Latest / Closing Sales in Nigeria - Sales For The Nigerian Business Person: The Sales and Marketing Blueprint / Stop Waiting for Business and Start Getting Clients with DMs

Transcript

Stop Waiting for Business and Start Getting Clients with DMs · Closing Sales in Nigeria - Sales For The Nigerian Business Person: The Sales and Marketing Blueprint

0:01
Hello and welcome. My name is Tavishima Ayede.
0:04
I'm the host of the podcast that I'm making today's recording at
0:07
home and of course the kids are around so there will be some
0:10
noise in the background. If you would love to connect,
0:12
then you can call, send me a text message or a WhatsApp
0:15
message on 08064662140. Today on the podcast, we are
0:22
going to be sharing some adventures in outreach and then
0:26
also lessons that you can learn from this kind of activities.
0:31
Let's put it another way. We're going to look at how to
0:33
look for customers, or rather we're going to look at one
0:36
person's experience and how she has been looking for customers
0:39
for her business, looking for clients in her business and the
0:42
lessons learned. So that's it.
0:43
We're going to be sharing from one person's experience.
0:45
Now, before we delve into it, I'd like to apologise for the
0:50
for yesterday's episode in case some of you found it a little
0:53
bit unprofessional. But you know, what can I say?
0:55
I'm human, you know. So sometimes I see some stuff on
0:58
social media and you know, me too.
1:00
I think what they vexed me. So that's why I made yesterday's
1:04
episode. But anyway, I promise not to
1:05
vent too much in the future. I'll keep it professional from
1:09
now on. Well, as professional as I can
1:11
keep it. So yeah, today's episode,
1:16
business forecasts. And let me give you the
1:20
background First off, now you guys know, especially those of
1:23
you who've been listening to the podcast for a while, that I have
1:25
this community member who runs a podcast productions office.
1:29
So they do podcast recording, podcast scheduling, you know,
1:31
stuff like that. And of course, that's how we met
1:34
because you know, I'm, I'm a consultant, sales consulting,
1:41
sales training, business development consulting.
1:43
She also, she's a consultant, of course, you know, podcasting,
1:45
production, media, you know, all that sort of things.
1:48
And we both run podcasts as a way to promote our business.
1:51
So that's how we met. So she's been wanting to take
1:56
more proactive measures to grow the business, you know, because
1:59
lots of things that we do to build our businesses, you know,
2:02
lots of people running around in Nigeria saying I'm an
2:04
entrepreneur, entrepreneur. A lot of us are just being very
2:07
reactive aspire, we do one or two things, push it out into the
2:12
Internet and we're praying that OK, something we click and then
2:15
progress will just go and fall back on us.
2:18
Not lots of us are trying to do something like I wake up every
2:21
day and I will step out. I will reach out into the
2:24
universe that some of you like to say, reach out into the world
2:29
and try and go and harvest market to go and pluck market to
2:33
go and toast somebody to go and pull somebody towards me.
2:37
So lots of people are being reactive and she just was tired
2:40
of being reactive in business and she wanted to be more
2:42
proactive about it. And that's how the conversations
2:47
started. So instead of just posting on
2:49
LinkedIn, posting on social media, waiting for people to
2:51
approach you because that approach works.
2:54
It's just that it takes a lot of time, which is why when I hear
2:57
people saying content marketing, content marketing, the first
2:59
thing I say is look, look, look, do you need money now, now, now.
3:02
And if they say of course I need money now, I say, look, their
3:04
content marketing is not for you because content marketing or any
3:10
other idea like I'll be posting on Instagram, I'll be posting on
3:12
LinkedIn and all of a sudden customers will be finding me.
3:15
It does not work in the short term.
3:18
I repeat, content marketing to say you will be posting on
3:22
social media or you'll be interviewed on TV stations or
3:26
whatever. You know, any of these other
3:28
softcore approaches, they do not work.
3:30
If you need money now, now, now, If you need money now, then you
3:35
need to take much more proactive measures.
3:38
You should take more control over these sorts of things,
3:41
which is why I should say, let her try something proactive
3:44
because it's the easiest way and the quickest way to increase the
3:48
amount of income that you have. You cannot double or triple the
3:52
amount of posting you're doing on Instagram and then that will
3:55
triple your income. It doesn't work that way, but
3:57
you can double the amount of outreach that you do and it
4:01
might end up tripling your income.
4:04
So I'm not saying everybody should do it.
4:05
I'm not saying that. Let us be aware.
4:08
Let us know from the start that content marketing, social media
4:13
posting in all these sorts of things will not bring you money.
4:18
Quick, quick, quick. You will not give you money now,
4:21
now, now. So you got money now.
4:23
Now be proactive. So she came up with a plan and
4:29
she was going to approach 200 people and send them direct
4:32
messages in WhatsApp over 14 days.
4:35
Now, of course, I didn't ask. I was the significance of 200
4:37
because in my own opinion, quite frankly, it doesn't matter.
4:41
The thing is, in the beginning, we're starting off, we don't
4:43
even know what our capabilities are.
4:45
So to be honest, any targets that we set that is better than
4:49
what we're doing, quite frankly, is fine.
4:51
So if somebody says I'm going to be sending one DM every day for
4:54
the next one month, if this is the kind of person who normally
4:58
sends like one DM in two weeks, then actually that's better than
5:01
nothing. So for me, I don't get bogged
5:04
down by the numbers. So there's no special
5:07
significance to 200 at all. So what do you want to say?
5:11
I'll block one month and reach 200 people, or block one month
5:16
and reach 500, or block one month and reach 1006.
5:19
You know, just make sure it's, it's a realistic number.
5:22
Because if it's all realistic, you give yourself BP.
5:26
So if somebody will say, you know what, we're heading into a
5:29
new year, January 27, new things, new beginning that month
5:34
of January or one that month of general talk to 600 people.
5:38
I'll say calm down, calm down, calm down.
5:40
How many people do you talk to now?
5:42
Say, now I talk to like two or three people a week.
5:46
And I'll say, you really think it's realistic that you go from
5:49
talking to two or three people a week to talking to 600 people a
5:52
month? I'll say, calm down.
5:53
Let's do the math 600 people a month, that means what?
5:57
That means that's 150 people per week, 150 people per week.
6:02
Divide 150 by 5, that means 30. So you go to talking to two or
6:07
three people per week to now talking to 30 people per week.
6:11
Are you sure you're up to it? So any number you pick is fine.
6:14
Just make sure it is realistic. Realistic.
6:18
And of course, 200 people, 14 days, they'll be messaging.
6:22
It's all right. Now it can't work.
6:24
So at the end of it, this is what happened.
6:26
She got one signed contract and then she got one very impressed
6:29
client. So this my community member now,
6:35
she was now doing some introspection.
