Latest / Mortgage Marketing Radio / Ep# 44: How Star Wars Sells $10 Billion By Choosing Their ONE Thing

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Ep# 44: How Star Wars Sells $10 Billion By Choosing Their ONE Thing · Mortgage Marketing Radio

0:00
In today's highly competitive mortgage industry, building profitable relationships with
0:04
the real estate agents is essential for success.
0:06
However, finding effective ways to secure agent relationships can be a challenge.
0:11
With so many mortgage loan originators vying for the attention of real estate agents, it
0:15
can be difficult to stand out and establish meaningful connections.
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Our new case study featuring loan officer Chris Cogill is a must-read.
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Chris has closed a remarkable 36 million in funded loans from agent referrals.
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And in this case study, he shares his proven strategies for building strong relationships
0:34
with real estate agents and leveraging those relationships to drive more business.
0:39
To get your hands on this resource, head over to LOKestudy.com and download your free copy
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of the case study today.
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You'll find actionable insights and practical tips that Chris used to close 36 million
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Don't miss out.
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Go check it out right now, visit LOKestudy.com and download your free copy today.
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Welcome to Mortgage Marketing Radio.
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And brought to you by the Mortgage Marketing Institute, your number one source for truth
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in mortgage marketing.
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Any listeners, Jeff Simpson, for welcome to this week's episode of Mortgage Marketing
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Radio, how are you doing?
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At the time of recording this, it is Wednesday, May 24th and so we are approaching end of
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the month.
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How's your end of the month looking?
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Are you at where you thought you'd be?
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Are you beyond that?
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Are you happy, satisfied, exhilarated with the closings, with how you're tracking at this
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point in the year?
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Are you a little bit frustrated?
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Are you a little bit behind?
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Are you not quite sure you're going to be able to hit your goals?
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So I don't know where you're at, but I'd love to hear your feedback as always about
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anything.
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You can always email me info at Mortgage Marketing Institute.com.
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Let's get right into it.
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We are picking up this week where we left off in going through this book, The One Thing,
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the surprisingly simple truth behind extraordinary results by Gary Keller and Jane Pappasap.
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And if you haven't read this book, I definitely encourage you to get it, check it out.
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I am taking excerpts from this book.
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We're unpacking some of the concepts in the various chapters and I'm putting them in
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the context of the mortgage business for you here.
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And so hopefully you've been enjoying that and getting benefits from it.
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So if so, let me know.
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If you haven't subscribed to the podcast yet, please do so.
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Leave us a nice rating if you're liking the content.
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So let's jump into it.
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So we're talking about The One Thing.
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And it's funny.
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In the book, page 6, chapter 1 opens up with a movie that I hadn't thought about in years.
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But remember that movie, City Slickers, Billy Crystal, Jack Pallins, these city guys who
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go off to this like, you know, ranch, do ranch or whatever out in the country and they
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just, you know, live in the rough life and ride in horses and rope and cattle and doing
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all that kind of stuff.
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And they're out there on the open plains.
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And at the, at a certain point in the movie, right, well, if you remember Billy Crystal
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and Jack Pallins' character, Curly, who played the greedy cowboy, of course, Billy Crystal
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right, one of the city slickers, they go on the search looking for straight cattle.
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And they get into this conversation.
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And then as they're riding along their horses currently, right, just, you know, brings
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this horse to a stop and turns in the saddle and looks directly at Billy Crystal's character
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and he says to him, do you know what the secret of life is when Billy Crystal's character
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says, no, what?
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And I remember this, I remember the scene from the movie, the leather glove.
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He's got these leather gloves on and then Jack Pallins, his character, Curly, holds up.
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He says this and he holds up one finger, one finger.
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And of course, Billy Crystal goes, your finger, that's the secret of life.
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And his response, Curly's response is one thing, just one thing.
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You stick to that and everything else doesn't mean shit.
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That's an actual line from the movie.
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And then Billy Crystal says, well, that's great, but what's the one thing to which Curly
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replies, that's what you've got to figure out.
