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65 | The 5 Lessons I Wish I Knew 5 Years Ago When Starting My Coaching Business · Women in The Coaching Arena

• 0:00
  Hello
• 0:01
  and
• 0:01
  welcome
• 0:01
  to
• 0:02
  Women
• 0:02
  in
• 0:02
  the
• 0:02
  Coaching
• 0:02
  Arena
• 0:03
  podcast.
• 0:04
  I'm
• 0:04
  so
• 0:04
  glad
• 0:04
  you
• 0:04
  are
• 0:05
  here.
• 0:06
  I'm
• 0:06
  Jo
• 0:06
  Lott,
• 0:07
  a
• 0:07
  business
• 0:07
  mentor
• 0:08
  and
• 0:08
  ICF
• 0:09
  accredited
• 0:09
  coach
• 0:10
  Microphone (Samson Q2U Microphone): and
• 0:10
  Microphone (Samson Q2U Microphone): I
• 0:10
  Microphone (Samson Q2U Microphone): help
• 0:11
  Microphone (Samson Q2U Microphone): coaches
• 0:11
  Microphone (Samson Q2U Microphone): to
• 0:11
  Microphone (Samson Q2U Microphone): build
• 0:12
  Microphone (Samson Q2U Microphone): brilliant
• 0:12
  Microphone (Samson Q2U Microphone): businesses.
• 0:14
  Microphone (Samson Q2U Microphone): I
• 0:14
  Microphone (Samson Q2U Microphone): know
• 0:15
  Microphone (Samson Q2U Microphone): that
• 0:15
  Microphone (Samson Q2U Microphone): when
• 0:15
  Microphone (Samson Q2U Microphone): you
• 0:15
  Microphone (Samson Q2U Microphone): prepare
• 0:16
  Microphone (Samson Q2U Microphone): to
• 0:16
  Microphone (Samson Q2U Microphone): enter
• 0:16
  Microphone (Samson Q2U Microphone): the
• 0:17
  Microphone (Samson Q2U Microphone): arena,
• 0:17
  Microphone (Samson Q2U Microphone): there
• 0:17
  Microphone (Samson Q2U Microphone): is
• 0:18
  Microphone (Samson Q2U Microphone): fear,
• 0:18
  Microphone (Samson Q2U Microphone): self
• 0:18
  Microphone (Samson Q2U Microphone): doubt,
• 0:19
  Microphone (Samson Q2U Microphone): comparison,
• 0:20
  Microphone (Samson Q2U Microphone): anxiety,
• 0:21
  Microphone (Samson Q2U Microphone): uncertainty.
• 0:23
  Microphone (Samson Q2U Microphone): You
• 0:23
  Microphone (Samson Q2U Microphone): can
• 0:23
  Microphone (Samson Q2U Microphone): tend
• 0:24
  Microphone (Samson Q2U Microphone): to
• 0:24
  Microphone (Samson Q2U Microphone): armor
• 0:24
  Microphone (Samson Q2U Microphone): up
• 0:25
  Microphone (Samson Q2U Microphone): and
• 0:25
  Microphone (Samson Q2U Microphone): protect
• 0:26
  Microphone (Samson Q2U Microphone): yourself
• 0:26
  Microphone (Samson Q2U Microphone): from
• 0:27
  Microphone (Samson Q2U Microphone): vulnerability.
• 0:29
  Microphone (Samson Q2U Microphone): In
• 0:29
  Microphone (Samson Q2U Microphone): this
• 0:29
  Microphone (Samson Q2U Microphone): podcast,
• 0:30
  Microphone (Samson Q2U Microphone): I'll
• 0:30
  Microphone (Samson Q2U Microphone): be
• 0:30
  Microphone (Samson Q2U Microphone): sharing
• 0:30
  Microphone (Samson Q2U Microphone): honest,
• 0:31
  Microphone (Samson Q2U Microphone): not
• 0:31
  Microphone (Samson Q2U Microphone): hype,
• 0:31
  Microphone (Samson Q2U Microphone): practical
• 0:32
  Microphone (Samson Q2U Microphone): and
• 0:32
  Microphone (Samson Q2U Microphone): emotional
• 0:33
  Microphone (Samson Q2U Microphone): tools
• 0:33
  Microphone (Samson Q2U Microphone): to
• 0:33
  Microphone (Samson Q2U Microphone): support
• 0:34
  Microphone (Samson Q2U Microphone): you
• 0:34
  Microphone (Samson Q2U Microphone): to
• 0:34
  Microphone (Samson Q2U Microphone): make
• 0:35
  Microphone (Samson Q2U Microphone): the
• 0:35
  Microphone (Samson Q2U Microphone): difference
• 0:35
  Microphone (Samson Q2U Microphone): that
• 0:35
  Microphone (Samson Q2U Microphone): you
• 0:35
  Microphone (Samson Q2U Microphone): are
• 0:36
  Microphone (Samson Q2U Microphone): here
• 0:36
  Microphone (Samson Q2U Microphone): for.
• 0:37
  Microphone (Samson Q2U Microphone): Dare
• 0:37
  Microphone (Samson Q2U Microphone): greatly.
• 0:38
  Microphone (Samson Q2U Microphone): You
• 0:38
  Microphone (Samson Q2U Microphone): belong
• 0:39
  Microphone (Samson Q2U Microphone): in
• 0:39
  Microphone (Samson Q2U Microphone): this
• 0:39
  Microphone (Samson Q2U Microphone): arena.
• 0:41
  Hey,
• 0:42
  welcome
• 0:42
  to
• 0:43
  episode
• 0:43
  65
• 0:44
  of
• 0:44
  women
• 0:44
  in
• 0:44
  the
• 0:44
  coaching
• 0:45
  arena.
• 0:45
  I
• 0:45
  am
• 0:45
  so
• 0:46
  glad
• 0:46
  you
• 0:46
  are
• 0:46
  here.
• 0:47
  Today,
• 0:48
  I'm
• 0:48
  going
• 0:48
  to
• 0:48
  share
• 0:49
  some
• 0:49
  key
• 0:49
  lessons
• 0:50
  that
• 0:50
  I've
• 0:50
  learned
• 0:51
  over
• 0:51
  the
• 0:51
  five
• 0:52
  years
• 0:52
  since
• 0:53
  I
• 0:53
  quit
• 0:53
  my
• 0:54
  HR
• 0:55
  role
• 0:56
  and
• 0:56
  began
• 0:56
  my
• 0:57
  coach
• 0:57
  training.
