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The Story Behind one of Nationwide's Most Successful Marketing Campaigns with Brad Barnett
Callan Harrington sits down with Brad Barnett, former VP of Enterprise Marketing at Nationwide and current independent consultant, to break down one of insurance marketing's most successful campaigns. Brad managed over $300 million in annual media spend and a $50 million portfolio of sports and entertainment partnerships during his 20-year tenure at Nationwide. He was instrumental in developing the iconic NFL partnership featuring Peyton Manning and the return of the famous "Nationwide is on your side" jingle that became a cultural phenomenon.
Brad shares the strategic thinking behind…
The skinny
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