Latest / Selling on Giants: The eCommerce Marketplace Podcast
TikTok Shop Passes Target Online & Taylor Swift Shows How Fast Culture Becomes Commerce
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This week on Selling on Giants, the biggest eCommerce story starts somewhere unexpected: Taylor Swift.
Bridal brands are already preparing products around the expected look of Swift’s wedding dress before most consumers have even seen it. That is a perfect example of how modern demand gets created. Culture creates attention, social media amplifies it, AI helps shoppers narrow their choices, and marketplaces compete to capture the transaction.
At the same time, TikTok Shop is proving that social commerce is becoming much more than impulse buying.
In this episode, Mr. Will…
The skinny
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