• 0:58
  So,
• 0:58
  whether
• 0:58
  you
• 0:58
  are
• 0:59
  just
• 0:59
  getting
• 0:59
  started
• 1:00
  in
• 1:00
  your
• 1:00
  business
• 1:01
  or
• 1:01
  have
• 1:01
  been
• 1:01
  doing
• 1:02
  this
• 1:02
  for
• 1:02
  a
• 1:02
  while,
• 1:02
  I
• 1:03
  hope
• 1:03
  my
• 1:03
  insights
• 1:04
  will
• 1:04
  help
• 1:04
  you
• 1:05
  to
• 1:06
  grow
• 1:06
  your
• 1:06
  business
• 1:07
  and
• 1:07
  move
• 1:07
  forward
• 1:08
  today.
• 1:09
  So
• 1:09
  lesson
• 1:10
  one,
• 1:10
  no
• 1:10
  surprise.
• 1:11
  Get
• 1:11
  clear
• 1:12
  on
• 1:12
  your
• 1:12
  niche
• 1:12
  and
• 1:13
  ideal
• 1:13
  client.
• 1:14
  One
• 1:14
  of
• 1:14
  the
• 1:14
  biggest
• 1:15
  mistakes
• 1:16
  I
• 1:16
  made
• 1:17
  and
• 1:18
  I
• 1:18
  see
• 1:18
  new
• 1:18
  coaches
• 1:19
  make
• 1:19
  all
• 1:19
  the
• 1:19
  time
• 1:20
  is
• 1:21
  trying
• 1:21
  to
• 1:21
  be
• 1:21
  a
• 1:21
  generalist
• 1:22
  and
• 1:22
  work
• 1:23
  with
• 1:23
  anyone.
• 1:24
  That
• 1:24
  might
• 1:25
  work
• 1:25
  for
• 1:26
  a
• 1:26
  short
• 1:27
  time
• 1:27
  to
• 1:28
  gain
• 1:29
  a
• 1:29
  couple
• 1:29
  of
• 1:29
  clients
• 1:30
  that
• 1:30
  are
• 1:30
  really
• 1:30
  low
• 1:31
  rates,
• 1:31
  but
• 1:32
  it's
• 1:32
  really
• 1:32
  tricky
• 1:33
  to
• 1:33
  build
• 1:33
  a
• 1:33
  long-term
• 1:34
  sustainable
• 1:35
  business
• 1:35
  that
• 1:35
  way.
• 1:37
  It's
• 1:37
  tricky
• 1:37
  because
• 1:38
  you
• 1:38
  can't
• 1:38
  charge
• 1:39
  enough
• 1:39
  for
• 1:40
  generalist
• 1:40
  coaching.
• 1:42
  You
• 1:42
  need
• 1:42
  to
• 1:43
  learn
• 1:43
  how
• 1:44
  to
• 1:44
  talk
• 1:44
  to
• 1:44
  the
• 1:45
  results
• 1:45
  so
• 1:45
  people
• 1:46
  can
• 1:46
  see
• 1:46
  the
• 1:46
  return
• 1:47
  on
• 1:47
  investment
• 1:47
  of
• 1:48
  that
• 1:48
  coaching
• 1:48
  session.
• 1:49
  I
• 1:49
  think
• 1:49
  you
• 1:49
  also
• 1:50
  need
• 1:50
  to
• 1:50
  do
• 1:50
  it
• 1:50
  with
• 1:51
  love.
• 1:51
  Like
• 1:51
  you
• 1:51
  are
• 1:52
  going
• 1:52
  to
• 1:52
  have
• 1:52
  to
• 1:53
  immerse
• 1:53
  yourself
• 1:54
  in
• 1:55
  this
• 1:55
  world.
• 1:55
  The
• 1:56
  niche
• 1:56
  you
• 1:56
  pick
• 1:56
  needs
• 1:57
  to
• 1:57
  be
• 1:57
  something
• 1:57
  you
• 1:58
  are
• 1:58
  happy
• 1:58
  to
• 1:58
  talk
• 1:59
  about
• 1:59
  day
• 2:00
  in,
• 2:00
  day
• 2:00
  out.
• 2:02
  So
• 2:02
  really
• 2:02
  hone
• 2:02
  in
• 2:03
  on
• 2:03
  exactly
• 2:04
  who
• 2:04
  you
• 2:05
  want
• 2:05
  to
• 2:05
  serve.
• 2:06
  It's
• 2:07
  really
• 2:07
  nuanced.
• 2:08
  And
• 2:08
  I
• 2:08
  think
• 2:08
  that's
• 2:09
  often
• 2:09
  missed
• 2:09
  when
• 2:10
  you
• 2:10
  start
• 2:10
  your
• 2:10
  own
• 2:10
  business.
• 2:12
  That
• 2:12
  say
• 2:12
  mums,
• 2:13
  for
• 2:13
  example
• 2:13
  is
• 2:14
  not
• 2:14
  a
• 2:14
  clear
• 2:14
  niche.
• 2:16
  You
• 2:16
  need
• 2:16
  to
• 2:16
  be
• 2:17
  super
• 2:17
  specific.
• 2:18
  Like
• 2:19
  for
• 2:19
  example,
• 2:19
  people
• 2:20
  who
• 2:20
  have
• 2:20
  a
• 2:20
  similar
• 2:21
  niche
• 2:21
  to
• 2:21
  me,
• 2:22
  We'll
• 2:22
  niche
• 2:22
  down
• 2:23
  in
• 2:23
  coaches
• 2:24
  already
• 2:24
  earning
• 2:25
  10
• 2:25
  K
• 2:25
  per
• 2:26
  month
• 2:26
  and
• 2:26
  wanting
• 2:26
  to
• 2:27
  earn
• 2:27
  more.
• 2:28
  So
• 2:28
  it's
• 2:28
  not
• 2:28
  just,
• 2:29
  I'm
• 2:29
  going
• 2:29
  to
• 2:29
  choose
• 2:30
  coaches.
• 2:31
  It's
• 2:31
  exactly
• 2:32
  who
• 2:33
  are
• 2:33
  you
• 2:33
  aiming
• 2:33
  for?
• 2:34
  And
• 2:34
  what
• 2:34
  are
• 2:34
  you
• 2:34
  helping
• 2:35
  them
• 2:35
  to
• 2:35
  achieve?
• 2:36
  Don't
• 2:36
  be
• 2:36
  afraid
• 2:37
  to
• 2:37
  niche
• 2:37
  down.
