Latest / Influencer Confidential / 5 Ways to Grow Your Instagram Reach Directly From Instagram — Not My Opinion #291

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5 Ways to Grow Your Instagram Reach Directly From Instagram — Not My Opinion #291 · Influencer Confidential

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  Speaker 1: Welcome to Influencer Confidential by Sidewalker Daily. My name is
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  Speaker 1: Nina Zeta and I will be your host. I love
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  Speaker 1: working with brands and influencers on all things business strategy.
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  Speaker 1: Are you ready to learn what it takes to work
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  Speaker 1: in this influencer industry and see behind the curtain? Well,
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  Speaker 1: let's jump in. I love when the Instagram team is
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  Speaker 1: very clear of what creators can do to increase their reach.
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  Speaker 1: The reason I love this so much is because it's
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  Speaker 1: literally coming from the horse's mouth. There's no guessing, there's
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  Speaker 1: no gossip, there's no koda. What shouldas? Is this true?
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  Speaker 1: Is this not true? The head of Instagram recently made
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  Speaker 1: a video saying these are things creators need to do
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  Speaker 1: to increase their reach, and I figure, take what he
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  Speaker 1: said in a thirty second video, expand on it, give
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  Speaker 1: you guys some tutorials of how to do what was
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  Speaker 1: discussed so that you feel confident as a creator going
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  Speaker 1: into your Instagram strategy, because reach matters, and you don't
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  Speaker 1: want to be making content, spending so much time and
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  Speaker 1: then not obviously seeing the results that you're looking for
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  Speaker 1: the first thing that was told to us and we
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  Speaker 1: all know this, but like, let's dive in deeper on
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  Speaker 1: how to do this is the hook. They are very
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  Speaker 1: clear that the first few seconds of a video is
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  Speaker 1: what is going to determine watch time. This was it.
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  Speaker 1: They came out and said it. The hook matters, right,
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  Speaker 1: how to get people to stop scrolling, it's that first
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  Speaker 1: couple of seconds. And I think a lot of times
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  Speaker 1: we hear the word hook, hook, hook, but creators don't
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  Speaker 1: really understand what that still means. So there's different types
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  Speaker 1: of hooks. Right when we talk about a hook, there
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  Speaker 1: can be a visual hook, which is when you see
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  Speaker 1: a creator maybe starting off a video with an unexpected thing.
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  Speaker 1: Maybe they're putting their phone down, or they're shaking a
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  Speaker 1: coffee with a straw, or they're putting on lip gloss,
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  Speaker 1: or they're cutting some fruit. Like these are visual hooks,
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  Speaker 1: and it creates something in the very beginning that kind
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  Speaker 1: of gets the viewer curious about continuing watching the video.
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  Speaker 1: Then there's text on screen hooks, when it's literally not
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  Speaker 1: what you're saying, but like the text on screen is
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  Speaker 1: like I can't believe this happened, or whatever you're trying
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  Speaker 1: to evoke in terms of curiosity. Putting that text on
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  Speaker 1: the screen, and I think sometimes creators get confused, like
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  Speaker 1: does the hook have to be what I'm saying? It
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  Speaker 1: can be, but it could also just be a text
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  Speaker 1: on screen hook where you put something that invokes curiosity
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  Speaker 1: but it's not what you're saying so that someone wants
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  Speaker 1: to continue. Or it could be what you say. The
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  Speaker 1: hook could be literally something that you said, like I've
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  Speaker 1: never told anyone this, but that's an example of like
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  Speaker 1: a verbal hook. So what we discussed are visual hooks,
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  Speaker 1: verbal hooks, you know, and also text on screen hooks.
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  Speaker 1: But you want to think about every piece of content
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  Speaker 1: before you hit publish. Does it have a hook? That's
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  Speaker 1: literally the question you have to be asking yourself, and
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  Speaker 1: if it doesn't, don't publish it, because Instagram is telling
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  Speaker 1: us right away that without a hook, the content is
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  Speaker 1: not performing as well. Now, if you are like me
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  Speaker 1: and loving AI, you can obviously head over to chat
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  Speaker 1: shbt and try using a prompt like this. You know, say,
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  Speaker 1: I am a travel creator and I want to make
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  Speaker 1: a bunch of different videos and I need you to
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  Speaker 1: give me some visionual hooks that I can include on camera.