6:37
She was now thinking 200 people, 14 days, two clients or more.
6:46
Was this worth the effort? And then she was now thinking,
6:51
if I had to talk to 200 people and I got 2 clients, does that
6:55
mean if I want 10 clients, I have to talk to 4000 people?
7:02
Is that the way forward? Is that feasible?
7:05
Is it realistic? So those are the sort of things
7:09
that we're going to be looking at today.
7:12
Now before we go on, let's do some small definitions because
7:15
like I said, we're doing adventures in outreach.
7:17
What does outreach mean? Outreach means like it sounds.
7:22
Outreach means you are going out.
7:27
You're trying to do something by going out into the world to go
7:32
and catch your market. You're trying to be a Fisher of
7:36
men and women. You want to go out and fish for
7:40
them. That is outreach.
7:43
It's a different business philosophy nowadays.
7:47
We'll describe it as outbound or inbound.
7:51
Inbound business philosophies mean we are trying to make
7:55
yourself look attractive, make yourself look nice, make your
7:59
business look sweet so that people would pursue you.
8:03
That is inbound. Let me stay where I am in my
8:07
office in the cool of the AC and let people be pursuing me.
8:11
That's inbound. Then outbound is let me find a
8:15
way to go out into the world. I know my customer is there.
8:20
I know my market is out there somewhere.
8:22
Let me go and grab them and shake them by the neck and say
8:27
buy my product. So that's the difference between
8:30
outbound and inbound. One, you're chasing after
8:35
people. The other way you're making
8:37
people to chase after you. Which one is better?
8:43
I don't engage in these kinds of debates that this is better than
8:46
that. The thing is, every single
8:48
business over the course of his lifetime, we'll have to do both.
8:52
At some stage you will do outbound and other stages you do
8:55
inbound. Like take for instance all the
8:57
big brands that we know. That's people in my set.
9:01
We know Nike, we know Coca-Cola. In the beginning, Coca-Cola, the
9:06
guy who started Coca-Cola used to carry his bottle, used to go
9:09
from one pharmacy to another, buy my product, buy my product,
9:12
buy my product. What is that called?
9:14
That is called Outbound. So Coca-Cola, the biggest brand
9:18
in the world. But how did it start?
9:20
It started from somebody carrying bottle, going from one
9:23
shop to another shop, buy my product, buy my product, buy my
9:26
product. Now let's take Nike in my
9:30
generation, you know that's what we know.
9:31
Everybody wears Nike, you know, just do it.
9:33
That's from our generation. I don't know which shoe is
9:35
raining these days. So my generation, everybody
9:39
knows Nike. But how do you feel Night start
9:42
was the same thing doing like all these boys in Abuja do.
9:47
You open the boot, you throw all the shoes inside.
9:49
He will now drive to stadium, open it and he'll be telling
9:53
people, Bros, Bros fine shoe here, fine shoe here, Bros
9:57
tennis shoe. We get a football shoe, we get a
10:00
running shoe, we get, you know, that's what I feel nice used to
10:05
do. So those of you who are hustling
10:07
markets in Abuja, you know, you open your trunk, you sell your
10:11
clothes. When you see a mark, when you
10:14
see what are they called task force, When you see task force,
10:17
you just threw everything inside your car, you now turbo, you
10:20
speed, don't worry, it's OK. I'm not saying you should break
10:24
the law. I'm just saying that you know,
10:27
everybody has a beginning and some of the people that you
10:29
respect, that's how they started to.
10:31
So if you don't believe me, what I read, is it shoe dogs or
10:35
something like that? I think it's shoe dogs that the
10:37
Nike story. So that's what the guy is to do,
10:39
to put everything inside the boot, drive to stadium, open up
10:43
and then begin the horseshoe market.
10:45
So that's what I mean by every single business at some stage
10:50
will have to do both. There'll be a stage where you
10:53
will do outbound, you go to Porsche people and there's a
10:56
stage where you will now be doing inbound that them would
10:59
rush you. So I don't engage in debates of
11:02
inbound, outbound, which one is better In my own opinion,
11:05
everybody will have to do both over the course of your business
11:10
lifetime. So my own opinion, just
11:13
consciously do both. So that's what outreach means.
11:19
Then let's break things down. So she said 200 people over 14
11:23
days. Some of you will say 200 people,
11:27
it's not too much work. Let's think about it, 200
11:31
people, 14 days. Bring on your calculator, do the
11:33
math. You see that that is average 15
11:35
people per day. So you can see that it doesn't
11:37
seem that big anymore. 15 people per day is doable now.
11:45
It is especially doable because what we're talking about is
11:48
we're talking about WhatsApp messaging.
11:50
Remember, we're not talking about 15 phone calls.
11:53
If it's 15 phone calls a day or more, not all go hard.
11:56
If it's your first time, 15 phone calls a day will be hard
12:00
because nobody has dropped call on you before.
12:02
Nobody has ignored you before. Nobody has blocked you before,
12:06
Nobody has been rude to you before.
12:07
So the first time you say let me just do 15 calls per day, it
12:10
will be hard. But we're talking about
12:12
WhatsApp. So it's easy because when you're
12:16
trying to send messages on WhatsApp outreach message,
12:19
nobody copy and paste is copy, paste, edit, send.
12:23
So that one is not a problem at all.
12:26
So to be sending 15 messages per day, copy, paste, edit, send,
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you can do it. In fact, in my own opinion, you
12:36
can send 15 messages in one hour if you are slow.
12:41
Assume you already have the numbers you want to be reaching
12:44
out to. You can send 15 messages in one
12:47
hour if you are slow. So yes, to say that you reach
12:50
200 people in 14 days is not bad.
12:52
Just do the math, it's easy. So that is starting the
12:57
conversation now, of course, continuing the conversation.
13:00
If you send 15 messages and 10 people reply and you're not
13:03
chatting with 10 people, continue those conversations
13:05
will take a bit longer. But what I'm trying to say is
13:07
the initial part of sending that 15, you know who had so long as
13:13
we are talking about WhatsApp messages, it is phone calls.
13:18
That's a different case altogether.
13:21
So give yourself 45 minutes, one hour if you're slow, but you'll
13:25
finish it and make it a day. Make it part of your your normal
13:29
everyday routine. So wake up in the morning, go
13:33
and bath, drop the kids in school.
13:34
If you don't have kids, I don't know, eat breakfast, you know,
13:38
have your prayer time or call out into the universe or
13:40
whatever it is you want to do. You can even watch one or two
13:43
Netflix films, you know, OK, maybe 1 Netflix film from 8:00
13:47
to 10:00. But then 10:00, Oh yeah, start
13:50
sending your messages work. Don't start. 10:00 start sending
13:56
your messages before a level. You finish sending your messages
14:00
and then you can start doing the rest of things for your day.