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So as I'm taking on this concept of one thing, you know, it's something that I've heard
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about before, obviously, but now I'm really diving in and unpacking this and it's really
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starting to take hold for me personally and focusing on the one thing.
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And I didn't really get how much that made a difference until recently as I'm going
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through this book.
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And I'm really, right, looking for those ways that I can apply this in my life.
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And I look back on my life when I decided to focus on just one thing where I narrow my
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concentration on one thing.
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And this is where my best results showed up.
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This is where I have huge success when I just narrowed my focus to one thing.
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And in my case, when I became a mortgage loan officer in 2003, after working for a short
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period of time, about a year probably, roughly at a mortgage broker who dealt exclusively
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on internet leads, subprime mortgage broker dealing with online internet leads, you
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know, in a difficult environment there, right, making calls, following up on these leads,
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of course, right, they're selling the leads to multiple people and so forth.
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So you're kind of playing that game.
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That was the re-fight game.
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And I remember back in the day, reading the publication, Mortgage Originator magazine.
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You know, many of you probably remember that magazine, right?
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And so it would feature all kinds of success tips, stories, strategies, right?
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A lot of top producers were featured in there.
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And I remember reading these articles about, you know, these top producing successful loan
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officers that are doing, you know, $20, $30, $50,000, $100 million a year in closed loan volume.
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And I'm just, you know, thinking about myself, wow, that's amazing, man, how the heck are
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they doing that?
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And I noticed that for them, right, there was a large percentage of their business was
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focused on purchase, working with real estate agents, and not living and dying by the
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re-fight.
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And so I went to my burger owner friend and I said, hey, you know, I'm reading these
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articles about these loan officers and they're doing like $30, $40, $50 million, we see
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them, even some $100 million producers in here.
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And he turns to me and says, well, yeah, but that's not an individual loan officer.
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Those are companies.
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They're just like using all the company production to claim that that's their actual loan.
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I'm like, no, it isn't.
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These are actual individual loan producers, loan originators, now that they have one, two,
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three people, whatever on their team, but it's not a company.
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And so that was the day for me when the light switched on in my head and I said, look, if
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I'm going to be a considered a top mortgage originator in terms of production and volume
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in my income goals and a lifestyle, I'm going to lead, I had to make a shift.
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I had to decide what was going to be my one thing, what was I going to focus on.
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And I realized through reading those articles and studying other top producing loan officers
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that I had to be successful with real estate agents.
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And so for me, my one thing became real estate agents.
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I became obsessive about real estate agents.
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I went all in.
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I didn't care that real estate agents were hard to work with, if you will, that they
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can be moody and needy and cheesy and there's a mix of bad, good and terrible agents that
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didn't matter to me because what I wanted to build was an oil well or a series of oil
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wells, right?
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I wanted to be an oil tycoon and I wanted to develop a number of producing oil wells,
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AKA real estate agents, because I knew they were, they are the go to source for buyers
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in volume, right?
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Real estate agents that are active, that are producing regularly consistently are dealing
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with buyers.
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They need a qualified competent professional loan originator and that was to be me.
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So therefore, I just had to figure out what was the best way for me to get in front of
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these real estate agents, right?
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And I, if you know my story, if you've got my book, Insta referrals on Amazon, I tried
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and did everything, everything else from me on my fellow loan officers were doing in
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my office.
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Now, when I started a country, my home loans, my manager gave me a great gift.
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It was setting the box of business cards down on the table and he said, go get them.
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Good luck.
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Go get some realtors.
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And that was the extent of my training.
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Now, being somewhat resourceful myself coming from the background that I did, I decided
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I was going to get after it, no matter what, didn't matter, so I figured it out.
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I, through sheer effort, through sheer experimentation at scale, right?
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So I'm making the call calls, I'm going to broker previews, I'm showing up at the real
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estate office with a bottle of champagne and a congratulations card on your new listing
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because I'm prospecting listing agents too.
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I mean, I did it all, shock and all carpet bomb and some of the things worked, some of
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them didn't.
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So it was up and down, roller coaster ride, can any of you relate to the roller coaster
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ride?
