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The Cost Of Being The 'Cool Girl' · Two Broke Chicks

• 0:00
  Speaker 1: This podcast is recorded on gaddigle Land Always Was, Always
• 0:03
  Speaker 1: will be Aboriginal Land. Hey Chicks, I'm out and I'm
• 0:13
  Speaker 1: so and this is two broad Chicks, the show that
• 0:15
  Speaker 1: shares life lessons and tips to help make you rich
• 0:18
  Speaker 1: in life.
• 0:20
  Speaker 2: And what about another cheeky Tuesday. How's the week. It's
• 0:24
  Speaker 2: been a good week. It's gone quick.
• 0:26
  Speaker 1: Yeah, We've had so much on it's been great. I
• 0:28
  Speaker 1: felt like this week's been like seven years.
• 0:31
  Speaker 2: Yeah.
• 0:32
  Speaker 1: But when I think about, like what we were doing
• 0:34
  Speaker 1: on Monday, who was that?
• 0:37
  Speaker 2: Who was she?
• 0:38
  Speaker 1: Literally I was on Tuesday. I kept thinking it was Wednesday.
• 0:41
  Speaker 1: It was one of those week And it's great when
• 0:44
  Speaker 1: it's on the flip when you think oh yeah, oh yeah, yeah, yeah, yeah, yeah,
• 0:49
  Speaker 1: I love.
• 0:49
  Speaker 2: That and you're like, oh, it's only Tuesday ago, Wait, no,
• 0:53
  Speaker 2: it's Wednesday.
• 0:54
  Speaker 1: Waking up on a Saturday thinking that it's a workday
• 0:57
  Speaker 1: and realizing it's a Saturday is maybe top ten best.
• 1:01
  Speaker 2: Feeling in the world one thousand percent.
• 1:05
  Speaker 1: Today's episode, we're talking about the cult of the cool
• 1:08
  Speaker 1: girl and how to escape it. We had some stories
• 1:12
  Speaker 1: up this week about you know, if you've noticed this
• 1:15
  Speaker 1: rise of you know, the cool girl, esthetic, cool girl
• 1:19
  Speaker 1: marketing and whether or not it's inspiration or it's become
• 1:24
  Speaker 1: a little bit of a cult. So before we get
• 1:28
  Speaker 1: into that, Sally, it's dame. These are obsessions, all right.
• 1:38
  Speaker 1: What you got My obsession of the week is a
• 1:41
  Speaker 1: new you smell nice fragrance. Oh oh shit, it's me
• 1:46
  Speaker 1: and it's the new by Rosie Jane fragrance Matilda should
• 1:53
  Speaker 1: say this guy.
• 1:53
  Speaker 2: Yeah, it's so beautiful.
• 1:55
  Speaker 1: I mean, I'm kind of cheating because we went to
• 1:57
  Speaker 1: the House of Sephora event where they showcase a lot
• 1:59
  Speaker 1: of new arrivals, brands stuff like that, so it's always
• 2:02
  Speaker 1: really fun to like play and test some of the
• 2:04
  Speaker 1: new fragrances. And yeah, by Rosie Jane, have this new
• 2:08
  Speaker 1: Matilda fragrance and it smells like passion fruit, meringue and
• 2:13
  Speaker 1: golden musk.
• 2:14
  Speaker 2: I've never smelt anything like it.
• 2:17
  Speaker 1: It is so so gorgeous and I'm a huge passion
• 2:20
  Speaker 1: fruit fan, but I don't think I've ever had a
• 2:23
  Speaker 1: passion fruit scent before I was I was looking because
• 2:26
  Speaker 1: I was going to see if you did a tongue
• 2:28
  Speaker 1: things talks about something that is really yummy.
• 2:35
  Speaker 2: She gets salivates. It's the hugest. So whenever you start
• 2:40
  Speaker 2: talking about something yummy, I like really look to be like,
• 2:42
  Speaker 2: show it to me.
• 2:43
  Speaker 1: I'm salivating. It's a perfume. It's just not right. No,
• 2:47
  Speaker 1: but okay, like when you think about like a passion
• 2:49
  Speaker 1: fruit mahido for example, Yeah, exactly, don't I.
• 2:52
  Speaker 2: Know it sparkle in my I know you are, I
• 2:56
  Speaker 2: know you're kid.
• 2:57
  Speaker 1: Yeah, yeah, it's new it Sephora. I think it's it's
• 3:00
  Speaker 1: like one hundred and sixty eight dollars fucking yeah.
• 3:04
  Speaker 2: So a bit cristy.
• 3:05
  Speaker 1: But I will say my birthday is coming up, so
• 3:06
  Speaker 1: if anybody is shortened ideas, but yeah, knew it's Sophora.
• 3:10
  Speaker 2: Check it out. Also sales, so I'm like that's fine.
• 3:15
  Speaker 1: Yeah, and it's after pay day coming up exactly, and
• 3:18
  Speaker 1: I think yeah, and they typically do twenty percent off
• 3:22
  Speaker 1: with a minimum spend, and that is over the minimum spent. Yes,
• 3:25
  Speaker 1: so fingers cross, that'll be included, bingers cross, that'll be
• 3:27
  Speaker 1: in your little birthday stocking maybe intinthint night.
• 3:33
  Speaker 2: Yeah, what's your obsession? My obsession of the week is.
• 3:36
  Speaker 1: A new TV show I've been watching. I think a
• 3:38
  Speaker 1: lot of people are getting around this at the moment.
• 3:41
  Speaker 1: But it's called the Pit. It's a wonderful day to
• 3:44
  Speaker 1: save lives. I am so locked in. I loved Gray's
• 3:48
  Speaker 1: Anatomy back in the day. I've told story before where
• 3:51
  Speaker 1: I like dumped a guy for two weeks so I
• 3:53
  Speaker 1: could just watch that and then anyway, after two weeks
• 3:56
  Speaker 1: he came back and he was.
• 3:57
  Speaker 2: Like, let's hang out, and I was like, oh, okay,
• 3:58
  Speaker 2: I'm done.
• 3:59
  Speaker 1: But anyway, so the hit is basically set in the emergency,
• 4:04
  Speaker 1: like the ear of an American hospital in Pittsburgh.
• 4:07
  Speaker 2: Hence the pit.
• 4:08
  Speaker 1: Yeah, well I didn't well, fuck, I didn't even think
• 4:11
  Speaker 1: of that.
• 4:12
  Speaker 2: I just thought they called it the pick because it
• 4:13
  Speaker 2: was like, maybe it is. It's a double Yeah, is
• 4:18
  Speaker 2: a very sexual. It's like titillating on Hondra. Titilating. Did
• 4:23
  Speaker 2: you see that?
• 4:23
  Speaker 1: Someone said the word titillating is in Harry styles new album.
• 4:29
  Speaker 2: I just got full body chills. Let me get the DM.
