Latest / Let's talk Marketplace / Internationalization on Marketplaces with Fashion Brand Snocks #LTM132

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Internationalization on Marketplaces with Fashion Brand Snocks #LTM132 · Let's talk Marketplace

• 0:00
  After
• 0:00
  the
• 0:00
  Go
• 0:00
  live,
• 0:00
  we,
• 0:01
  yeah,
• 0:01
  we
• 0:01
  didn't
• 0:02
  really
• 0:02
  check
• 0:03
  what's
• 0:03
  going
• 0:03
  on
• 0:03
  on
• 0:04
  the
• 0:04
  marketplaces.
• 0:05
  We
• 0:05
  were
• 0:05
  live,
• 0:06
  so
• 0:06
  we
• 0:06
  reached
• 0:06
  our
• 0:07
  goal.
• 0:07
  Yeah.
• 0:07
  And
• 0:07
  then
• 0:07
  a
• 0:08
  few
• 0:08
  weeks
• 0:08
  later,
• 0:09
  we
• 0:09
  got
• 0:09
  an
• 0:10
  email.
• 0:10
  You
• 0:11
  are
• 0:11
  now
• 0:11
  offline
• 0:11
  on
• 0:12
  Bull
• 0:12
  Belgium.
• 0:17
  Let's
• 0:17
  Talk
• 0:17
  Marketplace,
• 0:18
  the
• 0:18
  Marketplace
• 0:19
  podcast
• 0:20
  with
• 0:20
  Ingrid
• 0:20
  Lommer
• 0:21
  and
• 0:21
  Van
• 0:21
  Rie
• 0:22
  Dichtel.
• 0:25
  Hello
• 0:26
  everyone
• 0:26
  and
• 0:27
  welcome
• 0:27
  to
• 0:27
  let's
• 0:28
  Talk
• 0:28
  Marketplace.
• 0:29
  Today
• 0:29
  it's
• 0:30
  just
• 0:30
  me,
• 0:30
  Ingrid
• 0:31
  is
• 0:31
  on
• 0:31
  holiday.
• 0:32
  So,
• 0:33
  yeah,
• 0:33
  my
• 0:34
  name
• 0:34
  is
• 0:34
  Valerie
• 0:34
  and
• 0:35
  I'm
• 0:35
  your
• 0:35
  podcast
• 0:36
  host
• 0:36
  of
• 0:36
  the
• 0:37
  day.
• 0:37
  I'm
• 0:37
  really
• 0:38
  looking
• 0:38
  forward
• 0:38
  to
• 0:38
  it.
• 0:39
  We're
• 0:39
  talking
• 0:40
  about
• 0:40
  the
• 0:40
  European
• 0:40
  B2C
• 0:41
  marketplace
• 0:42
  business
• 0:42
  as
• 0:42
  always.
• 0:43
  And
• 0:44
  today
• 0:44
  it's
• 0:45
  not
• 0:45
  just
• 0:46
  me
• 0:46
  alone
• 0:47
  on
• 0:47
  the
• 0:47
  mic
• 0:47
  because
• 0:48
  my
• 0:48
  dear
• 0:48
  co
• 0:48
  host
• 0:50
  Engid
• 0:50
  is
• 0:50
  on
• 0:51
  holiday.
• 0:51
  But
• 0:52
  I
• 0:52
  brought
• 0:53
  you
• 0:53
  today
• 0:53
  a
• 0:53
  guest
• 0:56
  and
• 0:56
  she
• 0:56
  is
• 0:57
  very
• 0:58
  passionate
• 0:59
  about
• 0:59
  the
• 0:59
  Marketplace
• 1:00
  business
• 1:01
  as
• 1:01
  well
• 1:01
  as
• 1:02
  in
• 1:02
  the
• 1:02
  fashion
• 1:02
  industry.
• 1:02
  And
• 1:03
  that's
• 1:03
  quite
• 1:04
  a
• 1:04
  match
• 1:04
  because
• 1:04
  I
• 1:05
  have
• 1:05
  also
• 1:05
  my
• 1:05
  background
• 1:06
  in
• 1:06
  there.
• 1:07
  And
• 1:08
  actually
• 1:08
  we
• 1:09
  are
• 1:09
  both
• 1:10
  also
• 1:11
  much,
• 1:12
  much
• 1:12
  deep
• 1:13
  into
• 1:13
  the
• 1:13
  fashion
• 1:14
  marketplace
• 1:14
  business,
• 1:14
  especially
• 1:15
  for
• 1:15
  underwear
• 1:16
  and
• 1:16
  socks.
• 1:18
  And
• 1:18
  yeah,
• 1:20
  I
• 1:20
  can
• 1:20
  promise
• 1:20
  you
• 1:21
  that
• 1:21
  will
• 1:21
  be
• 1:21
  a
• 1:21
  great
• 1:21
  deep
• 1:22
  dive
• 1:22
  because,
• 1:24
  yeah,
• 1:25
  this
• 1:25
  brand
• 1:25
  is
• 1:26
  well
• 1:26
  known
• 1:26
  for
• 1:26
  their
• 1:27
  openness
• 1:27
  and
• 1:27
  honesty
• 1:28
  in
• 1:29
  sharing
• 1:29
  insights.
• 1:30
  So
• 1:30
  welcome
• 1:30
  today,
• 1:31
  Laura
• 1:32
  Maria
• 1:32
  Schmidt,
• 1:32
  team
• 1:33
  lead
• 1:33
  marketplace
• 1:34
  at
• 1:34
  the
• 1:34
  German
• 1:34
  D2C
• 1:35
  fashion
• 1:35
  brand
• 1:35
  Snox.
• 1:36
  Great
• 1:36
  to
• 1:36
  have
• 1:37
  you
• 1:37
  here,
• 1:37
  Laura.
• 1:38
  Yeah,
• 1:38
  hey,
• 1:39
  thank
• 1:39
  you.
• 1:41
  Yeah,
• 1:41
  I'm
• 1:41
  really
• 1:41
  happy
• 1:42
  that
• 1:42
  you
• 1:42
  could
• 1:42
  manage
• 1:43
  to
• 1:43
  join
• 1:43
  our
• 1:44
  show
• 1:44
  so
• 1:44
  quickly.
• 1:45
  So
• 1:45
  just
• 1:46
  three
• 1:47
  weeks
• 1:47
  ago,
• 1:47
  not
• 1:47
  even
• 1:49
  we
• 1:49
  met
• 1:49
  at
• 1:50
  the
• 1:50
  markerplace
• 1:50
  Universe
• 1:51
  Connect
• 1:51
  event
• 1:51
  with
• 1:51
  Bol
• 1:52
  in
• 1:52
  Munich
• 1:53
  and
• 1:53
  again
• 1:53
  on
• 1:53
  the
• 1:53
  Newcome
• 1:54
  Summit
• 1:54
  where
• 1:54
  you
• 1:55
  were
• 1:55
  also
• 1:55
  on
• 1:55
  stage
• 1:55
  with
• 1:56
  Bol
• 1:56
  and
• 1:56
  Train
• 1:56
  Bite.
• 1:57
  And
• 1:57
  then
• 1:57
  I
• 1:57
  just
• 1:58
  ask
• 1:59
  you
• 1:59
  like,
• 1:59
  hey,
• 1:59
  Laura,
• 2:00
  can
• 2:00
  you
• 2:00
  also
• 2:00
  imagine
• 2:01
  to
• 2:02
  go
• 2:02
  on
• 2:02
  our
• 2:02
  podcast
• 2:02
  show?
• 2:03
  And
• 2:04
  here
• 2:04
  we
• 2:04
  are
• 2:05
  now.
• 2:06
  I'm
• 2:06
  really
• 2:06
  happy
• 2:07
  to
• 2:07
  have
• 2:07
  you
• 2:07
  here.
• 2:09
  And
• 2:09
  to
• 2:10
  our
• 2:10
  international
• 2:11
  listeners,
• 2:11
  if
• 2:11
  you
• 2:12
  don't
• 2:12
  know
• 2:12
  Snox
• 2:13
  already,
• 2:14
  snox
• 2:14
  is
• 2:14
  a
• 2:15
  D2C
• 2:15
  fashion
• 2:16
  brand
• 2:17
  from
• 2:18
  and
• 2:18
  well
• 2:18
  known
• 2:19
  in
• 2:19
  the
• 2:19
  German
• 2:19
  e
• 2:19
  commerce
• 2:20
  industry
• 2:21
  because
• 2:21
  they
• 2:21
  are.
• 2:22
  Yeah,
• 2:23
  your
• 2:23
  founder
• 2:24
  actually
• 2:24
  is
• 2:24
  also
• 2:24
  very
• 2:25
  open
• 2:26
  in
• 2:26
  sharing
• 2:26
  insights,
• 2:27
  details
• 2:28
  about
• 2:28
  how
• 2:29
  the
• 2:29
  business
• 2:29
  is
• 2:29
  running.
• 2:30
  And
• 2:32
  yeah,
• 2:33
  I
• 2:33
  would
• 2:33
  say
• 2:34
  let's
• 2:34
  keep
• 2:35
  it
• 2:35
  that
• 2:35
  for
• 2:36
  now.
• 2:36
  More
• 2:37
  on
• 2:37
  Snox
• 2:37
  later.
• 2:38
  But
• 2:38
  first
• 2:39
  I
• 2:39
  would
• 2:39
  say
• 2:39
  let's
• 2:40
  introduce
• 2:40
  you
• 2:41
  a
• 2:41
  little
• 2:41
  bit
• 2:42
  more
• 2:42
  in
• 2:42
  detail,
• 2:43
  Laura.
• 2:44
  So
• 2:44
  you
• 2:44
  get
• 2:45
  our
• 2:45
  three
• 2:45
  usual
• 2:46
  questions.
• 2:47
  So
• 2:47
  first
• 2:47
  of
• 2:47
  all,
• 2:48
  it's
• 2:48
  about
• 2:48
  you.
• 2:49
  Who
• 2:49
  are
• 2:49
  you?
• 2:50
  Valer.
• 2:51
  Yes.
• 2:51
  Hi
• 2:52
  everyone.
• 2:52
  Also
• 2:52
  from
• 2:52
  my
• 2:53
  side,
• 2:53
  I'm
• 2:54
  first
• 2:54
  of
• 2:54
  all
• 2:55
  very
• 2:55
  happy
• 2:55
  and
• 2:55
  very
• 2:56
  excited
• 2:56
  to
• 2:56
  be
• 2:56
  here
• 2:57
  with
• 2:57
  you,
• 2:57
  Valerie,
• 2:57
  today.
• 2:59
  Yeah,
• 2:59
  as
• 2:59
  you
• 2:59
  mentioned
• 3:00
  already,
• 3:00
  I'm
• 3:01
  Laura
• 3:01
  Schmidt.
• 3:02
  I'm
• 3:02
  lead
• 3:02
  marketplaces
• 3:03
  at
• 3:03
  the
• 3:04
  Snox
• 3:04
  Group.
• 3:05
  I've
• 3:05
  been
• 3:05
  working
• 3:05
  for
• 3:06
  the
• 3:06
  company
• 3:06
  for
• 3:07
  a
• 3:07
  little
• 3:07
  more
• 3:07
  than
• 3:07
  three
• 3:08
  years
• 3:08
  now.
• 3:09
  Before
• 3:10
  that
• 3:10
  I
• 3:10
  used
• 3:10
  to
• 3:11
  work
• 3:11
  for
• 3:11
  an
• 3:11
  integrator
• 3:12
  and
• 3:13
  before
• 3:14
  that
• 3:14
  I
• 3:14
  was
• 3:14
  with
• 3:14
  about
• 3:15
  you.
• 3:15
  So
• 3:16
  quite
• 3:16
  a
• 3:16
  while
• 3:16
  in
• 3:16
  the
• 3:16
  marketplace
• 3:17
  business
• 3:18
  already.
• 3:20
  That's
• 3:20
  super
• 3:20
  interesting.
• 3:21
  And
• 3:22
  what
• 3:22
  would
• 3:22
  you
• 3:23
  say?
• 3:23
  What
• 3:24
  do
• 3:24
  you
• 3:24
  do
• 3:24
  best
• 3:24
  in
• 3:25
  the
• 3:25
  marketplace
• 3:25
  business?
• 3:27
  I
• 3:27
  think
• 3:27
  my
• 3:28
  strength
• 3:28
  is
• 3:29
  that
• 3:29
  I
• 3:30
  understand
• 3:30
  the
• 3:31
  entire
• 3:31
  business.
• 3:32
  I'm
• 3:32
  going
• 3:32
  to
• 3:32
  tell
• 3:32
  you
• 3:33
  later
• 3:34
  a
• 3:34
  little
• 3:34
  more
• 3:35
  about
• 3:35
  that.
• 3:37
  Every
• 3:37
  marketplace
• 3:38
  has
• 3:39
  its
• 3:39
  quirks
• 3:40
  and
• 3:40
  challenges.
• 3:42
  I
• 3:42
  think
• 3:42
  my
• 3:43
  strength
• 3:43
  is
• 3:43
  that
• 3:44
  I
• 3:44
  have
• 3:44
  the
• 3:44
  complete
• 3:45
  overview
• 3:45
  and
• 3:45
  I
• 3:46
  like
• 3:46
  to
• 3:46
  dive
• 3:46
  deeper
• 3:47
  into
• 3:48
  the
• 3:49
  special
• 3:49
  challenges
• 3:50
  and
• 3:51
  especially
• 3:51
  with
• 3:51
  the
• 3:52
  marketplaces
• 3:52
  as
• 3:53
  partners.
• 3:54
  Yeah,
• 3:55
  I
• 3:55
  totally
• 3:55
  agree
• 3:56
  on
• 3:56
  that.
• 3:57
  And
• 3:57
  I
• 3:57
  think
• 3:57
  it's
• 3:58
  always
• 3:58
  super
• 4:01
  interesting
• 4:01
  and
• 4:01
  helpful
• 4:02
  if
• 4:02
  you
• 4:02
  have
• 4:02
  like
• 4:02
  the
• 4:03
  different
• 4:03
  point
• 4:03
  of
• 4:03
  use.
• 4:04
  Right.
• 4:04
  If
• 4:04
  you
• 4:04
  work
• 4:04
  for
• 4:04
  Marketplace,
• 4:05
  for
• 4:06
  middleware,
• 4:06
  for
• 4:07
  brand,
• 4:07
  and
• 4:07
  then
• 4:07
  you
• 4:07
  can
• 4:08
  put
• 4:08
  together
• 4:08
  all
• 4:08
  the
• 4:09
  different
• 4:09
  angles
• 4:10
  to
• 4:10
  your
• 4:10
  experience
• 4:11
  and
• 4:11
  grow
• 4:12
  with
• 4:12
  it.
• 4:14
  So
• 4:14
  come
• 4:14
  to
• 4:14
  our
• 4:15
  lovely
• 4:15
  question
• 4:15
  about
• 4:16
  like
• 4:16
  the
• 4:16
  fun
• 4:16
  fact
• 4:17
  about
• 4:17
  you.
• 4:18
  I
• 4:19
  love
• 4:19
  ears.
• 4:21
  What?
• 4:21
  You
• 4:21
  love
• 4:22
  ears?
• 4:22
  Ears.
• 4:24
  Whenever.
• 4:26
  Whenever
• 4:26
  I'm,
• 4:27
  I'm
• 4:27
  tired
• 4:28
  or
• 4:28
  nervous,
• 4:29
  I'm
• 4:29
  always
• 4:29
  playing
• 4:30
  with
• 4:30
  my
• 4:30
  ear
• 4:30
  loops.
• 4:31
  It's
• 4:32
  not
• 4:32
  possible
• 4:32
  right
• 4:33
  now
• 4:33
  because
• 4:33
  I'm
• 4:33
  wearing
• 4:33
  headphones.
• 4:34
  But
• 4:35
  yeah,
• 4:35
  usually
• 4:36
  I
• 4:36
  love
• 4:36
  ears.
• 4:37
  It
• 4:37
  calms
• 4:37
  me
• 4:38
  down
• 4:38
  every
• 4:38
  time.
• 4:39
  Okay,
• 4:40
  that's
• 4:41
  an
• 4:41
  interesting
• 4:41
  one.
• 4:42
  Okay.
• 4:44
  And
• 4:44
  thanks
• 4:45
  for
• 4:45
  sharing.
• 4:46
  Now
• 4:47
  a
• 4:47
  word
• 4:47
  on
• 4:47
  Snox.