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Right?
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Something's generated business, something to do.
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So I wanted to be smart, wanted to be efficient and be leveraged.
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So I had to figure out what's the one thing I can do that's going to guarantee, if you
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will, hedge my bets, leverage my effort so that I'm going to be able to succeed with
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real estate agents without having to take a year, two years, three years to get there without
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having to sell my soul without having to beg borrow steel and, you know, show up like
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I'm selling pencils on the sidewalk and just give me a loan, would you please try me
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out?
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It's not the game I wanted to play, right?
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Wanted to be smarter, wanted to figure out what's the one thing I can do to get agents
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to want to work with me.
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And as we get into today's lesson, you may recall, for me, the one thing became teaching
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into classes.
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I don't want to run a big self-promotional commercial here or anything like that, but
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if you want to learn more about how to teach Asian classes to achieve what I just described
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to you, if you want to make agents your one thing, your key oil well source of business
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that once tapped, continued to produce referrals ongoing on a regular basis for you.
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If you want to learn how to identify target sift and sort and convert those agents to referral
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partners and do it at scale, go check out getpowerfulpresentations.com, that's all I can do tonight.
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Okay.
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There's my commercial.
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All right.
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And for you, agents may not be your one thing and that's fine, right?
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Maybe it's something else.
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Let's dive back into the book here.
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Okay.
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Just closing out on that thought, right?
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The realization, for me, once again, it became, you know, achieving extraordinary results
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is determined by how narrow I can make my focus.
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So I want to know all of it.
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Now, for those of you that may start be starting out with agents, I want to share with your
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concept from the book called the domino effect.
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There's a quick story.
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So dominoes, right?
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We all know what happens with dominoes, right?
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You set up dominoes and one leads, you know, you have to knock the first one over and
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what happens?
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The rest of them all fall over, right?
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So that's what we call the domino effect.
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It's got to start with one though, right?
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So I want you to keep in mind that if the real estate agent is for you, if that's your
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one thing or whatever your one thing is, right?
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And remember, the concept is the one thing, right?
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It's the one thing that if you do it, everything else becomes easier or unnecessary.
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So how do I fill my pipeline with qualified buyer referrals?
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If I do the one thing, if I get in front of agents at scale, if I confer, and if I do
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a good job in presenting, and if I am able to move them along the relationship funnel
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to referral partners, everything else for me became easier, because I had a steady
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stream of buyer referrals.
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I didn't need to worry about where my next door was coming from, okay?
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So but it all started with one agent and for me, and with teaching agent classes, it's
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all started with the first class that I have a huge showing my first class now, right?
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Did I do great?
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No.
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Was I nervous to tell you?
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Like not the greatest speaker, well, you know what?
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Because of my background, I had perhaps a slight leg up, you know, having worked and presented
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on behalf of Tony Robbins across the country, yeah, definitely gave me some skills, right?
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But now I was presenting something different.
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I wasn't presenting, you know, all the concept, you know, hey, come see Tony Robbins in
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the seminar and spend 30 minutes selling agents and other people on why he should come
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see Tony Robbins.
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Now it was convincing them on why they should use me as a law office.
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I had started with one agent, right?
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So if you're asking yourself where do you start, right?
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Start with one and whack away at it until it falls.
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So I've worked with many law officers who've done classes and their first class, they
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have six agents, they have ten agents.
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Some people even have one, my friend Tim Davis, right, his first class that he did, I think
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two people, himself and one other person, still gave a class.
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But again, all it takes is that first domino, right?
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Because you know what happens when that first domino gets knocked over?
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Yeah.
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The next one, the next one, the next one, the next one, and it grows, it builds, it gets
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bigger and bigger and bigger, the domino effect.
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Case in point, again, back to the book.
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In the Netherlands, on domino day, November 13, 2009, why did your domino productions
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coordinate the world record domino fall by lining up more than 4,491,863 dominoes?
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In this instance, a single domino set in motion, a domino fall that cumulatively unleashed
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more than 95,000 jowls of energy, which is as much energy as it takes for an average
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size male to do 545 push-ups.
