podcast, my
• 1:55
  name is Tavishima Ayede. I'm a former lawyer turned
• 1:58
  business consultant and I am your host.
• 2:01
  If you would love to connect with me, then send me a
• 2:04
  connection request on LinkedIn or you can call send me a text
• 2:08
  message or send me a WhatsApp message on 08064662140.
• 2:16
  Also, if you enjoy the trend of the conversation that we're
• 2:20
  having here so far. If you're feeling the vibes of
• 2:22
  this podcast, then subscribe on Spotify, YouTube, Apple, or any
• 2:27
  player of your choice. So let's go straight into the
• 2:30
  question now. Is it possible to sell at social
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  events? And was this guy correct when he
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  said you can be chilling at the club or you can meet someone
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  else and they might be interested in your product or
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  service. And then the next day you just
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  follow up or you instruct your crew and tell them that you guys
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  follow up, somebody's interested.
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  Now the answer is yes, you can. So that social events so long as
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  you are not using a by my stuff kind of all I put it now, so
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  long as your household is not by my stuff, by my stuff, by my
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  stuff. I don't know how to explain it,
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  but you know those kind of people that every single time
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  you guys are doing also called reunion, secondary school,
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  union, university reunion, you know that guy who's always going
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  around, you know, buy my thing, buy my thing, buy my thing.
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  You know those guys. Now, if you do, if you did
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  reunion in 2025, the guy showed off that's like crypto this,
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  crypto this, crypto this, crypto this and you do Rihanna in 2026
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  and you know that he's going to show up and be talking buy this,
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  buy this, buy this. But you know that Shah, he has
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  his also, his also has changed. So yes, you can sell our social
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  events so long as you are not that guy or you're not that girl
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  who's always buy my stuff, buy my stuff, buy my thing.
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  This is the future, this is this, this is that, buy now,
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  sign up, be part of my network, be part of this too.
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  You know, yes, you can sell our social events so long as that is
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  not the approach that you take. Because if that is your
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  approach, buy my stuff, buy my stuff.
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  You're going to end up being a Leech.
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  You're going to end up being an irritant.
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  People will know you when they cite you in social gatherings is
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  going on. Come again, You're an irritant.
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  The reason why you're going to be an irritant is because when
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  people come at social gatherings, whether people are
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  at the club or whether they're doing secondary school reunion
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  or church reunion or what else, you know, descendants of
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  descendants of a girl or more doodoo or something like that.
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  You know, whatever it is, it's a social gathering.
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  People are there for a good time.
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  People are not there for a sales pitch.
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  You're jamming somebody in the club.
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  The person is there for a good time, but most people anyway,
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  there's some people who go to club to network.
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  I'd like to be one of those guys because let me learn too how I
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  can, you know, be networking with Hennessy and all that.
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  So basically social gathering, people are there for a good
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  time. They're not there for your sales
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  pitch. But the major problem with this
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  buy my stuff, buy my stuff, buy my stuff thing is eventually
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  people figure you out. They know that that is your MO,
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  your modus operandi. As we say in this part of the
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  world, the way that you function, people will know you
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  don't know your Steve's, don't know your pattern.
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  And because of that, you will stop getting invitations.
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  So if you think of yourself as a very, how do I put it like
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  you're very, like you're a go getter, you know, and you talk
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  passionately about your, your products, your ideas, your
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  whatever it is. But you noticed that over time,
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  it's like people keep forgetting to invite you for all these
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  events. It is by design.
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  They are not forgetting to invite you.
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  They know that you today do you're a Leech, you're an
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  irritant, you're getting on people's nails.
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  So therefore and the next one they will say, you know that guy
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  cool. No, don't invite him.
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  Say why I was wrong and just just leave cool.
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  Forget him, forget him or how far we came in.
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  No, I came in. No, just leave her.
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  Leave her. No need to call her.
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  No need to call her. These are some of the reasons
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  why. So if you want to sell a social
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  events, this is what you do. You walk up to someone and you
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  say hi, first of all. OK, well, when I say hi, I don't
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  mean you must say hi, you know, like it depends now, like who
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  are you? It depends on the context.
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  You know, some places where if you go and say hi, you'll be
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  like, this guy's rather formal. This guy's rather English.
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  So, you know, it depends. There are some places where you
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  roll up and the proper greeting could be some like, or Benny,
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  how far or my *** waiting day, you know.
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  So it depends because I remember when I was new in Saint
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  Gregory's College in in Oberlin Day.