• 4:48
  Maybe
• 4:49
  you
• 4:49
  want
• 4:49
  to
• 4:49
  share
• 4:49
  more
• 4:50
  about
• 4:51
  who
• 4:51
  are
• 4:51
  you,
• 4:51
  what
• 4:52
  do
• 4:52
  you
• 4:52
  sell
• 4:52
  and
• 4:53
  what's
• 4:53
  your
• 4:53
  deal
• 4:54
  with
• 4:54
  Snox?
• 4:55
  And
• 4:55
  maybe
• 4:55
  also
• 4:55
  Snox
• 4:56
  Group,
• 4:56
  because
• 4:56
  you
• 4:56
  mentioned
• 4:57
  you
• 4:57
  work
• 4:57
  for
• 4:57
  Snox
• 4:58
  Group.
• 4:58
  But
• 4:58
  there
• 4:59
  is
• 4:59
  a
• 4:59
  group
• 5:00
  and
• 5:00
  a
• 5:00
  brand,
• 5:00
  right?
• 5:01
  Yes,
• 5:02
  right.
• 5:03
  Yeah,
• 5:03
  you
• 5:04
  said
• 5:04
  it
• 5:04
  in
• 5:05
  the
• 5:05
  beginning.
• 5:05
  German.
• 5:06
  Snox
• 5:06
  is
• 5:06
  a
• 5:07
  German
• 5:07
  based
• 5:08
  D2C
• 5:09
  fashion
• 5:09
  brand.
• 5:10
  We
• 5:10
  are
• 5:10
  best
• 5:11
  known
• 5:11
  for
• 5:11
  our,
• 5:12
  yeah,
• 5:12
  let's
• 5:12
  say
• 5:12
  daily
• 5:13
  essentials
• 5:14
  such
• 5:14
  as
• 5:14
  like
• 5:15
  underwear
• 5:16
  for
• 5:16
  him
• 5:17
  and
• 5:17
  her
• 5:17
  socks,
• 5:18
  lounge
• 5:18
  and
• 5:19
  sportswear.
• 5:20
  But
• 5:20
  yeah,
• 5:21
  you
• 5:21
  teased
• 5:21
  it
• 5:22
  a
• 5:22
  little.
• 5:22
  Snox.
• 5:23
  It's
• 5:23
  not
• 5:23
  Snox
• 5:24
  anymore.
• 5:24
  It's
• 5:24
  the
• 5:25
  Snox
• 5:25
  Group
• 5:26
  with
• 5:27
  three
• 5:27
  different
• 5:27
  brands.
• 5:28
  Yeah.
• 5:28
  Snox
• 5:29
  oceans
• 5:29
  apart
• 5:30
  for
• 5:31
  yoga
• 5:31
  and
• 5:31
  Pilates
• 5:32
  clothes
• 5:33
  and
• 5:33
  femtes
• 5:34
  for
• 5:34
  period
• 5:34
  panties.
• 5:37
  Okay,
• 5:37
  great.
• 5:38
  And
• 5:38
  I
• 5:39
  would
• 5:39
  say
• 5:39
  more
• 5:40
  on
• 5:40
  the
• 5:40
  history
• 5:40
  of
• 5:41
  Snox.
• 5:41
  We
• 5:41
  will
• 5:41
  hear
• 5:42
  later.
• 5:43
  And
• 5:43
  yeah,
• 5:44
  great
• 5:44
  to
• 5:44
  know
• 5:44
  who
• 5:45
  you
• 5:45
  are
• 5:45
  and
• 5:45
  who
• 5:45
  Snox
• 5:46
  is.
• 5:46
  And
• 5:46
  I'm
• 5:46
  really
• 5:47
  looking
• 5:47
  forward
• 5:47
  to
• 5:47
  unpacking
• 5:48
  your
• 5:49
  marketplace
• 5:49
  strategy
• 5:50
  because
• 5:50
  that's.
• 5:50
  It's
• 5:51
  about
• 5:51
  today
• 5:52
  after
• 5:52
  a
• 5:53
  short
• 5:53
  advertising
• 5:54
  break
• 5:54
  in
• 5:54
  which
• 5:54
  I
• 5:55
  would
• 5:55
  like
• 5:55
  to
• 5:55
  tell
• 5:55
  you
• 5:56
  more
• 5:56
  about
• 5:56
  Kaufland
• 5:57
  Global
• 5:58
  Marketplace,
• 5:58
  who
• 5:59
  has
• 5:59
  a
• 5:59
  special
• 5:59
  offer
• 6:00
  for
• 6:00
  you.
• 6:08
  If
• 6:08
  you
• 6:08
  also
• 6:08
  want
• 6:09
  to
• 6:09
  internationalize
• 6:10
  and
• 6:10
  are
• 6:10
  looking
• 6:11
  for
• 6:11
  A
• 6:11
  partner
• 6:11
  in
• 6:11
  Europe
• 6:12
  or
• 6:12
  Kaufland
• 6:13
  Global
• 6:13
  Marketplace
• 6:14
  is
• 6:14
  the
• 6:14
  right
• 6:14
  choice
• 6:15
  for
• 6:15
  you.
• 6:15
  With
• 6:16
  just
• 6:16
  one
• 6:16
  registration
• 6:17
  and
• 6:17
  a
• 6:17
  central
• 6:18
  account,
• 6:19
  you
• 6:19
  can
• 6:19
  sell
• 6:19
  on
• 6:20
  up
• 6:20
  to
• 6:20
  seven
• 6:21
  Kaufland
• 6:21
  marketplaces
• 6:22
  simultaneously
• 6:23
  in
• 6:24
  Germany,
• 6:24
  Slovakia,
• 6:25
  Czechia,
• 6:26
  Poland,
• 6:27
  Austria
• 6:27
  and
• 6:27
  since
• 6:28
  this
• 6:28
  year
• 6:28
  also
• 6:28
  in
• 6:29
  France
• 6:29
  and
• 6:29
  Italy.
• 6:30
  This
• 6:30
  gives
• 6:30
  you
• 6:31
  access
• 6:31
  to
• 6:31
  up
• 6:31
  to
• 6:32
  139
• 6:33
  million
• 6:33
  potential
• 6:34
  online
• 6:34
  customers.
• 6:36
  To
• 6:37
  make
• 6:37
  cross
• 6:37
  border
• 6:38
  trade
• 6:38
  easier
• 6:38
  for
• 6:38
  you,
• 6:39
  Kaufland
• 6:39
  supports
• 6:40
  its
• 6:40
  seller
• 6:40
  with
• 6:41
  various
• 6:41
  tools
• 6:42
  and
• 6:42
  services.
• 6:43
  For
• 6:43
  example
• 6:43
  automaton,
• 6:44
  translation
• 6:45
  of
• 6:45
  product
• 6:45
  data
• 6:46
  and
• 6:46
  legal
• 6:47
  text
• 6:47
  transfer
• 6:48
  of
• 6:48
  your
• 6:48
  inventory
• 6:49
  from
• 6:49
  one
• 6:50
  sales
• 6:50
  channel
• 6:50
  to
• 6:51
  another
• 6:51
  in
• 6:51
  just
• 6:52
  three
• 6:52
  steps,
• 6:52
  payment
• 6:53
  processing
• 6:54
  and
• 6:54
  first
• 6:54
  level
• 6:54
  customer
• 6:55
  support.
• 6:56
  Cal
• 6:56
  Fund
• 6:56
  also
• 6:57
  has
• 6:57
  a
• 6:57
  special
• 6:57
  treat
• 6:58
  for
• 6:58
  newcomers.
• 6:59
  Anyone
• 6:59
  who
• 6:59
  registers
• 7:00
  as
• 7:01
  a
• 7:01
  new
• 7:01
  seller
• 7:01
  by
• 7:02
  January
• 7:02
  31,
• 7:03
  2026
• 7:04
  will
• 7:04
  save
• 7:05
  one
• 7:05
  month
• 7:05
  basic
• 7:06
  fee
• 7:06
  for
• 7:06
  each
• 7:07
  country's
• 7:07
  presence.
• 7:08
  Ideally
• 7:09
  this
• 7:09
  means
• 7:10
  no
• 7:10
  basic
• 7:10
  fee
• 7:11
  for
• 7:11
  seven
• 7:11
  months,
• 7:12
  so
• 7:13
  go
• 7:13
  for
• 7:13
  it.
• 7:14
  And
• 7:14
  you
• 7:14
  can
• 7:14
  find
• 7:14
  a
• 7:15
  promotional
• 7:15
  code
• 7:16
  and
• 7:16
  registration
• 7:17
  link
• 7:17
  in
• 7:17
  the
• 7:17
  show
• 7:18
  notes.
• 7:25
  So
• 7:25
  Laura,
• 7:26
  let's
• 7:27
  now
• 7:27
  talk
• 7:28
  about
• 7:28
  Snox
• 7:29
  and
• 7:29
  your
• 7:29
  marketplace
• 7:30
  business.
• 7:31
  Actually
• 7:31
  I
• 7:31
  remember
• 7:32
  when
• 7:32
  I
• 7:32
  was
• 7:32
  a
• 7:33
  vendor
• 7:33
  manager
• 7:33
  at
• 7:33
  Amazon
• 7:35
  almost
• 7:36
  or
• 7:36
  like
• 7:37
  more
• 7:37
  than
• 7:37
  10
• 7:37
  years
• 7:38
  ago
• 7:38
  already,
• 7:39
  but
• 7:39
  I
• 7:40
  was
• 7:40
  the
• 7:40
  vendor
• 7:40
  manager
• 7:41
  who
• 7:41
  bought,
• 7:42
  who
• 7:42
  was
• 7:42
  responsible
• 7:43
  for
• 7:43
  the
• 7:44
  underwear
• 7:45
  and
• 7:46
  a
• 7:46
  daily
• 7:47
  basics
• 7:47
  business
• 7:47
  I
• 7:48
  would
• 7:48
  say,
• 7:48
  and
• 7:49
  kids
• 7:49
  fashion
• 7:49
  as
• 7:49
  well.
• 7:50
  And
• 7:50
  back
• 7:51
  then
• 7:51
  there
• 7:51
  were
• 7:52
  like
• 7:52
  the
• 7:52
  usual
• 7:53
  brands
• 7:53
  there
• 7:54
  and
• 7:54
  I
• 7:54
  remember
• 7:54
  when
• 7:55
  Snox
• 7:55
  came
• 7:55
  up
• 7:56
  and
• 7:56
  like
• 7:57
  the
• 7:57
  underwear
• 7:58
  industry
• 7:58
  in
• 7:58
  Germany
• 7:59
  were
• 7:59
  like
• 7:59
  oh,
• 7:59
  there's
• 7:59
  like
• 8:00
  this
• 8:00
  new
• 8:00
  brand
• 8:01
  and
• 8:01
  they
• 8:02
  are
• 8:02
  so
• 8:02
  fast.
• 8:02
  And
• 8:03
  everyone
• 8:03
  like
• 8:04
  tried
• 8:05
  to
• 8:05
  get
• 8:05
  more
• 8:05
  insights
• 8:06
  about
• 8:06
  Snox
• 8:07
  and
• 8:08
  saw
• 8:09
  also
• 8:09
  how
• 8:09
  fast
• 8:10
  you
• 8:10
  were
• 8:10
  growing.
• 8:11
  And
• 8:11
  I
• 8:11
  also
• 8:11
  also
• 8:11
  saw
• 8:12
  this
• 8:12
  from
• 8:12
  the
• 8:12
  Amazon
• 8:14
  point
• 8:14
  of
• 8:15
  view
• 8:15
  and
• 8:15
  I
• 8:15
  was
• 8:15
  like
• 8:16
  okay,
• 8:16
  there's
• 8:16
  like
• 8:16
  this
• 8:16
  new
• 8:17
  brand
• 8:18
  with
• 8:19
  essential
• 8:20
  products
• 8:21
  which
• 8:21
  are
• 8:21
  like
• 8:21
  already
• 8:22
  there.
• 8:22
  But
• 8:23
  you
• 8:23
  made
• 8:23
  such
• 8:23
  a
• 8:23
  good
• 8:24
  job
• 8:24
  as
• 8:24
  a
• 8:25
  Amazon
• 8:25
  seller
• 8:26
  back
• 8:26
  then
• 8:26
  and
• 8:26
  still.
• 8:27
  But
• 8:27
  it
• 8:28
  was
• 8:28
  really
• 8:28
  like
• 8:29
  the
• 8:29
  brands
• 8:29
  were
• 8:29
  like
• 8:30
  who's
• 8:31
  that?
• 8:31
  And
• 8:31
  why
• 8:31
  they
• 8:32
  are
• 8:32
  so
• 8:32
  fast
• 8:32
  and
• 8:33
  why
• 8:33
  they
• 8:33
  are
• 8:33
  so
• 8:33
  well
• 8:34
  selling.
• 8:35
  And
• 8:36
  still
• 8:36
  I
• 8:36
  think
• 8:36
  that's
• 8:37
  the
• 8:37
  case
• 8:37
  for
• 8:37
  the
• 8:38
  underwear
• 8:38
  industry.
• 8:40
  So
• 8:40
  that's
• 8:40
  how
• 8:40
  I
• 8:41
  remember
• 8:41
  the
• 8:41
  start
• 8:42
  of
• 8:42
  Snox.
• 8:42
  Maybe
• 8:43
  you
• 8:43
  want
• 8:43
  to
• 8:43
  tell
• 8:43
  us
• 8:44
  a
• 8:44
  bit
• 8:44
  more
• 8:45
  about
• 8:45
  your
• 8:45
  origin
• 8:46
  and
• 8:46
  how
• 8:47
  you
• 8:47
  started.
• 8:48
  Yeah,
• 8:48
  absolutely.
• 8:50
  Yeah.
• 8:50
  Like
• 8:50
  you
• 8:51
  said,
• 8:51
  we
• 8:51
  actually
• 8:52
  started
• 8:52
  as
• 8:52
  a
• 8:53
  pure
• 8:54
  Amazon
• 8:54
  player
• 8:55
  Amazon
• 8:55
  brand
• 8:56
  as
• 8:56
  a
• 8:56
  seller
• 8:57
  side
• 8:57
  in
• 8:58
  2016.
• 9:00
  Back
• 9:00
  then
• 9:00
  it
• 9:01
  was
• 9:01
  just
• 9:01
  the
• 9:01
  easiest
• 9:02
  way
• 9:02
  to
• 9:02
  test
• 9:03
  if
• 9:03
  people
• 9:04
  even
• 9:05
  like
• 9:05
  wanted
• 9:06
  the
• 9:06
  first
• 9:06
  product.
• 9:07
  Our
• 9:07
  invisible
• 9:07
  socks.
• 9:08
  Still
• 9:08
  one
• 9:09
  of
• 9:09
  our
• 9:09
  most
• 9:09
  popular
• 9:09
  products
• 9:10
  by
• 9:10
  the
• 9:10
  way.
• 9:11
  You
• 9:11
  know,
• 9:11
  like
• 9:12
  Amazon
• 9:13
  offered
• 9:14
  low
• 9:14
  cost,
• 9:15
  tons
• 9:16
  of
• 9:16
  data,
• 9:17
  low
• 9:17
  barriers
• 9:18
  and
• 9:18
  yeah,
• 9:19
  also
• 9:19
  a
• 9:19
  quick
• 9:19
  customer
• 9:20
  base.
• 9:20
  Right.
• 9:21
  So
• 9:22
  pretty
• 9:23
  quickly
• 9:23
  after
• 9:23
  launching,
• 9:24
  the
• 9:24
  founders
• 9:25
  started
• 9:25
  seeing
• 9:26
  some
• 9:26
  success
• 9:28
  with
• 9:28
  a
• 9:28
  brand
• 9:28
  with
• 9:28
  a
• 9:29
  product.
• 9:29
  So
• 9:30
  a
• 9:30
  few
• 9:30
  years
• 9:30
  later
• 9:31
  the
• 9:31
  first,
• 9:32
  yeah,
• 9:32
  our
• 9:33
  online
• 9:33
  shop,
• 9:34
  like
• 9:34
  the
• 9:34
  Snox
• 9:34
  online
• 9:34
  shop
• 9:36
  was
• 9:36
  launched.
• 9:38
  But
• 9:38
  at
• 9:38
  the
• 9:38
  same
• 9:39
  time
• 9:40
  they
• 9:40
  saw
• 9:40
  that
• 9:40
  Amazon
• 9:41
  was
• 9:42
  still
• 9:42
  working
• 9:42
  really
• 9:43
  well
• 9:43
  for
• 9:43
  them.
• 9:44
  So
• 9:44
  they
• 9:44
  expanded
• 9:45
  to
• 9:46
  back
• 9:46
  then
• 9:46
  auto
• 9:47
  and
• 9:47
  ebay,
• 9:48
  our
• 9:49
  first
• 9:49
  two
• 9:49
  marketplaces
• 9:50
  next
• 9:50
  to
• 9:50
  Amazon.
