The Cost Of Being The 'Cool Girl'
We unpack the concept of the elusive 'cool girl' you've likely seen all over your FYP. Because yes, it can sometimes be a source of inspiration but it's also a clever marketing strategy.
We chat about the rise of the cool girl, how it's linked to trends designed to encourage you to shop and how to actually embrace your inner cool girl. Hint: it involves a bit of rebellion and a lot of being yourself!
🧾 LINKS & RECEIPTS
By Rosie Jane Matilda Perfume
How To Be An It Girl - Vogue Business
Australian Consumer Trends - The Fashion Journal
Micro trends Are Taking Over Social Media - The Business…
The skinny
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