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So when you think about this, if you break down your activities and the things you need
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to do in your business, and especially if you're under the umbrella of the one thing,
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right?
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And there's, you know, there could be several different things you need to do under the
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one thing.
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But, you know, the domino represents a small amount of potential energy.
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So the more you line up, the more potential energy you accumulate.
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Line up enough, and with a simple flick of your finger, you start a chain reaction of
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surprising power.
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When one thing, when the right thing is set in motion, it can topple many things.
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And that's not all.
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In 1983, Lauren Whitehead wrote in the American Journal of Physics that he discovered that domino
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falls could not only topple many things, they could also topple bigger things.
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He described how a single domino is capable of bringing down another domino that is actually
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50% larger.
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So how do you achieve big goals?
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Start small.
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Start with just one domino.
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Start with one action.
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Today, one activity.
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One thing you can do, that creates that chain reaction, that creates that momentum, that
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builds up that energy over time.
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The key is over time.
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Next is built sequentially.
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It's one thing at a time, or it's Jim Rohn, just to say, success is a few simple disciplines,
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practiced every single day.
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So the one domino, what's your one thing?
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What's your one domino?
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But one thing you need to focus on so that everything else becomes easier or unnecessary,
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and what's that first domino you can flick over?
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Is it hosting an agent class?
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Is it making those agent calls?
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Is it finally hiring that assessment?
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I don't know.
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You figure out your one thing.
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But just to know this, success leaves clues.
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Aug Mandino, a little author, quote from Aug.
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It is those who concentrate on, but one thing at a time, who advance in this world.
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So back to the book, the one thing, chapter three, success leaves clues.
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Extraordinarily successful companies always have one product or one service they're most
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known for, that makes them the most money.
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Colonel Sanders, started KFC with one single chicken recipe.
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Made off course company, grew 1,500% from 1947 to 1967 with one product, made in a single
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brewery.
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Micro processors generate the vast majority of Intel's net revenue.
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And Starbucks?
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Yeah.
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I think we know.
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The list of businesses that have achieved extraordinary results through the power of
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the one thing is endless.
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Sometimes what is made or delivered is also what is sold, sometimes not.
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Case in point, Google.
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What's Google's one thing?
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What is Google's one thing that has turned them into the behemoth that they are, basically
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the internet, right?
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What's Google's one thing?
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What do they start with?
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And what do they still, what's their one thing today?
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Yeah, search, search engine.
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But because they focused on that one thing that makes everything else easier, what does
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it make it easier for them to do?
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Sell advertising.
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What is their key source of revenue?
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Billions of dollars.
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And what about Star Wars?
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Big Star Wars fan.
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Got some Star Wars fans in my house.
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Star Wars.
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Is the one thing, movies are merchandise.
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If you get merchandise, that's a little buff.
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Revenue from toys with Star Wars, check this out.
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Revenue from toys totaled over $10 billion.
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Now, this is what's interesting.
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And worldwide box office revenue for the six main Star Wars films totaled less than
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half of that.
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$4.3 billion.
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Think about that.
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So from where I sit, movies are the one thing because they make the toys and products
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possible.
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What's the one thing that when I do it makes everything else easier?
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Create an incredible movie franchise.
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Build a massive audience so that I can then have a distribution channel of built-in customers
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for toys, teaching agent classes, build an audience, build a network, build a platform
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of agents in my local area who know me, like me, and trust me so that I can build a distribution
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channel of mortgage loans and be these sorts of the place for those agents to refer clients
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to me.
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So when you think about the concept of teaching agent classes, it's much like I talked
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to it when I coach and teach real estate agents classes, right?
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And I got this from Gary Vaynerchuk.
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So Gary Vaynerchuk tells agents you're not a real estate agent, you're a media company,
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you're producing content, your back end is real estate.
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And I would propose to you as a loan officer, you're not a mortgage loan originator.