• 4:38
  Speaker 1: We are connected, We're meant to be together.
• 4:42
  Speaker 2: Hallie, he has a girlfriend. I don't care.
• 4:46
  Speaker 1: With that.
• 4:46
  Speaker 2: Okay, this is from Georgie. She goes huge day for
• 4:50
  Speaker 2: the chicks.
• 4:51
  Speaker 1: Mister Harry Styles has dropped the word titillated in the
• 4:53
  Speaker 1: new album.
• 4:54
  Speaker 2: I heard it and had to replay it because the
• 4:56
  Speaker 2: only place.
• 4:57
  Speaker 1: I've ever heard that word used is on the any
• 5:00
  Speaker 1: who Hope you got a neat copyright lawyer.
• 5:03
  Speaker 2: Mister Harry is in trouble. I love that. Well, I
• 5:08
  Speaker 2: don't know.
• 5:08
  Speaker 1: I want to know how I feel when I listened
• 5:10
  Speaker 1: to Harry Styles simulated anyway can do Back to the Pit?
• 5:14
  Speaker 2: Back to the Pit.
• 5:15
  Speaker 1: So the episodes are set by an hour, so like
• 5:19
  Speaker 1: episode one is seven am to eight am, and it's
• 5:21
  Speaker 1: all the things that happen in that one hour. Then
• 5:23
  Speaker 1: the next episode is eight am to nine am, and
• 5:26
  Speaker 1: it's just fucked.
• 5:27
  Speaker 2: Like what you see. So it's like a team.
• 5:29
  Speaker 1: They have an attending who's like the head of the pit,
• 5:31
  Speaker 1: then two residents like who are the next senior, and
• 5:34
  Speaker 1: then they have med students because it's like a teaching hospital,
• 5:37
  Speaker 1: So those are kind of the structure of your characters.
• 5:39
  Speaker 1: And then you've got all like the amazing nurses who
• 5:41
  Speaker 1: are just so.
• 5:42
  Speaker 3: Fucking cool, yeah, and I'm obsessed with them, and then
• 5:45
  Speaker 3: the patients patients, yeah, and so you just see all
• 5:48
  Speaker 3: these things of people you know, coming into emergency and
• 5:51
  Speaker 3: how they have to deal with and structure cases by
• 5:53
  Speaker 3: who needs to be seen, and the fact that you
• 5:56
  Speaker 3: know people are there with like a sprain risk being.
• 5:58
  Speaker 2: Like I've been if.
• 6:01
  Speaker 1: And there's like literally someone bleeding out on the floor
• 6:03
  Speaker 1: and I dress.
• 6:04
  Speaker 2: There's like a couple of things that I took from
• 6:06
  Speaker 2: one amazing.
• 6:07
  Speaker 1: Show but two fucking nurses and doctors are just the
• 6:12
  Speaker 1: coolest fucking people in the world and they have literally
• 6:15
  Speaker 1: the hardest job in the world. And there's been like
• 6:17
  Speaker 1: a couple things this week that I've been like like
• 6:21
  Speaker 1: that have not been the ideal situation, right, And I
• 6:25
  Speaker 1: feel like I've had like if I was going to
• 6:27
  Speaker 1: rate this week, I'd probably put it at like a
• 6:29
  Speaker 1: four or five like of stress.
• 6:33
  Speaker 2: But then I watch this show and I go, we're.
• 6:36
  Speaker 1: Good, We're fine, Like if this was happening one if
• 6:41
  Speaker 1: I'm that patient, or two if I'm that doctor and
• 6:46
  Speaker 1: this is what I'm stressed about, We're so fine, we
• 6:48
  Speaker 1: are so bad, We're so good.
• 6:51
  Speaker 2: And I really like that in a show. As I've said, Little.
• 6:53
  Speaker 1: Dams perspective, perspective, and it's just it's so it's such
• 6:59
  Speaker 1: a raw inside. It's not like horny like Gray's Anatomy
• 7:02
  Speaker 1: is but I just love it. How many seasons are there?
• 7:05
  Speaker 1: So the first season is fully out and the second
• 7:08
  Speaker 1: season I think has just come out. I haven't skipped ahead. Okay, see,
• 7:11
  Speaker 1: but there's season two. But with HBO sometimes it's like
• 7:14
  Speaker 1: one two over, like the couple of weeks. Yeah.
• 7:17
  Speaker 2: Yeah. Rob was like this show is so good.
• 7:20
  Speaker 1: This show is so goodl and I was like yeah,
• 7:22
  Speaker 1: and here goes, oh, we're nearly done. I said no,
• 7:24
  Speaker 1: this season two and he goes, I'm not watching it?
• 7:25
  Speaker 1: Why because season one.
• 7:27
  Speaker 2: Is so good? Oh, so he doesn't want to doesn't
• 7:29
  Speaker 2: want to ruin it because.
• 7:29
  Speaker 1: He just goes season two won't be as good, just
• 7:33
  Speaker 1: just blanket like that.
• 7:34
  Speaker 2: And I was like roh but and he was like, no,
• 7:36
  Speaker 2: i't want to watch it. It won't be as good.
• 7:38
  Speaker 2: It'll ruin the show.
• 7:39
  Speaker 1: And it's like definitely like an anxiety response, that's something
• 7:42
  Speaker 1: I would do.
• 7:43
  Speaker 2: Yeah, He's like no, because it won't be as good.
• 7:45
  Speaker 2: And I was like, you don't know that.
• 7:46
  Speaker 1: So is the whole season set over one day? And
• 7:49
  Speaker 1: then each episode is in an hour shift? Yeah?
• 7:53
  Speaker 2: One ship season.
• 7:54
  Speaker 1: Yeah, and then each hour yeah, so it's like seven
• 7:57
  Speaker 1: So episode one is seven am, Episode two is eight a,
• 8:00
  Speaker 1: Episode three is nine am. And that also would just
• 8:02
  Speaker 1: show like I'm sure it's dramatized at the TV show,
• 8:05
  Speaker 1: but it would show the.
• 8:06
  Speaker 2: Hour to hour how wild it is.
• 8:09
  Speaker 1: Yeah, and it just I think it gives you, even
• 8:12
  Speaker 1: though we should have so much empathy and understanding for
• 8:15
  Speaker 1: healthcare workers, I think it really hits that home of
• 8:18
  Speaker 1: like fuck pay nurse is more like first of all,
• 8:23
  Speaker 1: like it's just yeah, whatever.
• 8:25
  Speaker 2: Our frontline workers are getting paid is not enough.
• 8:28
  Speaker 1: Yeah, if I could like crawl into everyone's living room
• 8:31
  Speaker 1: via like a window, not the front door because that's boring,
• 8:35
  Speaker 1: but just.
