Latest / Influencer Confidential / Stop! 7 Things Influencers NEED to Consider Before Getting Management #226

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Stop! 7 Things Influencers NEED to Consider Before Getting Management #226 · Influencer Confidential

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  Speaker 1: Welcome to Influencer Confidential by Sidewalker Daily. My name is
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  Speaker 1: Nina Zeta and I will be your host. I love
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  Speaker 1: working with brands and influencers on all things business strategy.
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  Speaker 2: Are you ready to learn what it takes to.
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  Speaker 1: Work in this influencer industry and see behind the currentin Well,
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  Speaker 1: let's jump in.
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  Speaker 2: Hey, Nina, I've been thinking for some time now about
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  Speaker 2: getting a manager, and I am stuck. The agency I'm
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  Speaker 2: talking to wants to lock me in for a one
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  Speaker 2: year exclusive contract. I have a call with them later
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  Speaker 2: this week, and I want to make sure I'm asking
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  Speaker 2: the right questions to fully understand what I'm getting myself into.
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  Speaker 2: Do you have any words of wisdom for me before
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  Speaker 2: I take the leap? I'm scared. I'm not sure what
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  Speaker 2: I should do. So a lot of creators that I
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  Speaker 2: work with get into what I kind of think the
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  Speaker 2: shiny coin syndrome when it comes to getting management. I
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  Speaker 2: am not here to say that management is not a
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  Speaker 2: good thing. I know tons of creators that have managers,
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  Speaker 2: and I have no tons of creators that do it
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  Speaker 2: in house. But it is a shiny because we start
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  Speaker 2: to think to ourselves, oh my god, the manager is
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  Speaker 2: going to solve my life and solve my dreams of
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  Speaker 2: being a paid influencer, and they're going to reach out
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  Speaker 2: to me and reach out on my behalf and make
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  Speaker 2: me millions of dollars. Wow, we all wish that was
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  Speaker 2: the case. We all know so many scenarios where that
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  Speaker 2: just does not happen. I know personally influencers who hire
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  Speaker 2: managers and then end up taking it in house because
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  Speaker 2: they rather just hire someone on their team, build their team,
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  Speaker 2: and have someone pitch on their behalf versus someone that
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  Speaker 2: is entitled to get a percentage of your income. And
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  Speaker 2: there's so many things that go into making this decision,
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  Speaker 2: and that's not really what I want today to be about.
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  Speaker 2: I want to go into this client's question kind of
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  Speaker 2: help or prepare for that call with the manager and
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  Speaker 2: kind of get you thinking about things that you should
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  Speaker 2: be asking if you, as a creator, end up wanting
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  Speaker 2: to go down the management route. Okay, so it's really
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  Speaker 2: going to be questions that you should be reflecting on
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  Speaker 2: and making sure that you have answers to before you
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  Speaker 2: sign anything. Now, of course, this is not legal advice, y'all. Disclaimer.
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  Speaker 2: I'm not here to give you any sort of legal advice.
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  Speaker 2: Definitely make sure you get your contracts with any sort
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  Speaker 2: of brand or manager reviewed by a legal team. That's
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  Speaker 2: their job. My job here is to help you think
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  Speaker 2: strategically about your business and your brand partners. I do
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  Speaker 2: also want to stay before I jump in this topic
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  Speaker 2: that if you have questions for me that you would
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  Speaker 2: like me to answer here live, just like I'm going
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  Speaker 2: to be doing for this creator who asks to remain anonymous,
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  Speaker 2: I'm going to be dropping in a Google form at
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  Speaker 2: the bottom where you guys can submit questions where our
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  Speaker 2: team will be looking at and pulling questions from to
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  Speaker 2: do more videos like this to help answer not only
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  Speaker 2: your questions but also help our larger community of creators
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  Speaker 2: here at Sidewalk your Daily because that's what we do.
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  Speaker 2: We help creators on the business side. So let's jump in. So,
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  Speaker 2: in this creator's situation, the brand is asking for a
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  Speaker 2: one year exclusive contract. So the first thing that comes
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  Speaker 2: to me is what does this manager mean by exclusive?
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  Speaker 2: Does that mean like only for brand partnerships? Like what
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  Speaker 2: if you were a model, right and you did model
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  Speaker 2: gigs or acting gigs or other like talent jobs. Is
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  Speaker 2: it just for brand sponsorships or is it for your
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  Speaker 2: business as whole. I have a creator who was working
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  Speaker 2: with a manager that was also getting a cut of
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  Speaker 2: any merch sales. So I want to understand what that
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  Speaker 2: exclusivity sort of means, because I think it's going to
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  Speaker 2: lay the rules of how this partnership is going to
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  Speaker 2: lay down. A big thing that comes to mind is
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  Speaker 2: is like, okay, well, like what about my existing brand partners,
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  Speaker 2: like anyone that I've worked with in the past, Like,
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  Speaker 2: do you now get a cut of them as well?
