Latest / Video Marketing with Fexingo: Short Form, Long Form, and Video-First Strategy
The 1-Billion Video View Benchmark That Actually Matters
In this episode of Video Marketing with Fexingo, Lucas and Luna break down why hitting 1 billion views is not the victory it's cracked up to be. Using the real-world example of MrBeast's 'Feastables' video that crossed 100 million views in 2025, they explore the gap between vanity metrics and business outcomes. They dig into the data: the average viral video monetizes at just $0.01 per view in ad revenue, but a targeted 10-million-view campaign with a strong call-to-action can generate 50X more in sales. Lucas explains the 'view deflection rate'—the percentage of…
The skinny
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