What I've learned in 300 episodes of the eCommerce Podcast
Three hundred episodes in, and the most useful thing Matt has learned isn't a tactic. It's that the question we all use to filter ideas doesn't filter anything at all.
In May, on episode 289, Matt committed on air to a 90-day Instagram experiment, personal brand against a paid-ads benchmark, numbers published either way. This is the honest report. The benchmark never got run, the reels never hit cadence, and the two-to-three hours a week he'd allowed for it were never once spent. So it wasn't time, and he argues it wasn't discipline either.
What it was is a cost he never budgeted for, and a…
The skinny
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