• 8:35
  Speaker 2: The down chimney. For me, I'm more picturing like the
• 8:38
  Speaker 2: ring conjuring like ceiling crawl with dim.
• 8:43
  Speaker 1: Yeah, I got a bit scared post like hair wash
• 8:46
  Speaker 1: as well, so he's like really frizzy.
• 8:48
  Speaker 2: Like can brush your teeth for a few days, got
• 8:50
  Speaker 2: to commit.
• 8:53
  Speaker 1: And just like pressing a button on your TV and
• 8:55
  Speaker 1: then crawling out and like a real scuttle in then
• 8:58
  Speaker 1: scuttle out.
• 8:59
  Speaker 2: Could I watch?
• 9:00
  Speaker 1: There are some very gory, hard to watch scenes.
• 9:04
  Speaker 2: But I just like closed my eyes.
• 9:06
  Speaker 1: If you are really really really turned off blood, like
• 9:09
  Speaker 1: really can't watch Blood.
• 9:11
  Speaker 2: Probably not for you.
• 9:12
  Speaker 1: Okay, there are really sweet moments though, because I get
• 9:14
  Speaker 1: to see the moments where like, you know, they thought
• 9:16
  Speaker 1: someone was going to die and they don't you see
• 9:18
  Speaker 1: their family. Yeah yeah, But then there are moments where
• 9:21
  Speaker 1: they're like, oh, they're not like a high risk patient,
• 9:23
  Speaker 1: but then like the one percent chance happens. Yeah.
• 9:26
  Speaker 2: Yeah, So shall we get into the episode. Yep, let's
• 9:28
  Speaker 2: get into it corfect. Okay, let's start by.
• 9:31
  Speaker 1: Setting the context and this like rise of the cool girl,
• 9:36
  Speaker 1: but also the history of it. Yeah, because the concept
• 9:40
  Speaker 1: of the cool girl, that girl, et cetera seems kind
• 9:43
  Speaker 1: of like a new topic, right Like, it's something that
• 9:46
  Speaker 1: we've definitely been saying on our feeds and in discourse
• 9:49
  Speaker 1: in the last five or so years. I would say,
• 9:52
  Speaker 1: But the concept of the cool girl, when I was
• 9:54
  Speaker 1: looking into it, I realized actually stems from the it girl,
• 9:59
  Speaker 1: which isn't a new concept at all. Like when you
• 10:02
  Speaker 1: look back over the last one hundred years in pop culture,
• 10:06
  Speaker 1: every decade has been signified by one or multiple it girls, right, Like,
• 10:13
  Speaker 1: there are so many examples that you could pull from,
• 10:16
  Speaker 1: like you know, Marilyn Monroe, Aman Kate Moss, Gigi Hadid, Kendall, Alexa.
• 10:23
  Speaker 2: Chow is a big moment girly shout out.
• 10:27
  Speaker 1: Honestly, I think she's never truly over like that group
• 10:30
  Speaker 1: of girlies. I don't think that stranglehold will ever ever
• 10:34
  Speaker 1: be lessened.
• 10:34
  Speaker 2: Don't you reckon like she's just an it girl forever.
• 10:37
  Speaker 1: But I thought that that was really interesting because it
• 10:40
  Speaker 1: is something that we've seen over history, but it was individuals, right,
• 10:46
  Speaker 1: And I was reading an article published in Vogue around
• 10:48
  Speaker 1: the history of the it girl, and they described her
• 10:52
  Speaker 1: as the it girl is defined more than a person.
• 10:56
  Speaker 1: She is an aesthetic, a cultural moment, a business distilled
• 10:59
  Speaker 1: in to human form. She embodies the zeitgeist of her error,
• 11:03
  Speaker 1: serving as a lens through which her generation perceives and
• 11:06
  Speaker 1: defines itself while always standing.
• 11:09
  Speaker 2: Apart from it.
• 11:10
  Speaker 1: So basically the girl kind of like breaks away from
• 11:15
  Speaker 1: the norm and the trend, but then she eventually ushers
• 11:20
  Speaker 1: in what becomes a trend and while like thet girl
• 11:24
  Speaker 1: definitely still exists, right, like we have Hailey Bieber for example,
• 11:29
  Speaker 1: I would say is probably the it girl of the moment.
• 11:33
  Speaker 2: Would you agree? Who else? She's so many now?
• 11:35
  Speaker 1: I think you could go Taylor Swift, Sabrina Carpenter, Selena
• 11:39
  Speaker 1: Gomez like, yeah, yeah. In terms of taste makers of
• 11:43
  Speaker 1: like style and fashion and trends, I would say that
• 11:45
  Speaker 1: Hailey Bieber probably sets like trends across like the board
• 11:50
  Speaker 1: for style, beauty and even business as well. But I
• 11:53
  Speaker 1: do think that the concept of the it girl has
• 11:56
  Speaker 1: been democratized, like you said, because of Internet culture, especially
• 12:03
  Speaker 1: because previously, when we're looking back over the last one
• 12:06
  Speaker 1: hundred years, a lot of those it girls were actresses
• 12:09
  Speaker 1: and models and people who we would have seen in
• 12:11
  Speaker 1: magazines and film and TV shows. Right. But you could
• 12:14
  Speaker 1: even argue that somebody like Alex Earl is an it
• 12:17
  Speaker 1: girl and she has influenced a lot of the trends
• 12:20
  Speaker 1: and what people think is cool now.
• 12:23
  Speaker 2: But because we have so many.
• 12:25
  Speaker 1: Celebrities because of influencers and content creators, and there's so
• 12:29
  Speaker 1: much more content that we consume, I think we've moved
• 12:32
  Speaker 1: away from this concept of just having the it girl,
• 12:36
  Speaker 1: and now we have the cool girl as an umbrella term,
• 12:40
  Speaker 1: and rather than just following people, we're following aesthetics.
• 12:44
  Speaker 2: Yeah.
• 12:44
  Speaker 1: I do think marketing also comes into this as well,
• 12:48
  Speaker 1: and rather than TikTok aesthetics, which, like the cool girl,
• 12:51
  Speaker 1: is this natural evolution from that girl, which was a
• 12:56
  Speaker 1: natural evolution from the it girl.
• 12:58
  Speaker 2: Whereas that girl becomes like an umbrella term, it expands.
• 13:02
  Speaker 1: Then you get clean girl, then you get tomato girl,
• 13:04
  Speaker 1: then you get mob wife. And it's these TikTok aesthetics.
• 13:08
  Speaker 1: And we'll get into this a little bit later when
• 13:10
  Speaker 1: we talk about, you know, the cost of being a
• 13:12
  Speaker 1: cool girl. But it's the fact that when you look
• 13:15
  Speaker 1: at those aesthetics, it is a niched down thing, but
• 13:19
  Speaker 1: then cool girl allows it to become an umbrella term.