14:04
But one thing I want to impress on all of you is because when
14:07
she was writing about this thing on LinkedIn, from the response
14:11
that I saw, most people, most people are thinking is big now
14:14
it is good, especially if you've not been doing anything.
14:18
But please don't be scared. It is not as hard as it looks at
14:24
all. If it was 15 phone calls every
14:28
day, that is harder emotionally and it requires a longer time
14:32
commitment. OK, so this is just 15 messages
14:36
per day. So don't be afraid.
14:39
The numbers look big, 200 looks big, but the time commitment
14:44
that is required is going to be small.
14:47
And then another thing is this, the results of all these, your
14:50
activity are going to get better with time.
14:55
So you do 200 people now you only close two deals.
14:58
You know, don't worry. Sounds discouraging.
15:00
But The thing is, you get better with time.
15:02
You learn how to open the conversation better.
15:04
You learn how to figure out people's needs better.
15:06
You learn how to make convincing proposals better.
15:09
You learn how to negotiate better.
15:11
You learn how to close the deal better.
15:13
So over time it gets better. So don't be scared that you see
15:18
somebody writing on LinkedIn that is spoke to 200 people but
15:21
they only got to clients. Results get better at the time.
15:26
Now this is also another benefit that people don't realize when
15:29
they assess this kind of thing when you're in a small space
15:34
like this lady is because podcasting in Nigeria actually
15:37
is a very small space. All of us, we know ourselves,
15:41
you know, Abuja podcasters, we know ourselves.
15:43
Lagos podcasters, OK, I don't know them personally, but you
15:46
know, I've been, hence our names.
15:47
So, you know, like we know ourselves.
15:50
It's a small space. If she continues with this kind
15:55
of activity after three months, to be honest, she would have
15:58
spoken to everybody in the industry.
16:00
Remember, 200 people in 14 days. That means at the end of the
16:03
month, she has spoken to 400 people.
16:06
Abby, 200 them what? Yeah, that's 400 people.
16:11
Then after three months, that is like 1200 people.
16:13
OK, OK, you know what? Instead of OK, instead of saying
16:18
after three months she knows everybody, let's say more like 8
16:20
months. By time she's been using more
16:22
like 8 months, everybody in Nigeria would know her name
16:24
because we're only talking about podcasting.
16:26
Remember? Then these kind of things also
16:33
help because when everybody knows your name, it now captures
16:37
mental space or mind space in other people.
16:40
And so it makes future business conversations easier because
16:44
everybody has heard your name. And it's something that I
16:46
experienced when I started off in the wedding business.
16:50
In the beginning, I used to call wedding planners, wedding
16:53
planners, wedding planners. I didn't have enough outreach
16:55
that was aimed at brides. But after a while, I got
17:00
discouraged and stopped. But I noticed one thing that
17:05
I'll be with a bride and I'll say, so excuse me, I'll be with
17:09
the bride I'll be discussing. I'll say, oh, who's your wedding
17:11
planner? They'll say so, so and so.
17:13
I'm like, oh, OK, you've never heard of her before.
17:14
Let me have her number. Let me just call her up and say
17:16
what's up. And then I'll call the wedding
17:18
planner and I'll say, oh, so you are hidden.
17:20
I've heard about you before. So it happens.
17:24
You just continue. People hear your name.
17:25
When people say, oh, I've heard your name before.
17:28
The conversation that follows is a lot more smooth.
17:32
So don't give up on these things.
17:33
There's some benefits that you will get in the future that you
17:36
cannot see now. And trust me, you're doing this
17:39
kind of outreach. There will be benefits in the
17:43
future. People will know your name.
17:45
You want to know why people will know your name because your
17:49
competition is not going to do what it is that you are doing.
17:55
It's just that this is a very unsexy way of growing business
18:00
Anyway. So now let's move on to your
18:01
other questions. So 200 people, 14 days, only two
18:07
clients was always worth the effort.
18:12
And the answer is it depends, really depends.
18:18
I'm not going to say good, I'm not going to say bad because it
18:20
depends. Because when we're trying to do
18:22
outreach, the first thing that we have to do is to establish a
18:24
baseline for our performance. Baseline just means what are you
18:28
capable of? You know, like Banky W Song,
18:32
what are you capable of? So that's the first thing, what
18:35
are you capable of? We need to establish a baseline.
18:39
So in the beginning we can't be too quick.
18:40
We can't say it's good, we can't say it's bad because first thing
18:42
is baseline. If we say we're going to run,
18:46
compete in the Olympics, you know, the first thing that your
18:48
teacher will do is say, well, you know that we need to
18:50
establish your baseline. So it's like that.
18:52
It is the baseline that will tell you how much work you need
18:56
to do. So whether we know whether is
19:01
good or not, we can't say. We need to establish the
19:05
baseline for performance and the baseline will tell us how much
19:10
work we have to do. Now let's do some small math
19:14
please. I studied law, I didn't study
19:18
math. So whenever I do all these rough
19:19
mathematics, in case I get it wrong, you know, you guys should
19:22
not laugh at me too much. But The thing is, I made-up for
19:26
my failures in mathematics. I went to go and marry a very
19:29
brilliant woman who is good in math.
19:31
She's a lawyer too, but she's good in math.
19:34
Investment management, that is a thing.
19:36
Mutual funds, that is a thing. Collective investment schemes,
19:39
that is a thing. She's studying CFA now she can
19:43
open balance sheet and look at this and this and this and say,
19:47
oh, this ratio is off. So I have cured for my excuse
19:51
me, so I have cured my inadequacies.
19:54
I went to go and marry a woman who knows math.
19:56
So I didn't pass math, but I married a woman who knows math.
19:59
So as problem solved, at least now when my children say they
20:06
can come to me for anything physics, I will explain it.
20:08
Chemistry, I will explain it mathematics.
20:11
Go and meet your mother. So that's one thing we need to
20:15
consider when you're looking at marriage, you know marriage, you
20:18
cure for your deficiency. It helps.
20:22
Sorry, where was I? I lost track.
20:27
So now let's do the math. So 2 customers out of 200, that
20:31
means our conversion rate is 1%, if I'm correct.
20:36
However, when we're talking about these things, you know,
20:38
emailing campaigns, outreach campaigns, blah, blah, blah,
20:41
it's hard to come up with a figure because of course, you
20:46
know, there's different industries, different cultures,
20:47
things like that. But it looks as if there's this
20:50
figure that seems to be between 0 and 3%, that seems to be
20:53
average. So the first time you're trying,
20:55
you'll be somewhere between zero and three.
20:59
For those of you who are not convinced, just keep listening.
21:02
You will see that miraculously, every single time we are
21:05
appraising somebody who's just coming new into the space, you
21:08
will see that the results usually fall between zero and
21:10
three. So it's just, I don't know, one
21:13
of these universal rules or whatever.