• 2:37
  I
• 2:38
  held
• 2:38
  a
• 2:39
  workshop
• 2:39
  a
• 2:40
  couple
• 2:40
  of
• 2:40
  weeks
• 2:40
  ago,
• 2:41
  and
• 2:41
  one
• 2:41
  of
• 2:41
  my
• 2:42
  previous
• 2:42
  male
• 2:43
  clients
• 2:43
  had
• 2:43
  niched
• 2:44
  down
• 2:44
  into
• 2:45
  midlife
• 2:45
  males,
• 2:46
  I
• 2:46
  think.
• 2:47
  And
• 2:47
  he
• 2:48
  shared
• 2:48
  on
• 2:48
  the
• 2:48
  workshop
• 2:49
  that
• 2:49
  actually
• 2:49
  he's
• 2:49
  had
• 2:50
  loads,
• 2:50
  more
• 2:51
  female
• 2:51
  clients
• 2:52
  since
• 2:52
  doing
• 2:52
  that.
• 2:53
  Because
• 2:54
  it's
• 2:54
  created
• 2:54
  the
• 2:55
  intrigue
• 2:55
  of
• 2:55
  like,
• 2:56
  oh,
• 2:56
  well
• 2:57
  you
• 2:57
  work
• 2:57
  with
• 2:57
  me
• 2:58
  or
• 2:58
  is
• 2:58
  only
• 2:58
  men.
• 2:59
  So
• 2:59
  he
• 3:00
  shared
• 3:00
  from
• 3:00
  his
• 3:00
  experience
• 3:01
  niching
• 3:01
  down,
• 3:02
  even
• 3:03
  though
• 3:03
  he
• 3:04
  wasn't
• 3:04
  only
• 3:04
  working
• 3:05
  within
• 3:05
  his
• 3:05
  niche,
• 3:06
  target
• 3:06
  market
• 3:07
  has
• 3:07
  really
• 3:08
  helped
• 3:08
  him
• 3:08
  to
• 3:08
  grow.
• 3:09
  The
• 3:09
  more
• 3:10
  specialized
• 3:11
  and
• 3:11
  tailored
• 3:11
  your
• 3:11
  services
• 3:12
  are
• 3:12
  the
• 3:12
  more
• 3:12
  you
• 3:13
  will
• 3:13
  be
• 3:13
  able
• 3:13
  to
• 3:13
  stand
• 3:14
  out,
• 3:15
  talk
• 3:15
  with
• 3:15
  radical
• 3:16
  empathy
• 3:16
  to
• 3:17
  your
• 3:17
  ideal
• 3:17
  client.
• 3:18
  Charge
• 3:19
  good
• 3:19
  prices
• 3:20
  and
• 3:20
  help
• 3:20
  your
• 3:20
  clients
• 3:21
  achieve
• 3:21
  outstanding
• 3:22
  results
• 3:23
  as
• 3:23
  you
• 3:23
  practice
• 3:24
  your
• 3:24
  craft
• 3:25
  again
• 3:25
  and
• 3:25
  again,
• 3:26
  and
• 3:26
  again,
• 3:27
  and
• 3:27
  start
• 3:27
  realizing
• 3:28
  what
• 3:28
  are
• 3:28
  the
• 3:29
  obstacles
• 3:29
  at
• 3:29
  this
• 3:30
  target
• 3:30
  market
• 3:31
  are
• 3:31
  generally
• 3:32
  experiencing,
• 3:33
  and
• 3:33
  then
• 3:33
  you
• 3:34
  can
• 3:34
  get
• 3:34
  really
• 3:34
  good
• 3:35
  at
• 3:35
  helping
• 3:35
  them
• 3:35
  to
• 3:36
  solve
• 3:36
  that
• 3:36
  problem.
• 3:37
  Lesson
• 3:38
  two
• 3:38
  is
• 3:39
  that
• 3:39
  you
• 3:39
  will
• 3:39
  need
• 3:39
  to
• 3:39
  learn,
• 3:40
  to
• 3:40
  become
• 3:40
  comfortable
• 3:41
  with
• 3:41
  being
• 3:41
  visible.
• 3:43
  That
• 3:43
  doesn't
• 3:44
  have
• 3:44
  to
• 3:44
  mean
• 3:44
  social
• 3:45
  media,
• 3:45
  although
• 3:46
  that
• 3:46
  is
• 3:46
  a
• 3:46
  quick
• 3:47
  and
• 3:47
  easy
• 3:47
  way
• 3:47
  to
• 3:48
  start
• 3:48
  and
• 3:48
  especially
• 3:49
  to
• 3:49
  reach
• 3:50
  your
• 3:50
  previous
• 3:51
  network,
• 3:51
  which
• 3:51
  are
• 3:52
  always
• 3:52
  your
• 3:52
  first
• 3:53
  port
• 3:53
  of
• 3:53
  call,
• 3:53
  when
• 3:53
  you
• 3:53
  start
• 3:54
  your
• 3:54
  business.
• 3:54
  But
• 3:55
  there
• 3:55
  are
• 3:55
  loads
• 3:56
  of
• 3:56
  other
• 3:56
  ways
• 3:56
  and
• 3:57
  the
• 3:57
  best
• 3:57
  way
• 3:57
  will
• 3:58
  be
• 3:58
  the
• 3:58
  best
• 3:58
  way
• 3:58
  for
• 3:58
  you.
• 3:59
  So
• 3:59
  it
• 3:59
  really
• 4:00
  needs
• 4:00
  to
• 4:00
  be
• 4:00
  something
• 4:01
  that
• 4:01
  you
• 4:01
  are
• 4:01
  happy
• 4:02
  to
• 4:02
  consistently
• 4:04
  show
• 4:04
  up
• 4:04
  and
• 4:04
  do.
• 4:05
  I
• 4:05
  was
• 4:05
  listening
• 4:06
  to
• 4:06
  a
• 4:06
  YouTube
• 4:07
  video
• 4:07
  this
• 4:07
  morning
• 4:08
  and
• 4:08
  the
• 4:08
  person
• 4:09
  was
• 4:09
  sharing
• 4:09
  that
• 4:10
  when
• 4:10
  he
• 4:10
  started
• 4:11
  his
• 4:11
  business,
• 4:11
  he
• 4:11
  was
• 4:11
  looking
• 4:12
  for
• 4:12
  the
• 4:12
  magic
• 4:12
  pill
• 4:13
  and
• 4:13
  the
• 4:13
  one
• 4:13
  system
• 4:14
  that
• 4:14
  would
• 4:14
  help
• 4:14
  him
• 4:14
  to
• 4:15
  scale
• 4:15
  and
• 4:15
  grow
• 4:15
  his
• 4:16
  business.
