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Why Most Startups Fail: Stop Guessing & Start Testing | Blendi Muriqi & Aviv Shalgi

In this episode of Sip and Scale, I sit down with Aviv Shalgi, founder of Solar Simplified, to break down why so many startups fail, and what you can do to avoid the same fate. Aviv shares how Solar Simplified is flipping the traditional solar model on its head, the biggest challenges in customer education, and how data-driven decision-making is the key to business growth. We also dive into marketing strategies, the power of delegation, and why testing before scaling is crucial for any startup.

What You’ll Learn:

✅ Why 80% of Americans can’t access solar energy—and how Solar Simplified is…

The skinny

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