• 13:23
  Speaker 1: So for example, if we put like tomato girl and
• 13:27
  Speaker 1: mob wife aesthetic next to each other, a fur jacket
• 13:30
  Speaker 1: only fits into one of those things. Because smarto girls
• 13:33
  Speaker 1: like tomato girl. You're is that much where we discuss
• 13:35
  Speaker 1: this in our episode. Women are not trends, right. The
• 13:38
  Speaker 1: reason why the cool girl has taken off is because
• 13:43
  Speaker 1: people can fit whatever they want under that umbrella, whereas
• 13:46
  Speaker 1: previously these other TikTok aesthetics were niche categories. So now
• 13:51
  Speaker 1: it's a marketing tool to kind of expand that.
• 13:54
  Speaker 2: But the cool girl.
• 13:56
  Speaker 1: As you know, a term as a thing, actually was
• 14:02
  Speaker 1: kind of born more.
• 14:03
  Speaker 2: From the movie Gone Girl.
• 14:05
  Speaker 1: So there's this really iconic monologue in Gone Girl, and
• 14:10
  Speaker 1: it just eats boots down house Mama.
• 14:14
  Speaker 2: Yeah, there's a reason it's iconic. So I'm going to
• 14:17
  Speaker 2: read out a snippet of it.
• 14:18
  Speaker 1: You're really excited, hit me Okay. Men always say that
• 14:23
  Speaker 1: as a defining compliment, don't they.
• 14:25
  Speaker 2: She's a cool girl. Being a cool girl.
• 14:27
  Speaker 1: Means I am a hot, brilliant, funny woman who adores football, poker,
• 14:32
  Speaker 1: dirty jokes, and burping, who plays video games, drinks cheap beer,
• 14:36
  Speaker 1: loves threesomes and anal sex. She jams hot dogs and
• 14:39
  Speaker 1: hamburgers into her mouth like she's hosting the world's biggest
• 14:42
  Speaker 1: culinary gang bang, while somehow maintaining a size too. Because
• 14:46
  Speaker 1: cool girls are above all hot, hot and understanding.
• 14:50
  Speaker 2: Cool girls never get angry.
• 14:51
  Speaker 1: They only smile in a chargrined, loving manner and let
• 14:55
  Speaker 1: their men do whatever they want. Go ahead, shit on me.
• 14:58
  Speaker 1: I don't mind. I'm the cool girl. And I thought
• 15:00
  Speaker 1: it was very interesting this because it's like the other
• 15:04
  Speaker 1: side of the coin to the conversation of the pick
• 15:07
  Speaker 1: me girl.
• 15:08
  Speaker 2: Yeah. Yeah, when you think of it, and.
• 15:10
  Speaker 1: It's like because when you look at it, it's like
• 15:13
  Speaker 1: that's from the men's perspective, but it's like, oh, that's
• 15:16
  Speaker 1: what we want. But then there's also that side of
• 15:18
  Speaker 1: the like the women against women, and it's like, oh,
• 15:20
  Speaker 1: that's such a pick me, but also women want to
• 15:22
  Speaker 1: be cool. But and how this like avalanche is right.
• 15:26
  Speaker 1: I also wanted to pull in another pop culture reference
• 15:29
  Speaker 1: of this conversation, and it's America Ferreri's monologue in.
• 15:33
  Speaker 2: The Barbie movie.
• 15:35
  Speaker 1: I do think, as always with these trends, never starts
• 15:39
  Speaker 1: out to be a failure, never starts out to like
• 15:42
  Speaker 1: put anyone down. And I do genuinely think anyone who
• 15:45
  Speaker 1: has made content or done thing like we've made content
• 15:48
  Speaker 1: using that term before, we don't do it black. We're
• 15:51
  Speaker 1: moving away from it because you know, we've started thinking
• 15:54
  Speaker 1: about it like this.
• 15:55
  Speaker 2: But I don't think anyone goes.
• 15:56
  Speaker 1: Out with the intention to be like, ooh, I'm trying
• 15:59
  Speaker 1: to bring women down. No, I don't think it's an
• 16:02
  Speaker 1: inherently bad n But anyway, this is the monologue from Barbie,
• 16:07
  Speaker 1: and she goes, you have to be thin but not
• 16:09
  Speaker 1: too thin, and you can never say you want to
• 16:11
  Speaker 1: be thin, you have to say you want to be healthy.
• 16:13
  Speaker 1: But you also have to be thin. You have to
• 16:15
  Speaker 1: have money, but you can't ask for money because that's chriss.
• 16:18
  Speaker 1: You have to be a boss, but you can't be mean.
• 16:20
  Speaker 1: You have to lead, but you can't squash other people's ideas.
• 16:23
  Speaker 1: You're supposed to love being a mother, but don't talk
• 16:26
  Speaker 1: about your kids all the damn time. You have to
• 16:28
  Speaker 1: be a career woman, but also always be looking out
• 16:31
  Speaker 1: for other people. You have to answer the man's bad behavior,
• 16:34
  Speaker 1: which is insane, but if you point that out, you're
• 16:36
  Speaker 1: accused of complaining. You're supposed to stay pretty for men,
• 16:39
  Speaker 1: but not so pretty that you tempt them too much,
• 16:41
  Speaker 1: or that you threaten other women because you're supposed to
• 16:43
  Speaker 1: be part of the sisterhood, but always stand out and
• 16:46
  Speaker 1: always be grateful, but never forget that the system is rigged,
• 16:50
  Speaker 1: so find a way to acknowledge.
• 16:51
  Speaker 2: That, but always also be grateful.
• 16:54
  Speaker 1: I'm just so tired of watching myself and every single
• 16:56
  Speaker 1: other woman tie herself in knots so that people will
• 16:59
  Speaker 1: like us us, and that I think encompassed really kind
• 17:05
  Speaker 1: of how I feel about these trending aesthetics or that
• 17:09
  Speaker 1: girls or clean girls or cool girls, because when we
• 17:12
  Speaker 1: were even discussing this episode, I'm like, what is that?
• 17:15
  Speaker 2: Yeah? What is it? And nobody knows what it means.
• 17:18
  Speaker 1: It's provocative, it gets the people going. It's on purpose, yeah,
• 17:21
  Speaker 1: because if no one knows what it means and you can.
• 17:23
  Speaker 2: Never actually be it, yeah, it can always change. It's
• 17:26
  Speaker 2: a trap, you know.
• 17:27
  Speaker 1: And again, as when it started, I don't think it
• 17:30
  Speaker 1: is ever intentioned or on purpose to be that. But
• 17:34
  Speaker 1: I think the power lies in actually checking yourself more
• 17:38
  Speaker 1: than you know, policing how it's brought to you is
• 17:41
  Speaker 1: more thinking.
• 17:43
  Speaker 2: Okay, well, how do I actually align to that? Do
• 17:45
  Speaker 2: I care? Does that make me feel cool? Do I
• 17:49
  Speaker 2: need that handbag to be cool?
