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S1E6: Your Brand Is Your Reputation
Is your brand selfish? McClain McKinney tells Adam Weisner he is approaching branding from a selfish perspective. Adam's answer: a brand always starts with someone's selfish opinion, and then it has to earn trust.
They start with a definition. Adam: "Your brand is your reputation." McClain: "the subconscious affiliation of unrelated things." From there they get into the brand moat, the thing that protects you when someone does the same thing you do, or does it cheaper.
Then AI. Adam argues that the capability of AI is inversely correlated to trust, and that all future currency is…
The skinny
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