Evon Burton on the Power of Storytelling in Pharma Marketing
What makes a story truly resonate?
Evon Burton is Associate Director of Patient Marketing at Bristol Myers Squibb, where he leads integrated initiatives that connect brand strategy with real patient needs, blending data-driven insight, cultural fluency, and regulatory rigor. An accomplished marketing and communications leader, Evon has more than a decade of experience driving patient and consumer-centered strategy across biotech, pharmaceutical, nonprofit, and cultural sectors.
In this episode, Evon joins Kristen to unpack the role of storytelling in pharma marketing and communications.
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.