Latest / Unstoppable Empire: How to Start a Business While Working Full Time
Stop Building Your Business in Your Head
What if you’ve been “starting a business” for months—but the business has never actually touched a customer?
In Episode 29 of the Unstoppable Empire Podcast, we tackle the first irreversible win of an Empire Builder: getting your idea out of your head and into a real conversation with someone you may want to serve.
You’ll learn why customer conversations matter before logos, websites, software, and expensive builds—and how to begin collecting real-world evidence instead of relying on assumptions.
If you’re overwhelmed, overthinking your business idea, or afraid of choosing the wrong path…
The skinny
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