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You too, much like a real estate agent, to the advice of Gary Vaynerchuk, you today
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need to start thinking of yourself as a media content company, producing content in various
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forms of media across various channels in person, online, offline, so that you can build
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that distribution network to ultimately sell your end product, which is mortgage loans.
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The question is how are you building that platform, how are you creating your distribution
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channel?
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The choice is up to you, okay?
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And it can grow over time.
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For instance, if you want to start with teaching agent classes, much like I have done.
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And once that's built and established and profitable, can you add additional elements that drive
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your one thing, additional channels, sure, you can do agent classes, get that up and running
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focus on that because we know that works, belly to belly always works.
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We know face to face in person works.
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Even that's successful, should you choose, you can expand.
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You can get into Facebook ads, you can get into creating a YouTube channel.
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You can get into all these other channels and mediums, but ultimately what's the goal?
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The goal is to create your audience, your network of loyal listeners, followers of people
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who know you like you and trust you, so that you can build a distribution channel with
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your back end being loans.
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Then it goes for the consumer side, right?
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Your past database, you know, any consumer generac, you got to think about, put your hat
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on as well, that you're immediate, your content company, your back end is mortgages, does
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this make sense?
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Okay.
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There can only be one most important thing.
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Many things may be important, but only one can be the most important.
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So what's most important in your business right now?
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Is it getting more realtors on your bus, on the real to referral bus?
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You know, get a keep in mind that if you're not constantly adding real to referral partners
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to your bus, sooner or later your bus is going to be empty or pretty, you know, or
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pretty empty, right?
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It's not going to be full with the amount of passengers there are referral partners
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on that bus that you need or want to achieve your goals.
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Why?
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Because like any bus, you're going to make stops along the way.
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People are going to get off and hopefully people are going to get on.
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If you've done your job enticing people to get on and ride your bus and you'll have
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different levels of riders, right?
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A participant.
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You'll have your A players, right, the active agents who are sending you deals and referrals
21:31
every single month, like clockwork, then you have your B players who, you know, every once
21:35
in a while, they flip you a bone and then probably send in business elsewhere too.
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Maybe they're not that active of an agent and then there's those C player agents where
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you don't talk to them for a year and all of a sudden out of the book, hey, man, what's
21:49
up?
21:50
Got along for you.
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And maybe they're doing a few deals a year.
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I don't know.
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But the point is unless that bus is constantly in motion, unless you keep opening and closing
21:57
that door and inviting, come on board, the party bus, the referral bus, that's where most
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fell short and why the bus sometimes isn't fun and why we're maybe not achieving our
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income goals, why we're not building our pipeline big enough.
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So I'd encourage you to, if agents are your one thing, get more agents on your bus, keep
22:19
it cruising around the neighborhood, get more people to know, like, and trust your bus,
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right?
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Become that friendly bus driver.
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Everybody knows, here comes the lone bus, yeah, this guy, this guy, she's great, right?
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She's professional, she follows up, she's courteous.
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She actually adds value to us and she is showing up refreshingly unique and different than
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any other lone officer in town because she's driving the referral party bus.
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She's not just hammering a place to get loans and let me tell you all about my company,
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how we close fast, close on top, guys, get it, content, how you engaging with your market.
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Maybe that's your one thing.
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Getting active with your content through which your company provides or some other source
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of content to create conversations, engagement, right?
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So back to the one thing.
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Again, look behind the story of any extraordinary success and the one thing is always there.
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It shows up in life, successful business, professional life, shows up around personal
23:10
passions and skills, each of us has passions and skills.
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But what you'll see when you look at extraordinarily successful people, originators, there's one
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intense emotion or one learned ability that shines through, defining them or driving them
23:26
more than anything else.
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And often the line between passion and skill can be blurred.
23:31
Here's an example of that.
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Side note real quickly for me, the line between passion and skill can be blurred.
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The great news about that is if you have an interest already in something, right?
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You can build the skill around it, right?
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So if you want to do video, if you want to do podcasting, if you want to do aging classes,
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right?
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You have a natural inclination or interest for that already.
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And you may have been holding yourself back because you say to yourself, well, you know,
23:56
I'm just, I haven't really done it.