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  Yeah, Oberlin Day, Southwest to go.
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  Coming from Abuja, nothing was weird because in Abuja, you
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  know, we were normal guys or gentlemen.
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  You see your classmates, I say, oh, boy, Alfredo, what's up?
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  How you been, As we used to greet like normal people, but
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  then enter my classroom in Saint Gregory's College.
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  Next thing I had bastard, I turned round.
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  There was this guy LMRO. Now me and LMRO would end up
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  becoming quite good friends. It turns out that his father, I
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  think his father was a member of the NURTW, that's the National
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  Union of Rd. Transport Workers.
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  And I think LMRO later on will become a big player in that
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  space 'cause when I started the wedding photography and I went
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  to what's this place called on the island to buy my camera
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  equipment. I can't remember what the place
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  is called. I ran into him anyway, and it
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  looked like he was controlling a number of buses and stuff like
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  that. And I thought to myself, like,
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  wow, interesting. But anyway, so I had bastard and
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  I turned around. I saw an MRO.
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  Yeah, I just entered the classroom, you know, looking
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  like the thug, you know, he is or he was, and then he walked
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  over to his friend office. I say bastard and the way they
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  were greeting themselves, very violent, kind of, you know, and
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  even me, I know that bastard is an insult.
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  And I'm wondering how can you be greeting your friend like that
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  bastard? Anyway, I just realized that
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  after a while that that's just how well and do boys are.
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  You know, there's even some strong, stronger language that I
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  cannot see on this podcast. Let's just say, MFA, if you
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  understand the the other put it the shortened form.
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  Some people just roll up and say, ah, bastard MFRUD, you
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  know, yeah, yeah. I'm like, why are they just
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  abusing their mother up and down anyway?
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  So the whole point of me going into all this is basically I'm
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  saying that whichever way you guys are used to greeting in
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  your social circles, that is the appropriate greeting.
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  So there are some circles where somebody can enter the the place
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  and shout bastard and it's an appropriate greeting.
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  Although for me to be honest, I think it's weird.
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  You Yoruba boys, you guys need to call back or some of that.
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  Anyway, it's your culture. So, so you roll upon the person.
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  So whether you say bastard or you say what's up or you say how
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  you doing or whatever it is, but you roll upon the person,
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  appropriate greeting. After that, some small talk.
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  You're trying to find some common connection to the host,
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  some common connection to the event, some common connection
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  between your prior history together, some kind of
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  connection. That's all you're aiming for in
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  the beginning. So it's a matter of hey, what's
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  up? Why are you doing now?
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  Also, you know Kunle, let's assume that Kunle is the person
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  who invited everybody for this hangout.
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  You know, say what's up? How you doing?
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  So how do you know Kunle? Simple.
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  The person will start talking about how he knows Kunle.
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  If you make Kunle in primary school, you make only university
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  good, some form of commonality. You guys be gisting a bit.
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  And then of course you get to explore some stuff.
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  You know, primary school, university, blah, blah, blah.
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  Small talk. But remember, you roll up on
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  someone, you say what's up, you say hi, you say Bruce wedding
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  day. You say you know, whatever these
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  people say. And then you ask a couple of
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  questions because you're trying to find a common connection with
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  the host. The host is the person who
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  invited you for this event with the event itself, because
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  obviously if it's a meeting of Saint Gregory's College or
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  banning the old boys, you know, and I roll up on someone, I'd
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  want to know what set did this guy go to?
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  Because, you know, from there, that's how the conversation will
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  flow, you know, So if you are a 1973 set and you're talking to
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  somebody who is, I don't know, a 2001 set, well, OK.
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  Well, the gap is large, but you guys will have some very, very
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  interesting conversations about how Saint Gregory's College has
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  changed since 1973 and since 2001.
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  See, these are skills that you can use to just open
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  conversations. Remember, you roll up on
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  someone, you say what's up, you give the appropriate greeting,
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  and then you ask some simple questions because you're trying
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  to find a connection, some common history with the host,
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  the person we invited you with, the event itself, or with the
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  prior history that you know you guys have.
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  So that's, that's how you do it. So if the NBA, that is the
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  Nigerian Bar Association, because remember, I'm a former
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  lawyer turned business consultant.