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  Speaker 1: You could also use a prompt that said I need
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  Speaker 1: you to give me some text on screen hooks that
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  Speaker 1: I can use on different videos, or give me a
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  Speaker 1: list of fifteen hooks that I can start my video
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  Speaker 1: saying them. You know, so these are verbal hooks. Don't
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  Speaker 1: be shy, go over to chat, say the type of
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  Speaker 1: creator you are, the type of content you like to make,
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  Speaker 1: and ask the AI tool to help you with these hooks.
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  Speaker 1: You don't have to think about it yourself. So actually,
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  Speaker 1: let's do this together. I'm going to bring out my computer.
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  Speaker 1: Let's head over to AI. I am a entrepreneur and
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  Speaker 1: I create founder content, and I want you to help
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  Speaker 1: provide me different types of hooks that I can use
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  Speaker 1: in my upcoming Instagram reels. So first off, I would
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  Speaker 1: love ten verbal hooks, things that I can say to
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  Speaker 1: open my videos that are going to invoke curiosity within
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  Speaker 1: my niche. Then I want you to also provide me
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  Speaker 1: some text on screen hooks that really don't have anything
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  Speaker 1: to do with what I'm saying, but that are provocative
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  Speaker 1: and I can put on my content. Also love you
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  Speaker 1: to provide me some ideas of visual hooks of how
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  Speaker 1: I could start the video to create excitement and momentum.
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  Speaker 1: So I went ahead and did that inside of the video.
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  Speaker 1: This prompt is very simple, like I say who I am,
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  Speaker 1: the type of content I create, and then I ask
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  Speaker 1: for it to give me certain types of hooks. So
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  Speaker 1: I'm also happy to put it in the description so
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  Speaker 1: that you guys can use it and make it work
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  Speaker 1: for yourself. So let's see what happens with this prompt
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  Speaker 1: that I dropped in so verbal hooks. It says most
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  Speaker 1: founders are working way harder than they need to, and
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  Speaker 1: I learned this the expensive way. If I had to
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  Speaker 1: start my business over tomorrow, I do this first. So
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  Speaker 1: these are great verbal hooks. We're getting these ideas, you
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  Speaker 1: know that we can decide, Oh do I like this?
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  Speaker 1: Do I not? These are verbal hooks I could literally
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  Speaker 1: start my content with. Okay, let's talk about on screen hooks.
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  Speaker 1: Nothing to do with what I'm saying. Founders don't like
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  Speaker 1: hearing this. This is uncomfortable to admit I was wrong
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  Speaker 1: about this again, So the video could be me just
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  Speaker 1: being like you guys, I cannot believe that this hapens
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  Speaker 1: me blah blah blah, and the text on screen is
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  Speaker 1: just I was wrong about this. That's the hook, right,
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  Speaker 1: a visual on screen text hook. So again, AI is
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  Speaker 1: giving us some ideas here and then visual hooks. So
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  Speaker 1: this is more about like that movement that's being created
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  Speaker 1: on screen. So AI is telling me start recording mid movement,
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  Speaker 1: walking into the frame, sitting down, closing your laptop, look
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  Speaker 1: away from the screen, you know, open your laptop, close it,
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  Speaker 1: hold a notebook, flick bit. So these are also visual
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  Speaker 1: hooks that you guys can do. Now it's telling me
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  Speaker 1: notebooks and laptops because I'm an entrepreneur, so that makes sense.
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  Speaker 1: But again, depending on your niche and the content that
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  Speaker 1: you make, you're probably gonna get different ones, so don't
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  Speaker 1: get lost in AI. AI can then tell you I
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  Speaker 1: can then do this, and I can then do that
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  Speaker 1: for you, and then you're gonna get like really overwhelmed
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  Speaker 1: and you're not gonna execute. So just start with the
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  Speaker 1: few hooks. But again, I want to show you how
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  Speaker 1: to work smarter, not harder, so we can get you
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  Speaker 1: that Instagram reach you're looking for. So the second thing
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  Speaker 1: Instagram told us to do is turn on our captions.
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  Speaker 1: I am guilty of this. I watch so much content
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  Speaker 1: without volume. It is so weird how I do that?
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  Speaker 1: Like I watch stories, I watch videos and I'm not listening.
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  Speaker 1: I am not I'm reading the captions. I don't know
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  Speaker 1: if I'm the only one. I'm clearly not, because Instagram
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  Speaker 1: wouldn't tell us to do that if I was the
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  Speaker 1: only one. This is obviously something that many people do.
