Latest / The Marketing Millennials
How Legacy Brands Win on Social Media with Ryan Roth, Director of Brand Growth at Peter Thomas Roth | Ep. 424
What happens when a skincare brand founded before social media becomes one of TikTok’s biggest beauty success stories?
Ryan Roth grew up around Peter Thomas Roth Clinical Skin Care, but when he joined the family business, he saw a new opportunity. Instead of relying on traditional beauty marketing, he helped build a modern influencer engine that turned viral moments into lasting growth.
From a TikTok video that saved a product from discontinuation to launching one of the brand’s fastest-growing channels through TikTok Shop, Ryan shares how social media transformed a 30-year-old skincare…
The skinny
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