• 9:52
  Yeah,
• 9:52
  so
• 9:53
  summarize.
• 9:53
  Like
• 9:53
  the
• 9:54
  two
• 9:54
  founders
• 9:54
  back
• 9:54
  then
• 9:55
  saw
• 9:57
  the
• 9:57
  potential
• 9:57
  of
• 9:58
  marketplaces
• 9:59
  as
• 10:00
  actually
• 10:00
  working
• 10:01
  sales
• 10:01
  channels.
• 10:03
  Additionally
• 10:03
  they
• 10:04
  had
• 10:04
  this
• 10:05
  really
• 10:06
  strong
• 10:06
  testing
• 10:07
  mentality
• 10:07
  and
• 10:08
  that's
• 10:08
  what
• 10:08
  something,
• 10:10
  that's
• 10:10
  something
• 10:11
  that
• 10:11
  still
• 10:11
  holds
• 10:12
  true
• 10:12
  today
• 10:12
  for
• 10:12
  us
• 10:13
  as
• 10:13
  the
• 10:13
  company
• 10:15
  trying
• 10:16
  new
• 10:16
  paths
• 10:16
  and
• 10:17
  not
• 10:17
  being
• 10:17
  afraid
• 10:17
  to
• 10:18
  fail.
• 10:18
  But
• 10:18
  because
• 10:19
  at
• 10:20
  the
• 10:20
  end
• 10:20
  of
• 10:20
  the
• 10:20
  day
• 10:21
  it's
• 10:21
  all
• 10:21
  about
• 10:21
  learnings.
• 10:22
  And
• 10:22
  that's
• 10:23
  how
• 10:23
  it
• 10:23
  was
• 10:23
  with
• 10:23
  marketplaces
• 10:24
  back
• 10:24
  then.
• 10:25
  And
• 10:26
  another
• 10:26
  point
• 10:26
  of
• 10:26
  course
• 10:27
  was
• 10:28
  that
• 10:28
  with
• 10:28
  just
• 10:29
  the
• 10:29
  shop
• 10:29
  and
• 10:30
  Amazon
• 10:30
  they
• 10:30
  realized
• 10:31
  they
• 10:31
  were
• 10:31
  super
• 10:31
  dependent
• 10:32
  on
• 10:32
  these
• 10:33
  third
• 10:33
  party
• 10:34
  controlled
• 10:34
  platforms.
• 10:36
  Like
• 10:36
  every
• 10:36
  algorithm
• 10:37
  update
• 10:37
  or
• 10:38
  policy
• 10:38
  change
• 10:39
  could
• 10:39
  impact
• 10:39
  the
• 10:40
  entire
• 10:40
  business
• 10:41
  overnight.
• 10:42
  Right.
• 10:44
  So
• 10:44
  as
• 10:44
  of
• 10:44
  today
• 10:46
  we
• 10:46
  grew
• 10:47
  to
• 10:48
  10
• 10:48
  different
• 10:48
  marketplaces
• 10:49
  across
• 10:50
  26
• 10:50
  countries.
• 10:51
  So
• 10:52
  that's
• 10:52
  quite
• 10:52
  a
• 10:52
  lot.
• 10:53
  Some
• 10:54
  marketplaces,
• 10:55
  I
• 10:55
  mean,
• 10:55
  yeah,
• 10:56
  sure
• 10:56
  shut
• 10:56
  down
• 10:56
  over
• 10:57
  time
• 10:58
  and
• 10:58
  others
• 10:58
  just
• 10:59
  didn't
• 11:00
  make
• 11:00
  sense
• 11:00
  anymore
• 11:01
  for
• 11:01
  us
• 11:01
  during
• 11:01
  the
• 11:02
  time.
• 11:02
  And
• 11:02
  yeah,
• 11:03
  we're
• 11:03
  still
• 11:03
  growing.
• 11:05
  Yeah,
• 11:05
  that's
• 11:05
  quite
• 11:05
  interesting
• 11:06
  because
• 11:06
  you
• 11:06
  also
• 11:07
  mentioned
• 11:07
  then
• 11:07
  you
• 11:08
  started
• 11:08
  with
• 11:08
  after
• 11:09
  Amazon
• 11:09
  with
• 11:09
  ebay
• 11:10
  and
• 11:10
  Otto
• 11:12
  and
• 11:12
  I
• 11:13
  actually
• 11:14
  did
• 11:14
  a
• 11:14
  photograph
• 11:15
  of
• 11:15
  your
• 11:16
  overview
• 11:16
  of
• 11:17
  the
• 11:17
  marketplaces
• 11:17
  you
• 11:18
  showed
• 11:18
  on
• 11:18
  the
• 11:18
  Newcome
• 11:19
  Summit
• 11:20
  and
• 11:20
  there
• 11:20
  was
• 11:20
  no
• 11:21
  ebay
• 11:21
  on
• 11:21
  it.
• 11:21
  So
• 11:22
  is
• 11:23
  this
• 11:23
  one
• 11:23
  where
• 11:23
  you
• 11:24
  said
• 11:24
  like,
• 11:24
  okay,
• 11:25
  maybe
• 11:26
  that's
• 11:26
  not
• 11:27
  really
• 11:27
  relevant
• 11:27
  for
• 11:27
  us
• 11:28
  anymore.
• 11:29
  Yeah,
• 11:30
  so
• 11:30
  it
• 11:30
  was
• 11:30
  quite
• 11:31
  strong
• 11:31
  in
• 11:31
  the
• 11:31
  beginning,
• 11:33
  but
• 11:33
  then
• 11:33
  the
• 11:33
  revenues
• 11:34
  were
• 11:34
  like
• 11:34
  decreasing
• 11:35
  all
• 11:35
  the
• 11:35
  time
• 11:36
  and
• 11:36
  our
• 11:36
  account
• 11:37
  to
• 11:37
  be
• 11:37
  really
• 11:37
  honest,
• 11:38
  was
• 11:38
  too
• 11:38
  buggy
• 11:39
  and
• 11:39
  we
• 11:39
  restarted
• 11:40
  a
• 11:40
  few
• 11:41
  times
• 11:41
  but
• 11:42
  it
• 11:42
  didn't
• 11:42
  make
• 11:42
  any
• 11:42
  sense
• 11:43
  for
• 11:43
  us.
• 11:43
  So
• 11:43
  that
• 11:44
  was
• 11:44
  one
• 11:44
  of
• 11:44
  the
• 11:45
  few
• 11:45
  marketplaces
• 11:46
  we
• 11:46
  decided
• 11:47
  to
• 11:47
  cut
• 11:47
  actually
• 11:47
  from
• 11:48
  our
• 11:48
  side.
• 11:49
  Okay,
• 11:50
  I
• 11:50
  will
• 11:50
  ask
• 11:50
  you
• 11:51
  later
• 11:51
  about
• 11:51
  like
• 11:52
  facts
• 11:52
  and
• 11:52
  figures,
• 11:53
  when
• 11:54
  and
• 11:54
  how
• 11:54
  do
• 11:54
  you
• 11:55
  cite
• 11:55
  this?
• 11:56
  But
• 11:56
  let's
• 11:57
  first
• 11:58
  come
• 11:58
  to
• 11:58
  other
• 11:58
  questions.
• 11:59
  What
• 11:59
  would
• 12:00
  you
• 12:00
  say
• 12:00
  are
• 12:00
  the
• 12:00
  main
• 12:00
  challenges
• 12:01
  you
• 12:01
  faced
• 12:02
  when
• 12:02
  expanding
• 12:02
  from
• 12:03
  Amazon
• 12:03
  Germany
• 12:04
  to
• 12:04
  other
• 12:05
  marketplaces
• 12:06
  like
• 12:06
  Zalando?
• 12:07
  About
• 12:08
  you,
• 12:08
  Bruininger
• 12:10
  and
• 12:11
  so
• 12:11
  many
• 12:11
  others?
• 12:11
  Because
• 12:12
  you
• 12:12
  mentioned
• 12:12
  you
• 12:12
  are
• 12:13
  selling
• 12:13
  on
• 12:13
  10
• 12:13
  marketplaces.
• 12:16
  Yeah,
• 12:18
  well
• 12:18
  as
• 12:19
  I
• 12:19
  said
• 12:19
  in
• 12:19
  the
• 12:19
  introduction,
• 12:20
  each
• 12:21
  marketplace
• 12:21
  has
• 12:22
  its
• 12:22
  own
• 12:22
  rules,
• 12:23
  right?
• 12:24
  So
• 12:24
  Amazon
• 12:25
  for
• 12:25
  example
• 12:25
  is
• 12:26
  super
• 12:27
  data
• 12:27
  and
• 12:27
  keyword
• 12:28
  driven
• 12:29
  Solando.
• 12:29
  And
• 12:30
  about
• 12:30
  you
• 12:30
  on
• 12:30
  the
• 12:30
  other
• 12:31
  hand
• 12:31
  are
• 12:31
  much,
• 12:32
  much
• 12:32
  more
• 12:32
  about
• 12:33
  curation,
• 12:35
  visuals
• 12:35
  and
• 12:36
  brand
• 12:36
  fit.
• 12:38
  While
• 12:39
  on
• 12:39
  Amazon
• 12:40
  you
• 12:40
  can
• 12:40
  build
• 12:40
  and
• 12:41
  manage
• 12:41
  a
• 12:42
  PPC
• 12:43
  set
• 12:43
  up
• 12:44
  manually,
• 12:44
  like
• 12:45
  right
• 12:45
  down
• 12:45
  to
• 12:46
  the
• 12:46
  smallest
• 12:46
  detail.
• 12:48
  Most
• 12:48
  marketplaces
• 12:49
  don't
• 12:49
  even
• 12:49
  have
• 12:50
  the
• 12:50
  PPC
• 12:51
  option.
• 12:52
  They
• 12:52
  just
• 12:52
  have
• 12:52
  retail
• 12:53
  media
• 12:53
  that
• 12:53
  focuses
• 12:54
  on
• 12:54
  branding.
• 12:55
  Zalando
• 12:56
  for
• 12:56
  example
• 12:56
  does
• 12:57
  have
• 12:57
  ppc
• 12:58
  but
• 12:58
  you
• 12:58
  basically
• 12:59
  just
• 12:59
  select
• 12:59
  your
• 12:59
  articles
• 13:00
  and
• 13:00
  pick
• 13:00
  a
• 13:00
  budget
• 13:01
  for
• 13:01
  a
• 13:01
  certain
• 13:01
  period
• 13:02
  on
• 13:03
  about
• 13:03
  you.
• 13:03
  In
• 13:03
  Breuninger
• 13:04
  you
• 13:04
  can
• 13:04
  at
• 13:04
  least
• 13:04
  set
• 13:04
  a
• 13:05
  cpc.
• 13:07
  And
• 13:08
  Otto
• 13:09
  just
• 13:09
  recently
• 13:09
  launched
• 13:10
  keyword
• 13:11
  targeting
• 13:11
  which
• 13:11
  opens
• 13:12
  up
• 13:12
  completely
• 13:13
  new
• 13:13
  possibilities
• 13:14
  for
• 13:14
  us.
• 13:15
  Other
• 13:15
  examples
• 13:16
  are
• 13:18
  communication
• 13:19
  and
• 13:19
  participating
• 13:19
  in
• 13:19
  deal
• 13:20
  campaigns.
• 13:21
  Every
• 13:21
  single
• 13:22
  marketplace
• 13:23
  has
• 13:23
  its
• 13:24
  own
• 13:24
  process.
• 13:25
  It
• 13:25
  ranges
• 13:25
  from
• 13:26
  simply
• 13:26
  adjusting
• 13:27
  the
• 13:27
  prices
• 13:27
  via
• 13:28
  the
• 13:28
  interface
• 13:30
  to
• 13:30
  having
• 13:31
  confirm
• 13:32
  your
• 13:32
  participation
• 13:33
  in
• 13:33
  an
• 13:34
  exc
• 13:34
  sheet
• 13:35
  or
• 13:35
  even
• 13:36
  doing
• 13:36
  it
• 13:36
  through
• 13:36
  product
• 13:37
  data
• 13:37
  mapping.
• 13:37
  That's
• 13:38
  my
• 13:38
  least
• 13:38
  favorite.
• 13:41
  So
• 13:41
  talk,
• 13:41
  talk,
• 13:42
  talk.
• 13:42
  What
• 13:42
  I'm
• 13:42
  trying
• 13:43
  to
• 13:43
  say
• 13:43
  is
• 13:44
  every
• 13:45
  marketplace
• 13:45
  works
• 13:46
  differently
• 13:46
  and
• 13:47
  it's
• 13:47
  just
• 13:47
  super
• 13:47
  hard
• 13:47
  but
• 13:48
  at
• 13:48
  the
• 13:48
  same
• 13:48
  time
• 13:48
  super
• 13:49
  important
• 13:49
  to
• 13:49
  keep
• 13:49
  an
• 13:50
  an
• 13:50
  overall
• 13:51
  overview
• 13:52
  and
• 13:52
  stay
• 13:53
  on
• 13:53
  the
• 13:53
  ball
• 13:53
  like
• 13:54
  like
• 13:54
  really
• 13:54
  everywhere.
• 13:56
  And
• 13:56
  that's
• 13:56
  why
• 13:56
  I
• 13:57
  always
• 13:57
  keep
• 13:57
  saying
• 13:57
  like
• 13:58
  marketplace
• 13:59
  business
• 13:59
  is
• 13:59
  not
• 14:00
  just
• 14:00
  a
• 14:00
  sidekick.
• 14:01
  Like
• 14:01
  you
• 14:01
  have
• 14:01
  to
• 14:01
  really
• 14:02
  commit
• 14:03
  to
• 14:03
  this
• 14:03
  strategy.
• 14:04
  Yeah,
• 14:05
  definitely.
• 14:06
  So
• 14:06
  I
• 14:06
  mean
• 14:07
  basically
• 14:09
  based
• 14:09
  on
• 14:10
  your
• 14:11
  answers
• 14:11
  Laura,
• 14:13
  I
• 14:13
  can
• 14:13
  already
• 14:13
  see
• 14:14
  that
• 14:14
  you
• 14:14
  are
• 14:14
  quite
• 14:15
  deep
• 14:15
  into
• 14:15
  the
• 14:15
  marketing
• 14:16
  and
• 14:16
  retail
• 14:16
  media
• 14:16
  game.
• 14:18
  What
• 14:19
  is
• 14:19
  actually
• 14:19
  your
• 14:20
  marketplace
• 14:20
  setup
• 14:21
  in
• 14:21
  total?
• 14:21
  So
• 14:22
  what
• 14:22
  is
• 14:22
  like
• 14:22
  how
• 14:23
  do
• 14:23
  you
• 14:23
  upload?
• 14:23
  Like
• 14:24
  what
• 14:24
  is
• 14:24
  your
• 14:24
  middleware?
• 14:25
  Integrator.
• 14:26
  How
• 14:26
  do
• 14:26
  you
• 14:26
  do
• 14:26
  logistics?
• 14:28
  Yeah
• 14:29
  so
• 14:30
  integrator
• 14:30
  wise
• 14:31
  we
• 14:31
  work
• 14:31
  together
• 14:32
  with
• 14:32
  Tradebyte
• 14:34
  because
• 14:34
  for
• 14:34
  us
• 14:34
  Tradebot
• 14:35
  is
• 14:35
  the
• 14:36
  best
• 14:36
  solution
• 14:37
  for
• 14:38
  our
• 14:38
  needs
• 14:38
  basically.
• 14:40
  Yeah,
• 14:40
  we
• 14:41
  have
• 14:42
  on
• 14:42
  our
• 14:42
  side
• 14:42
  we
• 14:43
  have
• 14:43
  a
• 14:43
  manual
• 14:44
  Google
• 14:44
  sheet
• 14:45
  filling
• 14:46
  with
• 14:46
  all
• 14:47
  the
• 14:47
  product
• 14:47
  data,
• 14:49
  sending
• 14:49
  it
• 14:50
  to
• 14:50
  trade
• 14:51
  byte
• 14:51
  and
• 14:52
  the
• 14:52
  mapping
• 14:53
  is
• 14:53
  done
• 14:53
  there.
• 14:56
  Yeah,
• 14:56
  that
• 14:56
  works
• 14:56
  quite
• 14:57
  well
• 14:57
  for
• 14:57
  us
• 14:57
  but
• 14:58
  we're
• 14:59
  still
• 14:59
  working
• 14:59
  on
• 15:00
  a
• 15:00
  PIM
• 15:00
  system
• 15:01
  solution
• 15:01
  for
• 15:02
  us.