21:15
So e-mail campaign, if it's the first time you're doing it,
21:19
trying to get money from your e-mail list, you know, you will
21:24
find that your conversions is usually between zero and three.
21:26
So it's just one of those things.
21:28
And then what she she did was she did 1% conversion rate.
21:31
So you can see that you know, it's, it's in there, it's not 0,
21:35
but it's not 3 when it's in there.
21:38
So now we know that her baseline is what her baseline is 1%.
21:43
She's converting at 1%. So what we need to do now in the
21:46
future is we need to improve conversions.
21:53
Conversions is we need to improve the number of people who
21:56
take the next step. That is what a conversion is.
21:58
Someone takes the next step, that is a conversion.
22:01
So remember back in my event days, I would go to the wedding
22:06
fair and my goal was let me try and talk to as many people as
22:10
possible. Of all the people that I talked
22:13
to, I'll try and collect phone number.
22:15
People who give me phone number, that is conversion.
22:17
That's the first step. So let's say I go there and on
22:19
the floor there are 200 brides. If I also also also and I'm able
22:23
to talk to 150 and over that 150, eighty of them give me
22:27
phone number that is conversion. I spoke to 15080, gave me phone
22:31
number that is a conversion. Then for the 80, they gave me a
22:36
phone number. Well, of course, you know,
22:40
bright affair. Friday, Saturday, Sunday,
22:42
Monday, I'll be tired, you know, I'll sleep, you know, watching.
22:46
Tuesday I'll start calling. So for the 80 that I call, I'll
22:50
try and get a couple of them to either come to my studio or me.
22:52
I'll go and see them in their office so that we can talk some
22:55
more. Let's out of that 8060, pick all
23:01
20 ghost at me. The ones that pick all that is
23:06
conversion out of that sixty, I'm trying to get them to come
23:10
to the studio or I will go to their own place.
23:12
Out of that, 60, let's say 3030 of them saying let me think
23:17
about it, 30 I agree immediately.
23:19
That is a conversion. I spoke to 6030.
23:22
People say let's woke up, let's meet.
23:24
That's a conversion of the 30 that we meet.
23:27
Eventually I send over a proposal to look at.
23:32
So let's say I send out 30 proposals and then let's say 15
23:39
ghosts and then 15 say the proposal is a bit on the high
23:43
side, we need to talk about it. So that means I'm negotiating
23:45
with 15. So I sent 30 proposal, I'm
23:48
negotiating with 15. That is conversion.
23:52
Then for the 15 that I'm talking to, let me see is of the 15 that
23:58
I'm talking to, let's say God has been good and then thirteen
24:03
of them make deposit. That is conversion.
24:07
So you can see that that is how business is closed in small
24:10
steps, small, small conversions, micro steps, one step, 2 step,
24:15
three-step, four step. That's how you close business.
24:18
The problem is lots of you think business is closed big.
24:22
Like you call somebody, you say what's up, you say some fancy
24:25
things, they'll be convinced and then they'll transfer 1.5 to
24:28
your account just like that. No, no, no, no, no.
24:31
See that it works the whole thing of you get somewhere to
24:35
transfer big money one time, it works well, that's called one
24:39
time close. It's just that it's hard.
24:42
The easier thing is to do things small, small, small, one step, 2
24:46
step, three-step, four step until you close.
24:50
So when you have done, when you've reached out to 200 people
24:55
and gotten to customers, the next thing we need to work on is
25:00
conversions. It is not stop the outreach.
25:05
Because the way she was talking, I was like, what's wrong with
25:08
this baby? Is she thinking or stopping?
25:10
So I'd quickly motivate her like babe, no, no, no, no, no, no, be
25:13
like that. You're making progress.
25:16
It seems daunting, but you're making progress.
25:18
You're on the right track. Continue hanging there.
25:20
Don't give up now. So we could do one.
25:22
The next step is conversions. We're working on our
25:25
conversions. So please, if you tried it
25:28
before, you spoke to 200, you only got 2 customers and then
25:31
you stopped. No, you make mistake, make AU
25:34
turn and try again. So the goal is we're trying to
25:39
increase our conversions. If you're able to increase your
25:41
conversions step by step by step, that final number of
25:45
people who pay you will go up. Let's go back to my example. 250
25:54
brides are only able to speak to 150 next time around, 250
25:59
brides. If I'm able to talk to 230, the
26:02
odds are going up. So let's go back.
26:07
I only spoke to 150 out of the 150, I only got 80 to drop phone
26:12
number. Let's go back next time out of
26:15
150, if I'm able to get 126 to drop phone number, you can see
26:21
that my odds are going up. So you can see step by step by
26:26
step, if the conversions are better, the number at the end
26:31
will be better. So it has the goal is to work on
26:34
the conversions. And I repeat, do not stop
26:38
because you are afraid that no more this thing is hard. 200
26:45
people, only two customers. So don't stop, especially if
26:49
we're talking about something as simple as WhatsApp messaging.
26:52
It does not get easier than this.
26:56
Don't stop after the first time WhatsApp messaging, inbox, DM,
27:01
e-mail. Look, this is the easiest form
27:03
of outreach. Any other method that you use
27:06
will will require more work. Networking to build your
27:09
consulting business is work. Phone calls to build your
27:13
consulting business is work. Flyers handing out Flyers is
27:17
work. Guest appearing on other
27:18
people's podcasts, placing advertisements on other people's
27:21
shows, that's for someone in her own situation.
27:24
All of that is hard, hard, hard work.
27:28
This campaign, remember, we're talking about WhatsApp is easy.
27:30
So this is your first time doing it.
27:32
Don't stop working conversions. Now I've already defined
27:35
conversions because the conversion is the amount of
27:37
people who take the next reasonable step.
27:41
Like I said, most people assume that people does buy
27:43
immediately. That is not how it works.
27:45
So for your industry, for your product, for your service, you
27:48
need to map out your sales process into small, small
27:50
stages. So for me, I'm acting to first
27:53
of all, pay my fee and go for the, what's it called for the
27:59
wedding fair. So if I didn't have money borrow
28:01
from my wife, I'm going to buy space.
28:03
That's number one then #2 make sure I look good, smell nice,
28:08
rub perfume, be appropriate. And then come up with a plan.
28:14
Where am I going to put my table?
28:15
At the beginning of the hall, the middle of the hall, the end
28:17
of the hall? How will I be going to pull
28:20
people for a chat? You know, things like that.
28:27
Because I have to talk to many people and then put them to my
28:30
table. And from my table, I need to
28:33
collect phone number. And for a phone number I need to
28:35
book appointment. Then from appointment I need to
28:38
do presentation. From presentation, I need to
28:40
send a proposal. From proposal I need to
28:43
negotiate. From negotiate I need to close.