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  Speaker 1: They don't want to hear and be overstimulated with voice
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  Speaker 1: and noise and music. But we are reading captions, and
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  Speaker 1: captions are so important in your content. So if you're
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  Speaker 1: not doing them, do them highly highly important to help
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  Speaker 1: increase reach. Now I'm going to go ahead and show
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  Speaker 1: you how to enable captions. So here, we're going to
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  Speaker 1: go ahead and click reels because we're going to create
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  Speaker 1: a new reel. I lowered the volume so you don't
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  Speaker 1: hear me talking. Here at the bottom, you are going
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  Speaker 1: to see that CEC little button that's going to generate
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  Speaker 1: the caption for me. Now, what's really great about this
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  Speaker 1: is that I can also go in and change the fonts.
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  Speaker 1: I can change how I want it to look visually
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  Speaker 1: to match my brand, so font to something that you
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  Speaker 1: can change. And you can also go in and fix
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  Speaker 1: the typos, so you can go in and fix the
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  Speaker 1: words if you find that there are typos in the captions.
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  Speaker 1: I do this all the time. I'll change colors depending
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  Speaker 1: on what I want my brand to look like. So again,
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  Speaker 1: you can have animations, you can have a bunch of
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  Speaker 1: different styles. Instagram makes it very simple for us to
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  Speaker 1: have our captions turned on. So if you want it
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  Speaker 1: to be in movement, if you want it to feel
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  Speaker 1: a certain way, it's all there for you, right, So
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  Speaker 1: don't feel limited in this now. Tip number three to
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  Speaker 1: increase reach on Instagram is turning on translation. Instagram basically
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  Speaker 1: told us that so many people watch your content do
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  Speaker 1: not speak your language natively, so why not make it
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  Speaker 1: easier for you by translating this real Now, I do
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  Speaker 1: want to preface something because I'm not fully sure how
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  Speaker 1: I feel about this as someone who helps creators and
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  Speaker 1: brand deals and partnerships, so I did want to just
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  Speaker 1: make a disclaimer because when you start translating your content,
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  Speaker 1: it could change your audience. A lot of times, the
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  Speaker 1: brands that I work with want to pay creators for
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  Speaker 1: specific audiences, so this is something to consider. What are
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  Speaker 1: your goals as a creator. Are you just trying to
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  Speaker 1: get as many views as possible and monetize that way,
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  Speaker 1: are you going after brand partnerships that you're trying to
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  Speaker 1: get specific US based audiences. Again, just something to think about.
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  Speaker 1: Some people tell me, no, I want my content to
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  Speaker 1: be global. I want to reach as many people as possible.
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  Speaker 1: I want to have my impact. Okay, In that case,
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  Speaker 1: translation is major. And again this is something that I
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  Speaker 1: don't want to say yes or no to. Instagram is
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  Speaker 1: telling us to do so, so I strongly believe it
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  Speaker 1: will help your reach. However, it's just as someone that
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  Speaker 1: helps creators get brand deals and partnerships. I did just
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  Speaker 1: want to speak about that audience piece because changing your
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  Speaker 1: translation can change the audiences you're growing, and it can
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  Speaker 1: have an effect that maybe where it's too soon to measure,
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  Speaker 1: like maybe this is something we could talk about in
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  Speaker 1: a few years from now and see how that has
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  Speaker 1: changed our businesses. But I just want to call it
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  Speaker 1: out now. Let's go ahead and jump into a screen
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  Speaker 1: share and I can share with you how that would look.
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  Speaker 1: So once the real is ready to go, it's as
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  Speaker 1: simple as going in and allowing translations. It's right here
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  Speaker 1: it toys allow Instagram translate your voice. You would hit
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  Speaker 1: a loud translation by having that done. It's literally that simple.
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  Speaker 1: You're going in and now your content is going to
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  Speaker 1: be translated. There's different settings like lip syncing. You can
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  Speaker 1: approve translations, you can choose the languages. So maybe you
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  Speaker 1: don't want to do Hindi and Portuguese, but you're open
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  Speaker 1: to Spanish and English because maybe you are someone that
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  Speaker 1: speaks both those languages and you want to be able
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  Speaker 1: to alternate in content. So I think that's really interesting.
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  Speaker 1: So again, there are translation settings that are available, and
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  Speaker 1: I'm sure this is something they're going to roll out
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  Speaker 1: and change as we go. So if you're seeing something different,
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  Speaker 1: that would make sense because Instagram is always updating and
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  Speaker 1: always making things different. Now let's talk about music, adding
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  Speaker 1: audio and music. One thing Instagram has told us directly
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  Speaker 1: is the importance of using audio and music inside of
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  Speaker 1: your carousels and your reels. I feel like they have
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  Speaker 1: a whole algorithm just for that to help, Like if
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  Speaker 1: you're using trending music, it helps you get featured more,
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  Speaker 1: it helps you get reached more, it puts you on
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  Speaker 1: the for you pages and all of that. So they
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  Speaker 1: have been very blunt that music and audio help. So
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  Speaker 1: I want to share how to find some audio and
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  Speaker 1: especially finding trending audio. So when you head over to
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  Speaker 1: creating the real you're going to be able to get
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  Speaker 1: in there and you're gonna be able to click this
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  Speaker 1: little oops. Let me go ahead and turn my volume
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  Speaker 1: off so you guys don't have to hear me talk. Okay,
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  Speaker 1: we're going to be able to click here and find music.