• 15:02
  But
• 15:03
  2026
• 15:03
  is
• 15:04
  our.
• 15:06
  Can't
• 15:06
  wait
• 15:06
  to
• 15:06
  be
• 15:06
  honest.
• 15:08
  Yeah.
• 15:08
  And
• 15:08
  logistics
• 15:09
  wise
• 15:09
  we
• 15:10
  have
• 15:10
  a
• 15:11
  logistic
• 15:11
  company
• 15:12
  working
• 15:12
  for
• 15:12
  us,
• 15:12
  it's
• 15:13
  called
• 15:13
  Giottis,
• 15:14
  one
• 15:14
  of
• 15:15
  the
• 15:15
  biggest
• 15:16
  players
• 15:16
  in
• 15:16
  the
• 15:16
  field
• 15:17
  and
• 15:17
  they
• 15:18
  do
• 15:18
  everything
• 15:18
  for
• 15:19
  us,
• 15:19
  all
• 15:19
  the
• 15:20
  send
• 15:20
  outs
• 15:20
  in
• 15:21
  every
• 15:21
  country.
• 15:22
  So
• 15:22
  you're
• 15:22
  not
• 15:22
  using
• 15:23
  any
• 15:23
  FBA
• 15:24
  ZFS
• 15:25
  marketplace
• 15:26
  solutions?
• 15:27
  Well
• 15:29
  yeah
• 15:29
  we
• 15:29
  do,
• 15:30
  yeah
• 15:30
  we
• 15:31
  for
• 15:31
  Amazon
• 15:32
  and
• 15:33
  Zalando.
• 15:34
  And
• 15:34
  about
• 15:34
  you
• 15:35
  we.
• 15:36
  Yeah
• 15:36
  we
• 15:36
  use
• 15:37
  the
• 15:37
  hybrid
• 15:37
  model
• 15:38
  I
• 15:38
  would
• 15:38
  call
• 15:38
  it.
• 15:39
  So
• 15:39
  some
• 15:40
  like
• 15:40
  first
• 15:40
  is
• 15:41
  fba.
• 15:42
  FBA
• 15:42
  and
• 15:42
  zfs
• 15:43
  like
• 15:43
  the
• 15:43
  marketplace
• 15:44
  fulfillment
• 15:44
  solutions
• 15:46
  and
• 15:47
  all
• 15:47
  these.
• 15:49
  Yeah
• 15:49
  like
• 15:49
  the
• 15:50
  marketplace
• 15:50
  strategy
• 15:51
  is
• 15:51
  backed
• 15:52
  up
• 15:52
  with
• 15:52
  our
• 15:52
  D2C
• 15:53
  shipment
• 15:53
  via
• 15:53
  Geotes.
• 15:54
  Yeah
• 15:54
  that's,
• 15:55
  that's
• 15:56
  a
• 15:56
  good,
• 15:56
  a
• 15:56
  good
• 15:57
  thing.
• 15:57
  Okay.
• 15:59
  Yeah.
• 16:00
  Can
• 16:00
  you
• 16:01
  walk
• 16:01
  us
• 16:01
  a
• 16:02
  little
• 16:02
  bit
• 16:02
  through
• 16:02
  Snox
• 16:03
  Journey
• 16:03
  into
• 16:03
  the
• 16:04
  international
• 16:04
  markets
• 16:05
  because
• 16:05
  you
• 16:06
  started
• 16:06
  in
• 16:06
  Germany,
• 16:07
  right?
• 16:07
  You
• 16:08
  told
• 16:08
  us
• 16:08
  that
• 16:08
  you
• 16:08
  are
• 16:08
  already
• 16:09
  selling
• 16:09
  in
• 16:09
  26
• 16:10
  different
• 16:10
  countries.
• 16:11
  Where
• 16:12
  did
• 16:12
  you
• 16:12
  start
• 16:12
  and
• 16:13
  where
• 16:13
  are
• 16:13
  you
• 16:13
  right
• 16:14
  Now.
• 16:15
  Yeah.
• 16:16
  So
• 16:16
  we
• 16:17
  started
• 16:17
  off
• 16:18
  the
• 16:18
  easy
• 16:19
  step
• 16:19
  which
• 16:20
  was
• 16:20
  the
• 16:20
  Amazon
• 16:21
  Penny
• 16:22
  Penny
• 16:23
  program.
• 16:23
  Yes.
• 16:24
  Yeah.
• 16:25
  That
• 16:25
  gave
• 16:25
  us
• 16:26
  the
• 16:26
  direct
• 16:27
  access
• 16:27
  to
• 16:28
  France,
• 16:28
  Italy,
• 16:29
  Spain
• 16:29
  and
• 16:29
  stuff.
• 16:30
  From
• 16:31
  there
• 16:31
  we
• 16:31
  basically
• 16:31
  did
• 16:31
  the
• 16:32
  same
• 16:32
  thing
• 16:32
  with
• 16:33
  Zalando
• 16:33
  and
• 16:33
  about
• 16:34
  you
• 16:34
  via
• 16:34
  ZFS
• 16:35
  and
• 16:35
  fbame.
• 16:36
  At
• 16:36
  the
• 16:36
  same
• 16:36
  time
• 16:37
  we
• 16:37
  expanded
• 16:38
  our
• 16:38
  shop
• 16:39
  into
• 16:39
  the
• 16:39
  Dach
• 16:39
  region.
• 16:41
  Then
• 16:41
  came
• 16:41
  the
• 16:42
  Benelux
• 16:42
  countries
• 16:42
  and
• 16:43
  so
• 16:43
  on.
• 16:44
  We
• 16:44
  are
• 16:44
  live
• 16:45
  in
• 16:45
  eight
• 16:45
  different
• 16:46
  countries
• 16:46
  right
• 16:46
  now
• 16:47
  with
• 16:47
  our
• 16:47
  shop
• 16:48
  only
• 16:49
  and
• 16:49
  having
• 16:50
  this
• 16:50
  set
• 16:50
  up.
• 16:51
  We've
• 16:51
  seen
• 16:51
  great
• 16:51
  success
• 16:52
  in.
• 16:52
  In
• 16:52
  Switzerland
• 16:53
  for
• 16:53
  example,
• 16:54
  with
• 16:54
  Zalando
• 16:55
  or
• 16:57
  the
• 16:57
  Netherlands.
• 16:59
  Yeah,
• 17:01
  and
• 17:01
  Netherlands
• 17:02
  with
• 17:02
  our
• 17:02
  shop.
• 17:03
  And
• 17:04
  then
• 17:05
  we
• 17:05
  started
• 17:05
  looking
• 17:05
  at
• 17:06
  the
• 17:06
  local
• 17:06
  players
• 17:07
  like
• 17:07
  Ball
• 17:08
  in
• 17:08
  the
• 17:08
  Netherlands
• 17:09
  or
• 17:09
  even
• 17:09
  like
• 17:09
  you
• 17:10
  said,
• 17:10
  Galaxos
• 17:10
  in
• 17:10
  Switzerland.
• 17:11
  So
• 17:11
  we
• 17:12
  always
• 17:12
  come
• 17:13
  from
• 17:13
  our
• 17:13
  best
• 17:14
  known
• 17:14
  marketplaces,
• 17:15
  Orlando.
• 17:15
  About
• 17:16
  you
• 17:16
  Amazon
• 17:17
  and
• 17:18
  Internationalize
• 17:20
  afterwards
• 17:20
  when
• 17:21
  we've
• 17:21
  seen
• 17:21
  great
• 17:21
  success
• 17:22
  in
• 17:22
  those
• 17:22
  specific.
• 17:23
  Countries,
• 17:23
  you
• 17:23
  test
• 17:23
  the
• 17:24
  markets
• 17:24
  with
• 17:24
  something
• 17:25
  which
• 17:25
  is
• 17:25
  already
• 17:25
  there
• 17:26
  and
• 17:26
  easier
• 17:27
  to
• 17:27
  expand
• 17:28
  to.
• 17:28
  Right.
• 17:28
  And
• 17:29
  then
• 17:29
  you
• 17:29
  realize,
• 17:29
  okay,
• 17:30
  this
• 17:30
  country
• 17:30
  is
• 17:31
  pretty
• 17:31
  strong
• 17:31
  for
• 17:31
  us.
• 17:32
  And
• 17:32
  then
• 17:32
  you
• 17:32
  looking
• 17:33
  for
• 17:34
  the
• 17:34
  local
• 17:34
  heroes
• 17:35
  there
• 17:35
  and
• 17:35
  go
• 17:35
  there,
• 17:36
  right?
• 17:37
  Yeah,
• 17:37
  absolutely.
• 17:38
  And
• 17:38
  platforms
• 17:38
  like
• 17:39
  Amazon,
• 17:39
  Solando
• 17:39
  and
• 17:39
  about
• 17:40
  you
• 17:40
  made
• 17:40
  that
• 17:41
  step
• 17:41
  like
• 17:41
  super
• 17:42
  easy
• 17:42
  for
• 17:42
  us.
• 17:43
  But
• 17:43
  now
• 17:44
  with
• 17:44
  our
• 17:44
  own
• 17:44
  shop
• 17:44
  and
• 17:45
  by
• 17:46
  bringing
• 17:46
  in
• 17:47
  like
• 17:47
  local
• 17:48
  players
• 17:48
  as
• 17:49
  galaxies
• 17:50
  or
• 17:50
  bull,
• 17:51
  we
• 17:51
  are
• 17:52
  really
• 17:52
  testing
• 17:52
  new
• 17:52
  waters.
• 17:53
  And
• 17:53
  here
• 17:53
  comes
• 17:53
  our
• 17:54
  testing
• 17:56
  strategy
• 17:56
  again.
• 17:58
  Yeah,
• 17:59
  yeah.
• 18:00
  Okay.
• 18:01
  So
• 18:01
  what
• 18:01
  would
• 18:01
  you
• 18:02
  say
• 18:02
  like
• 18:02
  despite
• 18:02
  of
• 18:03
  like
• 18:03
  this,
• 18:03
  testing
• 18:04
  markets
• 18:04
  and
• 18:05
  and
• 18:05
  then
• 18:06
  growing
• 18:06
  to
• 18:06
  the
• 18:07
  local
• 18:07
  heroes,
• 18:08
  how
• 18:08
  are
• 18:09
  you
• 18:09
  selecting
• 18:09
  new
• 18:10
  marketplaces
• 18:10
  or
• 18:10
  new
• 18:11
  countries?
• 18:11
  You
• 18:11
  say
• 18:12
  like,
• 18:12
  okay,
• 18:13
  where
• 18:13
  do
• 18:13
  we
• 18:13
  go
• 18:13
  next?
• 18:14
  What
• 18:14
  is
• 18:14
  like,
• 18:16
  Is
• 18:16
  it
• 18:16
  like
• 18:16
  the
• 18:16
  marketplace
• 18:17
  size,
• 18:17
  audience
• 18:18
  fit,
• 18:18
  specific
• 18:19
  features?
• 18:20
  What
• 18:20
  are
• 18:20
  you
• 18:21
  looking
• 18:22
  for?
• 18:22
  What
• 18:22
  is
• 18:22
  your
• 18:22
  criteria?
• 18:24
  Interesting
• 18:25
  question
• 18:25
  because
• 18:26
  I
• 18:26
  think
• 18:26
  it's
• 18:27
  a
• 18:27
  very
• 18:27
  big
• 18:27
  one
• 18:28
  for
• 18:28
  most
• 18:28
  of
• 18:28
  the
• 18:29
  brands,
• 18:29
  but
• 18:31
  are
• 18:31
  actually
• 18:31
  not
• 18:32
  too
• 18:32
  heady
• 18:32
  about
• 18:32
  that.
• 18:34
  Of
• 18:34
  course
• 18:34
  we
• 18:34
  look
• 18:34
  at
• 18:34
  the
• 18:35
  size
• 18:35
  of
• 18:35
  the
• 18:35
  marketplaces,
• 18:36
  the
• 18:36
  target
• 18:36
  audience.
• 18:37
  Do
• 18:38
  our
• 18:38
  products
• 18:38
  fit
• 18:39
  into
• 18:40
  their
• 18:40
  assortment?
• 18:41
  Are
• 18:41
  we
• 18:41
  in
• 18:41
  the
• 18:41
  same
• 18:42
  ballpark,
• 18:42
  like
• 18:42
  price
• 18:43
  wise,
• 18:43
  for
• 18:43
  example?
• 18:44
  Those
• 18:45
  are
• 18:45
  actually
• 18:45
  the
• 18:46
  core
• 18:46
  questions
• 18:46
  we
• 18:47
  ask
• 18:47
  ourselves.
• 18:48
  But
• 18:49
  from
• 18:49
  there
• 18:51
  we
• 18:51
  kind
• 18:52
  of
• 18:52
  follow
• 18:52
  the
• 18:52
  strategy.
• 18:53
  As
• 18:53
  long
• 18:53
  as
• 18:53
  it's
• 18:54
  somehow
• 18:54
  profitable.
• 18:55
  We
• 18:55
  want
• 18:56
  to
• 18:56
  have
• 18:56
  the
• 18:56
  widest
• 18:57
  possible
• 18:57
  reach,
• 18:58
  just
• 18:58
  be
• 18:59
  present
• 19:00
  everywhere
• 19:00
  and
• 19:00
  capture
• 19:01
  as
• 19:01
  many
• 19:01
  people
• 19:02
  as
• 19:03
  we
• 19:03
  can.
• 19:04
  In
• 19:04
  other
• 19:04
  words,
• 19:05
  for
• 19:05
  the
• 19:05
  marketplace
• 19:07
  language,
• 19:07
  low
• 19:08
  cost
• 19:08
  customer
• 19:09
  acquisition.
• 19:10
  We
• 19:10
  are
• 19:11
  very
• 19:11
  profitable
• 19:12
  on
• 19:12
  the
• 19:12
  marketplace.
• 19:12
  So
• 19:13
  it's
• 19:13
  super
• 19:13
  easy
• 19:13
  to
• 19:14
  reach
• 19:16
  new
• 19:16
  audience.
• 19:17
  But
• 19:18
  it's
• 19:18
  also
• 19:18
  about
• 19:19
  creating
• 19:19
  synergies.
• 19:20
  For
• 19:20
  example,
• 19:20
  if
• 19:21
  you
• 19:21
  see
• 19:21
  that
• 19:21
  influencer
• 19:22
  marketing
• 19:22
  is
• 19:22
  really
• 19:22
  working
• 19:23
  well
• 19:24
  for
• 19:24
  our
• 19:24
  shop
• 19:24
  in
• 19:25
  the
• 19:25
  Netherlands,
• 19:26
  we
• 19:26
  support
• 19:26
  the
• 19:26
  shop
• 19:27
  with
• 19:27
  our
• 19:28
  platform
• 19:28
  presence.
• 19:30
  Okay.
• 19:31
  That's
• 19:31
  quite
• 19:31
  a
• 19:31
  good
• 19:31
  mix
• 19:32
  actually.
• 19:33
  So
• 19:33
  yeah,
• 19:34
  I
• 19:34
  would
• 19:34
  say
• 19:34
  let's
• 19:34
  continue
• 19:35
  our
• 19:35
  conversation
• 19:36
  after
• 19:36
  another
• 19:36
  short
• 19:37
  break
• 19:37
  in
• 19:37
  just
• 19:37
  a
• 19:38
  quick
• 19:38
  word
• 19:38
  on
• 19:39
  our
• 19:39
  partner
• 19:40
  and
• 19:40
  sponsor
• 19:41
  base.
• 19:47
  Do
• 19:47
  you
• 19:47
  think
• 19:48
  Amazon
• 19:48
  dominates
• 19:49
  everywhere?
• 19:50
  Think
• 19:50
  again.
• 19:51
  In
• 19:51
  Poland,
• 19:52
  shoppers
• 19:52
  spend
• 19:53
  six
• 19:53
  times
• 19:53
  more
• 19:54
  time
• 19:54
  on
• 19:54
  Allegro
• 19:55
  than
• 19:55
  on
• 19:55
  Amazon
• 19:56
  and
• 19:56
  even
• 19:56
  Cowfand
• 19:57
  Global
• 19:57
  Market
• 19:57
  Marketplace
• 19:58
  ranks
• 19:58
  higher
• 19:58
  in
• 19:59
  user
• 19:59
  engagement.
