Latest / Closing Sales in Nigeria - Sales For The Nigerian Business Person: The Sales and Marketing Blueprint / Thinking of Podcasting? What You MUST Consider First

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Thinking of Podcasting? What You MUST Consider First · Closing Sales in Nigeria - Sales For The Nigerian Business Person: The Sales and Marketing Blueprint

0:01
Hello and welcome to the show. Making today's recording in the
0:04
living room and the kids at home.
0:06
So I expect to have some interruptions in the background.
0:08
Now the goal of the podcast is free business education.
0:11
So please share, promote and talk about the show so that
0:14
people living in Nigeria and abroad can benefit from the
0:17
questions that we tackle. And if you have sales and
0:20
marketing questions, you can call, you can SMS, or you can
0:22
WhatsApp on 080 64662140. The country code is +234.
0:31
Now, today on the show, we are not going to have a very
0:34
structured discussion of anything because I had a
0:39
discussion with a listener of the podcast recently.
0:42
Let's just call her Spicy to protect her identity.
0:45
And no, I didn't come up with that name.
0:47
She came up with the name herself.
0:50
Spicy is involved in a couple of businesses.
0:53
Sorry, one moment. Let me go and settle the
0:56
rascals. OK, Sorry about that.
1:01
The munchkins are just running around like, you know, children
1:04
do. So I think what will happen is
1:07
maybe when we're moving from this place, hopefully by then
1:09
and have a bit more money, maybe I can move into one of those six
1:12
bedroom places and then convert 1 part of the house exclusively
1:16
to a recording space and then we should stop with all these
1:20
interruptions. So as I was saying now I had a
1:24
conversation with Spicy and spicy is involved in a couple of
1:28
businesses. There is the skin care and
1:30
beauty thing that she runs. Then there's the thing that she
1:34
does with her husband where it's like some local foods and local
1:38
spices. So you know how those of us in a
1:41
certain part of the country, you know, Benway State, well,
1:45
although she's from Niger, but I said Niger, you know, all join
1:48
like we are together, all of us are together.
1:50
Although there's some people who would say what's the connection?
1:53
I mean, Nigel States and Benway State, what's the connection?
1:55
Basha by force I've Co opted all of you.
1:57
We're all brothers. Benway state, Plateau State,
2:01
Niger, Kaduna, you know, Terabah, NASA, as far as I'm
2:04
concerned, all of us, we're all brothers and sisters.
2:07
So you know how in all part of the world now we can have some
2:10
kind exotic spices and foods and things like that.
2:13
So that's the second business that they're involved in.
2:16
So the family is essentially running two businesses.
2:18
But then she likes writing, she likes writing fiction, she likes
2:23
writing a whole bunch of stuff. And of course, as it happens
2:26
with people who grew up artistic because I was one of those kids
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growing up in Abuja, you know, military era.
2:33
So me and my brother, we used to draw comics, what else?
2:38
You know, some guys around used to be into that whole, you know,
2:41
music thing. But, you know, it was a
2:44
different time. You know, like, nowadays, you
2:48
know, people think about children's artistic talent, and
2:50
you want everything to flourish and things like that.
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But some of us grew up in a different era.
2:55
So you had some of these talents, and they were not
2:57
entirely nurtured. And I can't blame our parents
3:01
anyway because to be honest, if we were serious, would have just
3:03
continued writing, rapping, singing or doing whatever it is
3:08
that you wanted to do. Because that's the only way that
3:12
people like, am I, you know, could have come out anyway.
3:15
Am I? Who else before MI junior, I'm
3:18
pretty before junior, I'm pretty.
3:22
Who else? And then some of you are going
3:23
to have to do some research because I'm sure even MI some
3:27
people listening to this podcast don't know MI Mr. Incredible MI
3:30
Abaga then junior. I'm pretty I mean, that's that's
3:33
really old school, old school Nigeria hip hop and it's your
3:36
assignment for you. So how did I even get here?
