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The Naughty & Nice List of Marketing 2025 | Christmas Special

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Marketing campaigns can make or break a brand - and 2025 gave us plenty of examples of both.

In Episode 42, our Christmas Special of The Adonis Effect, we break down the Marketing Naughty & Nice List of 2025: the campaigns that nailed creativity, relevance, and emotional connection… and the ones that completely missed the mark.

In this episode, you’ll learn:

Why some campaigns win without even showing their logo

What makes marketing feel authentic vs tone-deaf

How brands like Heinz…

The skinny

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