• 20:00
  If
• 20:00
  you
• 20:00
  want
• 20:01
  to
• 20:01
  understand
• 20:01
  why
• 20:02
  Central
• 20:02
  and
• 20:02
  Eastern
• 20:03
  Europe
• 20:03
  plays
• 20:04
  by
• 20:04
  its
• 20:04
  own
• 20:05
  marketplace
• 20:05
  rules,
• 20:06
  don't
• 20:07
  miss
• 20:07
  our
• 20:07
  next
• 20:08
  free
• 20:08
  online
• 20:08
  webinar
• 20:09
  Cracking
• 20:09
  the
• 20:10
  Central
• 20:10
  Eastern
• 20:11
  European
• 20:12
  Marketplace
• 20:12
  Strategy
• 20:13
  for
• 20:14
  Central
• 20:14
  and
• 20:14
  Eastern
• 20:14
  Europe.
• 20:15
  So
• 20:15
  Join
• 20:16
  Ingrid
• 20:16
  on
• 20:16
  November
• 20:17
  18th
• 20:17
  at
• 20:17
  11am
• 20:19
  CET
• 20:19
  for
• 20:19
  a
• 20:20
  strategic
• 20:20
  yet
• 20:20
  hands
• 20:21
  on
• 20:21
  session
• 20:21
  with
• 20:22
  Timo
• 20:22
  Garten,
• 20:22
  Managing
• 20:23
  Director
• 20:23
  Dach
• 20:24
  at
• 20:24
  Base,
• 20:25
  former
• 20:25
  known
• 20:25
  as
• 20:25
  Baselinker.
• 20:27
  We'll
• 20:27
  explore
• 20:28
  what
• 20:28
  makes
• 20:29
  platforms
• 20:29
  like
• 20:29
  Allegro,
• 20:30
  Emag
• 20:31
  and
• 20:31
  Heureka
• 20:32
  unique
• 20:32
  and
• 20:33
  how
• 20:33
  Western
• 20:33
  brands
• 20:34
  can
• 20:35
  successfully
• 20:35
  expand
• 20:36
  across
• 20:37
  Poland,
• 20:37
  Romania,
• 20:38
  Czech
• 20:38
  Republic
• 20:39
  and
• 20:39
  beyond.
• 20:40
  And
• 20:41
  you
• 20:41
  will
• 20:41
  learn
• 20:42
  how
• 20:42
  to
• 20:42
  manage
• 20:42
  pricing,
• 20:43
  logistics
• 20:44
  and
• 20:44
  customer
• 20:45
  service
• 20:45
  across
• 20:46
  borders
• 20:47
  and
• 20:47
  which
• 20:48
  tools
• 20:48
  help
• 20:49
  you
• 20:49
  go
• 20:49
  live
• 20:50
  and
• 20:50
  scale
• 20:50
  fast.
• 20:51
  So
• 20:52
  if
• 20:52
  you
• 20:52
  are
• 20:52
  ready
• 20:53
  to
• 20:53
  expand
• 20:53
  eastwards
• 20:54
  and
• 20:54
  tap
• 20:54
  into
• 20:55
  Europe's
• 20:56
  fastest
• 20:56
  growing
• 20:56
  marketplace
• 20:57
  region,
• 20:58
  this
• 20:58
  webinar
• 20:59
  is
• 20:59
  for
• 20:59
  you.
• 21:00
  Save
• 21:00
  your
• 21:00
  seat
• 21:01
  now
• 21:01
  on
• 21:01
  the
• 21:02
  marketplace
• 21:02
  -universe.com
• 21:04
  events
• 21:05
  webinars
• 21:06
  and
• 21:07
  yeah,
• 21:08
  see
• 21:08
  you
• 21:08
  in
• 21:08
  the
• 21:09
  webinar.
• 21:09
  We
• 21:09
  will
• 21:09
  also
• 21:10
  put
• 21:10
  you
• 21:10
  the
• 21:10
  link
• 21:11
  to
• 21:11
  register
• 21:11
  in
• 21:12
  the
• 21:12
  show
• 21:12
  Notes.
• 21:19
  So
• 21:20
  Lara,
• 21:20
  let's
• 21:21
  follow
• 21:21
  up
• 21:22
  with
• 21:22
  our
• 21:22
  questions.
• 21:25
  You
• 21:25
  already
• 21:25
  said
• 21:26
  like,
• 21:26
  okay,
• 21:27
  we
• 21:27
  want
• 21:27
  to
• 21:27
  have
• 21:27
  like
• 21:29
  lowest
• 21:30
  cost
• 21:30
  possible
• 21:30
  and
• 21:31
  expand
• 21:31
  to
• 21:32
  many
• 21:32
  people
• 21:32
  as
• 21:33
  possible.
• 21:34
  How
• 21:34
  do
• 21:34
  you
• 21:35
  evaluate
• 21:36
  the
• 21:36
  return
• 21:36
  on
• 21:37
  investment
• 21:37
  from
• 21:37
  the
• 21:37
  marketplaces
• 21:38
  you're
• 21:38
  currently
• 21:39
  on?
• 21:40
  Are
• 21:40
  there
• 21:40
  specific
• 21:40
  metrics
• 21:41
  that
• 21:41
  drive
• 21:42
  your
• 21:42
  decisions
• 21:42
  to
• 21:42
  stay
• 21:43
  or
• 21:43
  leave
• 21:43
  a
• 21:43
  platform?
• 21:44
  And
• 21:45
  yeah,
• 21:45
  how
• 21:45
  do
• 21:45
  you
• 21:46
  decide
• 21:46
  it?
• 21:48
  Yeah,
• 21:48
  it's
• 21:48
  all
• 21:48
  about
• 21:48
  profitability.
• 21:50
  We
• 21:50
  always
• 21:51
  manage
• 21:51
  based
• 21:52
  on
• 21:52
  CM3
• 21:53
  like
• 21:53
  contribution
• 21:53
  margin
• 21:54
  3
• 21:56
  on
• 21:57
  platform
• 21:57
  level
• 21:58
  of
• 21:58
  course
• 21:58
  we
• 21:59
  also
• 21:59
  have
• 21:59
  revenue
• 22:00
  targets
• 22:00
  but
• 22:00
  profitability
• 22:01
  is
• 22:01
  always
• 22:02
  top
• 22:02
  priority.
• 22:04
  What
• 22:04
  is
• 22:04
  really
• 22:05
  important
• 22:05
  to
• 22:05
  mention
• 22:05
  here
• 22:06
  at
• 22:07
  Snox
• 22:07
  Group,
• 22:07
  everyone
• 22:08
  on
• 22:08
  the
• 22:08
  team
• 22:09
  can
• 22:09
  access
• 22:10
  our
• 22:10
  sales
• 22:10
  reporting.
• 22:11
  So
• 22:12
  it's
• 22:12
  basically
• 22:12
  our
• 22:12
  contribution
• 22:13
  margin
• 22:13
  calculation
• 22:15
  and
• 22:15
  we've
• 22:15
  broken
• 22:15
  it
• 22:15
  down
• 22:16
  for
• 22:17
  every
• 22:17
  single
• 22:17
  platform
• 22:18
  and
• 22:18
  that
• 22:19
  gives
• 22:19
  everyone
• 22:19
  the
• 22:20
  transparency
• 22:20
  into
• 22:21
  relevant
• 22:21
  numbers.
• 22:21
  Right.
• 22:23
  So
• 22:23
  when
• 22:23
  we
• 22:24
  talk
• 22:24
  specifically
• 22:25
  about,
• 22:25
  yeah
• 22:26
  let's
• 22:26
  say
• 22:26
  advertising,
• 22:28
  we
• 22:28
  essentially
• 22:28
  have
• 22:29
  an
• 22:29
  open
• 22:29
  budget.
• 22:30
  We
• 22:31
  just
• 22:31
  have
• 22:31
  the
• 22:31
  target
• 22:32
  marketing
• 22:32
  ratio
• 22:34
  which
• 22:34
  we
• 22:35
  can
• 22:35
  always
• 22:35
  monitor
• 22:36
  in
• 22:36
  the
• 22:37
  sales
• 22:37
  reporting.
• 22:38
  And
• 22:39
  for
• 22:39
  us
• 22:39
  this
• 22:39
  is
• 22:40
  the
• 22:40
  key
• 22:40
  to
• 22:41
  running
• 22:41
  a
• 22:41
  strong
• 22:42
  marketplace
• 22:42
  business.
• 22:43
  So
• 22:43
  in
• 22:44
  my
• 22:44
  opinion
• 22:44
  fixed
• 22:44
  budgets
• 22:45
  just
• 22:46
  leave
• 22:46
  a
• 22:46
  lot
• 22:46
  of
• 22:46
  potential
• 22:47
  on
• 22:47
  the
• 22:47
  table.
• 22:48
  And
• 22:48
  regarding
• 22:49
  the
• 22:49
  question
• 22:51
  if
• 22:51
  we
• 22:53
  keep
• 22:53
  going
• 22:53
  with
• 22:53
  the
• 22:53
  marketplace
• 22:54
  or
• 22:54
  not,
• 22:55
  it's
• 22:56
  also
• 22:56
  the
• 22:56
  profitability
• 22:57
  question.
• 22:58
  If
• 22:58
  we
• 22:58
  are
• 22:58
  not
• 22:59
  profitable
• 23:00
  all
• 23:00
  over,
• 23:02
  we
• 23:03
  say
• 23:03
  okay,
• 23:04
  it's
• 23:04
  done.
• 23:05
  So
• 23:05
  it
• 23:05
  doesn't
• 23:05
  make
• 23:05
  any
• 23:06
  sense,
• 23:06
  but
• 23:07
  it
• 23:07
  was
• 23:07
  just
• 23:07
  a
• 23:07
  few
• 23:08
  times
• 23:08
  the
• 23:08
  case
• 23:09
  since
• 23:10
  I'm
• 23:10
  with.
• 23:11
  With
• 23:12
  snobs
• 23:12
  at
• 23:12
  least.
• 23:13
  Okay.
• 23:13
  I
• 23:14
  mean
• 23:14
  that's
• 23:14
  quite
• 23:14
  interesting.
• 23:16
  If
• 23:16
  I
• 23:17
  have
• 23:17
  a
• 23:17
  look
• 23:17
  on
• 23:17
  like
• 23:18
  former
• 23:19
  brands
• 23:20
  I
• 23:20
  consulted
• 23:21
  or
• 23:21
  even
• 23:21
  the
• 23:21
  brands
• 23:22
  I
• 23:22
  worked
• 23:22
  for.
• 23:23
  Having
• 23:24
  really
• 23:24
  a
• 23:24
  dashboard
• 23:25
  where
• 23:26
  you
• 23:26
  can
• 23:26
  see
• 23:27
  in
• 23:27
  life
• 23:28
  how
• 23:29
  your
• 23:29
  contribution
• 23:29
  margins
• 23:30
  are
• 23:31
  and
• 23:31
  everyone
• 23:31
  has
• 23:32
  access
• 23:32
  to
• 23:32
  it
• 23:32
  is
• 23:33
  really
• 23:34
  not
• 23:35
  standard
• 23:36
  by
• 23:37
  far.
• 23:37
  Not
• 23:37
  I
• 23:38
  would
• 23:38
  wish
• 23:38
  it
• 23:38
  would
• 23:38
  be.
• 23:40
  How
• 23:41
  are
• 23:41
  you
• 23:41
  doing
• 23:41
  it?
• 23:41
  I
• 23:41
  mean
• 23:42
  like
• 23:42
  just
• 23:42
  praxis
• 23:44
  wise.
• 23:46
  We
• 23:46
  have
• 23:46
  a
• 23:47
  fantastic
• 23:47
  data
• 23:47
  team
• 23:48
  taking
• 23:48
  care
• 23:48
  of
• 23:49
  it
• 23:49
  if
• 23:50
  it's
• 23:50
  possible.
• 23:50
  We
• 23:51
  have
• 23:51
  all
• 23:51
  the
• 23:51
  RPs
• 23:52
  from
• 23:52
  the
• 23:52
  marketplace
• 23:53
  dashboards
• 23:54
  collecting
• 23:55
  all
• 23:55
  the
• 23:55
  data
• 23:56
  and
• 23:56
  for
• 23:57
  especially
• 23:57
  marketing.
• 23:58
  And
• 23:59
  all
• 23:59
  the
• 24:00
  other
• 24:00
  numbers
• 24:00
  come
• 24:00
  from
• 24:01
  tradepad.
• 24:02
  Okay.
• 24:03
  So
• 24:04
  yeah.
• 24:05
  So
• 24:05
  yeah.
• 24:06
  So
• 24:07
  you
• 24:07
  do
• 24:07
  it
• 24:07
  literally
• 24:08
  mostly
• 24:08
  by
• 24:09
  yourself
• 24:09
  with
• 24:10
  your
• 24:10
  data
• 24:10
  team,
• 24:10
  right?
• 24:11
  Yeah.
• 24:11
  Yeah.
• 24:12
  Okay.
• 24:14
  You
• 24:15
  are
• 24:15
  selling
• 24:15
  like.
• 24:16
  And
• 24:16
  now
• 24:16
  I
• 24:17
  mention
• 24:17
  all
• 24:17
  the
• 24:17
  10
• 24:17
  marketplaces
• 24:18
  because
• 24:18
  I
• 24:18
  wrote
• 24:19
  it
• 24:19
  down
• 24:20
  and
• 24:20
  correct
• 24:21
  me
• 24:21
  if
• 24:21
  I'm
• 24:21
  wrong,
• 24:21
  you're
• 24:22
  selling
• 24:22
  at
• 24:22
  Amazon.
• 24:23
  Zalando.
• 24:24
  Otto
• 24:25
  Breuninger
• 24:25
  about
• 24:26
  you,
• 24:26
  Limango,
• 24:27
  Galaxos,
• 24:27
  Descartlaunch,
• 24:28
  Borchek,
• 24:29
  Outlet
• 24:30
  City,
• 24:30
  Metzingen
• 24:30
  and
• 24:31
  Ball.
• 24:31
  Right.
• 24:32
  Did
• 24:32
  I
• 24:32
  forget
• 24:32
  anyone?
• 24:36
  No,
• 24:36
  I
• 24:36
  think
• 24:36
  that's
• 24:37
  it.
• 24:37
  Okay,
• 24:39
  so
• 24:40
  what
• 24:40
  would
• 24:40
  you
• 24:40
  say
• 24:41
  are
• 24:41
  the
• 24:41
  key
• 24:41
  lessons
• 24:42
  you
• 24:42
  have
• 24:42
  learned
• 24:42
  from
• 24:42
  selling
• 24:43
  on
• 24:43
  marketplaces
• 24:45
  versus
• 24:46
  for
• 24:47
  example
• 24:47
  Zalando
• 24:48
  and
• 24:48
  Amazon,
• 24:48
  who
• 24:48
  are
• 24:48
  already
• 24:49
  quite
• 24:49
  mature
• 24:50
  I
• 24:50
  would
• 24:50
  say
• 24:52
  compared
• 24:52
  to
• 24:53
  Galaxy's
• 24:53
  Decathlon,
• 24:54
  Buhl
• 24:54
  or
• 24:55
  Limango,
• 24:55
  which
• 24:55
  are.
• 24:56
  Yeah.
• 24:58
  Different.
• 25:00
  So
• 25:00
  Amazon
• 25:01
  really
• 25:01
  taught
• 25:01
  us
• 25:02
  speed
• 25:03
  and
• 25:03
  data
• 25:03
  discipline
• 25:06
  which
• 25:06
  we
• 25:06
  can
• 25:06
  now
• 25:09
  apply
• 25:10
  really
• 25:10
  well
• 25:10
  to
• 25:11
  Auto
• 25:11
  and
• 25:11
  Bool.
• 25:13
  It's
• 25:13
  a
• 25:13
  constant
• 25:14
  optimization
• 25:14
  game.
• 25:15
  Numbers,
• 25:16
  numbers,
• 25:16
  numbers,
• 25:17
  Salando
• 25:18
  and
• 25:18
  about.
• 25:18
  You
• 25:18
  didn't
• 25:19
  start
• 25:20
  off
• 25:21
  quite
• 25:21
  as
• 25:21
  performance
• 25:22
  driven,
• 25:24
  but
• 25:24
  they're
• 25:24
  definitely
• 25:25
  heading
• 25:25
  more
• 25:25
  and
• 25:25
  more
• 25:25
  in
• 25:25
  that
• 25:26
  direction.