3:41
So I was just saying that, yeah. So she likes to write fiction.
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Some of our people's, you know, also write fiction.
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But after a after a while, you know, people stop.
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So the reason why she reached out to me is because she wants
3:52
to know what's up. How can you start a podcast?
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And particularly she wants to start a podcast that is around
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sharing her experiences in writing and also sharing about
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the business aspect of writing because she rightly recognizes
4:05
that writing a book is one thing, but selling a book is
4:08
another thing altogether. Let me repeat for those of you
4:12
who like to write, writing a book is one thing.
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Selling a book is another thing altogether.
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You can be writing, but you if you are not selling, then you
4:25
are not making any money. So that's what she wants the
4:28
podcast to be about. Now, the reason why I agreed to
4:31
have the conversation with her was because I think there are
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lots of people who want to start podcasts but are starting
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podcasts prematurely because a podcast requires a lot of
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investment of time and thought and effort.
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I'm not going to mention the money because there are some of
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us who podcast on the cheap. And I recommend that you can
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start your podcast cheaply or affordably.
4:54
Because for me, I have been podcasting over the last five
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years from every single phone I've used, whether it's a Nokia
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or whether it's a Xiaomi or whether it's a Samsung or
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whether it's an Acer or whether it's whatever.
5:06
I have done everything exclusively through mobile
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phones and not through any paid service.
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So it can be done. But for some reason, some people
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insist that they must spend money.
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One particular person in particular, this one breaks my
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heart because she went to go and buy 3M worth of equipment today.
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She still hasn't started. The thing makes me sad.
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But anyway, my wife says it's not my business that I'm only
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beefing these people like that because I don't have three M to
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waste on recording equipment anyway, where was I?
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So I wanted to be sure that look, if you're going to start a
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podcast, you need to be thinking about a couple of things
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correctly before you begin because there's no point in not
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taking stock to see whether this is worth the trouble.
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And then you now start and then after a while you now fade away
5:54
because people make noise about there are millions and millions
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and millions of podcasts, you know, correct.
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Yes, there are millions of podcasts, but unfortunately I
6:01
can't remember if it's 80% or 90% of the podcasts that are out
6:04
there are dead. So somebody will say that
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podcasting on Africa is on the rise, hundreds of thousands.
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But if you go and check it, you will see that is it less than
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70% of people even make it to 10 episodes.
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So the every person will start episode 1, episode 2 by trying
6:20
to get to episode 10. They will say, oh boy, I beg
6:23
man, this stress. And then they fade.
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It's called pod fade. Don't fade.
6:28
They won't do anything again. So don't be deceived.
6:32
The podcasting is on the rise in Africa.
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This is that that that that I can have a podcast too.
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This is, I forget it, 90 percent, 80% of those podcasts,
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a lot of them are dead. Episode 10, they're tired, they
6:46
collapse and they give way. Now the reason why people
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collapse and the pod fade and they give way and they say or
6:52
more off to the next one is because a lot of people are
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starting podcasts who don't need to even be starting a podcast in
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the 1st place. You need to have a compelling
7:00
reason. So when I'm talking to people
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about making podcasts, the first thing that I tell you is that
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look, let's be clear about this thing.
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You don't want to make some money.
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You want to make some rally or you're an evangelist.
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I don't know an evangelist like preaching the gospel.
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But you know how OK, like clearly I'm OK, yes, I'm part
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evangelist because I'm giving the good news for free.
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Now this is how you can increase your business using some simple
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sales techniques, some simple conversational techniques is how
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you increase your business. So yes, I'm being an evangelist,
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but I also expect to make some money.
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Some of the conversations that I'm having with you people
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eventually turn into paid coaching engagements, like the
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client that I have in Benin currently and the very first
7:42
person who hit me up on the show who, well, we didn't end up
7:46
working together because to be honest, I have some ethical
7:48
concerns because he was in the adult space, if you can put it
7:51
that way. He was selling erectile
7:56
dysfunction. Yeah.