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  So if the NBA is doing something in Abuja or marketing, I can
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  attend as I'm somebody who finished law school, who
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  practiced for a while. And you know, I'm, I'm enrolled
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  in the bar so I can call myself a lawyer even though I still
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  even though I don't practice. So it's not a place for me to
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  say what's up. You know how you do and then you
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  know, start talking like, oh, which chapter are you from?
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  I haven't seen your face before. And the person says, well, from
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  a new good chapters, no worries. No wonder now because man, I'm
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  an Abuja, a member of Abuja chapter.
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  If you are an Abuja person, you know, if we don't recognize your
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  face. And then from there I'll say you
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  guys start talking. Then eventually you guys are
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  going to start talking personal or you guys are going to start
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  talking business. But when you do this, you're
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  going to start exploring these topics from their own personal
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  perspective. So when you do the whole thing
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  of oh, what set were using Gregory's or what set were you
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  Christ the King College or what set were you King's College or
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  which chapter are you MBA? Are you a new chapter?
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  Are you on each chapter? Are you Abuja chapter?
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  Are you Cano chapter? Eventually, we're going to start
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  talking about some things, either personal or business, but
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  you will ask from their own perspective.
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  This is not time for you to show how smart you are, how good you
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  are, how knowledgeable you are, how abreast of things you are.
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  No, no, no. You're trying to find out things
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  about this other person because eventually they're going to say,
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  talk about something in their personal life or in their
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  business. Talk where you will now be able
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  to sleep in and say, oh, you have this kind of problem.
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  I have this product, I have this service that solve this kind of
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  thing, or I know someone who has this product or who has this
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  service and it solves that kind of thing.
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  Then your call to action. I'll be after this event.
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  How far can I buzz you? So that thing we discussed,
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  maybe I'll bring it to you at the office.
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  You know, you see, maybe it's something you're interested in,
• 13:54
  something that might help, you know, something like that.
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  That is how you sell at social events.
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  If you run around saying buy my stuff, buy my stuff, you're an
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  irritant. Nobody's going to invite you.
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  But if you make things easy and organic, it was up.
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  How you doing? Your face is fresh.
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  I haven't seen you before. And this is your first time
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  joining MBA. OK.
• 14:13
  You just graduated last year. OK.
• 14:15
  No worries. I understand now.
• 14:17
  Yeah. I got called to the bar 15 years
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  ago. Where'd you say you're from
• 14:20
  again? I did not see your face when I
• 14:23
  was in BSU. Oh, OK.
• 14:25
  You finished that Saint Mary's College in, in, in Oxford, in
• 14:29
  London. Oh, OK, OK.
• 14:30
  And then from there, Jose Gist. Jose Gist, not a gist.
• 14:33
  You know, eventually you enter Kemi Badenoch.
• 14:36
  That's the lady who I think she was running for head of Labour
• 14:42
  Party. I know that whole controversy
• 14:44
  with her saying stuff about Nigerians.
• 14:46
  So eventually now you enter Kemi Badenoch and you'll be talking,
• 14:49
  talking, talking. But remember it is from their
• 14:53
  own perspective, you asking them questions, not you showing how
• 14:56
  sharp you are at current affairs.
• 15:00
  Now eventually they might start talking about stuff around
• 15:05
  immigration policy and blah, blah, blah.
• 15:06
  Maybe they know somebody who is trying to jackpot.
• 15:09
  But the person know who if what you do now is immigration law,
• 15:14
  that is the point where you say, Oh yeah, well, so this uncle now
• 15:18
  was was with what was going to happen.
• 15:21
  You know what, I actually do immigration law and I have
• 15:24
  partners who are currently in, you know, Wolverhampton
• 15:30
  currently in blah, blah, blah, wherever, you know, as we speak.
• 15:33
  And this is the kind of thing that we specialize in.
• 15:39
  So you see, that is the organic shift.
• 15:42
  But if you show up talking to everybody.
• 15:45
  Hello, this is me. My name is Tavishima.
• 15:48
  I graduated first class and my specialty is immigration law.
• 15:52
  Here's my card. If you need an immigration
• 15:54
  lawyer, call me. And that's what you're doing all
• 15:56
  evening. You're going to end up being an
• 15:57
  irritant. So this is a much more organic
• 16:00
  way for how you get to, and I put it, slip your agenda into
• 16:09
  the whole thing. So remember, you show up
• 16:13
  appropriate greeting after appropriate greeting.
• 16:15
  Explore some commonalities, explore some connection with the
• 16:19
  host. How do you know?