• 25:27
  They're
• 25:27
  implementing
• 25:28
  more
• 25:28
  PPC
• 25:29
  options
• 25:29
  and
• 25:30
  yeah,
• 25:31
  with
• 25:31
  not
• 25:31
  only
• 25:32
  branding
• 25:32
  as
• 25:32
  a
• 25:32
  focus,
• 25:33
  but
• 25:33
  Also
• 25:33
  with
• 25:34
  performance
• 25:35
  KPIs
• 25:37
  with
• 25:37
  the
• 25:37
  smaller
• 25:38
  marketplaces
• 25:38
  like
• 25:39
  Alexis
• 25:39
  or
• 25:39
  Limango,
• 25:41
  we
• 25:42
  learned
• 25:42
  like
• 25:42
  the
• 25:43
  general
• 25:43
  rule,
• 25:44
  one
• 25:45
  fits
• 25:45
  one,
• 25:45
  size
• 25:46
  fits
• 25:46
  all
• 25:46
  doesn't
• 25:47
  work.
• 25:48
  You
• 25:48
  really
• 25:49
  have
• 25:49
  to
• 25:49
  know
• 25:50
  the
• 25:50
  specific
• 25:51
  quirks
• 25:51
  of
• 25:51
  each
• 25:54
  marketplace
• 25:54
  and
• 25:55
  adapt
• 25:55
  to
• 25:56
  them.
• 25:57
  Only
• 25:57
  knowing
• 25:57
  about
• 25:57
  them
• 25:58
  doesn't
• 25:58
  help.
• 25:59
  You
• 25:59
  have
• 25:59
  to
• 25:59
  really
• 26:00
  adapt
• 26:00
  to
• 26:00
  them.
• 26:01
  And
• 26:02
  there's
• 26:02
  a
• 26:02
  thumb
• 26:03
  rule
• 26:03
  in
• 26:04
  my
• 26:04
  world,
• 26:05
  the
• 26:05
  less
• 26:05
  control
• 26:05
  the
• 26:06
  seller
• 26:06
  has
• 26:06
  himself,
• 26:07
  the
• 26:08
  more
• 26:08
  you
• 26:08
  have
• 26:08
  to
• 26:08
  stick
• 26:08
  to
• 26:09
  the
• 26:09
  marketplace
• 26:09
  rules.
• 26:11
  So
• 26:11
  for
• 26:12
  example,
• 26:13
  on
• 26:13
  Amazon
• 26:15
  there
• 26:15
  are
• 26:15
  no
• 26:15
  strict
• 26:16
  rules
• 26:16
  regarding
• 26:17
  content,
• 26:18
  so
• 26:18
  try
• 26:18
  whatever
• 26:19
  is
• 26:19
  possible.
• 26:20
  But
• 26:20
  there
• 26:20
  are
• 26:20
  really
• 26:21
  strong
• 26:21
  rules
• 26:21
  on
• 26:23
  or
• 26:23
  strict
• 26:23
  rules
• 26:24
  on
• 26:24
  Zalando
• 26:25
  or
• 26:25
  about
• 26:25
  you.
• 26:26
  So
• 26:26
  you
• 26:26
  really
• 26:27
  have
• 26:27
  to
• 26:27
  follow
• 26:27
  what
• 26:28
  the
• 26:28
  marketplace
• 26:28
  is
• 26:28
  giving
• 26:29
  to
• 26:29
  you.
• 26:30
  So
• 26:31
  your
• 26:31
  team.
• 26:32
  Laura,
• 26:32
  you
• 26:33
  are
• 26:33
  head
• 26:33
  of
• 26:33
  marketplaces
• 26:34
  and
• 26:34
  I
• 26:34
  know
• 26:35
  from
• 26:35
  our
• 26:35
  previous
• 26:36
  talks
• 26:36
  that
• 26:37
  Amazon
• 26:37
  is
• 26:37
  a
• 26:38
  separate
• 26:38
  team.
• 26:39
  But
• 26:39
  I
• 26:39
  would
• 26:39
  also
• 26:40
  count
• 26:40
  it
• 26:40
  all
• 26:40
  behind
• 26:41
  marketplace
• 26:42
  business.
• 26:42
  How
• 26:43
  many
• 26:43
  people
• 26:43
  are
• 26:43
  working
• 26:44
  for
• 26:44
  Snobs,
• 26:45
  like
• 26:45
  focusing
• 26:45
  on
• 26:46
  marketplace
• 26:46
  business?
• 26:48
  We
• 26:48
  have
• 26:49
  eight
• 26:49
  and
• 26:49
  a
• 26:50
  half
• 26:50
  FTE
• 26:52
  working
• 26:52
  for
• 26:52
  the
• 26:52
  entire
• 26:53
  marketplace
• 26:53
  team.
• 26:55
  Two
• 26:55
  and
• 26:55
  a
• 26:55
  half
• 26:55
  of
• 26:56
  them,
• 26:56
  me
• 26:56
  included.
• 26:57
  Are
• 26:58
  all
• 26:58
  marketplaces
• 26:59
  besides
• 27:00
  Amazon.
• 27:01
  Okay,
• 27:02
  and
• 27:03
  how
• 27:04
  is
• 27:04
  your
• 27:04
  share
• 27:05
  in
• 27:05
  the
• 27:06
  marketplace
• 27:06
  business,
• 27:07
  including
• 27:07
  Amazon
• 27:08
  for
• 27:08
  total
• 27:08
  Snox,
• 27:09
  Are
• 27:09
  you
• 27:09
  allowed
• 27:09
  to
• 27:10
  share
• 27:10
  this
• 27:10
  at
• 27:10
  us,
• 27:11
  with
• 27:11
  us?
• 27:11
  I
• 27:11
  know
• 27:11
  I
• 27:12
  didn't
• 27:12
  put
• 27:12
  it
• 27:12
  in
• 27:12
  the
• 27:12
  questions
• 27:13
  up
• 27:13
  front.
• 27:14
  Yeah,
• 27:14
  no,
• 27:15
  no,
• 27:15
  no
• 27:15
  worries.
• 27:16
  Last
• 27:16
  year's
• 27:17
  data,
• 27:19
  so
• 27:19
  2024,
• 27:20
  we
• 27:20
  had
• 27:21
  35
• 27:22
  of
• 27:22
  the
• 27:23
  entire
• 27:23
  Snox
• 27:24
  revenue
• 27:26
  via
• 27:26
  marketplaces.
• 27:27
  Yeah,
• 27:27
  and
• 27:27
  that's
• 27:28
  a
• 27:28
  lot.
• 27:28
  I
• 27:28
  mean,
• 27:29
  yeah,
• 27:29
  that's.
• 27:30
  And
• 27:30
  that's
• 27:31
  also
• 27:31
  why
• 27:33
  I
• 27:33
  think
• 27:33
  your
• 27:34
  example
• 27:34
  is
• 27:34
  so
• 27:35
  amazing,
• 27:35
  because
• 27:36
  you
• 27:36
  really
• 27:36
  put
• 27:36
  effort
• 27:37
  in
• 27:37
  this
• 27:37
  marketplace
• 27:38
  business
• 27:38
  and
• 27:38
  you
• 27:38
  know,
• 27:39
  you
• 27:39
  cannot
• 27:39
  handle
• 27:40
  this.
• 27:40
  Like,
• 27:40
  like,
• 27:40
  oh
• 27:41
  yeah,
• 27:41
  there's
• 27:41
  one
• 27:41
  person
• 27:42
  and
• 27:42
  they
• 27:42
  do
• 27:42
  it
• 27:42
  on
• 27:43
  the
• 27:43
  side,
• 27:43
  which
• 27:44
  so
• 27:44
  many
• 27:44
  brands
• 27:45
  are
• 27:45
  doing
• 27:45
  it.
• 27:45
  And,
• 27:46
  and
• 27:46
  then
• 27:47
  they
• 27:48
  are
• 27:48
  like,
• 27:48
  yeah,
• 27:49
  we
• 27:49
  have
• 27:49
  like
• 27:49
  one
• 27:50
  or
• 27:50
  two
• 27:50
  people
• 27:50
  and
• 27:51
  we,
• 27:51
  we
• 27:52
  love
• 27:52
  to
• 27:52
  be
• 27:53
  like
• 27:53
  Snox.
• 27:53
  And
• 27:54
  then
• 27:54
  I'm
• 27:54
  like,
• 27:54
  yeah,
• 27:54
  but
• 27:56
  you
• 27:56
  need
• 27:56
  to
• 27:56
  have
• 27:56
  a
• 27:56
  good
• 27:57
  base.
• 27:57
  Right.
• 27:57
  And
• 27:58
  a
• 27:58
  good
• 27:58
  team
• 27:58
  to
• 27:59
  really
• 27:59
  get
• 27:59
  this
• 28:00
  growth
• 28:01
  and
• 28:01
  this
• 28:02
  always
• 28:02
  changing
• 28:03
  topics
• 28:05
  right
• 28:05
  in
• 28:05
  place.
• 28:06
  Right.
• 28:08
  For
• 28:08
  it.
• 28:08
  It's
• 28:08
  not
• 28:08
  like
• 28:09
  you
• 28:09
  set
• 28:09
  it
• 28:10
  up
• 28:10
  once
• 28:10
  and
• 28:10
  then
• 28:10
  it's
• 28:11
  done.
• 28:12
  Marketplace
• 28:12
  business
• 28:13
  is
• 28:13
  so,
• 28:14
  so
• 28:14
  versatile
• 28:15
  and
• 28:15
  so
• 28:15
  much
• 28:16
  changing.
• 28:18
  So
• 28:18
  you
• 28:18
  really
• 28:18
  need
• 28:18
  to.
• 28:19
  Yeah.
• 28:19
  Stay
• 28:19
  on
• 28:19
  the
• 28:19
  edge
• 28:20
  and.
• 28:21
  Yeah.
• 28:22
  Be
• 28:22
  on
• 28:22
  time
• 28:23
  and.
• 28:23
  Yeah,
• 28:24
  yeah.
• 28:27
  So,
• 28:28
  next
• 28:28
  question.
• 28:32
  So
• 28:32
  Snox
• 28:33
  is
• 28:34
  actually
• 28:35
  expanding
• 28:35
  across
• 28:35
  multiple
• 28:36
  European
• 28:36
  markets.
• 28:39
  What
• 28:39
  have
• 28:39
  been
• 28:39
  your
• 28:39
  biggest
• 28:40
  hurdles
• 28:40
  regarding
• 28:41
  logistics?
• 28:42
  Customer
• 28:43
  support,
• 28:44
  localization
• 28:45
  of
• 28:45
  marketing
• 28:46
  efforts.
• 28:47
  Maybe
• 28:47
  you
• 28:47
  want
• 28:47
  to
• 28:48
  share
• 28:48
  a
• 28:48
  story
• 28:48
  with
• 28:49
  us?
• 28:51
  Yeah,
• 28:51
  well,
• 28:52
  when
• 28:52
  we
• 28:52
  talk
• 28:53
  about
• 28:53
  expanding
• 28:54
  through
• 28:54
  Zalando
• 28:55
  about
• 28:55
  you,
• 28:57
  it's
• 28:57
  super
• 28:58
  easy.
• 28:58
  That's
• 28:58
  because
• 28:59
  you
• 28:59
  don't
• 28:59
  really
• 28:59
  have
• 28:59
  to
• 29:00
  create
• 29:00
  any
• 29:00
  special
• 29:00
  content.
• 29:01
  Solando
• 29:02
  takes
• 29:02
  care
• 29:02
  of
• 29:03
  the
• 29:03
  customer
• 29:04
  service
• 29:04
  and
• 29:04
  logistics
• 29:05
  mostly
• 29:06
  run
• 29:06
  through
• 29:06
  zfs.
• 29:07
  But
• 29:07
  as
• 29:08
  I
• 29:08
  said,
• 29:08
  we
• 29:09
  also
• 29:09
  serve
• 29:09
  some
• 29:10
  countries
• 29:10
  with
• 29:10
  our
• 29:10
  own
• 29:11
  D2C
• 29:11
  shipping.
• 29:13
  And
• 29:14
  that's
• 29:14
  where
• 29:14
  it
• 29:14
  sometimes
• 29:15
  gets
• 29:15
  critical.
• 29:16
  With
• 29:16
  Zalando,
• 29:17
  for
• 29:17
  instance,
• 29:17
  it's
• 29:18
  not
• 29:18
  because
• 29:18
  our
• 29:18
  warehouse
• 29:19
  isn't
• 29:19
  fast
• 29:20
  enough.
• 29:20
  I
• 29:20
  mean,
• 29:21
  orders
• 29:21
  go
• 29:21
  out
• 29:21
  like
• 29:22
  same
• 29:22
  day
• 29:22
  most
• 29:23
  of
• 29:23
  the
• 29:23
  time,
• 29:24
  but
• 29:24
  it's
• 29:25
  because
• 29:25
  of
• 29:25
  the
• 29:25
  last
• 29:26
  mile.
• 29:26
  Carriers
• 29:27
  in
• 29:27
  those
• 29:27
  countries
• 29:28
  aren't
• 29:29
  quick
• 29:29
  enough.
• 29:29
  And
• 29:29
  Zalando
• 29:30
  punishes
• 29:31
  that
• 29:32
  with
• 29:32
  low
• 29:32
  visibility
• 29:33
  because
• 29:33
  we
• 29:33
  are
• 29:34
  responsible
• 29:35
  for
• 29:35
  the
• 29:35
  contracts
• 29:36
  with
• 29:36
  those
• 29:36
  carriers.
• 29:37
  So
• 29:37
  this
• 29:38
  is
• 29:38
  quite
• 29:38
  tough.
• 29:40
  Beyond
• 29:40
  that,
• 29:41
  with
• 29:41
  bo,
• 29:41
  for
• 29:42
  example,
• 29:42
  we
• 29:42
  had
• 29:42
  the
• 29:43
  challenge
• 29:43
  of
• 29:44
  not
• 29:45
  just
• 29:45
  like
• 29:45
  translating
• 29:46
  our
• 29:46
  content,
• 29:47
  but
• 29:47
  actually
• 29:48
  have
• 29:48
  it
• 29:48
  localized
• 29:49
  and
• 29:50
  adapted
• 29:51
  for
• 29:51
  the
• 29:51
  platform.
• 29:53
  You
• 29:54
  mentioned
• 29:54
  customer
• 29:55
  service.
• 29:55
  I
• 29:55
  think
• 29:56
  that
• 29:56
  isn't
• 29:56
  a
• 29:57
  major
• 29:57
  challenge
• 29:58
  for
• 29:58
  us,
• 29:58
  to
• 29:59
  be
• 29:59
  honest,
• 29:59
  because
• 30:00
  the
• 30:00
  rules
• 30:01
  and
• 30:01
  the
• 30:01
  SLAs
• 30:02
  are
• 30:03
  quite
• 30:03
  similar
• 30:03
  to
• 30:03
  our
• 30:04
  local
• 30:04
  platforms,
• 30:04
  I
• 30:05
  would
• 30:05
  say.
• 30:06
  And
• 30:07
  regarding
• 30:07
  language,
• 30:08
  English
• 30:09
  is
• 30:10
  as
• 30:10
  the
• 30:10
  main
• 30:11
  language
• 30:11
  is
• 30:12
  fine
• 30:12
  for
• 30:12
  now
• 30:12
  and
• 30:13
  if
• 30:13
  it's
• 30:13
  not
• 30:13
  anymore,
• 30:14
  there's
• 30:14
  ChatGPT.
• 30:16
  Yeah,
• 30:16
  that's
• 30:17
  completely
• 30:17
  true.
• 30:18
  I
• 30:18
  remember
• 30:19
  we
• 30:20
  have
• 30:20
  actually
• 30:20
  the
• 30:21
  marketplace
• 30:21
  leader
• 30:21
  circle
• 30:22
  where
• 30:22
  we
• 30:22
  put
• 30:22
  together
• 30:23
  some
• 30:23
  brands
• 30:24
  from
• 30:24
  the
• 30:24
  fashion
• 30:25
  and
• 30:25
  sports
• 30:25
  industry
• 30:25
  into
• 30:26
  a
• 30:26
  closet
• 30:26
  closed
• 30:26
  circle
• 30:27
  where
• 30:27
  we
• 30:28
  share
• 30:29
  insights.
• 30:29
  And
• 30:29
  we
• 30:29
  had
• 30:29
  also
• 30:30
  the
• 30:30
  logistical
• 30:32
  part
• 30:33
  recently.
• 30:34
  And
• 30:34
  there
• 30:34
  also
• 30:35
  we
• 30:35
  found
• 30:35
  out
• 30:35
  that
• 30:36
  many,
• 30:36
  many
• 30:37
  brands,
• 30:37
  like
• 30:37
  big
• 30:38
  fashion
• 30:38
  brands
• 30:38
  have
• 30:39
  the
• 30:39
  issue
• 30:39
  with
• 30:41
  Zalando
• 30:42
  Austria.