7:58
Erectile dysfunction medicine. I mean, you've been listening to
8:01
the podcast for a while. You remember when I was talking
8:03
about him. So that's a separate.
8:05
That's a separate issue. But what I'm just trying to say
8:07
is that for me, it's clear the reason why I'm still podcasting
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after five years is because this is a lead generation machine.
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And that's the reason why I also have the radio show and that's
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the reason why I will get the TV show.
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I'm not being a missionary here. I'm trying to make some money.
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I need to make some cold hard cash so that I can move into a
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six bedroom place and then convert 1 place into a studio so
8:30
that I'm not recording my recording.
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And then, you know, children are just running up and down or my
8:35
wife is saying get out. I need to use this room.
8:38
So where was I? Now, before you start the
8:42
podcast, you also have to be very clear, why am I starting
8:44
this podcast? Is there some good news that I'm
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trying to preach and I don't care about the money, or is it
8:50
money I'm running after? Maybe there are other reasons,
8:52
but for now, those are the only two reasons I can think of.
8:55
So in the beginning, I was trying to figure out very
8:56
clearly who are you? And that's one of the reasons
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why I was having this conversation with Margaret.
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Before we start, who are you? Are you trying to make some
9:04
money off of this? Or I just trying to spread some
9:10
gospel, trying to spread some good news just because of the
9:12
love of mankind or the love of humankind.
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And one of the reasons why I told her I don't think you're
9:20
ready for a podcast yet was because there I couldn't get
9:24
that clear purpose of what it is that she's trying to do.
9:29
There are some people who say I'm just doing this out of the
9:32
goodness of my heart. But then by the time you get to
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episode 10, after all the work that is involved, you'll be
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like, hi, this is the second job.
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I'm tired. And then you stop because a lot
9:43
goes into these things. Now, for people like me who are
9:46
brave enough and there are not too many of us to just whip out
9:49
the phone, make a recording, don't edit, just upload like
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that. For people like us, yeah,
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recording is, is is a lot easier if I talk for 30 minutes and
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then I take 5 minutes to come up with a podcast and title, 5-10
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minutes to come up with a title. And then the Internet is bad and
10:08
it takes me 15 minutes. You can see that it takes me
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maybe worst case scenario, one hour every day to get a podcast
10:15
episode uploaded. Now for those people who want
10:19
the video with the proper lighting, with the proper
10:21
background, the proper everything, with the proper
10:23
microphones, you now record it. You now watch it back.
10:27
You now edit it. Remove all the arms and the ARS
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and the cuffs and the this and edit this and edit that.
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Now, for people who go through on that stress, you will find
10:35
that to put one hour's worth of footage on the podcast on
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YouTube, you'll find that it could take as much as six or
10:43
seven hours just to get one episode done.
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You can see why most people now fade after 10 episodes.
10:54
If this is something you think you're doing out of the goodness
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of your heart, but then you're investing 6-7 hours getting
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every single episode out. I mean, how much of your heart
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do you have to give? Let's just be honest, that 10
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episodes, that's really like 7080 episodes maybe.
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Sorry, I say 80 episodes, 8100 hours of time that's put into
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that thing. And for most people, they look
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at it like, man, that's wasted effort.
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So at least those of us who want to get money out of it, you
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know, we're plodding along. We're thinking, we're
11:27
strategizing and we're trying to see how this thing can yield
11:31
some cold hard cash at the end of, you know, next year, 2
11:35
years, whatever. There's something to keep us
11:37
going. You need to be clear what are
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your motives for starting a podcast before you get in?
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If you do not have a clear motive, if you can't give me a
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clear motive master to use, do not start the podcast.
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There's no point in starting waffling and then giving up.
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Just be clear what you're trying to achieve.
