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Go-to-Market Plays #11: 3 Marketing Psychology Plays That Actually Work
Fill in the blank: the best marketers aren’t just creative, they’re ________.
If you said “behavioral scientists,” you’d be correct. Daniel and Tamara talk about the three psychology-based plays you can implement today. It all depends on where your words are put, your social proof, and loss aversion.
Daniel mentions why FOMO is millennials’ biggest fear…and how you can play the FOMO card to drive urgency. Plus, Tamara gives an example of why Mailchimp is the best example of the Foot-in-the-Door technique.
If you’re looking to get more actionable tips you can start incorporating into your…
The skinny
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