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  Speaker 2: Anyone that I have a past relationship with. What if
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  Speaker 2: it's my inbound lead, so the brand pitches me and
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  Speaker 2: I send it to you, Are you expected to get
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  Speaker 2: all of my leads all the brands that come to me.
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  Speaker 2: Do I now need to send it to you and
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  Speaker 2: you guys get a cut? Or do you only get
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  Speaker 2: a cut of what you bring in? There's not a
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  Speaker 2: right or wrong. Every management company is going to have
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  Speaker 2: a different way. But again, you need to think of
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  Speaker 2: this because I have a creator right now who gets
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  Speaker 2: pitched by five to ten brands a week, so she's
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  Speaker 2: always getting these inbounds. So is she now just like
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  Speaker 2: over and sending it to her manager. Okay, great, but
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  Speaker 2: it really is important to understand is this manager responsible
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  Speaker 2: for their pitching only or also your connections. Also, you
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  Speaker 2: always want to understand your contract terms in general, and
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  Speaker 2: like anything around termination. Are their penalties for termination? Can
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  Speaker 2: I get out of this or is it just like
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  Speaker 2: iron clad contract that you can't get out of? You
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  Speaker 2: want clarity around that. There's also the commission structure. You
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  Speaker 2: want to really understand what that commission structure looks like.
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  Speaker 2: Like I said, are they getting pre existing brand deals
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  Speaker 2: or only new things coming in? What happens if you know,
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  Speaker 2: you have a year partnership with Samsung and you have
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  Speaker 2: this manager, but they're no longer your manager because you
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  Speaker 2: got the Samsung deal halfway through and you got six
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  Speaker 2: months left with this manager. Does like the money end
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  Speaker 2: when the contract ends? Or are they stuck with you
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  Speaker 2: even when the Samsung deal keeps going but your contract
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  Speaker 2: with this manager ran out. It's always these scenarios that
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  Speaker 2: you just don't think about until they happen. Payment, Like
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  Speaker 2: who's collecting payment?
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  Speaker 1: Right?
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  Speaker 2: Is the money going through you or is the manager
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  Speaker 2: getting paid? They're dealing with all that and then they're
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  Speaker 2: taking out their fee and paying you like all of
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  Speaker 2: these little nitty gritty things is something that my client
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  Speaker 2: should obviously be asking on these calls, but you guys
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  Speaker 2: should be thinking of as well. Also ask about like
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  Speaker 2: hidden fees, ask about like hidden commissions and hidden fees.
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  Speaker 2: So for example, let's just say the agency needs the
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  Speaker 2: contract to be reviewed by a lawyer. Is this a
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  Speaker 2: fee that comes off the top of the brand deal?
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  Speaker 2: Like who's paying for the lawyer hour? Like a lawyer's
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  Speaker 2: hour to review any sort of contract is expensive? Or
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  Speaker 2: is this something the manager is doing for you? Is
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  Speaker 2: this something that they can do you know? Again, those
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  Speaker 2: are things that you need to understand, like from a
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  Speaker 2: price perspective, what any sort of hidden fees or charges are.
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  Speaker 2: Now this client, when we were talking about her potentially
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  Speaker 2: signing on with manager, what was interesting is is we
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  Speaker 2: saw their roster and they had a lot of people
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  Speaker 2: that this agency represented a lot of other creators. So
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  Speaker 2: the big question that comes to me is what's their
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  Speaker 2: client load? Like how much attention are you really getting?
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  Speaker 2: And again, those are things that you can clarify. You
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  Speaker 2: can find out like how many other creators are they
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  Speaker 2: also pitching? What percentage of time is going to be
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  Speaker 2: dedicated to me? Like, what is your pitching strategy look like?
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  Speaker 2: Are you included in the emails or are you not?
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  Speaker 2: Are you c seed on these brand emails or are
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  Speaker 2: you not? Those are all things that I know I
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  Speaker 2: would want to know before getting into bed with someone
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  Speaker 2: for a year. Who's your point of contact? Who is
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  Speaker 2: doing these day to day inquiries? Right?
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  Speaker 1: Like?
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  Speaker 2: How fast are they also moving? How often are they pitching?
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  Speaker 2: But also I would want to know what their strategy is, like,
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  Speaker 2: what is their approach to pitching? What is their approach
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  Speaker 2: to going after these brand deals for you? Are they
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  Speaker 2: pitching cold? Are they going back into your existing brand partnerships?