• 30:42
  And
• 30:43
  also
• 30:43
  the
• 30:43
  SLA
• 30:44
  is
• 30:44
  there
• 30:44
  because
• 30:44
  of
• 30:45
  the
• 30:45
  Austrian
• 30:46
  post
• 30:47
  who
• 30:48
  are
• 30:48
  not
• 30:49
  matching.
• 30:49
  And
• 30:49
  then
• 30:49
  we,
• 30:50
  we
• 30:50
  talked
• 30:50
  about
• 30:50
  it.
• 30:51
  There
• 30:51
  are
• 30:51
  like
• 30:52
  6,
• 30:52
  16
• 30:52
  different
• 30:52
  brands
• 30:53
  in
• 30:53
  this
• 30:53
  group.
• 30:54
  And
• 30:54
  so
• 30:54
  many
• 30:55
  said
• 30:55
  like,
• 30:55
  yeah,
• 30:55
  we
• 30:55
  just
• 30:55
  have
• 30:56
  this
• 30:56
  problem
• 30:56
  in
• 30:56
  Austria.
• 30:57
  And
• 30:57
  then
• 30:57
  we
• 30:57
  were
• 30:57
  like,
• 30:58
  then
• 30:58
  I
• 30:58
  realized
• 30:59
  that's
• 30:59
  so
• 31:00
  important
• 31:00
  to
• 31:01
  share
• 31:01
  insights
• 31:01
  like
• 31:02
  this
• 31:02
  because
• 31:02
  sometimes
• 31:02
  you
• 31:02
  think
• 31:03
  like,
• 31:03
  yeah,
• 31:03
  for
• 31:04
  us
• 31:04
  it's,
• 31:04
  we
• 31:04
  are
• 31:04
  the
• 31:04
  only
• 31:05
  ones.
• 31:05
  And
• 31:05
  then
• 31:06
  you
• 31:06
  realize,
• 31:06
  well,
• 31:07
  that's,
• 31:07
  that's
• 31:09
  seems
• 31:09
  to
• 31:09
  be
• 31:09
  a
• 31:09
  major
• 31:10
  problem.
• 31:11
  It's
• 31:11
  not,
• 31:11
  not
• 31:12
  just
• 31:12
  us,
• 31:13
  there
• 31:13
  are
• 31:13
  also
• 31:13
  the
• 31:14
  other
• 31:14
  brands
• 31:14
  having
• 31:14
  similar
• 31:15
  issues.
• 31:15
  But
• 31:16
  yeah,
• 31:17
  in
• 31:17
  your
• 31:17
  daily
• 31:17
  business,
• 31:17
  this
• 31:18
  is
• 31:18
  maybe
• 31:18
  just,
• 31:18
  just
• 31:18
  a
• 31:19
  part
• 31:19
  of
• 31:19
  like
• 31:19
  this
• 31:20
  big
• 31:20
  picture
• 31:20
  and
• 31:21
  you
• 31:21
  don't
• 31:22
  realize.
• 31:23
  Okay,
• 31:23
  yeah,
• 31:25
  the
• 31:25
  other
• 31:25
  ones
• 31:26
  have
• 31:26
  this
• 31:26
  too.
• 31:27
  Yeah.
• 31:28
  And
• 31:28
  speaking
• 31:29
  about
• 31:29
  others,
• 31:30
  you
• 31:30
  also
• 31:30
  mentioned
• 31:31
  you
• 31:32
  are
• 31:32
  named
• 31:33
  now
• 31:33
  the
• 31:33
  Snox
• 31:34
  Group
• 31:34
  because
• 31:34
  you
• 31:34
  acquired
• 31:35
  in
• 31:35
  November
• 31:35
  last
• 31:36
  year
• 31:36
  Oceans
• 31:36
  Apart,
• 31:37
  the
• 31:37
  Yoga
• 31:38
  brand
• 31:38
  and
• 31:38
  Femtis
• 31:39
  as
• 31:39
  well.
• 31:41
  And
• 31:41
  you
• 31:41
  integrated
• 31:42
  them
• 31:42
  also
• 31:42
  somehow
• 31:43
  in
• 31:43
  your
• 31:44
  marketplace
• 31:44
  business.
• 31:45
  How
• 31:46
  have
• 31:46
  you
• 31:46
  done
• 31:47
  it
• 31:47
  to
• 31:47
  integrate
• 31:48
  them
• 31:49
  and
• 31:50
  what
• 31:50
  did
• 31:50
  you
• 31:50
  change
• 31:51
  or
• 31:51
  adapt
• 31:52
  integrating
• 31:52
  those
• 31:52
  two
• 31:53
  brands?
• 31:54
  Yeah,
• 31:55
  so
• 31:55
  for
• 31:55
  Ocean
• 31:56
  Support,
• 31:57
  the
• 31:58
  first
• 31:58
  thing
• 31:58
  we
• 31:58
  did
• 31:59
  was
• 31:59
  we
• 31:59
  cut
• 32:00
  the
• 32:00
  entire
• 32:01
  integrator
• 32:01
  and
• 32:01
  technical
• 32:02
  setup
• 32:03
  they
• 32:04
  came
• 32:05
  to
• 32:05
  us
• 32:05
  with.
• 32:07
  Not
• 32:07
  because
• 32:07
  it
• 32:08
  was
• 32:08
  like
• 32:08
  not
• 32:08
  working
• 32:09
  or
• 32:09
  we
• 32:09
  were
• 32:10
  not
• 32:10
  satisfied.
• 32:11
  No,
• 32:12
  that
• 32:12
  was
• 32:12
  not
• 32:12
  the
• 32:12
  point.
• 32:13
  The
• 32:13
  point
• 32:14
  was
• 32:14
  that
• 32:14
  we
• 32:14
  wanted,
• 32:16
  yeah,
• 32:16
  a
• 32:17
  similar
• 32:17
  setup
• 32:18
  to
• 32:18
  Snox
• 32:19
  because
• 32:19
  as
• 32:19
  one
• 32:20
  team
• 32:20
  responsible
• 32:21
  for
• 32:21
  all
• 32:21
  three
• 32:22
  brands,
• 32:23
  the
• 32:23
  setup,
• 32:23
  like
• 32:24
  the
• 32:24
  technical
• 32:24
  setup
• 32:25
  has
• 32:25
  to
• 32:25
  be
• 32:25
  lean.
• 32:25
  Right.
• 32:26
  So
• 32:27
  we
• 32:27
  cut
• 32:27
  the
• 32:28
  entire
• 32:29
  setup
• 32:29
  and
• 32:30
  integrated
• 32:31
  Ocean
• 32:31
  Support
• 32:32
  with
• 32:33
  Trade
• 32:33
  Point.
• 32:34
  And
• 32:35
  yeah,
• 32:36
  they
• 32:36
  used
• 32:36
  to,
• 32:37
  used
• 32:37
  to
• 32:37
  be
• 32:37
  live
• 32:37
  on
• 32:38
  Salando.
• 32:38
  And
• 32:38
  about
• 32:39
  you.
• 32:42
  We
• 32:42
  took
• 32:42
  over
• 32:42
  that
• 32:43
  setup.
• 32:43
  That
• 32:43
  was
• 32:44
  fine.
• 32:44
  But
• 32:45
  we
• 32:45
  are
• 32:45
  expanding
• 32:46
  right
• 32:46
  now,
• 32:46
  so
• 32:46
  more
• 32:47
  countries
• 32:47
  to
• 32:47
  come.
• 32:48
  And
• 32:49
  we
• 32:49
  also
• 32:50
  copy
• 32:50
  the
• 32:51
  SNOX
• 32:51
  Marketplace
• 32:52
  strategy.
• 32:52
  So
• 32:53
  our
• 32:53
  goal
• 32:54
  is
• 32:55
  still
• 32:55
  actually
• 32:55
  to
• 32:56
  bring
• 32:56
  Ocean
• 32:56
  Support
• 32:57
  live
• 32:57
  on
• 32:57
  all
• 32:58
  working
• 32:58
  platforms
• 32:59
  as
• 32:59
  Knox
• 33:00
  is
• 33:00
  on.
• 33:01
  Okay,
• 33:01
  so
• 33:01
  there's
• 33:03
  a
• 33:03
  few
• 33:03
  sentences
• 33:04
  about
• 33:05
  Oceans
• 33:06
  Apart.
• 33:07
  Very
• 33:07
  important
• 33:07
  to
• 33:07
  mention.
• 33:08
  Also
• 33:08
  here
• 33:08
  is
• 33:08
  that
• 33:09
  it's
• 33:09
  a
• 33:09
  complete
• 33:09
  separate
• 33:10
  brand
• 33:11
  from
• 33:11
  Snux.
• 33:11
  So
• 33:12
  there's
• 33:12
  no
• 33:12
  connection.
• 33:13
  It's
• 33:13
  gone
• 33:13
  with
• 33:14
  two
• 33:14
  different
• 33:14
  accounts
• 33:15
  for
• 33:15
  every
• 33:16
  tool
• 33:16
  we're
• 33:17
  using.
• 33:19
  And
• 33:19
  for
• 33:20
  femtes,
• 33:21
  we
• 33:22
  currently
• 33:23
  run
• 33:23
  femtos
• 33:24
  through
• 33:24
  our
• 33:24
  Snux
• 33:25
  account
• 33:25
  for
• 33:25
  the
• 33:25
  marketplaces
• 33:30
  because
• 33:31
  femtos
• 33:31
  was
• 33:31
  too
• 33:32
  small
• 33:32
  to
• 33:33
  integrate
• 33:34
  them
• 33:34
  as
• 33:34
  a
• 33:34
  separate
• 33:35
  brand.
• 33:36
  But
• 33:37
  here
• 33:37
  it's
• 33:37
  funny
• 33:37
  because
• 33:38
  we,
• 33:38
  we
• 33:39
  are
• 33:39
  really
• 33:39
  facing
• 33:40
  issues
• 33:41
  because
• 33:42
  the
• 33:42
  marketplaces
• 33:43
  are
• 33:43
  not
• 33:43
  ready
• 33:44
  to
• 33:45
  present
• 33:46
  period
• 33:47
  panties
• 33:48
  in
• 33:48
  a
• 33:48
  correct
• 33:48
  way
• 33:48
  because
• 33:49
  there
• 33:50
  are
• 33:50
  no
• 33:50
  clusters,
• 33:51
  there
• 33:51
  are
• 33:51
  no
• 33:51
  values
• 33:52
  for
• 33:53
  a
• 33:53
  really
• 33:53
  good
• 33:54
  mapping.
• 33:55
  So
• 33:55
  it's
• 33:56
  always
• 33:56
  tough
• 33:57
  to
• 33:58
  present
• 33:58
  them
• 33:59
  in
• 33:59
  a
• 33:59
  really
• 34:00
  well
• 34:01
  way,
• 34:03
  really
• 34:03
  good
• 34:03
  way
• 34:04
  on
• 34:04
  the
• 34:04
  marketplaces.
• 34:06
  And
• 34:06
  it's
• 34:06
  often
• 34:06
  the
• 34:06
  case
• 34:07
  with
• 34:07
  like
• 34:07
  this
• 34:07
  really
• 34:08
  niche
• 34:08
  products
• 34:08
  which
• 34:09
  are,
• 34:09
  I
• 34:09
  mean
• 34:10
  I
• 34:11
  would
• 34:11
  say
• 34:11
  periodic
• 34:12
  underwear
• 34:12
  is
• 34:13
  not
• 34:13
  really
• 34:13
  a
• 34:13
  niche
• 34:14
  anymore
• 34:14
  because
• 34:14
  it
• 34:15
  like
• 34:15
  grew
• 34:15
  so
• 34:15
  much
• 34:16
  in
• 34:16
  the
• 34:16
  past
• 34:17
  years.
• 34:17
  But
• 34:18
  still
• 34:18
  for
• 34:18
  marketplace
• 34:19
  business
• 34:19
  it's
• 34:20
  a
• 34:20
  niche
• 34:20
  and
• 34:20
  they
• 34:21
  are,
• 34:21
  it's,
• 34:21
  it's.
• 34:22
  Yeah,
• 34:22
  as
• 34:22
  you
• 34:23
  said,
• 34:23
  they're
• 34:23
  like
• 34:24
  not
• 34:24
  the
• 34:24
  infrastructure
• 34:25
  is
• 34:25
  there
• 34:25
  to
• 34:26
  really
• 34:26
  set
• 34:26
  them
• 34:26
  up
• 34:27
  properly.
• 34:29
  And
• 34:29
  then
• 34:29
  again
• 34:30
  every
• 34:30
  marketplace
• 34:31
  you
• 34:31
  have
• 34:32
  to
• 34:32
  check
• 34:32
  like
• 34:32
  what
• 34:33
  is
• 34:33
  there,
• 34:33
  where
• 34:34
  is
• 34:34
  it
• 34:34
  there,
• 34:34
  etc.
• 34:35
  Right.
• 34:36
  So
• 34:37
  I
• 34:37
  totally
• 34:38
  understand
• 34:38
  that.
• 34:39
  And
• 34:40
  yeah,
• 34:41
  looking
• 34:41
  ahead,
• 34:41
  what's
• 34:42
  next
• 34:42
  for
• 34:42
  Snox
• 34:43
  in
• 34:43
  terms
• 34:43
  of
• 34:43
  your
• 34:44
  marketplace
• 34:44
  strategy,
• 34:45
  Laura,
• 34:45
  are
• 34:46
  there
• 34:46
  any
• 34:46
  new
• 34:46
  platforms
• 34:47
  or
• 34:47
  countries,
• 34:48
  plans
• 34:48
  you're
• 34:48
  targeting
• 34:49
  from
• 34:50
  expansion
• 34:51
  or
• 34:51
  for
• 34:51
  expansion
• 34:52
  in
• 34:52
  the
• 34:52
  near
• 34:52
  future?
• 34:54
  Yeah,
• 34:55
  absolutely.
• 34:56
  The
• 34:57
  main
• 34:57
  plan
• 34:58
  is
• 34:58
  to
• 34:58
  expand
• 34:59
  deeper
• 34:59
  into
• 35:00
  Europe
• 35:01
  exploring
• 35:02
  like
• 35:02
  all
• 35:02
  the
• 35:03
  local
• 35:04
  players
• 35:04
  in
• 35:05
  sport
• 35:05
  and
• 35:05
  lifestyle
• 35:08
  direction.
• 35:10
  Yeah,
• 35:10
  next
• 35:10
  might
• 35:11
  be
• 35:11
  France,
• 35:12
  maybe
• 35:13
  the
• 35:13
  Nordics.
• 35:14
  Yeah,
• 35:15
  Allegro
• 35:15
  isn't
• 35:16
  off
• 35:16
  the
• 35:16
  menu
• 35:17
  either,
• 35:18
  so
• 35:18
  there
• 35:18
  are
• 35:19
  quite
• 35:19
  a
• 35:19
  lot
• 35:20
  decisions
• 35:21
  to
• 35:21
  make.
• 35:22
  But
• 35:23
  yeah,
• 35:24
  we're
• 35:24
  growing,
• 35:25
  I
• 35:25
  can
• 35:25
  promise
• 35:26
  that.
• 35:26
  But
• 35:26
  yeah,
• 35:27
  I
• 35:27
  guess
• 35:27
  that
• 35:29
  that's
• 35:29
  what
• 35:29
  you
• 35:30
  promised
• 35:30
  us
• 35:30
  from
• 35:30
  the
• 35:31
  beginning.
• 35:31
  Right.
• 35:33
  And
• 35:34
  last
• 35:34
  question,
• 35:34
  do
• 35:35
  you
• 35:35
  have
• 35:35
  a
• 35:35
  favorite
• 35:36
  marketplace
• 35:37
  fuck
• 35:37
  up
• 35:37
  story
• 35:38
  you
• 35:38
  want
• 35:38
  to
• 35:38
  share?
• 35:39
  Yeah,
• 35:40
  favorite
• 35:41
  and
• 35:41
  fuck
• 35:42
  up
• 35:42
  is
• 35:43
  not
• 35:44
  really
• 35:44
  going
• 35:44
  well
• 35:44
  in
• 35:45
  one
• 35:45
  sentence.
• 35:45
  But
• 35:47
  yeah,
• 35:47
  I
• 35:47
  have
• 35:47
  a
• 35:48
  favorite
• 35:48
  fuck
• 35:49
  up
• 35:49
  story.
• 35:51
  That
• 35:51
  was
• 35:51
  actually
• 35:51
  our
• 35:52
  go
• 35:52
  live
• 35:52
  on
• 35:52
  ball.
• 35:53
  That
• 35:53
  was
• 35:54
  our
• 35:54
  latest
• 35:55
  and
• 35:55
  biggest
• 35:56
  fuck
• 35:56
  up
• 35:56
  story
• 35:56
  we've
• 35:57
  had
• 35:57
  so
• 35:57
  far.
