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Birch Babe, Kelsey Irvine
What if the thing that grows your business isn’t a better ad or prettier branding, but the story behind what you’re building? In this episode of Found-HER, I sit down with Kelsey Irvine, CEO and co-founder of Birch Babe, to talk about growing a family-run Canadian skincare brand from farmers markets and homemade labels to nearly 800 retail locations. Kelsey shares how her background in advertising, film, and directing shaped the brand, what she’s learned about building a business alongside her mom and sister, and why one of her biggest founder realizations has been discovering just how…
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