23:58
I'm not a quote expert.
23:59
Oh, I hate that word.
24:02
Who says you need to be an expert and anything to do it?
24:04
You know, I love the old saying.
24:06
I've been using it a lot lately that anything worth doing is worth doing poorly in the
24:12
beginning.
24:13
Think about driving a car.
24:15
When you first drove a car, will you get at it?
24:18
No.
24:19
Too many moving parts and your eyes and brain are going crazy.
24:23
They're working overtime.
24:24
You're sweating bullets.
24:25
Like, ah, I don't know what I'm doing.
24:27
No.
24:28
Right?
24:29
You drive a car without even thinking about it.
24:30
No, you're texting or you're on your phone or radio talking to the kids, right?
24:34
Or eating hamburger, it's just a party.
24:37
So those things that you are attracted to, to want to do in your business, look at where
24:41
you can build the skill sets around that.
24:44
You know, for me, I already have kind of a basis of a decent skill set brewing and being
24:49
able to speak.
24:50
So for me, there was naturally a skill with speaking, but there was also a passion around
24:57
sharing content and information that helped the real estate agents that changed their lives
25:02
and the impact of their business in a positive way.
25:05
So for me, that became, as I said, my one thing, and nowadays I can help those law officers
25:10
who want to follow a similar path once again, like in promotion, get powerful presentations
25:15
not come.
25:16
So is that any of this making sense?
25:17
Is this resonating with you?
25:19
Okay?
25:20
I hope you're starting to see how the one thing shows up time and time again in people's
25:25
lives, right?
25:27
Steve Jobs or Elon Musk or Bill Gates, right?
25:33
Bill Gates, his one compassion, his one passion was high school, was computers, was
25:38
let him develop one skill, computer program, and while in high school, he met one person,
25:44
Paul Allen, who gave him his first job, became his partner in forming Microsoft.
25:50
How did that happen?
25:51
Because one letter, the two of them sent to one person, Ed Roberts, who changed their
25:57
lives forever, like even them, a shot at writing a code for one computer, the Altair 8800.
26:04
They only needed one shot, like I'm saying, one shot, and you know, you never let it
26:10
go.
26:13
Microsoft began its life to do one thing, they fell up and sell basic interpreters for
26:19
the Altair 8800 computer, which eventually made Bill Gates the richest man in the world
26:23
for 15 straight years.
26:26
When he retired from Microsoft, Bill Gates chose one person to replace him as CEO, Steve
26:31
Wilmer, Raymond College.
26:33
Now of course, Bill and Melinda Gates decided to put their wealth to work in making a difference
26:36
in the world, guided by the belief that every life has equal value.
26:40
They formed one foundation to do one thing, tackle really tough problems, like health and
26:47
education.
26:48
Bill and Gates foundation has one goal is to harness and advance science and technology
26:53
to save lives in poor countries.
26:56
To do this, they eventually settled on one thing, stamp out infectious diseases and major
27:00
cause of death in their lifetime.
27:02
So at some point in their journey, right, the Gates foundation makes a decision to focus
27:06
on one thing that would do this, that would stamp out infectious disease as a major cause
27:12
of death.
27:13
And what is that?
27:14
What's the one thing that can do that, vaccines?
27:17
This is how Bill Gates explained his decision.
27:19
We had to choose what the most impactful thing to give would be.
27:24
The magic tool of health intervention is vaccines because they can be made inexpensively,
27:30
a singular line of further questioning led them down to this one path when Melinda asked,
27:35
what's the place you can have the biggest impact with the money?
27:37
All right, that's what came out of that question.
27:40
What's the place you can have the biggest impact, and for them those vaccines, as you may
27:44
have heard in the news and seen stories about malaria, or tariff, there's little quizzes
27:51
on social media.
27:52
What's the most dangerous, what's the most, is it dangerous, which animal kills the most
27:57
human beings in the world, right, and people that says, you know, quiz, how is it charged,
28:02
there's a crocodiles, there's a poisonous snake, no, it's mosquitoes, tiny little mosquito
28:07
kills more people every year than any other creature today and say, so Bill and Melinda Gates,
28:13
of course, are doing great things with them, focusing on one thing, vaccines, right?