• 4:17
  And
• 4:17
  actually
• 4:17
  what
• 4:17
  he
• 4:17
  realized
• 4:18
  when
• 4:18
  he
• 4:19
  did
• 4:19
  find
• 4:20
  his
• 4:20
  magic
• 4:21
  pill,
• 4:21
  which
• 4:21
  was
• 4:22
  using
• 4:22
  SEO
• 4:23
  and
• 4:23
  blogging.
• 4:24
  And
• 4:24
  he
• 4:24
  ran
• 4:25
  a
• 4:25
  course
• 4:25
  on
• 4:26
  that
• 4:26
  to
• 4:26
  help
• 4:26
  people
• 4:27
  to
• 4:27
  grow
• 4:27
  their
• 4:27
  business.
• 4:28
  And
• 4:28
  he
• 4:28
  soon
• 4:29
  realized
• 4:29
  that
• 4:29
  though
• 4:30
  the
• 4:30
  course
• 4:30
  was
• 4:30
  good.
• 4:31
  The
• 4:31
  people
• 4:32
  were
• 4:32
  not
• 4:32
  consistently
• 4:33
  blogging,
• 4:33
  therefore
• 4:34
  it
• 4:34
  was
• 4:34
  never
• 4:34
  going
• 4:35
  to
• 4:35
  work.
• 4:35
  So
• 4:36
  it's
• 4:36
  about
• 4:37
  thinking
• 4:38
  what
• 4:38
  is
• 4:38
  going
• 4:38
  to
• 4:38
  work
• 4:39
  for
• 4:39
  you
• 4:39
  and
• 4:39
  what
• 4:40
  are
• 4:40
  you
• 4:40
  prepared
• 4:40
  to
• 4:40
  go
• 4:40
  all
• 4:41
  in
• 4:41
  on.
• 4:42
  I
• 4:42
  really
• 4:42
  don't
• 4:43
  think
• 4:43
  you
• 4:43
  can
• 4:43
  succeed
• 4:44
  with
• 4:44
  a
• 4:45
  half-baked
• 4:46
  approach.
• 4:47
  You
• 4:47
  need
• 4:47
  to
• 4:47
  commit
• 4:48
  to
• 4:48
  your
• 4:48
  business.
• 4:49
  If
• 4:49
  you
• 4:49
  want
• 4:49
  this
• 4:50
  to
• 4:50
  work.
• 4:51
  And
• 4:51
  I
• 4:51
  have
• 4:51
  a
• 4:51
  lot
• 4:51
  of
• 4:51
  calls
• 4:52
  who
• 4:52
  say,
• 4:53
  I
• 4:53
  don't
• 4:53
  need
• 4:54
  the
• 4:54
  money.
• 4:55
  And
• 4:55
  that's
• 4:55
  absolutely
• 4:56
  fine,
• 4:56
  but
• 4:56
  then
• 4:57
  tune
• 4:58
  into
• 4:58
  why
• 4:58
  you
• 4:58
  do
• 4:59
  want
• 4:59
  to
• 4:59
  do
• 4:59
  this.
• 5:00
  Like
• 5:00
  have
• 5:00
  a
• 5:00
  mission.
• 5:01
  I
• 5:01
  have
• 5:02
  a
• 5:02
  mission
• 5:02
  to
• 5:02
  help
• 5:03
  make
• 5:03
  a
• 5:03
  million
• 5:04
  lives
• 5:04
  better.
• 5:05
  And
• 5:05
  the
• 5:05
  best
• 5:06
  way
• 5:06
  I
• 5:06
  can
• 5:06
  do
• 5:06
  that
• 5:07
  is
• 5:07
  by
• 5:07
  using
• 5:08
  my
• 5:08
  obsession
• 5:09
  and
• 5:09
  love
• 5:09
  of
• 5:10
  marketing
• 5:10
  and
• 5:10
  helping
• 5:11
  coaches
• 5:11
  to
• 5:11
  grow
• 5:12
  their
• 5:12
  business,
• 5:12
  to
• 5:13
  help
• 5:13
  me
• 5:13
  help
• 5:13
  them.
• 5:14
  And
• 5:14
  then
• 5:15
  help
• 5:15
  them
• 5:15
  help
• 5:16
  as
• 5:16
  many
• 5:16
  people
• 5:16
  as
• 5:17
  possible.
• 5:17
  So
• 5:18
  that
• 5:18
  is
• 5:18
  the
• 5:18
  way
• 5:18
  I'm
• 5:18
  going
• 5:19
  to
• 5:19
  reach
• 5:19
  my
• 5:19
  goal.
• 5:20
  So
• 5:20
  it's
• 5:20
  not
• 5:20
  a
• 5:20
  financial
• 5:21
  goal
• 5:22
  that
• 5:22
  I
• 5:22
  have.
• 5:23
  It's
• 5:23
  a
• 5:23
  goal
• 5:24
  to
• 5:24
  share
• 5:24
  my
• 5:24
  mission,
• 5:25
  to
• 5:25
  help
• 5:26
  people
• 5:27
  live
• 5:27
  better
• 5:28
  lives.
• 5:29
  Lesson
• 5:30
  three
• 5:30
  is
• 5:30
  focused
• 5:31
  on
• 5:31
  delivering
• 5:32
  great
• 5:32
  results.
• 5:33
  At
• 5:33
  the
• 5:33
  end
• 5:33
  of
• 5:33
  the
• 5:33
  day,
• 5:34
  your
• 5:34
  business
• 5:35
  will
• 5:35
  succeed
• 5:36
  on
• 5:36
  the
• 5:37
  case
• 5:37
  studies
• 5:37
  and
• 5:37
  testimonials
• 5:38
  you
• 5:38
  receive.
• 5:40
  I
• 5:41
  continuously
• 5:42
  reflect
• 5:42
  on
• 5:43
  how
• 5:43
  I
• 5:43
  can
• 5:43
  improve
• 5:43
  things.
• 5:44
  I
• 5:44
  have
• 5:44
  another
• 5:45
  coach
• 5:45
  in
• 5:45
  my
• 5:45
  program
• 5:46
  now
• 5:46
  who
• 5:46
  is
• 5:47
  direct
• 5:47
  messaging
• 5:48
  people.
• 5:48
  We
• 5:48
  are
• 5:49
  analyzing
• 5:50
  regularly
• 5:51
  how
• 5:51
  everyone
• 5:51
  is
• 5:51
  doing,
• 5:52
  considering
• 5:53
  who
• 5:53
  may
• 5:53
  need
• 5:54
  some
• 5:54
  more
• 5:54
  support.