• 17:50
  Speaker 1: Because if you constantly need to buy something to feel
• 17:53
  Speaker 1: like a cool girl, you'll never be a cool girl.
• 17:56
  Speaker 1: Like that doesn't come from external validation. And we actually
• 18:01
  Speaker 1: asked our audience, you know, if they've noticed this rise
• 18:05
  Speaker 1: of the cool girl, and there are more than three
• 18:09
  Speaker 1: point two million posts under the hashtag cool girl on
• 18:13
  Speaker 1: TikTok and one point four million on Instagram, and so
• 18:18
  Speaker 1: fifty six percent of our audience feel like the cool
• 18:21
  Speaker 1: girl aesthetic is everywhere, And so we're going to kind
• 18:25
  Speaker 1: of break down how this not only has risen, but
• 18:30
  Speaker 1: how it actually is an issue because the fact is
• 18:36
  Speaker 1: trying to constantly keep up with this trend is not
• 18:39
  Speaker 1: only exhausting, but it costs.
• 18:41
  Speaker 2: A lot of money.
• 18:42
  Speaker 1: Yeah. So, on average, trends only last from a few
• 18:46
  Speaker 1: weeks to a couple months, and typically the life cycle
• 18:49
  Speaker 1: of the trend begins with content creators or influences going online.
• 18:52
  Speaker 2: Kind of what you were saying before, like we've seen
• 18:54
  Speaker 2: this shift from what previously.
• 18:56
  Speaker 1: You know, trends were found on the runway, and then
• 18:59
  Speaker 1: they would be published in magazines and then smaller fast
• 19:04
  Speaker 1: fashion brands and pick up those trends, and then they
• 19:06
  Speaker 1: go out to the mass consumer and then once everyone
• 19:09
  Speaker 1: has it, no one wants it.
• 19:10
  Speaker 2: Yeah.
• 19:11
  Speaker 1: So then it's then the cycle continue to continues, and
• 19:14
  Speaker 1: according to Emmy Luumclean, marketing manager at Universal Group, the
• 19:17
  Speaker 1: women's cycle of trends typically moves faster than men, especially
• 19:21
  Speaker 1: when it comes to fashion.
• 19:22
  Speaker 2: Shock to my one, Oh my god.
• 19:27
  Speaker 1: So we ask fifteen thousand women how much they spend
• 19:30
  Speaker 1: per month to keep up with trends, and seventy eight
• 19:33
  Speaker 1: percent said they spend up to one hundred dollars a
• 19:36
  Speaker 1: month to keep up with trends, which is over a
• 19:39
  Speaker 1: one thousand dollars a year trying to be a cool girl.
• 19:43
  Speaker 2: Yeah, I'm like hardly surprised.
• 19:45
  Speaker 1: I don't.
• 19:46
  Speaker 2: I watched it every fucking time it pops up. Yeah,
• 19:48
  Speaker 2: I'm like, and like, that's the thing is.
• 19:50
  Speaker 1: It's it started as this niche content thing, right, and
• 19:54
  Speaker 1: then now I feel like every second video is like
• 19:57
  Speaker 1: what cool girls are wearing in Europe? What cool girl
• 19:59
  Speaker 1: ham bag should you have? What cool girl shoes for autumn?
• 20:02
  Speaker 1: And I'm like, cool girl hobbies, cool girl hobbies, cool
• 20:05
  Speaker 1: girl money hacks, whatever it is, right, And again I'm like,
• 20:10
  Speaker 1: we've also made this content totally.
• 20:12
  Speaker 2: So I'm like we were like, oh, this is fun,
• 20:15
  Speaker 2: this is fun.
• 20:16
  Speaker 1: But I think it's okay to also, yeah, reflect on
• 20:19
  Speaker 1: things that you've done and then go actually and maybe
• 20:21
  Speaker 1: have apparently but put on like your critical glasses for
• 20:25
  Speaker 1: a second and just actually take it in. And I
• 20:27
  Speaker 1: think it just it had that natural development because I
• 20:30
  Speaker 1: think it's how you view it.
• 20:32
  Speaker 2: In my eyes, it was like intelligence and fun and
• 20:35
  Speaker 2: like blah blah blah.
• 20:36
  Speaker 1: It's aspirational, but then when you get into it, you're
• 20:38
  Speaker 1: like shit, yeah. So according to Business Inside of keeping
• 20:41
  Speaker 1: up with the latest trends of micro trends can be
• 20:43
  Speaker 1: a serious driver.
• 20:44
  Speaker 2: Of impulse spending.
• 20:45
  Speaker 1: A lot of what's trending is found on social media,
• 20:48
  Speaker 1: and platforms like TikTok have found a way to capitalize
• 20:51
  Speaker 1: on this.
• 20:52
  Speaker 2: And then we.
• 20:53
  Speaker 1: Don't have it yet, but TikTok shop. So I was
• 20:56
  Speaker 1: listening to this podcast are linked in the show notes
• 20:59
  Speaker 1: where she talked about the cool girl paradox and how
• 21:04
  Speaker 1: kind of what you were saying before that the idea
• 21:07
  Speaker 1: of the cool girl is like this.
• 21:08
  Speaker 2: Niche goes against the grain. She stands out, she doesn't
• 21:13
  Speaker 2: care what people think. She's incredibly unique. She's so cool, right.
• 21:18
  Speaker 1: She then continues to say, However, there is this oxymoron
• 21:22
  Speaker 1: to saying this handbag is for cool girls. When it's
• 21:24
  Speaker 1: a mass produced TikTok shop product and it goes viral
• 21:28
  Speaker 1: and everyone then has it, it's like, yeah, begs the
• 21:31
  Speaker 1: question like if everybody has it, does that mean that
• 21:33
  Speaker 1: it's not cool girl?
• 21:34
  Speaker 2: So then you don't want it anymore exactly so.
• 21:37
  Speaker 1: Ernest Analytics is a research firm that tracks credit and
• 21:40
  Speaker 1: debit transactions, and, according to their data in twenty twenty four,
• 21:45
  Speaker 1: on average US users who made TikTok shop purchases spent
• 21:49
  Speaker 1: about sixty seven dollars between mid June and mid July,
• 21:52
  Speaker 1: compared to around fifty four dollars over a four week
• 21:55
  Speaker 1: period in January. TikTok shop has fifteen million uses worldwide,
• 22:00
  Speaker 1: five hundred thousand of their sellers are based in the US,
• 22:03
  Speaker 1: and Australia has more than eight point five million TikTok users.
• 22:06
  Speaker 2: And the reason why I'm referencing this is because TikTok
• 22:09
  Speaker 2: shop is.