• 16:20
  So so so so the person who invited you guys or with the
• 16:24
  event, if it is a federal, federal government, old boys,
• 16:33
  federal government, college Obama, sure.
• 16:35
  Then you're exploring, you know, the event itself and and and the
• 16:39
  history. So OK, FGCN would set me I'm
• 16:42
  1976. Which one are you?
• 16:44
  01999 said Hey, yeah. Are you a small boy?
• 16:48
  By the time people graduated, I was already working in central
• 16:51
  bank, you know, and there from there, you know, conversation
• 16:52
  was just low like that. But as you guys talk about
• 16:56
  personal and business talk, remember to take things from
• 16:59
  their own personal perspective. Eventually the chance to come
• 17:03
  for you to chook your own agenda and then the call to action or
• 17:08
  what you're trying to do is after this event, you're trying
• 17:10
  to call them up, go to their house, go to the office, have
• 17:14
  another meeting where you guys are talking.
• 17:16
  So more detail about how you can help.
• 17:18
  So for those of you who are trying to sell our social
• 17:22
  events, you're a tech founder, you're whatever, you're an
• 17:25
  architect, you're a consultant, you're, I mean, the playbook is
• 17:29
  all the same. So the reason I'm making today's
• 17:32
  podcast is what that guy said is absolutely correct.
• 17:35
  You can't sell our social events.
• 17:37
  He just didn't say how. In fact, he's, he spoke about
• 17:42
  beating somebody yesterday at the club, but he didn't tell you
• 17:46
  when you go into the club, how do you put your business agenda
• 17:50
  on the table? And this is how.
• 17:52
  And by the way, you have to be satisfied that it's not every
• 17:57
  single time that you're going to be able to get your agenda on
• 17:59
  the table. It's not every time.
• 18:02
  So sometimes you go out, you want to network, you want to do
• 18:06
  your business thing. It's not going to work all the
• 18:08
  time. In fact, when I sold insurance,
• 18:10
  there was one guy who specialized in, I can't remember
• 18:14
  the name of the insurance product, but it's one of these
• 18:16
  insurance products that have come up because, you know, the
• 18:18
  cost of burial in Niger is, is high, astronomically high.
• 18:23
  In fact, when you hear that, you know, your uncle has died or
• 18:26
  pops, you don't die or something.
• 18:28
  The first thing that will grab you the first, you know, BP the
• 18:32
  first hypertension that would, that would get you be, hey, are
• 18:35
  we going to pay for this whole burial thing?
• 18:39
  So there are a couple of insurance products that have
• 18:42
  been designed by some Nigerian insurance companies that deal
• 18:46
  with this sort of thing. So there's a there's a
• 18:49
  beneficiary. So forgive me, I'm not speak
• 18:52
  about in technical terms, so I don't misinform you.
• 18:54
  But basically, you know, you'd be dropping some small, small
• 18:56
  money and then unfortunately, you know, death comes also, God
• 19:00
  forbid. Well, unfortunately the time
• 19:01
  comes, you know, all passes. You guys took out a policy, you
• 19:04
  know, so they pay so that the money cannot be used to defray
• 19:10
  to cover the funeral costs. Now there was one guy in the
• 19:14
  office where I used to work who that was his specialty and the
• 19:18
  reason why I was his specialty was because the thing happened
• 19:21
  to him. I think it was Popsy that died
• 19:23
  1st and they were not prepared and so Popsy's barrier cleaned
• 19:28
  them out like it was terrible. So him now working in insurance
• 19:34
  is like this product is here, why shouldn't I take advantage
• 19:36
  of it? So they took the product and
• 19:39
  then unfortunately later on, Mumsy passed.
• 19:43
  Whatever Mumsy passed, the difference was clear.
• 19:46
  You know, they were not bankrupted because Mumsy passed.
• 19:49
  There was good money. I was able to cover enough,
• 19:51
  enough of stuff. So he was able to talk about
• 19:53
  this thing from his own personal experience.
• 19:55
  And in fact, that was his own strategy.
• 19:58
  He used to like to go out drinking every single Friday,
• 20:00
  you know, with guys and it was part of his thing from drinking
• 20:06
  eventually. They will start talking about
• 20:08
  these sorts of things. And his personal story would
• 20:11
  always come in about Momsy Popsy and how this thing was so
• 20:14
  useful. And of course, you know, now,
• 20:18
  Nigel, now none of us want to be irresponsible.
• 20:22
  We want to make sure that we bury our parents well.