28:46
So I broke it into small, small, small steps.
28:48
And that's how I was working it. So for your own business, sit
28:52
down, do some thinking. If you're tired, use ChatGPT or
28:57
use Google Gemini. You can break down your process
29:00
into small, small steps. So that's how it works.
29:07
So like in her own case, reach out to 200 people.
29:09
First thing is figure out who's interested in broadcasting.
29:11
You're wondering how 20 people are interested, No problem,
29:14
that's one conversion. Then figure out out of those 120
29:18
who has plans on starting a podcast or who has already
29:21
started the podcast? Let's settle down. 12080 have
29:24
already started a podcast or they are planning no problem out
29:28
of that eighty you now speak to those you dig deeper out of
29:31
those 80 who feels as if producing a podcast is a
29:34
nightmare or who wants to explore outsourcing.
29:39
Then from there you've narrowed it down to 20.
29:41
You know so it's like that step by step by step.
29:44
Each step is called a conversion.
29:46
And remember, if you get better at taking people, getting people
29:50
to take the next step, you will get better at getting at closing
29:53
the deal. So the next big question is with
29:58
a 1% conversion rate, does that mean she has to talk to 2000
30:03
people next? Because remember what she did
30:06
was 200 people as she's thinking of trying to 10X her results,
30:10
she wants to get 10 times that. Because you know, I understand,
30:14
you know, if you only have two, there are some kind of
30:19
businesses where if you only have two customers a month, man,
30:22
that would be rough. So I understand.
30:25
So she needs to get more. In fact, we all need to get
30:28
more. So what was I?
30:35
So she wants to 10X the results. Now she wants to get 10 times
30:38
the results. So does that mean that she needs
30:41
to talk to 2000 people next? The answer is no.
30:45
And that is why we work on conversion skills now.
30:51
We're trying to increase the skills that she has and that you
30:55
have when it comes to talking to people because the small,
30:59
skillful UI handling these conversations, excuse me, Over
31:04
time, the number of people you have to talk to will go down.
31:07
If you talk to 200 people and you're close to customers, but
31:11
then your conventional skills become so good over time that
31:16
you talk to 200 people and from there you're able to get 80
31:19
customers. You can see that some months you
31:23
can even relax and say, you know what, I'm tired.
31:26
Let me only talk to 100 people and you will still be getting
31:30
more business than you did in the beginning because you have
31:34
gotten more skillful over time in handling conversations and
31:41
improving your conversions. So actually, the more time you
31:45
spend, the number of people that you talk to will actually go
31:47
down. So don't be afraid that you have
31:50
to talk to 200 and then over time increase to 300, then to
31:54
400, then to 600, then to 800, then to 1005.
31:58
No, no, no, no, no. It's not like that.
32:00
As you're getting better, the number of people you have to
32:02
talk to will go down. Then I already mentioned that
32:10
when you're doing this kind of outreach, it has network
32:12
effects. People begin to know you, people
32:14
begin to know your name. And like I said, when everybody
32:17
knows your name, it is easier to start some kind conversations in
32:20
the future. Also, another thing I forgot to
32:23
mention at the beginning is the normal dynamic is if you get, if
32:27
you're truly good at what it is that you do, after a while you
32:29
start getting some referrals. And the more referrals that you
32:32
have, also the less number of people that you have to talk to.
32:35
And by the way, referrals are easier to close because
32:38
referrals lend on other people's credibility.
32:41
So let's say you are looking for customers.
32:44
You talk to me, you and me are friends and I say, Oh, my best
32:48
friend, busy, she's doing this, she's doing this, she's doing
32:51
this. Let me give you BC's phone
32:52
number. Let me hook you guys up.
32:54
BC will assume that because me, I'm a correct guy, you are a
32:57
correct guy or a correct babe as well.
33:00
So that's what we mean when we say that referrals lend on the
33:03
credibility of other people so they're easier to close.
33:08
But summary, what I'm trying to say is that because you started
33:10
talking to 200 people, now to get to customers, don't be
33:13
afraid that you have to double their number of people that
33:16
you're talking to to increase business over time, the number
33:20
of people that you have to talk to will be going down.
33:22
We'll be going down, we'll be going down.
33:25
Then finally, she said she was grateful for the lessons that
33:29
she has learned along the way. She hasn't said what those
33:32
lessons are she wants to tell people later on, but she was
33:34
very, very grateful that she learned lots of lessons.
33:36
And yes, we should always remember that when we tried some
33:40
of these activities, apart from the naira and Kobo benefit that
33:44
we get when we get the customers, there are some other
33:47
benefits that are good to us that we should celebrate.
33:51
So while we're waiting for her to say what she learned, these
33:53
are a couple of things that I want to let you people know,
33:57
especially female entrepreneurs, because she's a female.
34:00
And whether you like it or not, looks as if female
34:04
entrepreneurs, at least in this part of the world, you know, in
34:07
the SME space, just starting, looks like they have a couple of
34:09
hang ups. So let's just go straight into
34:11
it. The number one benefit of
34:14
talking to 200 people for 14 days is you will learn that you
34:18
can't do it. And this is not a game for boys
34:20
only. For some reason, people assume
34:24
that, you know, when you wake up and say I will dominate my day,
34:28
you know, I will conquer, I will talk to 200 people.
34:31
You know, I Will Survive, I will thrive out.
34:33
You know, for some reason people assume that all that kind of
34:35
Greg, right, Just for boys only girls, you can Greg right too,
34:39
you can. For me.
34:42
That's the main reason why I think more women should engage
34:44
in this kind of business building activity.
34:47
Just so you know that you can do it.
34:49
Remember the first time I gave somebody this kind of
34:51
assignment, I can't remember exactly what it was, but I told
34:54
her that, look, we're going to get a sense of your unique value
34:56
proposition the more people that we spoke to and sorry, forgive
34:59
me a taboo on the air that you speak to.
35:04
I said, OK, no problem. He said I will give myself this
35:07
weekend, Friday, Saturday, Sunday.
35:09
She said I will load my phone, let me buy a 15K credit, I'll
35:12
load my phone and then I'll call everybody.
35:14
I can't remember how many people that she had as customers at
35:16
that point, maybe like 50 or so. I said 15 K is even too much
35:19
self. She's saying no problem, let me
35:21
just I don't have to give myself excuse.
35:23
I said I had no problem. So she loaded her phone 15K.
35:25
She started calling and just like I thought by the time she
35:29
had spoken to like around 15 of them, she called me back.
35:31
She said, oh I've been seeing some themes.
35:33
There are some people I love doing business with and there's
35:35
some people I hate doing business with.
35:38
Well, first of all, she was surprised that she could do it.
35:42
She didn't think she could. I'm too shy.