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Start and let's get going. So the assignments that I now
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give her was look, just go and have a hard think.
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Why do you want to start a podcast?
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You need a compelling reason. Then if you're going to start a
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podcast, The good thing is based on what you have said, the the
12:18
basic outline of the podcast is now clear because she wants to
12:21
share her experiences with writing because lots of writers
12:25
have given up. Then she also wants to share the
12:30
business aspects of writing. Then some of the people that she
12:34
admires are writers who have had their works turned into movies.
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So that was my assignment #1 where I figured out why do you
12:46
want to do this thing #2 you need to be doing lots of
12:49
research about the business aspects of writing.
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Since you are making a podcast where you share your
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experiences, That is the substance of your podcast.
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You now mic up every single week and you're talking about, hello,
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this is me. I'm a spicy, I'm a writer.
13:07
I've noticed that there's a problem in Nigeria.
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Lots of creators are giving up precisely because they do not
13:13
know the business aspect of XYZ. Come Along with Me, my podcast
13:17
series where I explore the business aspect of writing so
13:23
that over time we can build writers in Nigeria who go on and
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have books published that become movies such as Harry Potter.
13:32
Sorry, no Harry Potter. What's her name?
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JK Rowling, Abby, JK Rowling, Chimamanda Adichie, Tom Clancy,
13:40
Stephen King, you know, blah, blah, blah.
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That will be episode 1 bound the intro People listen, they know
13:46
what you're about. They know you're not pretending
13:49
to be some big shot author, but they're along with you for the
13:52
journey. And then Step 2, episode 2 will
13:54
be this is what I have learned so far in my journey in record
13:59
and then on and on and on. So your podcast is going to take
14:02
one of those sharing experiences, exploring diary
14:07
formats, you know, sort of similar to what it is that I'm
14:09
doing. So that's the good news based on
14:11
the things that we spoke about the kernel, the the fleshing out
14:15
of our podcast, you know, is becoming clear.
14:19
And now told her to go and do a bit of research.
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First of all, she also needs to go and do the research on the
14:24
authors who publish and whose works have been able to be
14:28
turned into movies. Because like she rightly
14:32
recognized, I also told her that writing the book is the easy
14:35
part, selling the book is the hard part.
14:39
There are lots of people who have mad talent, but you will
14:43
never know because they could not get their thing sold.
14:48
A very popular example of this is the artist.
14:52
What's his name? The Impressionist painter.
14:55
This guy with the ear, what's his name?
14:57
Now listen, I just skip my mind. This is a French Impressionist
15:02
painter who got his ear chopped off.
15:08
OK, I can't remember his name anyway, but he's a French
15:11
Impressionist painter now. He's a very popular painter now.
15:14
His works are selling and reselling for millions and
15:17
millions of dollars. But while the guy was alive, my
15:20
guy died, broke, broke herself. It was, I think is it his sister
15:26
and some executors of his estates that were able to sell
15:29
his stuff. So he did what he thought was
15:35
the hard part, which is making the art.
15:37
But was not until he died that the executors, his younger
15:42
sister, Abby's older sister, any whichever of his sisters were
15:45
not able to do the hard work of selling the thing.
15:49
Creating your art, I'm not saying is rubbish or creating
15:53
your art is, yes, it's hard work that goes into it, but is the
15:57
easy part. The hard part is actually is
16:00
selling your art. Going into the booth and
16:04
recording your music is the easy part.
16:06
Selling your music is the hard part.
16:09
Lots of young boys, lots of tea boys running around, you know,
16:12
trying to be rap artists and things like that.
16:13
And, you know, my voice is always the same.