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  Speaker 1: And right here when you see like the trending button,
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  Speaker 1: this is telling us music that is trending. So people
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  Speaker 1: love that because it shows that it's doing well. Also,
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  Speaker 1: this little arrow right here when you're looking under original audio,
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  Speaker 1: that also shares with you what content is doing well
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  Speaker 1: and what you should be looking for, so you can
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  Speaker 1: either look at the trending audio, you can look at
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  Speaker 1: original audio even for you to include music and your
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  Speaker 1: content to make it more engaging. Another thing Instagram has
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  Speaker 1: told us is trial reels will help you get more reached. So,
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  Speaker 1: first of all, if you're unfamiliar, trial reels is a setting.
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  Speaker 1: It's a feature inside of Instagram that allows you to
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  Speaker 1: post a reel not to your audience, but as a
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  Speaker 1: trial as a way to test it and see how
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  Speaker 1: it does. And a lot of creators inside my programs,
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  Speaker 1: they are constantly trying out new content to see if
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  Speaker 1: it's performing well. And I've even had creators tell me
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  Speaker 1: that trial reels has brought them followers and growth. So
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  Speaker 1: trial reels is something that you absolutely want to look
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  Speaker 1: into if you are trying to increase your reach, and
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  Speaker 1: I'm going to share with you how simple it is
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  Speaker 1: to do so. So once you get inside of your
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  Speaker 1: content and you're ready to post, it's literally on the
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  Speaker 1: posting page, you're going to go ahead and hover over
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  Speaker 1: trial and it's going to basically say that you can't
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  Speaker 1: share it to Facebook, which is fine, and it allows
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  Speaker 1: you to go ahead and try it. It doesn't appear
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  Speaker 1: on your profile, you'll see insights in twenty four hours,
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  Speaker 1: and it's going to you know, also help you. Now
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  Speaker 1: trial settings, some of your followers may still see your content,
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  Speaker 1: so that's important for you to know. They're kind of
• 11:51
  Speaker 1: giving a disclaimer there, and I think it's just something
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  Speaker 1: that shows you right away how you are able to
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  Speaker 1: try out content. So this is a setting that once
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  Speaker 1: you're posting that reel, you can go ahead and hover
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  Speaker 1: and play around and see what that looks like. Five features.
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  Speaker 1: Instagram has come out and been very bold to tell
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  Speaker 1: us about how to grow our reach. So follow these
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  Speaker 1: five steps and hopefully you guys are going to be
• 12:13
  Speaker 1: able to see some momentum and growth there. Again, if
• 12:15
  Speaker 1: you are a creator that needs support in your content
• 12:18
  Speaker 1: and strategy, you want a business coach that knows this
• 12:21
  Speaker 1: industry inside and out. I'm going to go ahead and
• 12:23
  Speaker 1: leave a link below to a call with our success manager.
• 12:26
  Speaker 1: They can walk you through different ways that I can
• 12:28
  Speaker 1: support you and get in your business. Whether that's a
• 12:31
  Speaker 1: one on one process that we would do together, or
• 12:33
  Speaker 1: maybe you're looking for something a little bit more DIY,
• 12:36
  Speaker 1: or you're looking for membership and community. The sky's the
• 12:38
  Speaker 1: limit here at Sidewalker, We're here to support you, So
• 12:41
  Speaker 1: go ahead and click that link below to get on
• 12:42
  Speaker 1: a call with someone from our team. If you need
• 12:44
  Speaker 1: a little bit more support, you have questions, you're on
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  Speaker 1: the fence, you don't know how you want to work
• 12:47
  Speaker 1: with us, but you know you do. You can click
• 12:49
  Speaker 1: that link to get started. I hope you enjoyed today's episode.
• 12:53
  Speaker 1: If you did, make sure to rate, review, and subscribe
• 12:56
  Speaker 1: to our show and visit Sidewalkerdaily dot com for more
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  Speaker 1: resources on all things influencer marketing and social media. Until
• 13:04
  Speaker 1: next time,