35:45
I'm too this, I'm too that. But that's the first thing
35:49
first. First was like, I'm surprised I
35:51
didn't know I had it in me. So please, sisters, join us in
35:58
the Gragrara because you have it in you.
36:01
It's required and it's a transferable skill.
36:04
Later on, you might want to be general overseer in church, you
36:08
might want to run for politics, you might want promotion in your
36:12
department, in the office. All these things, talking to
36:15
people, all these things that come in handy.
36:17
So please, my sisters, join us in the Gragra.
36:20
You can do it not for boys only then.
36:27
Just like this lady who loaded 15K to call these people after
36:31
like 1215 people, she said. I'm seeing some themes that some
36:34
people I enjoy working with and there's some people that are
36:36
idiots. I don't think I'm going to call
36:38
the idiots again. And I said, ah, my sister, thank
36:40
you. I'm glad you realized it.
36:42
And I'm not the one who has to tell you because she said she
36:46
even called what has his name? But I remember when I did some
36:49
work with him three years ago, it was terrible then.
36:52
And as I was talking with him now, I realized that he's still
36:55
terrible now. And I was not asking myself, why
36:58
should I be doing business with guys like this?
37:02
These are the things that I say when I when I say qualitative
37:05
benefits. As you can see, it can't be
37:08
quantity, you can't see it on a sheet of paper, quantity in form
37:11
of statistics. But qualitative, you will feel
37:16
one way or your spirit will say something to you.
37:19
You're feeling the quality of something.
37:21
These things are important because they give you
37:22
directions. Let me be moving here.
37:24
Let me not move here. So please my sisters, join us.
37:31
You can do it. You'll get some quality
37:35
detective data, you'll get some quality insight from talking to
37:38
people #2 another reason why I should do it is when you do
37:43
these things, my sisters, you realize that nobody will kill
37:46
you. There's no harm.
37:50
I keep telling people the worst that will happen is that
37:52
somebody will shout at you. That's the worst.
37:56
Unlucky for me, I got shouted at early, so I got it over with.
38:00
But honestly, that's the worst that will happen though.
38:02
Somebody might shout at you, but they won't kill you.
38:06
Sorry. Sorry for all that noise.
38:07
My boys are just running around. So nobody will kill you.
38:10
So, sisters, please join us. Nobody will kill you.
38:14
The risk is not as big as you think.
38:16
You don't want to be rejected now, but it's not that big.
38:19
You'll be rejected a couple of times.
38:20
You realize that, you know ain't none personal.
38:22
And then you go ahead and do what you want to do.
38:24
And there's no woman that you love, that you respect, that you
38:27
admire, that has not dealt with rejection.
38:31
Is it Margaret Thatcher? I'm sure women receive
38:34
rejection, die. It's easy to be Prime Minister.
38:40
Is it more abudu? That's Ebony life woman.
38:43
I don't know her story, but I know that it definitely did not
38:46
come on the platter of gold. I'm sure they reject and die.
38:51
Is your prime Winfrey? Is it Kim Kardashian?
38:56
Is it call any woman? Is your kanji Wella any woman?
39:02
Is it Madam Due process? Any woman?
39:04
That NAFTA woman, I can't remember her name.
39:07
What's her name again? I can't remember any woman.
39:13
The risks are not OK. Well, for knock that woman,
39:15
somebody shot at her. So let me remove knock that
39:17
woman from the from from the list.
39:20
They tried to snipe her, they tried to shoot her in the head
39:23
by anyway where you know, hound is different because it's enough
39:25
that so she's doing she's trying to kill, she's trying to put
39:30
drug violence in prison. So down is different.
39:32
So let's remove that enough that woman, but join us.
39:40
Nobody is going to kill you. Then another reason why I say
39:44
women should join us in this kind of activity is because
39:46
especially nowadays where everybody is trying to do stuff
39:50
on social media, for this kind of business activity, you don't
39:54
have to look pretty at all. Because I noticed that my
39:59
sisters, my cousins, my, you know, few people around me, they
40:04
worry too much like, oh, I can't make LinkedIn videos.
40:08
My hair is like this. I have no makeup, you know,
40:11
blah, blah, blah. I don't have clean shirts, you
40:12
know, never took light. I did not iron, you know, blah,
40:15
you know, all these kind of things.
40:17
But for this kind of thing, is it not making a phone call?
40:20
Or sending direct message. Nobody can see you and nobody
40:24
cares what you look like. You can do this one consistently
40:27
every day. 200 people in 14 days.
40:31
That's 15 messages every day. You can send 15 messages every
40:34
day without brushing your teeth. Your mouth can be smelling.
40:37
You can send a message, your mouth can be smelling.
40:41
Your eye can have that thing that looks like mocha in it.
40:45
You can still make the phone call.
40:48
This one is a lot easier trying to make videos on Instagram and
40:54
on LinkedIn and all whatnot, you know, am I pretty enough?
40:57
Oh, I have a pimple on my head. I'm not going to shoot today.
41:01
My eyeliner has finished. I'm not going to shoot today.
41:05
I'm not in the mood to do hair makeup.
41:06
I'm not going to shoot today. For this one, you don't have to
41:10
look pretty at all. You don't need to feel
41:13
objectified. You don't need to feel like
41:15
anybody's judging you on your on your looks.
41:18
Excuse me? You don't have to worry about
41:20
whether you're pretty or whether you're a tiny rapper.
41:22
It does not matter. You can be growing your business
41:24
steady by sending your 15 DMS every day or by making your 5 or
41:28
your six or your two phone calls every day.
41:32
Well, of course, yes, when you're aware for the physical
41:34
meeting, you don't have to wear about hair makeup, but you know,
41:38
at least that stress has been reduced.
41:39
Well, I guess the biggest lesson I want to pass across is this,
41:45
especially since some people are overreacting about that 200.
41:51
It's only direct messages. It's only so it's not hard work.
41:54
Don't let the numbers scare you. Now, I said something about
41:59
conversions. How do you work on your
42:00
conversions? That depends.
42:01
There are plenty of factors. It depends on who you are, are
42:04
you brand new, was the industry, things like that.
42:07
But First off, when we were trying to improve our
42:09
conversions, want to make sure that we refine our target
42:13
audience. Refining the target audience
42:16
just means are we chasing the right people?
42:19
Are you targeting the right people?
42:21
Because there's no amount of talking to the wrong kind of
42:24
people. Please pay attention.
42:26
There's no amount of talking to the wrong kind of people that
42:28
would give you the right kind of clients.
42:30
It does not happen. If you're talking to the wrong
42:32
group of people, you will not get the right clients for them.
42:34
So at the beginning, we have to make sure that we refine the
42:37
target list. So that's a conversation that
42:39
I'll have to have with her or some order she has to have with
42:42
herself. OK.