16:15
Like, OK, yeah, maybe you can spit some bars, but OK, yes, you
16:20
know, you know, I mean, yeah, you can spit some bars, but you
16:22
need to work on your, you know, work on your flow, work on your
16:25
delivery, work on your cadence. There's some things you need to
16:29
work on. But then when you're done,
16:31
studio time is the easy bit. Selling the music, distributing
16:34
the music is the hard bit. But nobody wants to pay
16:37
attention to that. And so you have people going
16:39
into the studio and, you know, they think they're going to be
16:42
the next Kendrick Lamar or something like that.
16:45
Like, because of how? Because your flows are tight,
16:47
you need more than tight flows to blow.
16:51
Selling, marketing, distribution.
16:53
That's the name of the thing anyway.
16:55
So my assignment is spicy was this.
16:57
Let's look at Nigeria now, who are the artists that have
17:00
written stuff that have later on turned into movies?
17:02
So I called Smart Money Woman because that book has been
17:06
turned into a movie and it has been turned into a series that
17:08
are on Netflix. So you can watch it Smart Money
17:10
Woman. And I think the lady's name is
17:13
Arisha Ogu or something like that.
17:15
So forgive me if I'm pronouncing her name wrong.
17:18
I mean, it's obvious now that I don't know too many tribes in
17:20
Nigeria. So there are lots of names that
17:21
are mispronounced. So Arisha Ugu, I think Smart
17:25
Money Woman want to check out the stuff.
17:27
So I said, look, we need to research Smart Money Woman.
17:30
Now, I suspect that the reason why Smart Money Woman was able
17:32
to be turned into a movie was because Irisha Ugu already had
17:36
the platform before she wrote this thing.
17:38
Now Popsy, if I remember correctly, I think is involved
17:41
in capital markets. She already was writing on money
17:46
matters and already had like a podcast.
17:48
So I know podcast a what do you call this thing before podcast
17:53
blog, A blog on, you know, female empowerment and finance
17:58
and those sorts of things. So and I think some mailing
18:01
list. So she had a platform first so
18:05
that when the book came along there was an Ave. through which
18:08
to sell the books. She really had a relationship
18:11
with people on her blog and people on her mailing list and
18:13
everything so that when she wrote the book she could now say
18:16
community. My fellow sisters on the path of
18:21
female empowerment, I have written the book.
18:23
If you want to support your sister, come and buy one copy.
18:27
You can buy it here. You can buy it here.
18:29
It cost 7 K per copy. So Irisha, I suspect I haven't
18:35
spoken with her and I haven't done this as a study, but you
18:37
know how you'd be seeing some moves that some people are
18:39
making And you know, I've been seeing I've been seeing the
18:42
moves. I suspect it was through her
18:45
platform that she was able to sell the book.
18:48
Now there's some people that I meet who beef her and that one
18:50
is normal. Some people say I was there,
18:52
that the book is not everyone is not everyone meeting like no
18:56
substance, no whatever. And you can continue to beef.
18:59
But most important thing is she wrote the book.
19:01
She sold the book. Not only did she sell the book
19:04
thing is now on Netflix. Not only did they do the film
19:07
from film, they now did series on top.
19:09
So beef all you want you know, but she did it and please by the
19:13
way, this whole beefing thing doesn't help was one thing I
19:16
didn't like when I was a wedding photographer.
19:18
Too much beef you say I don't even see was there.
19:22
So the guy can't even take good picture.
19:24
That is just packaging A packaging they use.
19:26
He's just deceiving brides. That was the unnecessary before.
19:30
OK, yes, you're a better photographer from than him, but
19:33
he's the one that knows how to connect with Bryce and he's
19:35
making all the money. What are you beefing for?
19:38
Is the is the beef helping you? You Then you're beefing.
19:42
The guy is out there killing it is making money.
19:44
So this beefing thing doesn't help.
19:47
So instead of saying Irisha, she can't write, is light, no fluff,
19:52
no real finance there. She's never a finance expert.
19:55
Just look at her or if you have access to her, go and hang out
19:58
with her and try and figure out what she's doing as making her
20:01
ministry moving. Then you too take that knowledge
20:03
and move your ministry forward. This beef, Oh yeah, it's not
20:06
helping anybody. So I told her one research
20:09
Irisha. Google.