• 22:10
  Speaker 1: About to launch in Australia. And if we think about
• 22:15
  Speaker 1: how easy it is to impose spend like guilty been there,
• 22:21
  Speaker 1: how is this going to affect the way that we
• 22:24
  Speaker 1: spend money and look at money when these terms are
• 22:29
  Speaker 1: pulled in and fueled to encourage spending. Because it's like
• 22:33
  Speaker 1: this natch, like we were saying before the umbrella market
• 22:37
  Speaker 1: marketing term, and you could pick any product and just
• 22:42
  Speaker 1: match it with that cool girl uti medication like.
• 22:48
  Speaker 2: Yeah, being like cool girl medicine cabinet.
• 22:51
  Speaker 1: Yeah, you know, which sounds fucking crazy.
• 22:55
  Speaker 2: Yeah, but it's true. And I think cool girl car accessories.
• 23:00
  Speaker 2: It works for everything. And I'm like in here trying
• 23:04
  Speaker 2: to retrain my brain.
• 23:04
  Speaker 1: Because I'm like, I would watch that, Yeah, exactly, because
• 23:09
  Speaker 1: I don't have like a personal experience with TikTok shop
• 23:12
  Speaker 1: obviously because it hasn't launched in Australia yet. And yeah,
• 23:16
  Speaker 1: I'm sure it could be a really cool way to
• 23:18
  Speaker 1: like discover new products and brand.
• 23:20
  Speaker 2: And stuff like that.
• 23:23
  Speaker 1: Unintended Huh, Yeah, it was unintended, but I think again,
• 23:27
  Speaker 1: it's having that understanding, like the way I'm being marketed
• 23:32
  Speaker 1: to is it because it's being marketed as something that
• 23:35
  Speaker 1: a cool girl would have, and that's why I want it.
• 23:37
  Speaker 1: I was actually reading an article that was published this
• 23:39
  Speaker 1: week by The Commonwealth Times about the cool girl and
• 23:43
  Speaker 1: I was like, it's on the brain. But the author
• 23:46
  Speaker 1: apologies if I pronounce her surname incorrectly. Grace mclory described
• 23:51
  Speaker 1: that being a cool girl is not about personality, hobbies
• 23:55
  Speaker 1: or ideals.
• 23:56
  Speaker 2: It is about consumerism, and.
• 23:59
  Speaker 1: I was like, you're so right for that, Like we
• 24:02
  Speaker 1: look at it that it's like a lifestyle and that
• 24:06
  Speaker 1: it is really like fun and I do think it
• 24:08
  Speaker 1: can be, but it is a marketing tactic and a
• 24:12
  Speaker 1: lot of the time it's being used as a way
• 24:14
  Speaker 1: to get.
• 24:15
  Speaker 2: Us to buy things.
• 24:15
  Speaker 1: Yeah, I don't want anyone who's listening to this to
• 24:18
  Speaker 1: think that if you do enjoy you know, that content,
• 24:22
  Speaker 1: or you enjoy that aesthetic or whatever, that is, like
• 24:24
  Speaker 1: that's a bad thing.
• 24:25
  Speaker 2: It's not.
• 24:26
  Speaker 1: Like, No, there's so many things that content that I
• 24:29
  Speaker 1: have found really useful. I agree, for example, like brands
• 24:32
  Speaker 1: that cool girl shop, like, I actually have discovered a
• 24:35
  Speaker 1: lot of small brands, a lot of small brands that
• 24:37
  Speaker 1: I probably would have otherwise, or like even books that
• 24:40
  Speaker 1: cool girls read, Like, there are so many things that
• 24:42
  Speaker 1: I discoverability. Yeah, so that's yeah. I think I like
• 24:47
  Speaker 1: the discoverability nature of it. I think what I am
• 24:52
  Speaker 1: changing in my way that I look at it is
• 24:54
  Speaker 1: the goal shouldn't be to be a cool girl exactly.
• 24:58
  Speaker 1: But there's not only like a financial costs to it,
• 25:01
  Speaker 1: but an energy cost to it and a labor Yeah. Well,
• 25:04
  Speaker 1: because sometimes when you're watching this content, you're like, if
• 25:07
  Speaker 1: I not cool, like, do I feel lesser than as well?
• 25:11
  Speaker 2: I don't enough to be in.
• 25:12
  Speaker 1: A band if I don't fit into this. But then
• 25:15
  Speaker 1: the irony of the cool girl is that she is
• 25:19
  Speaker 1: supposed to be low effort, Like it's she That's what
• 25:22
  Speaker 1: I'm saying you know, yeah, exactly, but you know a
• 25:25
  Speaker 1: lot of the things it's like, oh, like yeah, this
• 25:27
  Speaker 1: just comes naturally to her, like she is effortlessly cool.
• 25:31
  Speaker 1: But then at the same time, we're being marketed to
• 25:33
  Speaker 1: that we need to tick all these boxes to achieve that.
• 25:36
  Speaker 1: So even like no makeup, makeup or outfits that are
• 25:41
  Speaker 1: supposed to be effortlessly stylish, but actually you spent a
• 25:44
  Speaker 1: lot of time and money achieving it, right, Like, it
• 25:47
  Speaker 1: takes up a lot of brain space. And again, if
• 25:50
  Speaker 1: you do prefer that no makeup, look, that's great. But
• 25:55
  Speaker 1: I think it's the issue when you're you feel like
• 25:57
  Speaker 1: you're being torn between because one second you're told that
• 26:00
  Speaker 1: you should be wearing full glam, and then the next
• 26:02
  Speaker 1: you're being told like, oh no, that's not cool anymore.
• 26:04
  Speaker 2: It's all about like you four a makeup. Yeah, no,
• 26:07
  Speaker 2: we're not wearing any makeup. Oh we're doing this and
• 26:09
  Speaker 2: you're like huh yeah.
• 26:11
  Speaker 1: And like we often say when we are discussing trends,
• 26:15
  Speaker 1: it's amazing to pull inspiration and find new things from
• 26:18
  Speaker 1: these things, but it's always having your north star of
• 26:20
  Speaker 1: what you actually like and knowing that you don't have
• 26:23
  Speaker 1: to tick off all of these things if you don't
• 26:25
  Speaker 1: like it genuinely. I think my issue with this from
• 26:27
  Speaker 1: it that it's like kind of from that monologue above
• 26:30
  Speaker 1: as well.
• 26:31
  Speaker 2: And it's like, Oh, she's so cool, she's so chill.
• 26:34
  Speaker 1: I have never been chill for one fucking second in
• 26:39
  Speaker 1: my entire life. I think I'm allergic to being chill.
• 26:42
  Speaker 1: I'm a million miles an hour or I'm asleep, and
• 26:45
  Speaker 1: there's no in between. I hope that, like the girl
• 26:48
  Speaker 1: is listening to this, that have always felt like a
• 26:49
  Speaker 1: little bit too much and do sometimes yell when they
• 26:53
  Speaker 1: get excited or they have really big feelings, or they
• 26:57
  Speaker 1: have those moments that it's like, I've never been the
• 26:59
  Speaker 1: check and I.