42:43
I wanted to target 200 contacts. Those 200 contacts, who are
42:46
they? Was your only friends and
42:47
family? Well, your friends and family
42:50
don't have a need for your podcasting services.
42:51
Then of course, conversion will be low.
42:58
So she needs to look at what her ideal client profile is.
43:01
Does she have a way for targeting people in different
43:03
industries, talking to startups who maybe think podcasting will
43:08
help, financial advisors, you know, life coaches, people like
43:13
that who want to start podcasts. She also needs to be clear about
43:17
what kind of problems she's solving for them.
43:23
Because some people will say, I create podcasts about no, you're
43:30
not. It's not that you create
43:31
podcasts. What you're doing is you're
43:32
solving the problem. And what you do is that you're
43:35
helping people. How will I put it?
43:38
OK, let me continue. Let me just be thinking about
43:40
it. What shall you get the point?
43:43
We need to make sure that we're targeting the right people.
43:45
If we're targeting the right people, then the chances that we
43:48
will get lots of customers at the end goes up.
43:52
Then we also need to excuse me, what else?
43:59
OK, message messaging and then cadence messaging is what are we
44:02
saying. We also have to work on what
44:04
what we are saying. If you're saying all the wrong
44:08
things, if your sales game is weak, then of course you won't
44:10
be able to convert. And then cadence, cadence is the
44:14
is the flow and I put it number of times that you reach out to
44:18
people. How often do you reach out to
44:20
people? So we need to work on that.
44:21
So First off, you know, I advise everybody personalization.
44:26
If you're sending this thing, don't send generic messages.
44:32
Don't send. Hi everyone to whom it may
44:34
concern. Good morning all.
44:37
Now that one is too generic you're talking to nobody.
44:40
So try and make it personalized, which is why I said copy and
44:46
paste. Then edit that part where you
44:48
said hi everyone, just remove everyone and then put the
44:52
person's name. Hi, Chuku Ebuka, Ebuka is the
44:57
kind of person that you normally say.
44:59
You normally call him Big Head because you guys went to school.
45:02
You know, copy and paste, remove hi everyone, and then you just
45:06
put Big Head question mark and then continue.
45:08
Chuku Ebuka will feel as if you're talking to him directly,
45:11
meanwhile what you did is copy paste, edit.
45:14
So the more personalisation the better.
45:20
Then also if you can start with the personal reference.
45:23
So hello person's name. I saw your post on LinkedIn and
45:27
I was really impressed. I think a podcast will be a good
45:31
way for you to explore these ideas.
45:33
Have you thought about that? You can see messaging is
45:40
targeted, it's kind of making sense and it's kind of moving
45:44
straight to the point reference to other people's work.
45:48
Yes. Oh, I listened to your interview
45:49
on so so so and so podcast and your insights on this and this
45:52
topic. I think it was fantastic.
45:55
Have you thought about starting your own podcast?
45:58
You can say that that's a very personalized something very,
46:02
very relevant. Then your value proposition,
46:08
your USP, you valid proposition or USP, it just means why do
46:12
people do business with you? So yeah, this is what I was
46:17
trying to say. So don't just say I do podcast
46:19
production. No, no, no, no, no, no, that's
46:21
not good. So instead of saying we produce
46:23
podcasts, you can say something like we help thought leaders
46:26
like you to build authority and attract new clients without
46:31
worrying about technical details.
46:33
You see, the other one is more outcome oriented.
46:35
If you say I do podcast production, you know, that's
46:37
like, OK, that's all. But then you say we help thought
46:41
leaders like you, you're toasting the person, you're a
46:44
thought leader. We help thought leaders like you
46:49
attract new clients and grow your revenue.
46:52
You see, you're showing the result.
46:54
Oh, podcast equals more listeners equals more money
46:58
without worrying about the technical details.
47:03
So that's how you talk about these sorts of things.
47:05
So that's what I was trying to say earlier when I meant when I
47:08
was talking about messaging. So your value proposition, it
47:12
has to be compelling. Then of course, if you have
47:17
social proof when you're reaching out to people, it
47:18
helps. I helped social, so start their
47:21
podcast recently, helped this person grow their podcast by 30%
47:26
in three months. Is that something you're
47:27
interested in? You know, that's social proof.
47:31
The idea behind social proof is, you know, I got you.
47:34
I can do this. We did it for NECA, we did it
47:37
for Chukwudi. Chances are we can do it for you
47:40
too. That's the idea.
47:43
Then of course, we should always be adding calls to action in our
47:50
messaging and try and move things the next step.
47:54
That's what we call an advancement or move things the
47:56
next step, that is called an advancement.
48:00
So you chat and then, you know, would you like to explore how
48:04
podcasts could be good for your business?
48:07
Your 15 minute conversation will be OK.
48:10
So are you free next week Monday I can call you 10 AM.
48:15
How does that work? So you're trying to move this
48:18
thing forward step by step. But the problem is lots of us
48:21
are sending these messages. I want to put in any call to
48:23
action. You send a message, you know,
48:26
but my name is establishing my day.
48:28
Podcasting, production services, the best, the brightest, blah,
48:30
blah, blah, blah. If you'd love to work with us,
48:35
call us now, then, you know, send OK, that 1 is OK because at
48:39
least you said if you want to work with us, call us now.
48:42
But you just send it like that. And you think that that message
48:44
is going to do all the work. So take it step by step by step,
48:48
walk on your conversions, try and build advancements through
48:50
the whole process and then put a simple call to action there.
48:54
Then let's see what else. OK, follow up.
48:58
I'm afraid to say follow through.
48:59
I've explained it before, so I'm not going to say that again.
49:02
So the way you follow through on something and your natural
49:05
process. So this is what we mean by
49:07
cadence. That's the number of messages
49:09
that you are sending. So don't just send one message
49:12
and give up. Excuse me, That's also another
49:14
mistake that some people make. You only send one message,
49:19
People don't really respond and then you're discouraged.
49:24
So you plan this your campaign, you send message one on day one
49:30
and then you wait and see. Some people respond, message 2.
49:33
For those people who did not respond, send a message
49:36
following up. As we like to see in Niger,
49:39
although sales professionals will say following through.
49:42
So send a message now, give them another two or three days.
49:46
Some people respond, some people won't respond.
49:49
They now send message 3. Sending them a helpful resource
49:54
that helps keep you top of mind and people will respond and
49:58
people will not respond. That's not a problem.
50:00
Message 4 send it again in between 12 and 15 days now will
50:04
now be break up message like you know, Oh, Chukudi, we've been
50:07
trying to talk to you about sources or so I'm assuming
50:10
you're not interested or is it that priorities have changed?
50:13
Question mark. There's one person who I've been
50:17
training her own scope is she likes to add a softener.
50:20
So I've been trying to reach you, blah, blah, blah.
50:23
Are you still interested or her priorities changed?