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  Speaker 1: Like?
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  Speaker 2: What are they doing? I would want to know this
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  Speaker 2: because I'd also want to be able to have some
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  Speaker 2: sort of visibility around tracking. See. A big thing we
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  Speaker 2: teach in our Pitching a Brand's master course program is
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  Speaker 2: how to do all of this yourself? Right? How to
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  Speaker 2: set up that system so that you can pitch ten
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  Speaker 2: brands a week so that you are in every communication,
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  Speaker 2: so that you can track to see, hey, this brand responded,
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  Speaker 2: this brand didn't. Right, So we teach you how to
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  Speaker 2: track not only if brands respond, but we teach you
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  Speaker 2: how to make sure that you're super organized in this
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  Speaker 2: outreach so that you're included in this really important part
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  Speaker 2: of your business. Because remember, brand partnerships make about seventy
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  Speaker 2: percent of a creator's income. This is like the biggest
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  Speaker 2: piece of the pie of what you're making and you're
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  Speaker 2: giving it to someone else. So there are questions that
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  Speaker 2: you need to have answered before you make that decision.
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  Speaker 2: And again, if it's something that you rather do in
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  Speaker 2: house or train a team, that's what we do here
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  Speaker 2: at Sidewalker. We teach creators how to do this themselves.
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  Speaker 2: Now I'm not gonna lie, a lot of managers buy
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  Speaker 2: our course. They buy our program and they use it
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  Speaker 2: as a training tool to teach the managers inside their
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  Speaker 2: agency how to pitch for others. Because I think what
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  Speaker 2: we have taught is the best in the world when
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  Speaker 2: it comes to pitching. And again, if that's something that
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  Speaker 2: you want to get into and you want to learn about,
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  Speaker 2: you can either check out our course directly or Pitching
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  Speaker 2: a Brand's master course that has hundreds of not thousands
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  Speaker 2: of testimon It's a very results driven course. It's meant
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  Speaker 2: to get you that paid brand deal. And if you're
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  Speaker 2: still on the fence and not ready to make that
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  Speaker 2: sort of jump, you can always come to a free
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  Speaker 2: live training that I host. I host them all the time.
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  Speaker 2: I read pitches out loud, I share strategies. They're live,
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  Speaker 2: they're not recorded, They're super fun. So if that is
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  Speaker 2: something you're interested in, you can always come to one
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  Speaker 2: of my next free life trainings to see if the
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  Speaker 2: program is right for you. Something that you also want
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  Speaker 2: to look into, if this manager is pitching on your behalf,
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  Speaker 2: is just having like a number, maybe they'll provide it,
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  Speaker 2: maybe they won't, but just to know, like, hey, how
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  Speaker 2: many brands do you think that you can pitch a
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  Speaker 2: month for me? Or will I be like included in
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  Speaker 2: just having it again? Visibility it helps to measuring the
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  Speaker 2: success because you really want to be able to measure
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  Speaker 2: the success of giving a year of your life to them.
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  Speaker 2: A year is a very long time in the creator world,
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  Speaker 2: Like things change so fast. You're giving them a year,
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  Speaker 2: So you really want to be able to measure the
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  Speaker 2: success of making this decision to work with them, So
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  Speaker 2: ask them, how are we going to measure the success
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  Speaker 2: of our partnership working together? Like what are we going
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  Speaker 2: to be tracking? Will I be getting income reports, you
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  Speaker 2: provide updates to me, like how am I going to
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  Speaker 2: be kept into loops so that we can measure this
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  Speaker 2: and make sure it is a win win. Because if
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  Speaker 2: you're stuck with them per a year and they're not
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  Speaker 2: pitching for you and you have to end up doing yourself,
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  Speaker 2: then what now Something that your manager may or may
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  Speaker 2: not be able to help you with but you should
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  Speaker 2: ask and find out is are they only doing brand
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  Speaker 2: deals for you or can they help you in other ways? So,
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  Speaker 2: for example, let's just say you wanted to get into
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  Speaker 2: more speaking gigs. You know there is money in speaking opportunities,
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  Speaker 2: Like is that something that they would do for you?
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  Speaker 2: What if you do an affiliate partnership and you are
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  Speaker 2: going to be doing some sort of affiliate partner with someone,
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  Speaker 2: even if you're making a few thousand dollars off this
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  Speaker 2: affiliate partnership, do they get a cut of that as well?
