205: what every small business owner wants you to know (but won't tell you) about becoming their client

The Confidence Project Podcast · Jul 22, 2020 · 57m

Things we cover in today's episode are:

-Why Iron Phoenix Strength Club is more expensive than other commercial gyms

- What you're actually paying for when you hire a highly educated coach/mentor

-How the commercialized fitness industry has ruined the value of fitness. Why do you have to pay a professional for any other service? You can't walk into a salon and wax your own eye-brows but you're allowed to walk into a gym and figure it out on your own?

-Group fitness classes have cheapened the industry

-Low barrier to entry to become a "trainer"- this is a problem!

-Why I don't want to work…