• 5:55
  But
• 5:55
  it's
• 5:55
  also
• 5:56
  at
• 5:56
  the
• 5:56
  stage
• 5:56
  that
• 5:56
  I
• 5:57
  can't
• 5:57
  do
• 5:57
  that
• 5:58
  on
• 5:58
  my
• 5:58
  own
• 5:58
  anymore.
• 5:59
  I
• 5:59
  can
• 5:59
  no
• 5:59
  longer
• 6:00
  carry
• 6:01
  in
• 6:01
  my
• 6:01
  head
• 6:02
  what's
• 6:02
  going
• 6:02
  on
• 6:03
  for
• 6:03
  each
• 6:03
  individual
• 6:04
  client
• 6:04
  at
• 6:05
  any
• 6:05
  one
• 6:05
  point.
• 6:06
  So
• 6:06
  I
• 6:07
  have
• 6:07
  created
• 6:07
  systems,
• 6:08
  including
• 6:09
  Google
• 6:09
  forms.
• 6:10
  Including
• 6:10
  my
• 6:10
  coach.
• 6:12
  Including
• 6:12
  getting
• 6:13
  people
• 6:13
  to
• 6:13
  share
• 6:13
  every
• 6:14
  single
• 6:14
  call
• 6:15
  so
• 6:15
  I
• 6:15
  can
• 6:16
  understand
• 6:17
  a
• 6:17
  rough
• 6:18
  picture
• 6:18
  of
• 6:18
  where
• 6:18
  people
• 6:18
  are
• 6:19
  at
• 6:19
  but
• 6:19
  also
• 6:19
  systemize
• 6:20
  where
• 6:20
  people
• 6:20
  are
• 6:21
  at.
• 6:21
  Now
• 6:21
  if
• 6:22
  you
• 6:22
  are
• 6:22
  not
• 6:23
  delivering
• 6:23
  a
• 6:23
  scaled
• 6:24
  model,
• 6:24
  like
• 6:25
  I
• 6:25
  am,
• 6:25
  that
• 6:25
  will
• 6:25
  be
• 6:26
  quite
• 6:26
  different
• 6:26
  for
• 6:27
  you.
• 6:27
  And
• 6:27
  obviously
• 6:28
  you
• 6:28
  will
• 6:28
  probably
• 6:28
  have
• 6:29
  one-on-one
• 6:30
  really
• 6:31
  intimate,
• 6:32
  connected
• 6:32
  access
• 6:33
  to
• 6:33
  your
• 6:33
  clients
• 6:34
  to
• 6:34
  know
• 6:34
  how
• 6:35
  they
• 6:35
  are
• 6:35
  doing.
• 6:36
  In
• 6:36
  this
• 6:36
  one
• 6:37
  comes
• 6:38
  the
• 6:38
  quandary,
• 6:39
  that
• 6:39
  many
• 6:40
  coaches
• 6:40
  I
• 6:40
  work
• 6:40
  with
• 6:41
  experience,
• 6:42
  which
• 6:42
  is,
• 6:43
  are
• 6:43
  you
• 6:43
  only
• 6:44
  ever
• 6:44
  doing
• 6:44
  pure
• 6:45
  coaching
• 6:46
  or
• 6:46
  are
• 6:46
  you
• 6:46
  ever
• 6:47
  having
• 6:47
  a
• 6:48
  blend
• 6:48
  of
• 6:48
  coaching
• 6:49
  and
• 6:49
  mentoring?
• 6:50
  And
• 6:50
  most
• 6:51
  coaches
• 6:51
  that
• 6:52
  I
• 6:52
  work
• 6:52
  with
• 6:53
  soon,
• 6:53
  find
• 6:54
  that
• 6:54
  most
• 6:54
  people
• 6:55
  have
• 6:55
  come
• 6:55
  to
• 6:55
  them
• 6:56
  because
• 6:56
  they
• 6:57
  have
• 6:57
  the
• 6:57
  same
• 6:58
  sort
• 6:58
  of
• 6:58
  experience.
• 6:59
  So
• 6:59
  usually
• 7:00
  they
• 7:01
  want
• 7:01
  to
• 7:01
  gain
• 7:02
  some
• 7:02
  of
• 7:02
  that
• 7:02
  experience
• 7:03
  from
• 7:03
  you
• 7:03
  otherwise
• 7:04
  they
• 7:04
  could
• 7:04
  just
• 7:05
  work
• 7:05
  with
• 7:05
  anyone.
• 7:06
  So
• 7:06
  I
• 7:07
  have
• 7:07
  a
• 7:07
  great
• 7:07
  client
• 7:08
  Louise
• 7:08
  who
• 7:08
  works
• 7:09
  with
• 7:09
  communications
• 7:10
  professionals.
• 7:11
  And,
• 7:12
  you
• 7:12
  know,
• 7:12
  she's
• 7:12
  attracting
• 7:13
  communications
• 7:13
  professionals
• 7:14
  because
• 7:14
  they
• 7:15
  want
• 7:15
  her
• 7:15
  director
• 7:16
  level
• 7:16
  communications
• 7:17
  experience.
• 7:19
  And
• 7:19
  she
• 7:19
  was
• 7:20
  obviously
• 7:20
  trying
• 7:20
  to
• 7:20
  do
• 7:21
  pure
• 7:21
  coaching
• 7:22
  and
• 7:22
  finding
• 7:23
  that
• 7:23
  sometimes
• 7:24
  people
• 7:24
  were
• 7:24
  frustrated
• 7:25
  and
• 7:25
  wanting
• 7:26
  to
• 7:26
  get
• 7:26
  her
• 7:27
  view
• 7:27
  on
• 7:28
  what
• 7:28
  was
• 7:28
  going
• 7:28
  on
• 7:28
  occasionally.
• 7:30
  So
• 7:30
  I
• 7:30
  think
• 7:30
  now
• 7:31
  she
• 7:31
  is
• 7:31
  trialing
• 7:32
  and
• 7:32
  growing
• 7:33
  as
• 7:33
  she
• 7:33
  gets
• 7:34
  into
• 7:34
  her
• 7:34
  own
• 7:35
  business.
• 7:36
  And
• 7:36
  realizing
• 7:37
  that
• 7:37
  life
• 7:37
  isn't
• 7:38
  always
• 7:38
  as
• 7:39
  clean
• 7:39
  and
• 7:39
  textbook
• 7:40
  as
• 7:40
  we
• 7:40
  want
• 7:41
  it
• 7:41
  to
• 7:41
  be.
• 7:42
  So
• 7:42
  learn
• 7:43
  to
• 7:43
  experiment.