• 20:24
  So if you hear that kind of thing, like, OK, I would like to
• 20:29
  know some more about that kind of thing.
• 20:31
  And I was that guy's shtick. That's how he used to sell that
• 20:34
  particular product very well, but he knew that he wouldn't
• 20:39
  always get the opportunities to have that conversation.
• 20:42
  So it's possible that he will go drinking for one month and not
• 20:44
  talk about the product one single time.
• 20:50
  It's just one of those things. But eventually the time shows up
• 20:55
  where you have the opportunity to put your own agenda on the
• 20:58
  table. But yeah, the next time you had
• 21:01
  an event and you hear someone talking about how do I closing
• 21:05
  deals at the club and you're wondering how are people closing
• 21:08
  deals at the club? This is 1 possible way.
• 21:11
  How? All right, it's been 20 minutes.
• 21:13
  So let me bring today's podcast to a close.
• 21:17
  Remember, if you would love to connect with me, call, send me a
• 21:20
  text message or WhatsApp message on 08064662140.
• 21:27
  Also remember we are getting ready for a series of trainings
• 21:31
  from the 12th of January to the 23rd of January 2026.
• 21:37
  If you are interested and you would love to learn how to sell
• 21:40
  effectively using the phone. So let's say now for instance,
• 21:44
  this whole club thing, you want to meet somebody at the club, so
• 21:48
  you have an acquaintance. How do you build the
• 21:50
  relationship over the phone? How do you nurture the
• 21:52
  relationship over the phone? How do you agree that the hookup
• 21:56
  is going to happen in the club? How do you agree to do that on
• 21:58
  the phone when you're in the club and you guys have a nice
• 22:01
  meeting and you know, looks as if you guys are making progress
• 22:05
  and you might want to meet again after the club is over?
• 22:08
  How do you reignite? How do you continue the
• 22:11
  conversation? How do you continue to pursue
• 22:13
  the agenda over the phone? These are the sorts of things
• 22:16
  that we're going to be talking about in the course coming on
• 22:19
  the 12th of January to the 23rd of January, 2020.
• 22:25
  Sixth, it's a paid course and it's going to be worth your
• 22:29
  while. It is not going to be a pre
• 22:31
  recorded thing. So there's no videos.
• 22:34
  It's me, I'm there. I'm live with you guys.
• 22:37
  Any questions that you have, I'm there to answer.
• 22:40
  And in fact, the whole point of me being there live is I want to
• 22:44
  be sure that we come up with protocols, we come up with
• 22:46
  frameworks, we come up with the next steps that will be
• 22:49
  particular and unique to your own situation.
• 22:52
  That's the reason why I'm there. So would you like to learn some
• 22:56
  more about the training? Hit me up, call me, send me a
• 22:59
  text message, send me a WhatsApp message on 08064662140.
• 23:08
  If you're not interested in training, still reach out anyway
• 23:12
  because I like meeting people who listen to the podcast.
• 23:16
  So thank you very much for your time and attention.
• 23:18
  Again, thank you to those of you who've been supporting the
• 23:20
  podcast since day one and the people who found the podcast
• 23:24
  newly in 2025. It's been an honor that you
• 23:27
  have. Let me be a part of your
• 23:29
  business development growth and your personal I be personal
• 23:34
  development. I be personal growth and you
• 23:36
  understand what I'm trying to say.
• 23:38
  It's an honor that you know, I've been a part of this journey
• 23:40
  either professionally or personally over 2025 and I'm
• 23:44
  looking to be to remaining as a significant part of your life
• 23:48
  for 2026. So subscribe to the podcast,
• 23:52
  reach out, let me know questions, comments, queries,
• 23:56
  things you like, things you don't like, topics you'd like us
• 23:59
  to explore, reach out. And then if you're interested in
• 24:01
  the training, I'm available. Hit me up, let me know.
• 24:04
  Also, apologies for the noise in the background.
• 24:07
  For those who've been listening for the last week, you know that
• 24:09
  I'm in the villa. So I'm still in the villa.
• 24:11
  So all that noise in the background is the kids, cousins,
• 24:14
  uncles, you know, the aunties. It's hard to find a quiet place
• 24:18
  to record, you know, when you travel for these sorts of
• 24:21
  things. Anyway, we thank our for 2025
• 24:24
  and looking forward to a smooth 2026 as you crossover in a
• 24:28
  couple of days. So yeah, that's it.
• 24:31
  I'll be in touch some other time.