• 27:00
  Speaker 2: Don't think I could be if I tried.
• 27:02
  Speaker 1: And growing up, I always felt that there was something
• 27:05
  Speaker 1: a little bit missing from me or wrong with me
• 27:07
  Speaker 1: because I couldn't be chill. And that's this thing that
• 27:11
  Speaker 1: it's like that was and has always been positioned as
• 27:14
  Speaker 1: this idealness to a woman, when really it's because people
• 27:20
  Speaker 1: don't want women to have big feelings. People don't want
• 27:23
  Speaker 1: women to be angry, they don't want the feminine rage.
• 27:25
  Speaker 1: They don't and I'm not saying that chill people are
• 27:27
  Speaker 1: chill women or anything like that. If you are a
• 27:29
  Speaker 1: little if you're more of a cool cucumber, if you're
• 27:31
  Speaker 1: a nonchalant quay that there's anything wrong with that, But
• 27:34
  Speaker 1: there's also nothing wrong with not being chill. Well, kind
• 27:38
  Speaker 1: of like what we were saying by that like Gone
• 27:40
  Speaker 1: Girl monologue. This idea of the chill cool girl is
• 27:45
  Speaker 1: very much shaped by pop culture, but it's also created
• 27:49
  Speaker 1: by the patriarchy in a lot of ways, and it
• 27:52
  Speaker 1: can be quite a dangerous dating and relationship trope. And
• 27:57
  Speaker 1: I was like, when we were doing research for this,
• 27:59
  Speaker 1: a lot of of the things that have been written
• 28:02
  Speaker 1: about the cool girl are in relation to relationships and dating.
• 28:07
  Speaker 1: And I was reading an article that was published by
• 28:09
  Speaker 1: Strike magazine and they were talking about the cool girl
• 28:12
  Speaker 1: and pop culture and some of the characters that embody
• 28:15
  Speaker 1: that who they referred to Robyn from How I Met
• 28:20
  Speaker 1: Your Mother, Yep, Donna from that seventies show, or MICHAELA
• 28:24
  Speaker 1: from Transformers, Megantiz's character. These characters are positioned as just
• 28:30
  Speaker 1: one of the guys. They have hobbies that a lot
• 28:33
  Speaker 1: of their male counterparts like, but they're still hyper sexualized
• 28:38
  Speaker 1: and they're not necessarily evolved beyond yeah that even like
• 28:43
  Speaker 1: the manic pixie dream girl, she's the eccentric, bubbly girl
• 28:47
  Speaker 1: who basically just exists so that she can show her
• 28:51
  Speaker 1: broody boyfriend that.
• 28:52
  Speaker 2: Like, it's okay to embrace life, and that's her purpose tick.
• 28:56
  Speaker 1: And again we have to say there is nothing wrong
• 29:00
  Speaker 1: with women who enjoy and genuinely like things that may
• 29:04
  Speaker 1: be stereotypically targeted towards matter, Like if you love sport,
• 29:09
  Speaker 1: if you love beer, if you love cars, there is
• 29:13
  Speaker 1: nothing wrong with that. And if anything, fuck yeah, we
• 29:16
  Speaker 1: love that. I think the issue with the cool girl
• 29:21
  Speaker 1: in this instance in pop culture is that there's no
• 29:24
  Speaker 1: nuance to these characters.
• 29:25
  Speaker 2: They're not complex.
• 29:27
  Speaker 1: They are purely written by men for men as a
• 29:31
  Speaker 1: reflection of what they want to see, and that they
• 29:34
  Speaker 1: like all the things that they like. They serve them
• 29:37
  Speaker 1: to a purpose, whatever that may be. But they don't
• 29:40
  Speaker 1: really have opinions of their own that might be uncomfortable,
• 29:44
  Speaker 1: or they don't maybe show like big emotions that could
• 29:46
  Speaker 1: be complex that the men then has to respond to
• 29:49
  Speaker 1: or cater to. And the reason that this can have
• 29:52
  Speaker 1: a potentially dangerous impact on especially heterosexual relationships. Is that
• 29:58
  Speaker 1: we see these characters in pop culture and you think like, oh,
• 30:01
  Speaker 1: well that's who I should be.
• 30:03
  Speaker 2: Yeah, and I don't want to upset. Yeah, don't say
• 30:05
  Speaker 2: that they did something wrong.
• 30:07
  Speaker 1: Don't text, don't you know, don't call, don't cry, don't.
• 30:12
  Speaker 2: Do any of this. Yeah, because then you're too much.
• 30:14
  Speaker 1: Then you're annoying, Then you're emotional, or maybe don't show
• 30:18
  Speaker 1: passion about the things that are silly or frivolous in
• 30:22
  Speaker 1: air quotes, or that are girly or whatever it may be.
• 30:26
  Speaker 1: Because I want I'm chill.
• 30:27
  Speaker 2: I'm sure chill. Yeah, I'm so easy. Don't worry about it.
• 30:30
  Speaker 1: Oh you can't come to my birthday because you want
• 30:33
  Speaker 1: to go watch the footy.
• 30:34
  Speaker 2: Oh no, that's fine, so chill.
• 30:36
  Speaker 1: But it's like it's actually not fine. That's actually true, Allen, exactly.
• 30:42
  Speaker 1: Like it can influence us to maybe quiet in some
• 30:46
  Speaker 1: of the things that we're interested in, or not feel
• 30:48
  Speaker 1: comfortable or safe to communicate how we're really feeling, and
• 30:51
  Speaker 1: to fit ourselves in a mold that maybe feels more
• 30:55
  Speaker 1: attractive to a man, whether or not they've set that
• 30:59
  Speaker 1: standard or no.
• 31:00
  Speaker 2: Or it's pressure that you feel.
• 31:01
  Speaker 1: From society and there's also a lot of rhetoric online
• 31:05
  Speaker 1: in recent years about men desiring chill or low maintenance partners,
• 31:12
  Speaker 1: especially in like the red pill ideology part of the Internet,
• 31:16
  Speaker 1: which is very scary part of the Internet, and psychologist
• 31:21
  Speaker 1: Mark Travis suggests that modern misogyny of this red pill
• 31:25
  Speaker 1: ideology emphasizes traditional gender roles and calling them the natural
• 31:29
  Speaker 1: way of life, which places women to be submissive and obedient,
• 31:34
  Speaker 1: which is obviously gross and not the vibe like caring
• 31:38
  Speaker 1: about things is cool, Showing your emotions is cool. That
• 31:42
  Speaker 1: doesn't mean that you have to be the loudest person
• 31:44
  Speaker 1: in the room. Doesn't mean that you have to have
• 31:46
  Speaker 1: big feelings all the time. If you are, you know,
• 31:49
  Speaker 1: a little bit of the cool cucumber, like we said,
• 31:52
  Speaker 1: but like whatever is like your go to and how
• 31:55
  Speaker 1: you genuinely feel like that's cool? Yes, And I think
• 31:58
  Speaker 1: that's a great way to get into our final segment
• 32:02
  Speaker 1: of this episode, and it's how to actually embrace your
• 32:05
  Speaker 1: cool girl and maybe a little bit of cool girl.