• 7:44
  Find
• 7:44
  your
• 7:44
  own
• 7:44
  style.
• 7:46
  And
• 7:46
  realize
• 7:46
  that
• 7:46
  life
• 7:47
  is
• 7:47
  nuanced.
• 7:48
  Just
• 7:48
  like
• 7:48
  coaching
• 7:49
  is
• 7:50
  an,
• 7:50
  every
• 7:50
  single
• 7:51
  thing
• 7:51
  we
• 7:51
  do
• 7:51
  in
• 7:51
  life.
• 7:52
  And
• 7:52
  there
• 7:52
  is
• 7:53
  no
• 7:53
  one
• 7:53
  right
• 7:53
  answer
• 7:54
  for
• 7:54
  exactly
• 7:55
  how
• 7:55
  you
• 7:55
  should
• 7:55
  deal
• 7:56
  with
• 7:56
  things.
• 7:57
  Lesson
• 7:58
  four
• 7:58
  is
• 7:58
  don't
• 7:59
  undervalue
• 7:59
  yourself.
• 8:01
  Most
• 8:01
  coaches
• 8:01
  that
• 8:02
  I
• 8:02
  start
• 8:02
  working
• 8:02
  with
• 8:03
  are
• 8:03
  seriously
• 8:04
  undercharging
• 8:05
  their
• 8:05
  services.
• 8:07
  And
• 8:07
  it
• 8:07
  may
• 8:08
  seem
• 8:08
  like
• 8:08
  an
• 8:08
  individual
• 8:09
  issue,
• 8:09
  but
• 8:10
  sadly
• 8:10
  it's
• 8:11
  actually
• 8:11
  impacting
• 8:12
  the
• 8:12
  entire
• 8:13
  industry
• 8:13
  and
• 8:14
  you
• 8:14
  don't
• 8:15
  see
• 8:15
  lawyers
• 8:16
  or
• 8:16
  accountants
• 8:17
  going
• 8:17
  around
• 8:18
  saying,
• 8:18
  I
• 8:18
  don't
• 8:18
  mind
• 8:19
  doing
• 8:19
  it
• 8:19
  for
• 8:19
  20
• 8:19
  quid.
• 8:20
  So
• 8:21
  in
• 8:21
  other
• 8:21
  words,
• 8:22
  how
• 8:22
  can
• 8:22
  we
• 8:22
  all
• 8:23
  raise
• 8:23
  the
• 8:23
  bar
• 8:24
  in
• 8:24
  this
• 8:24
  industry
• 8:25
  and
• 8:25
  have
• 8:25
  it
• 8:25
  like
• 8:25
  a
• 8:26
  professional
• 8:27
  industry,
• 8:27
  like
• 8:28
  lawyers,
• 8:29
  accountants,
• 8:30
  counselors,
• 8:31
  all
• 8:31
  of
• 8:31
  these
• 8:31
  other
• 8:32
  fields.
• 8:33
  But
• 8:33
  I
• 8:33
  completely
• 8:34
  get
• 8:34
  that
• 8:35
  while
• 8:35
  you
• 8:35
  are
• 8:35
  doing,
• 8:36
  for
• 8:36
  example,
• 8:36
  your
• 8:37
  ICF
• 8:37
  accreditation.
• 8:38
  And
• 8:39
  while
• 8:39
  you're
• 8:39
  doing
• 8:39
  your
• 8:39
  coach
• 8:39
  training,
• 8:40
  you
• 8:40
  may
• 8:41
  wish
• 8:41
  to
• 8:41
  do
• 8:41
  that.
• 8:41
  And
• 8:42
  that's
• 8:42
  completely
• 8:42
  fine.
• 8:43
  I
• 8:43
  do
• 8:43
  realize
• 8:44
  there's
• 8:44
  a
• 8:44
  lot
• 8:44
  of
• 8:44
  work
• 8:45
  to
• 8:45
  do
• 8:45
  on
• 8:45
  this.
• 8:45
  And
• 8:45
  I
• 8:46
  had
• 8:46
  to
• 8:46
  do
• 8:46
  a
• 8:46
  lot
• 8:46
  of
• 8:47
  work
• 8:47
  personally
• 8:48
  to
• 8:48
  raise
• 8:48
  my
• 8:49
  prices.
• 8:49
  And
• 8:50
  still
• 8:50
  do
• 8:50
  a
• 8:50
  lot
• 8:51
  of
• 8:51
  work
• 8:51
  personally,
• 8:52
  to
• 8:52
  become
• 8:52
  comfortable
• 8:53
  with
• 8:54
  earning
• 8:54
  a
• 8:55
  good
• 8:55
  salary
• 8:55
  for
• 8:56
  my
• 8:56
  good
• 8:56
  professional
• 8:57
  service.
• 8:58
  So
• 8:58
  do
• 8:58
  your
• 8:59
  research
• 8:59
  on
• 9:00
  what
• 9:00
  other
• 9:00
  successful
• 9:01
  coaches
• 9:01
  in
• 9:01
  your
• 9:02
  niche
• 9:02
  are
• 9:02
  charging.
• 9:03
  Whilst
• 9:04
  you
• 9:04
  might
• 9:04
  believe
• 9:05
  that
• 9:05
  the
• 9:05
  cheaper
• 9:05
  your
• 9:05
  prices
• 9:06
  are,
• 9:06
  the
• 9:06
  more
• 9:06
  clients
• 9:07
  you
• 9:07
  will
• 9:07
  get.
• 9:08
  Sometimes
• 9:08
  that's
• 9:08
  not
• 9:09
  always
• 9:09
  the
• 9:09
  case.
• 9:10
  I
• 9:10
  remember
• 9:10
  when
• 9:11
  I
• 9:11
  started
• 9:11
  out
• 9:12
  and
• 9:12
  there
• 9:13
  was
• 9:13
  this
• 9:13
  coach
• 9:13
  who
• 9:13
  I
• 9:13
  thought
• 9:14
  was
• 9:14
  brilliant.
• 9:15
  And
• 9:16
  as
• 9:16
  soon
• 9:16
  as
• 9:16
  I
• 9:17
  saw
• 9:17
  her
• 9:17
  prices,
• 9:19
  which
• 9:19
  were,
• 9:19
  I
• 9:20
  think
• 9:20
  70
• 9:21
  pounds
• 9:21
  per
• 9:21
  session,
• 9:22
  if
• 9:22
  I'm
• 9:22
  remembering
• 9:23
  rightly.
• 9:23
  My
• 9:24
  immediate
• 9:24
  thought
• 9:25
  was,
• 9:25
  oh
• 9:26
  my
• 9:26
  gosh.