20:11
If I'm pronouncing the name wrong, please.
20:14
Yeah, correct me later. Send me a message, let me know.
20:18
Yes, so research smart money woman.
20:20
I also told her to research the Harry Potter woman.
20:23
I think that's one that is JK Rowling, Abby.
20:27
Oh, I'm not calling the name of the former president of Ghana
20:33
because Ghana had one Rowling as a president.
20:36
So JK Rowling as Harry Potter. They also told to go and
20:40
research to my mother Adichie, because Shimamanda's Adice's
20:44
books, I think one has been connected, has been converted to
20:48
a film. I think 1.
20:49
I haven't watched it. Then also talk about Tom Clancy.
20:52
Tom Clancy? That's old, you know, seventies,
20:55
80s, yeah, seventies, 80s, but lots of spy stuff that have been
21:01
converted into movies. I think Tom Cruise.
21:04
I think Tom Cruise has acted in one of those Tom Clancy movies.
21:08
Then Stephen King with the horror thing.
21:11
So I told her, go do some research, look at all these
21:13
people and start trying to see what are the common threads, How
21:17
were they able to write these books?
21:19
How were they able to sell these books?
21:22
And then how were they able to get these things converted into
21:27
movies? So I suspect that you will find
21:31
the importance of a platform in some of them.
21:33
But either way, there's some lots of important lessons to
21:35
learn here. So my message to her was this is
21:40
all the homework we have to do. Why do you want to start the
21:43
podcast? Learn from all these other
21:44
people, see, kind of discover the frameworks that you need to
21:49
hit. But bottom line is all this hard
21:51
work of the research and the thinking, this is the important
21:55
stuff that you have to do before you start the podcast.
21:59
Because as hard as recording the podcast is, actually it is the
22:04
conceptualization, the thinking, the strategy behind the podcast
22:08
that is the real hard stuff. If your motives are wrong and if
22:14
your thesis is wrong, your podcast will fail, either
22:18
because you're tired or because people don't want to hear what
22:20
it is that you have to say. I just finished having a
22:23
conversation with what's his name now, Jeffrey.
22:28
Jeffrey. I've forgotten the surname.
22:31
I'm real sorry, should I have written it down?
22:34
Jeffrey any Jeffrey's in Abuja and he's a web app developer, UX
22:41
developer, UX and UI developer. We just had a conversation about
22:44
a few things. So shout out to Jeffrey for
22:46
listening to the podcast and for other people who are in his
22:49
situation. You know, you're an UI, you're
22:51
an UX and you listen to the show.
22:54
So shout out to you guys even though I abuse you people from,
22:57
you know, from time to time. Thanks for still listening to
22:59
the podcast and not fading away. So OK, I'm lost.
23:06
Where did I, how did Jeffrey enter into this matter now?
23:08
Anyway, I can't remember how Jeffrey entered into the matter.
23:14
So shout out to Jeffrey. But anyway, I'm just saying that
23:17
yes, so Jeffrey, so how Jeffrey entered this matter is this
23:20
Jeffrey said that my podcast is one of the real estate podcasts
23:24
in Nigeria. He said one of the few real,
23:27
that he's saying things that make sense.
23:30
Some other people have told me that, you know, mine is
23:33
practical and that's the reason why they listen to my own
23:35
podcast over other sales podcasts or other business
23:38
podcasts out there. So you can see that because I
23:42
did my, I had my conceptualization right, my core
23:45
thesis was right, that when it comes to business content, we
23:48
have very little that is written for, I say written that is being
23:52
created for a Nigerian audience, taking global best practices,
23:57
whether in sales and marketing or whatever, and distilling it
23:59
to a Nigerian audience. So we have Nigerian people
24:02
making podcasts, but because they want to make things that
24:04
are, you know, professional or world class, they're making it
24:07
as if you are talking to people in North America.