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  Speaker 2: Or can they help introduce you to other opportunities? Maybe
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  Speaker 2: they have opportunities like speaking gigs that they can introduce
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  Speaker 2: you to. But again they may be like, no, that's
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  Speaker 2: out of the scope of our work, we don't do that,
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  Speaker 2: or they may be like, yes, that's something we do,
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  Speaker 2: and we take a cut for just having clarity around
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  Speaker 2: that as well. Something one of my clients recently told
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  Speaker 2: me that was really interesting and it was a question
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  Speaker 2: that I didn't even think of to ask, but I'm
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  Speaker 2: sharing it with y'all, is do I have to accept
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  Speaker 2: the brand deal? Let's just say there's a thirty thousand
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  Speaker 2: dollars brand on the line, fifty thousand dollars brand on
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  Speaker 2: the line, and your manager wants you to accept it
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  Speaker 2: because that's how they're making money. Like, oh, who at
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  Speaker 2: the end has control over like what is moving forward?
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  Speaker 2: You're hoping it's you and it should be you, but
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  Speaker 2: make sure it is to you, right, Like do I
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  Speaker 2: have to accept these partnerships? Who has creative control at
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  Speaker 2: the end? Like is your manager going to be involved
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  Speaker 2: in creative decisions with your content to make sure the
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  Speaker 2: brand's happy or are they just kind of like no,
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  Speaker 2: we get it for you, you go and you do again.
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  Speaker 2: Every manager has a different style, every agency has a
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  Speaker 2: different way. So you're going to just want to make
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  Speaker 2: sure you have full clarity before moving forward and signing
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  Speaker 2: this agreement. If it reminds me of like Ariel when
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  Speaker 2: she's signing with ursula, right, you know, you just really
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  Speaker 2: got to make sure you know what you're getting into.
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  Speaker 2: I think something that we also need to consider when
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  Speaker 2: working with a manager is also just very clear on
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  Speaker 2: the scope of the work, right, like what is your involvement?
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  Speaker 2: Are they going to handle negotiating contracts? Like making sure
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  Speaker 2: you get the brief what are they doing? Like really
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  Speaker 2: what are their deliverables? Just having that clarity of like
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  Speaker 2: who's in charge of what like it will help you.
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  Speaker 2: For example, they may want access to your email. They
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  Speaker 2: may want you to set up an email where they
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  Speaker 2: can go in and get those leads, which again may
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  Speaker 2: be customary, and that's fine, but you're gonna have to
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  Speaker 2: know that going into it like this is what they
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  Speaker 2: are responsible for, so that you don't think they're doing it,
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  Speaker 2: and they don't think you're doing it, and then no
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  Speaker 2: one's actually doing it and y'all. The best piece of
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  Speaker 2: advice I can give you is, if you know of
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  Speaker 2: another compeator that's repped by this manager, get references and
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  Speaker 2: a testimonial, find out not just from their website testimonials,
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  Speaker 2: but find out like, hey, I know that you're signed
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  Speaker 2: with this person, are they good do you recommend them?
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  Speaker 2: Because that is always the best way to truly find
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  Speaker 2: out if something is worth it. I think that's what
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  Speaker 2: gives us so much pride here at Sidewalker. Our whole
• 11:48
  Speaker 2: business is word of mouth marketing. We don't do ads.
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  Speaker 2: Everything has been from people like talking to one another.
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  Speaker 2: It's all referral based. Like so much of our courses
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  Speaker 2: and our coaching comes from someone being like, yeah, I
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  Speaker 2: worked with Youenil like help me, you should work with
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  Speaker 2: her too. That's the type of manager. You want to
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  Speaker 2: work with someone that someone else can vouch for. So
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  Speaker 2: of course if you can like figure out like the
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  Speaker 2: reputation or like are they trustworthy? Do you feel like
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  Speaker 2: a connection with this person who's going to be there,
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  Speaker 2: especially in this example for a year. Maybe that's not
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  Speaker 2: your case, in which case you would want to get
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  Speaker 2: clarity around the contract term and the length, because that's
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  Speaker 2: obviously a very big piece of information of how long
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  Speaker 2: you're going to be with someone. Like I said, y'all,
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  Speaker 2: if you have questions for me and you want me
• 12:28
  Speaker 2: to answer them on video, I have a Google forum.
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  Speaker 2: I'm checking them inside, and I will be doing more
• 12:34
  Speaker 2: videos like this right answer questions for you that also
• 12:37
  Speaker 2: help our entire community as a whole.
• 12:41
  Speaker 1: I hope you enjoyed today's episode. If you did, make
• 12:44
  Speaker 1: sure to rate, review, and subscribe to our show and
• 12:47
  Speaker 1: visit Sidewalkerdaily dot com for more resources on all things influencer,
• 12:52
  Speaker 1: marketing and social media. Until next time,