• 35:59
  When
• 35:59
  we
• 36:00
  decided
• 36:00
  to
• 36:00
  expand
• 36:01
  to
• 36:01
  the
• 36:01
  Netherlands
• 36:02
  with
• 36:02
  Bull,
• 36:04
  our
• 36:05
  first
• 36:05
  step
• 36:05
  was
• 36:05
  to
• 36:07
  speak
• 36:07
  with
• 36:07
  tradebyte.
• 36:08
  Right.
• 36:08
  So
• 36:08
  this
• 36:08
  is
• 36:09
  by
• 36:09
  the
• 36:09
  way,
• 36:09
  always
• 36:09
  our
• 36:09
  first
• 36:10
  step.
• 36:10
  When
• 36:10
  we
• 36:11
  have
• 36:11
  a,
• 36:12
  have
• 36:12
  a
• 36:12
  marketplace
• 36:13
  in
• 36:13
  mind
• 36:14
  we
• 36:14
  can
• 36:14
  expand
• 36:15
  on.
• 36:16
  It's
• 36:16
  always
• 36:17
  the
• 36:17
  first
• 36:18
  step
• 36:18
  talking
• 36:18
  to
• 36:19
  a
• 36:19
  trade
• 36:19
  byte.
• 36:21
  So
• 36:22
  yeah,
• 36:22
  after
• 36:22
  that,
• 36:22
  within
• 36:23
  a
• 36:23
  couple
• 36:23
  of
• 36:23
  weeks,
• 36:24
  yeah,
• 36:24
  we
• 36:24
  were
• 36:25
  live
• 36:25
  on
• 36:25
  Bol
• 36:25
  in
• 36:25
  the
• 36:25
  Netherlands
• 36:26
  and
• 36:27
  Belgium.
• 36:28
  Great
• 36:28
  success.
• 36:28
  We
• 36:29
  had
• 36:29
  our
• 36:29
  German
• 36:30
  content
• 36:31
  translated
• 36:32
  with
• 36:33
  AI,
• 36:33
  we
• 36:34
  exported
• 36:34
  our
• 36:35
  images
• 36:35
  and
• 36:36
  after
• 36:36
  that
• 36:36
  after
• 36:37
  the
• 36:37
  go
• 36:37
  live,
• 36:37
  we,
• 36:38
  yeah,
• 36:38
  we
• 36:38
  didn't
• 36:39
  really
• 36:39
  check
• 36:40
  what's
• 36:40
  going
• 36:40
  on
• 36:41
  on
• 36:41
  the
• 36:41
  marketplaces.
• 36:43
  We
• 36:44
  were
• 36:44
  live.
• 36:44
  So
• 36:45
  we
• 36:45
  reached
• 36:45
  our
• 36:45
  goal.
• 36:48
  Yeah.
• 36:48
  And
• 36:48
  then
• 36:48
  a
• 36:49
  few
• 36:49
  years
• 36:49
  later,
• 36:50
  weeks
• 36:50
  later,
• 36:51
  we
• 36:51
  got
• 36:51
  an
• 36:51
  email.
• 36:52
  You
• 36:52
  are
• 36:52
  now
• 36:52
  offline
• 36:53
  on
• 36:53
  Bull
• 36:54
  Belgium.
• 36:54
  Okay.
• 36:55
  Imagine
• 36:56
  the
• 36:56
  panic.
• 36:59
  What
• 36:59
  happened.
• 37:01
  Yeah,
• 37:01
  I
• 37:01
  mean,
• 37:02
  we
• 37:02
  thought
• 37:02
  we
• 37:02
  had
• 37:02
  our
• 37:02
  bases
• 37:03
  covered.
• 37:03
  Right.
• 37:03
  So
• 37:04
  we
• 37:04
  had
• 37:04
  a
• 37:04
  rough
• 37:04
  idea
• 37:04
  of
• 37:04
  the
• 37:05
  Dutch
• 37:05
  market.
• 37:06
  Our
• 37:07
  logistics
• 37:08
  were
• 37:09
  actually
• 37:09
  pretty
• 37:09
  solid.
• 37:11
  Our
• 37:11
  content
• 37:12
  for
• 37:12
  the
• 37:12
  German
• 37:12
  speaking
• 37:13
  markets
• 37:13
  was
• 37:13
  fine.
• 37:14
  So
• 37:15
  it.
• 37:15
  There
• 37:15
  was
• 37:16
  no
• 37:16
  reason
• 37:16
  at
• 37:16
  the
• 37:16
  first
• 37:17
  glance.
• 37:18
  Yeah.
• 37:18
  Then
• 37:18
  we
• 37:19
  had
• 37:19
  a
• 37:19
  closer
• 37:20
  look
• 37:20
  at
• 37:20
  the
• 37:20
  marketplace
• 37:21
  and
• 37:22
  we
• 37:22
  were
• 37:22
  selling
• 37:23
  a
• 37:24
  women's
• 37:24
  lace
• 37:25
  panties.
• 37:26
  The
• 37:26
  title
• 37:27
  said
• 37:27
  for
• 37:27
  ladies
• 37:27
  and
• 37:28
  gentlemen,
• 37:29
  at
• 37:30
  least
• 37:30
  in
• 37:30
  Dutch.
• 37:30
  I
• 37:31
  was
• 37:31
  very
• 37:31
  proud
• 37:31
  of
• 37:31
  that.
• 37:32
  But
• 37:32
  for
• 37:33
  ladies
• 37:33
  and
• 37:33
  gentlemen,
• 37:35
  the
• 37:35
  images
• 37:35
  were
• 37:36
  a
• 37:36
  complete
• 37:36
  mess.
• 37:37
  We
• 37:37
  had
• 37:37
  like
• 37:37
  four
• 37:38
  image
• 37:39
  sets
• 37:39
  exported,
• 37:40
  so
• 37:40
  it
• 37:40
  was
• 37:41
  total
• 37:41
  mess
• 37:41
  of
• 37:41
  the
• 37:41
  same
• 37:41
  images.
• 37:42
  The
• 37:42
  same,
• 37:42
  same,
• 37:42
  but
• 37:43
  different
• 37:43
  images.
• 37:44
  The
• 37:44
  product
• 37:45
  descriptions
• 37:46
  had
• 37:46
  no
• 37:46
  structure
• 37:47
  at
• 37:47
  all.
• 37:47
  And
• 37:48
  we
• 37:50
  eventually
• 37:51
  breached
• 37:52
  our
• 37:52
  SLA
• 37:53
  for
• 37:53
  Belgium
• 37:54
  and
• 37:54
  received
• 37:54
  a.
• 37:56
  Yeah,
• 37:57
  a
• 37:57
  strike
• 37:57
  from
• 37:58
  Bull.
• 37:58
  They
• 37:59
  work
• 37:59
  with
• 37:59
  strikes
• 38:00
  as
• 38:00
  a
• 38:01
  warning
• 38:01
  system.
• 38:01
  Yeah,
• 38:02
  yeah,
• 38:02
  yeah,
• 38:03
  absolutely.
• 38:03
  They
• 38:04
  were
• 38:04
  right.
• 38:05
  Yeah.
• 38:06
  That
• 38:06
  was
• 38:06
  basically
• 38:06
  our
• 38:07
  start
• 38:08
  with
• 38:08
  Bull.
• 38:08
  It
• 38:09
  turns
• 38:09
  out
• 38:10
  we
• 38:10
  did
• 38:10
  everything
• 38:11
  wrong.
• 38:13
  So
• 38:13
  how
• 38:13
  did
• 38:13
  this
• 38:13
  happen?
• 38:14
  How
• 38:14
  did
• 38:14
  it,
• 38:15
  how
• 38:15
  could
• 38:15
  that
• 38:15
  happen?
• 38:16
  Yeah,
• 38:16
  well,
• 38:17
  we,
• 38:20
  yeah,
• 38:20
  we
• 38:21
  like
• 38:21
  didn't
• 38:21
  have
• 38:22
  have
• 38:22
  them
• 38:23
  on,
• 38:23
  on
• 38:24
  our
• 38:24
  agenda
• 38:25
  actually
• 38:25
  because
• 38:26
  the
• 38:26
  team
• 38:26
  was
• 38:26
  busy
• 38:27
  with
• 38:27
  all
• 38:27
  the
• 38:28
  other
• 38:28
  best
• 38:28
  well
• 38:28
  known
• 38:29
  platforms
• 38:30
  we
• 38:30
  have
• 38:30
  in
• 38:30
  our
• 38:31
  soldierment,
• 38:31
  like
• 38:31
  for
• 38:32
  years.
• 38:33
  So
• 38:33
  there
• 38:33
  was
• 38:34
  no
• 38:34
  time
• 38:35
  for
• 38:35
  ball.
• 38:35
  But
• 38:36
  like
• 38:36
  I
• 38:36
  said,
• 38:36
  like
• 38:37
  marketplace
• 38:37
  business,
• 38:37
  not
• 38:38
  a
• 38:38
  side
• 38:38
  gig.
• 38:39
  So
• 38:40
  what
• 38:40
  we've
• 38:41
  done
• 38:41
  since
• 38:42
  we
• 38:43
  started
• 38:43
  actually
• 38:44
  working
• 38:44
  together
• 38:44
  with
• 38:45
  Bol,
• 38:46
  worked
• 38:46
  on
• 38:46
  our
• 38:47
  product
• 38:47
  content,
• 38:48
  started
• 38:48
  logistics
• 38:49
  viable,
• 38:49
  started
• 38:50
  ppc,
• 38:50
  started
• 38:51
  the
• 38:51
  branded
• 38:52
  shelf,
• 38:52
  like
• 38:52
  used
• 38:53
  all
• 38:53
  their
• 38:55
  possibilities
• 38:56
  and
• 38:56
  opportunities
• 38:56
  to.
• 38:57
  To
• 38:57
  push
• 38:58
  our
• 38:58
  sales.
• 38:58
  Right.
• 39:00
  We
• 39:00
  learned
• 39:00
  about
• 39:01
  the
• 39:01
  local
• 39:01
  holidays
• 39:02
  by
• 39:02
  speaking
• 39:03
  with
• 39:03
  Bol,
• 39:04
  with
• 39:04
  our
• 39:04
  contact
• 39:05
  person.
• 39:05
  We
• 39:05
  have
• 39:05
  a
• 39:06
  contact
• 39:06
  person.
• 39:06
  Yeah.
• 39:07
  That's
• 39:07
  not
• 39:07
  unusual
• 39:08
  for
• 39:08
  MarketPL
• 39:09
  business.
• 39:09
  Right?
• 39:09
  Yeah.
• 39:12
  Yeah.
• 39:12
  And
• 39:12
  what
• 39:13
  can
• 39:13
  I
• 39:13
  say?
• 39:13
  We
• 39:13
  clearly
• 39:14
  see
• 39:14
  the
• 39:14
  success
• 39:14
  in
• 39:14
  the
• 39:15
  numbers
• 39:15
  already,
• 39:15
  even
• 39:16
  with
• 39:16
  the
• 39:16
  small
• 39:16
  adjustments.
• 39:18
  And
• 39:18
  here
• 39:18
  we
• 39:19
  have
• 39:19
  been
• 39:19
  reminded
• 39:20
  Marketplace
• 39:20
  business
• 39:21
  is
• 39:21
  not
• 39:21
  a
• 39:22
  side
• 39:22
  gig,
• 39:23
  it's
• 39:23
  a
• 39:23
  commitment.
• 39:24
  Oh,
• 39:25
  yeah.
• 39:25
  Also
• 39:25
  for
• 39:25
  Snox,
• 39:26
  I
• 39:26
  can
• 39:27
  underline
• 39:27
  this.
• 39:28
  Yeah.
• 39:29
  So,
• 39:29
  yeah,
• 39:30
  I
• 39:30
  think
• 39:30
  we
• 39:30
  could
• 39:31
  actually
• 39:31
  keep
• 39:31
  on
• 39:31
  talking
• 39:32
  about
• 39:32
  Marketplace
• 39:33
  stories
• 39:35
  for
• 39:35
  hours,
• 39:35
  Laura,
• 39:37
  but
• 39:37
  for
• 39:38
  today,
• 39:38
  time's
• 39:39
  up
• 39:39
  because
• 39:39
  otherwise
• 39:40
  I
• 39:40
  get
• 39:41
  some
• 39:42
  like,
• 39:42
  comments
• 39:43
  from
• 39:43
  Ingrid,
• 39:43
  even
• 39:44
  she's
• 39:44
  on
• 39:44
  holiday.
• 39:46
  So.
• 39:47
  Yeah,
• 39:47
  thank
• 39:47
  you
• 39:48
  so
• 39:48
  much
• 39:48
  for
• 39:48
  joining
• 39:49
  me
• 39:49
  today
• 39:49
  and
• 39:49
  sharing
• 39:50
  so
• 39:50
  many
• 39:51
  insights.
• 39:52
  Yeah,
• 39:53
  yeah,
• 39:54
  thank
• 39:54
  you
• 39:54
  so
• 39:54
  much,
• 39:54
  Valerie,
• 39:55
  for
• 39:55
  having
• 39:55
  me.
• 39:56
  Yeah,
• 39:56
  it
• 39:56
  was
• 39:56
  fun.
• 39:57
  Yeah,
• 39:57
  it
• 39:58
  was
• 39:58
  really
• 39:58
  fun.
• 39:58
  And
• 39:59
  yeah,
• 39:59
  if
• 39:59
  you
• 39:59
  liked
• 40:00
  listening
• 40:00
  to
• 40:00
  us
• 40:01
  today,
• 40:01
  you
• 40:01
  could
• 40:02
  make
• 40:02
  us
• 40:02
  very
• 40:02
  happy
• 40:03
  by
• 40:03
  following
• 40:03
  us
• 40:04
  and
• 40:04
  rating
• 40:04
  our
• 40:05
  podcast
• 40:05
  or
• 40:06
  on
• 40:06
  Spotify,
• 40:07
  Apple
• 40:07
  podcasts.
• 40:08
  Or
• 40:09
  watch
• 40:09
  our
• 40:09
  video
• 40:10
  on
• 40:11
  YouTube.
• 40:12
  Yeah.
• 40:13
  And
• 40:13
  of
• 40:13
  course,
• 40:13
  by
• 40:14
  tuning
• 40:14
  in
• 40:14
  again
• 40:14
  next
• 40:15
  time
• 40:15
  there,
• 40:15
  you
• 40:16
  will
• 40:16
  be
• 40:16
  greeted
• 40:16
  by
• 40:16
  Ingrid,
• 40:17
  who
• 40:17
  will
• 40:18
  be
• 40:18
  talking
• 40:18
  about
• 40:18
  internationalization
• 40:19
  on
• 40:19
  the
• 40:20
  ebay
• 40:20
  marketplace,
• 40:21
  which
• 40:21
  you
• 40:21
  kicked
• 40:22
  out,
• 40:22
  Laura.
• 40:23
  So
• 40:24
  see
• 40:24
  what's
• 40:25
  happened
• 40:25
  there.
• 40:27
  And
• 40:28
  yeah,
• 40:28
  maybe
• 40:29
  you
• 40:29
  also
• 40:30
  will
• 40:30
  listen
• 40:30
  to
• 40:30
  it
• 40:30
  and
• 40:31
  maybe
• 40:31
  rethink
• 40:33
  your
• 40:34
  decision.
• 40:35
  No.
• 40:35
  Well.
• 40:36
  And
• 40:38
  yeah,
• 40:38
  well,
• 40:38
  that's
• 40:38
  bound
• 40:39
  actually
• 40:39
  to
• 40:39
  be
• 40:40
  very
• 40:40
  interesting.
• 40:40
  So
• 40:41
  better
• 40:41
  tune
• 40:41
  in.
• 40:42
  They
• 40:42
  have
• 40:42
  a
• 40:42
  lot
• 40:42
  of,
• 40:42
  like,
• 40:42
  new
• 40:43
  insights.
• 40:43
  For
• 40:44
  now.
• 40:44
  Thank
• 40:44
  you
• 40:44
  very
• 40:45
  much
• 40:45
  for
• 40:45
  listening.
• 40:46
  And
• 40:46
  bye
• 40:47
  bye.
• 40:53
  You
• 40:53
  listen
• 40:53
  to
• 40:54
  let's
• 40:54
  Talk
• 40:54
  Marketplace,
• 40:55
  the
• 40:55
  Marketplace
• 40:56
  podcast
• 40:57
  with
• 40:57
  Ingrid
• 40:57
  Lommer.
• 40:58
  And.