• 32:08
  Speaker 1: Rebellion Lover a new study that came out in twenty
• 32:13
  Speaker 1: twenty five, and it was actually covered in multiple articles
• 32:15
  Speaker 1: including The New York Times, and it actually suggested that
• 32:19
  Speaker 1: there are six specific traits that cool people have in common.
• 32:23
  Speaker 1: I'm going to read this out, but then I've got
• 32:25
  Speaker 1: some thoughts on this. Okay, So, cool people are largely
• 32:29
  Speaker 1: perceived to be extraverted, hedonistic, powerful, adventurous, open, and autonomous.
• 32:35
  Speaker 2: And what I found really interesting.
• 32:36
  Speaker 1: About that list is that if you don't have anything
• 32:39
  Speaker 1: on that list, that's fine. Nothing on that list also
• 32:42
  Speaker 1: mentioned anything about your physical attributes, nothing about your looks.
• 32:48
  Speaker 1: Because there is a YouTube video from a linked in
• 32:51
  Speaker 1: the bio, but it's video essay on like to stop
• 32:53
  Speaker 1: being the cool girl, and she does mention how a
• 32:56
  Speaker 1: lot of these examples of the cool girl is basically
• 32:59
  Speaker 1: a skinny white woman. Yeah, you know, and that really
• 33:04
  Speaker 1: when we look at these studies, that's not how you look,
• 33:07
  Speaker 1: and that the most consistent trait of a cool person
• 33:11
  Speaker 1: was being capable.
• 33:12
  Speaker 2: Oh I love that.
• 33:13
  Speaker 1: I agree this type of person is not only perceived
• 33:17
  Speaker 1: as cool, but good. And I'm not meaning that and
• 33:21
  Speaker 1: it wasn't as in good girl, but it's a good person.
• 33:25
  Speaker 1: You're capable of empathy, you're capable of kindness, you're capable
• 33:30
  Speaker 1: of helping people, of getting something done, and that is
• 33:34
  Speaker 1: I think the perfect way to look at it.
• 33:36
  Speaker 2: And also you don't always have to be capable, right, But.
• 33:39
  Speaker 1: I think the reason I like that list is because
• 33:42
  Speaker 1: it didn't actually mean you have to buy anything. All
• 33:44
  Speaker 1: of those things are already like in you as a person.
• 33:48
  Speaker 1: So this cool girl that looks a certain way doesn't
• 33:54
  Speaker 1: exist because she doesn't exist. And that there are small
• 33:58
  Speaker 1: little micro habits that you can build if you do
• 34:01
  Speaker 1: feel you know, anxiety around being chill or speaking up
• 34:07
  Speaker 1: for yourself or all of those little things that according
• 34:10
  Speaker 1: to psychology today, they have three tips to embrace this
• 34:14
  Speaker 1: a little bit more and to actually be your authentic
• 34:18
  Speaker 1: cool girl. Because we put up a question box on
• 34:20
  Speaker 1: Instagram and we asked the chicks, like how do they
• 34:24
  Speaker 1: embrace their cool girl? By far, the most common answer
• 34:30
  Speaker 1: to how to be a cool girl in twenty twenty
• 34:33
  Speaker 1: six was to be authentic. It was wearing the clothes
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  Speaker 1: you already own. There was a message that said, I'm
• 34:39
  Speaker 1: a cartoon character. I have my signature outfit.
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  Speaker 2: Yeah, how the cartoon characters have the same outfit the Simpsons.
• 34:45
  Speaker 1: Yeah, it's your signature style, it's your uniform. And like
• 34:49
  Speaker 1: someone said that and I was like love that, but
• 34:51
  Speaker 1: it was being authentic. It was having your values, knowing
• 34:53
  Speaker 1: your values, and knowing what's true to you.
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  Speaker 2: So the top three ways to.
• 34:58
  Speaker 1: You know, embrace your inn cool if you will was one,
• 35:03
  Speaker 1: notice where you self shrink, pay attention to the moments
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  Speaker 1: when you downplay your feelings, soften your tone, or silence
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  Speaker 1: your voice in service of being more easy going. Number
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  Speaker 1: two practice owning your opinions. Start small, Say what you
• 35:16
  Speaker 1: want for dinner, speak up in a meeting, ask for
• 35:19
  Speaker 1: what you need without cushioning it in a dozen qualifiers,
• 35:23
  Speaker 1: which I was like, don't we all fucking do that?
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  Speaker 2: Being like, what do you want for dinner? I don't mind?
• 35:27
  Speaker 2: What do you want?
• 35:28
  Speaker 1: Oh? I could do Chinese or I could get Italian,
• 35:30
  Speaker 1: or like, I don't mind, I'm super easy like and
• 35:34
  Speaker 1: then number three redefined strength. So being emotionally expressive doesn't
• 35:39
  Speaker 1: make you weak, being direct doesn't make you rude. You
• 35:43
  Speaker 1: can be both strong and sensitive because those things were
• 35:46
  Speaker 1: never opposites.
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  Speaker 2: I love that. Yee, what a beautiful way to end
• 35:51
  Speaker 2: the episode.
• 35:51
  Speaker 1: I'm so proud of the chicks that the most common
• 35:54
  Speaker 1: answer was The epitome of being a genuine, authentic cool girl.
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  Speaker 2: Is to be yourself.
• 35:59
  Speaker 1: Yeah, and in a world where we're constantly being marketed
• 36:03
  Speaker 1: to that being the curl and the curly girl, that
• 36:07
  Speaker 1: being the cool girl means buying X Y Z or
• 36:10
  Speaker 1: changing these things about yourself or being more like this person.
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  Speaker 2: Remember that everyone is the cool girl.
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  Speaker 1: As young as you're being yourself, girl, you're already the
• 36:18
  Speaker 1: cool girl. My mom thinks, so cool, my mom thinks,
• 36:22
  Speaker 1: so you're my mom.
• 36:25
  Speaker 2: Well that's a rap.
• 36:27
  Speaker 1: That's a wrap for today's episode, Chicks and does always
• 36:31
  Speaker 1: feel free to have your say in the comments. How
• 36:34
  Speaker 1: do you embrace your authentic cool girl self?
• 36:37
  Speaker 2: And thanks so much for listening to today's episode. Love you,
• 36:40
  Speaker 2: we love to be here. Bye Chicks