• 9:26
  I
• 9:27
  thought
• 9:27
  she
• 9:27
  was
• 9:27
  a
• 9:27
  really
• 9:28
  good
• 9:28
  coach.
• 9:29
  So
• 9:30
  even
• 9:30
  though
• 9:30
  she
• 9:30
  probably
• 9:31
  was
• 9:32
  a
• 9:32
  really
• 9:32
  good
• 9:32
  coach
• 9:33
  we
• 9:33
  automatically
• 9:35
  think
• 9:35
  about
• 9:36
  price
• 9:36
  as
• 9:36
  value.
• 9:37
  So,
• 9:37
  if
• 9:37
  you
• 9:37
  are
• 9:38
  shopping,
• 9:38
  for
• 9:38
  example,
• 9:39
  we
• 9:39
  know
• 9:39
  if
• 9:39
  we
• 9:40
  pay
• 9:40
  a
• 9:40
  hundred
• 9:40
  pounds
• 9:41
  for
• 9:41
  a
• 9:41
  pair
• 9:41
  of
• 9:41
  jeans,
• 9:42
  they're
• 9:42
  going
• 9:42
  to
• 9:42
  feel
• 9:43
  nicer
• 9:44
  than
• 9:44
  a
• 9:44
  five
• 9:45
  pound
• 9:45
  pair
• 9:45
  of
• 9:45
  jeans.
• 9:46
  Even
• 9:47
  if
• 9:47
  it
• 9:47
  is
• 9:47
  just
• 9:47
  in
• 9:48
  our
• 9:48
  imagination,
• 9:49
  that
• 9:49
  is
• 9:49
  generally
• 9:50
  how
• 9:50
  we've
• 9:50
  all
• 9:50
  been
• 9:50
  raised.
• 9:51
  So
• 9:52
  it's
• 9:52
  something
• 9:53
  to
• 9:53
  really
• 9:53
  consider
• 9:54
  when
• 9:54
  you
• 9:54
  grow
• 9:54
  your
• 9:54
  business
• 9:55
  and
• 9:55
  strangely
• 9:56
  my
• 9:57
  signup
• 9:57
  rate
• 9:58
  as
• 9:58
  I've
• 9:58
  continued
• 9:59
  to
• 10:00
  increase,
• 10:00
  my
• 10:00
  prices
• 10:01
  has
• 10:01
  gone
• 10:01
  up
• 10:02
  and
• 10:02
  up
• 10:02
  and
• 10:02
  up.
• 10:03
  So
• 10:04
  I'm
• 10:04
  always
• 10:05
  busting
• 10:05
  my
• 10:05
  own
• 10:06
  limiting
• 10:06
  beliefs
• 10:06
  about
• 10:07
  what
• 10:07
  is
• 10:07
  my
• 10:07
  own
• 10:07
  ceiling.
• 10:09
  That's
• 10:09
  not
• 10:09
  to
• 10:09
  say
• 10:10
  you
• 10:10
  can
• 10:10
  always
• 10:10
  go
• 10:11
  in
• 10:11
  at
• 10:11
  premium
• 10:11
  prices.
• 10:12
  And
• 10:12
  I
• 10:12
  think
• 10:12
  people
• 10:13
  look
• 10:13
  at
• 10:13
  my
• 10:13
  prices
• 10:14
  and
• 10:14
  say,
• 10:15
  oh,
• 10:15
  well,
• 10:15
  it's
• 10:15
  all
• 10:16
  right
• 10:16
  for
• 10:16
  you.
• 10:16
  I'd
• 10:16
  love
• 10:16
  to
• 10:17
  be
• 10:17
  charging
• 10:17
  that.
• 10:18
  But
• 10:18
  just
• 10:18
  know
• 10:18
  that
• 10:19
  I
• 10:19
  started
• 10:20
  my
• 10:20
  business
• 10:20
  of
• 10:20
  coaching
• 10:20
  program
• 10:21
  at
• 10:22
  less
• 10:22
  than
• 10:22
  a
• 10:22
  thousand
• 10:23
  pounds,
• 10:24
  then
• 10:24
  I
• 10:24
  increased
• 10:24
  it
• 10:25
  to
• 10:25
  £1250
• 10:28
  £1500,
• 10:29
  £1750
• 10:30
  2500,
• 10:31
  and
• 10:31
  now
• 10:31
  it's
• 10:32
  at
• 10:32
  £2997.
• 10:33
  So
• 10:33
  just
• 10:34
  know
• 10:34
  I
• 10:34
  have
• 10:35
  earned
• 10:35
  my
• 10:35
  stripes
• 10:36
  as
• 10:36
  I've
• 10:36
  gained
• 10:36
  more
• 10:37
  case
• 10:37
  studies,
• 10:37
  more
• 10:38
  experience.
• 10:39
  and,
• 10:39
  more
• 10:39
  credibility
• 10:40
  in
• 10:40
  the
• 10:40
  market.
• 10:41
  So
• 10:41
  don't
• 10:42
  compare
• 10:42
  yourself
• 10:42
  to
• 10:42
  people
• 10:43
  years
• 10:44
  in
• 10:44
  and
• 10:44
  think
• 10:45
  you
• 10:45
  should
• 10:45
  be
• 10:45
  charging
• 10:45
  these
• 10:46
  prices
• 10:46
  because
• 10:46
  sometimes
• 10:47
  you
• 10:47
  do
• 10:48
  need
• 10:48
  to
• 10:48
  get
• 10:48
  that
• 10:49
  back
• 10:49
  up,
• 10:49
  that
• 10:50
  material,
• 10:50
  that
• 10:50
  expertise,
• 10:51
  those
• 10:51
  case
• 10:52
  studies,
• 10:52
  to
• 10:53
  be
• 10:53
  able
• 10:53
  to
• 10:53
  command
• 10:54
  higher
• 10:54
  prices.
• 10:55
  And
• 10:56
  just
• 10:56
  know
• 10:56
  that
• 10:56
  this
• 10:57
  is
• 10:57
  a
• 10:57
  journey
• 10:57
  and
• 10:58
  one
• 10:58
  price
• 10:59
  does
• 10:59
  not
• 10:59
  mean
• 10:59
  one
• 10:59
  price
• 11:00
  forever.
• 11:00
  You
• 11:00
  can
• 11:00
  continuously
• 11:01
  raise
• 11:01
  it
• 11:02
  as
• 11:02
  you
• 11:02
  raise
• 11:02
  your
• 11:02
  own
• 11:03
  energetic
• 11:04
  level
• 11:04
  money,
• 11:05
  mindset,
• 11:05
  and
• 11:06
  experience.