50:26
Either way, I'm not going to be calling you except if you
50:29
initiate conversation again. Look forward to hearing from
50:33
you. Some people respond, some people
50:36
will not respond. But either way, you have gained
50:39
emotional closure. That's why I thought we would
50:40
send a breakup message. It's just for emotional closure.
50:43
You send it and take them off your list.
50:47
So you can see now that the messaging that we're sending,
50:51
even though it is 200 people in 14 days, we still have to come a
50:57
plan, come up with a plan. Are the one message.
51:01
What's it going to look like for the people that ignore?
51:03
What is the message 2 going to look like for people that
51:06
ignore? What will message 3 look like
51:08
for people that ignore? What message 4 look like for
51:11
people that ignore? What will the breakup message
51:13
be? We need to plan this thing out.
51:17
That is why it's helpful to use the note taking functions in
51:19
your phone. So of course, you'll be
51:22
surprised. I use Google Keep.
51:24
The reason why I use Google for everything is just because if my
51:27
phone is stolen, I just want to buy another Android phone, sign
51:31
in on Google and then prep. Everything that I have for my
51:34
old phone is there. Because I used to use Apple
51:37
products more or more. To migrate Apple Apple stuff to
51:43
Android was too much of A hassle.
51:44
So as far as I'm concerned now, Android phone all the way
51:48
through. So use these note taking apps on
51:54
your phone and plan everything so that we just, you know, copy,
51:59
paste, edit, copy, paste, edit, send.
52:03
So let me check my notes. Let me see if there's anything
52:06
else that I'm missing, missing. I say misery.
52:08
Oh, well, maybe I should start editing this podcast and
52:12
removing stuff. OK, I have valuable resources.
52:16
Now. Another mistake that people make
52:18
is they don't they don't think about value add ways of staying
52:23
in touch with people. You don't always have to send a
52:26
message to someone and say how far all those how far messages,
52:29
they're annoying and they don't add anything.
52:31
Sometimes you can send a message that says, oh, I remember the
52:34
conversation that we had two weeks ago.
52:37
I came across this useful resource and I'm sharing it with
52:40
you today because I hope is going to be able to give you
52:42
some value, you know, around the podcasting ideas that we
52:45
discussed. That is a nice way of staying in
52:48
touch instead of sending somebody a message saying I sent
52:51
you a proposal last week. How far I was thinking about
52:57
you, I came across this resource.
52:58
I think it might be helpful. Send at least you send something
53:02
this week, another three or four days, you can now reach out
53:05
again. So I also drop a list of stuff
53:10
that can be valuable resources that she can send it.
53:13
Messaging. So #1 is a blog post.
53:16
Of course, of course, this person I'm talking about, she
53:18
has a blog and she has a LinkedIn handle where she talks
53:20
about podcasting so she can have a link to her blog post 5
53:25
mistakes to avoid when starting a podcast or all those videos
53:29
that she's been putting up on LinkedIn.
53:30
Why your business needs a podcast or you know, resources
53:34
like how a podcast can help your business make more money.
53:37
So for someone like her, having all these things, you know, on
53:43
your website, on your Instagram, it will be easy to find on
53:47
Instagram because for LinkedIn, once you paste it, you know The
53:49
thing is gone. But at least you can pick that
53:51
link and send to somebody's a useful resource.
53:54
And then of course, we should remember to track our metrics.
53:58
Metrics just means you're tracking the numbers.
53:59
How are you doing? But now remember, we now know
54:02
that 2 out of 200, that is our baseline 1%.
54:06
So we'll now be checking. Also, we'll check response
54:10
rates. How many people responded or do
54:13
you would have responded? How many of it was good?
54:15
We measure how many people said no.
54:17
We measure how many people say F off.
54:19
We measure yeah, a few people say F off.
54:21
Unfortunately, it's just one of those things.
54:23
But nobody will kill you, you won't die.
54:25
All the people that responded positive, yes.
54:29
How many of them booked a meeting?
54:32
Good. But we would have booked
54:33
meeting. How many people showed up?
54:34
Because it's not everybody that will say, yes, I'll meet with
54:36
you that will show up and people showed up.
54:39
For the people that showed up, how many of how many of those
54:41
did we have? Discovery call, That's what we
54:43
find out, people's needs for the ones that we had discovery call,
54:47
how many people you know, you understand, next step, next
54:51
step, next step, next step. And then of course, always
54:55
remember to be asking for feedback during the process.
55:00
So for those people who say no politely, for people who say F
55:03
off, just leave those ones. They're rude.
55:05
So you can't do without them. But if somebody politely says,
55:08
no, you can't ask for feedback, I say, oh, truthfully, I
55:12
understand that it's not really a priority right now.
55:14
But you know, bro, I really would appreciate just, you know,
55:19
even though you're not going to be my client, I really would
55:21
help like it if, you know, you help me move my ministry
55:23
forward. So is there anything from my
55:27
proposal or anything in this conversation that I did that I
55:29
could have done better? Anything that was off?
55:32
This is not the time to defend yourself.
55:34
Now that you have released Chukudi from the bottom of Be My
55:37
Client, he's going to speak freely.
55:39
Now that he speaks freely, the only thing you're going to do is
55:41
you will say thank you and you will write down the thing that
55:44
he says you're not going to say. And Chukudi, how can you say
55:47
that? But this is not the time to be
55:49
defensive. You only do 2 things.
55:52
You will say thank you and you will write down everything that
55:55
Chukudi says. Whatever Chukudi says, you will
55:59
take it and you put it back into your process to optimize and
56:03
make your process better. That's how it works.
56:07
Whoa, OK, this is a one hour episode.
56:09
I haven't done that in a while. OK, so let me wrap up here now.
56:12
Basically what I've been trying to say in this podcast.
56:15
This is my own opinion. If you've not tried this before,
56:19
what have you got to lose? Think about it.
56:21
You have absolutely nothing to lose.
56:24
Especially my sisters, my cousins, my friend preneurs, my
56:27
mom preneurs, all of you listening to this podcast, if
56:30
you haven't tried this before, you really have nothing to lose.
56:33
Nothing. You have a lot to gain, but
56:36
nothing to lose. There's possible money and
56:39
there's possible clients at the end of this process.
56:41
Even if there's no money and clients at the end of this
56:43
process, there's plenty of self growth that is going to come at
56:46
the end of this process that will help you to leverage into
56:49
your future political career, into your future office career,
56:53
into your future, whatever it is that you want to do.
56:56
There's only personal growth at the end of this thing.
56:59
So please join us if you haven't done this before.
57:04
So that's all for today. Remember, if you'd love to
57:07
connect, you can call, send me a text message or WhatsApp message
57:10
on 08064662140. Thank you for your time and
57:15
attention. I'll catch you next time.
57:16
Same place in your headphones or in your speakers.