596. Bob Burg on The Go-Giver Influencer
Ah, influencers. They seem so modern, right? As though spawned by LinkedIn and Instagram — or at least no further back than Myspace.
But influencers must go as far back as communication — the first humans who mastered that probably earned a loyal following and thousands.
Maybe a bunch of supportive handprints under their cave-paintings.
It may have looked different, but I’ll bet they did it the exact same way the greatest influencers do it now — empathy, understanding and knowing when to shut up and listen.
These are the skills Bob Burg says any great influencer always needs.
Bestselling…
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