28:19
So remember, live the one thing, the one thing sits at the heart of success and it's the
28:23
starting point for you achieving extraordinary results.
28:28
What is your one thing, and to truly engage and adopt the one thing mindset, right, I encourage
28:35
you to go back to the previous podcast and listen to the six lies between you and success.
28:40
Those lies were such as, hey, everything matters equally, I can multitask and it really
28:45
takes discipline to succeed, willpower, I've got an endless supply of willpower and, you
28:49
know, oh, I need to lead a balanced life and, you know, big is bad, right?
28:54
So those are the six lies that were on the last podcast, if you haven't watched them,
28:57
let's go check that out because we're moving forward and kind of progressing through the
29:01
various chapters of this book, the one thing, and once again, if you haven't got the
29:06
book, let's go check it out.
29:08
Hopefully you're liking some of the experts, I'd love to hear your thoughts and feedback.
29:11
But if this is resonating with you, if it's making sense, if it's helping you kind of hone
29:16
your focus, where you're going to put your attention, your energy, and realize that you
29:20
can, not everything matters equally, you can let things go by the way, so things are important,
29:27
but not everything is urgent, right?
29:30
So what's the one thing for you and your business, think about this, right?
29:34
And sometimes, jelling on it, really just sit quietly and think about what is the one
29:39
area of your business that if you did it, everything else becomes easier or unnecessary.
29:46
Now for many of you, this may be in the context of generating more loans, and that's fine,
29:50
that makes sense.
29:51
That might be the ultimate outcome, but remember how Star Wars, right?
29:56
So there one thing became movies through which they could sell $10 billion worth of toys.
30:04
Your one thing may not be, I just got to close loans, it's how do you get there?
30:10
How do you create something that's going to get you to that end result?
30:14
So those are the tools and activities and various things we can be doing in terms of
30:18
sales and marketing, right, generating one loan a day, and that's broken down into various
30:22
tasks, right, oftentimes on a given day.
30:25
If our one thing is to generate one loan a day, what do we have to do to do that?
30:29
Do we got to have to make, right, daily calls to my past database, do I have to make those
30:34
calls to agents, do I have to get in front of more people more often, do I have to create
30:41
a platform, do I need to become a my own media company, your own brand, so that you build
30:48
a distribution platform and network of people with your back end being loans?
30:55
What's your thought on this?
30:56
What do you think?
30:57
I'd love to know your feedback.
30:58
Leave a comment if you're listening on the blog, leave a rating if you're on iTunes
31:01
or Stitcher or send me an email info at mortgagemarketinginstitute.com.
31:07
Lastly, if your one thing is real estate agents and you want to build that distribution network
31:11
of agents that send you business every single month like clockwork, last chance at the
31:15
blatant commercial here, check out GetPowerfulPresentations.com if you're looking for a fast track
31:22
to getting more agents to know you like you trust you and send you more referrals.
31:28
That might be the ticket for you, getpowerfulpresentations.com.
31:32
That's it.
31:33
We'll see you on the next one.
31:34
We've got some special guests coming up, very excited about that and some new announcements
31:37
rolling out about a video, a TV show, mortgage marketing TV, yes, things we're doing with
31:44
the Facebook and otherwise.
31:45
So excited to have that.
31:47
Stay tuned for that.
31:48
But once again, I always appreciate you, Boyle listeners, I got a heart for you.
31:52
Let me know that we're making a difference as always, you go out there and make it a
31:57
great day.
31:58
Thanks for listening.
31:59
This is your host, Jeff Zimper, mortgage marketing radio.
32:02
We'll see you on the next one.
32:04
Back from now.
32:05
Thanks for listening to Mortgage Marketing Radio.
32:08
One more truth in mortgage marketing, get more free training and resources at Mortgage
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MarketingInstitute.com.
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Just face it, agents are still a solid pillar of business and sources of purchase business
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