24:11
And unfortunately, you know, we're not there yet.
24:14
We're not there yet that we have such a cosmopolitan audience
24:17
that that's the kind of thing that they listen to.
24:20
So we need to be making lots of these things, you know, for the
24:24
Nigerian market, speaking in Nigerian voice, you know, very
24:26
conscious of the fact that we are talking to our own people.
24:30
So that was my thesis when I started the podcast.
24:32
The thing is, I could have been wrong.
24:34
And if I was wrong, then the podcast would have never taken
24:36
off. But apparently, yeah, I was
24:38
right. And so people have keyed in.
24:41
So this is some of the hard work that goes on before you start
24:43
the podcast. What are your motives?
24:45
Why are you getting in? What is the main reason?
24:47
What is going to sustain you? You lock no one down.
24:50
And the next thing is, what's the important thing itself?
24:52
What is it that I'm going to say?
24:54
Do people even want to hear the thing that we're going to say?
24:56
Who are we going to be talking to?
24:57
That's the hard thing. So that was my assignment to
24:59
her. Figure out your motives.
25:01
Do all these research. The research is going to give
25:03
you greater insight into what it is you're going to say, who
25:07
you're going to talk to. And while you're doing this, you
25:10
might be able to figure out, you have to figure out all these
25:15
things, you know, is there a market?
25:16
Do people even want to hear what I have to say?
25:19
So I'm going to do the homework. And I'm glad that she's doing
25:23
the homework and I'm glad that she was able to allow me to
25:26
shoot straight. And so if I'm having a
25:28
conversation with you, just like Jeffrey who called up later on,
25:32
I'm going to shoot straight Novak's.
25:35
It's just that I have limited time apart from making the
25:38
podcast and my personal issues, I'm trying to build a business
25:42
here. So I have paid client work to
25:43
attend to. So if we're talking, I'm just
25:47
budgeting like 15, maybe 30 minutes Max, so I have to get
25:50
quickly straight to the point. So I might not spend too much
25:52
time massaging your ego. So just know that when I shoot
25:55
straight to the point, I'm not trying to shoot you down.
25:58
I'm not trying to say what you're doing is rubbish.
26:01
I just want to deliver the most value I can in the small amount
26:04
of time that we have so I can get onto my paid client work and
26:09
get onto my other responsibilities.
26:14
But summary, for those of you like Spicy who are thinking of
26:17
starting a podcast, they actually are some of you who
26:20
should not be starting a podcast.
26:22
You're better off putting your time and your energy into other
26:25
things that will move your business forward.
26:28
But if you decide that you're going to have a podcast, we need
26:31
to be able to figure out why are you starting this thing?
26:34
If you're missionary and you're doing it out of the goodness of
26:37
your heart, then expect the goodness of your hearts to carry
26:39
you for a very, very, very long time because it takes a while
26:44
for a podcast to gain traction and to gain an audience.
26:48
If you're doing this thing because you want to make money,
26:50
oh, very good, welcome aboard. The goal of making money will
26:55
sustain you for a long time. And the goal of optimizing the
26:59
podcast and producing the podcast and all of that will be
27:02
to see how we can get this thing to be a money making machine as
27:05
quickly as possible. So we need to be clear on the
27:08
motive. After working on the motive, we
27:10
need to be sure that we have something that is worth saying
27:15
and that there are people in the market who are willing, ready
27:20
and open to hearing what it is that you have to say.
27:23
So those are the big things that we have to finish up or rather
27:26
decide. So this is 30 minutes.
27:29
Let me just wrap it up. So that's all for today folks.
27:31
If you have got any sales or marketing questions, then call
27:34
me SMS me on WhatsApp me on 08064662140.
27:41
The country code is +234. Thank you very much for your
27:44
time and attention. I'll catch you guys at the next
27:47
episode.