• 11:07
  And
• 11:08
  lesson
• 11:08
  five
• 11:09
  is
• 11:09
  find
• 11:10
  your
• 11:10
  community.
• 11:11
  People
• 11:11
  greatly
• 11:12
  underestimate
• 11:13
  how
• 11:13
  difficult
• 11:14
  it
• 11:14
  is
• 11:15
  to
• 11:15
  do
• 11:15
  this
• 11:15
  alone.
• 11:16
  You
• 11:17
  will
• 11:17
  win
• 11:17
  the
• 11:17
  race
• 11:18
  when
• 11:18
  you
• 11:18
  can
• 11:18
  stay
• 11:19
  in
• 11:19
  the
• 11:19
  race
• 11:19
  longer
• 11:20
  than
• 11:20
  anyone
• 11:20
  else.
• 11:21
  And
• 11:21
  that
• 11:21
  is
• 11:22
  the
• 11:22
  key
• 11:22
  to
• 11:23
  being
• 11:23
  a
• 11:23
  successful
• 11:24
  entrepreneur.
• 11:25
  It's
• 11:25
  also
• 11:25
  a
• 11:25
  lonely
• 11:26
  time
• 11:26
  as
• 11:26
  a
• 11:27
  coach.
• 11:27
  I
• 11:27
  do
• 11:27
  have
• 11:28
  lots
• 11:28
  of
• 11:28
  communities,
• 11:30
  but
• 11:30
  I
• 11:30
  still
• 11:30
  feel
• 11:30
  loneliness
• 11:31
  when
• 11:31
  something
• 11:32
  happens
• 11:32
  and
• 11:33
  you
• 11:33
  just
• 11:33
  want
• 11:33
  to
• 11:33
  quickly
• 11:34
  share
• 11:35
  with
• 11:35
  someone
• 11:35
  or
• 11:36
  say
• 11:36
  something.
• 11:36
  So
• 11:37
  it
• 11:37
  really
• 11:37
  does
• 11:38
  matter.
• 11:38
  So
• 11:38
  find
• 11:38
  as
• 11:39
  many
• 11:39
  people
• 11:39
  as
• 11:40
  you
• 11:40
  can
• 11:40
  to
• 11:41
  be
• 11:41
  able
• 11:41
  to
• 11:41
  share
• 11:42
  your
• 11:42
  wins,
• 11:42
  share
• 11:43
  your
• 11:43
  challenges.
• 11:43
  Move
• 11:44
  forward
• 11:44
  quickly.
• 11:44
  Be
• 11:45
  inspired
• 11:45
  to
• 11:45
  take
• 11:46
  action.
• 11:46
  See
• 11:47
  what's
• 11:47
  possible.
• 11:48
  I
• 11:48
  heard
• 11:48
  a
• 11:48
  quote
• 11:48
  the
• 11:48
  other
• 11:49
  day,
• 11:49
  which
• 11:49
  was
• 11:49
  be
• 11:50
  in
• 11:50
  a
• 11:50
  room
• 11:50
  where
• 11:50
  the
• 11:51
  results
• 11:51
  you
• 11:51
  want
• 11:52
  a
• 11:52
  normalized.
• 11:52
  So
• 11:53
  that's
• 11:53
  why
• 11:53
  I
• 11:53
  love
• 11:54
  starting
• 11:54
  my
• 11:54
  calls
• 11:55
  with
• 11:55
  what's
• 11:56
  going
• 11:56
  well
• 11:56
  right
• 11:56
  now.
• 11:57
  What
• 11:57
  wins
• 11:57
  are
• 11:57
  there?
• 11:58
  So
• 11:58
  you
• 11:58
  start
• 11:59
  to
• 11:59
  see
• 11:59
  what
• 11:59
  is
• 11:59
  possible
• 12:00
  for
• 12:00
  you.
• 12:01
  It's
• 12:01
  also
• 12:01
  worth
• 12:02
  thinking
• 12:02
  on
• 12:03
  the
• 12:03
  flip
• 12:03
  side
• 12:03
  of
• 12:03
  that,
• 12:04
  that
• 12:04
  negativity
• 12:05
  breeds
• 12:05
  negativity.
• 12:06
  It's
• 12:07
  really
• 12:07
  easy
• 12:08
  to
• 12:08
  get
• 12:08
  into
• 12:08
  that
• 12:09
  boat.
• 12:09
  And
• 12:10
  start
• 12:10
  to
• 12:10
  complain
• 12:11
  as
• 12:11
  well.
• 12:12
  It's
• 12:12
  a
• 12:12
  bit
• 12:12
  like
• 12:13
  when
• 12:13
  you
• 12:13
  are
• 12:13
  unhappy
• 12:14
  at
• 12:14
  work,
• 12:14
  which
• 12:14
  I
• 12:15
  was,
• 12:15
  And
• 12:15
  we
• 12:16
  just
• 12:16
  used
• 12:16
  to
• 12:16
  go
• 12:16
  in
• 12:17
  a
• 12:17
  moan
• 12:17
  all
• 12:18
  day
• 12:18
  long.
• 12:19
  That
• 12:19
  was
• 12:19
  so
• 12:20
  contagious
• 12:21
  that
• 12:21
  you
• 12:21
  really
• 12:22
  struggle
• 12:22
  to
• 12:22
  be
• 12:23
  a
• 12:23
  high
• 12:23
  performer
• 12:24
  in
• 12:24
  a
• 12:24
  negative
• 12:25
  team
• 12:25
  or
• 12:25
  negative
• 12:26
  environment.
• 12:27
  So
• 12:27
  really
• 12:27
  do
• 12:28
  think
• 12:28
  about
• 12:28
  your
• 12:28
  environment
• 12:29
  and
• 12:29
  gain
• 12:30
  access
• 12:30
  to
• 12:31
  a
• 12:31
  room
• 12:31
  where
• 12:32
  the
• 12:32
  results
• 12:32
  you
• 12:32
  want
• 12:32
  are
• 12:33
  normalized.
• 12:33
  If
• 12:33
  you
• 12:34
  would
• 12:34
  like
• 12:34
  access
• 12:34
  to
• 12:35
  my
• 12:35
  room,
• 12:35
  I
• 12:36
  run
• 12:36
  a
• 12:36
  program
• 12:36
  called
• 12:37
  the
• 12:37
  business
• 12:37
  of
• 12:37
  coaching,
• 12:38
  where
• 12:38
  we
• 12:38
  have
• 12:38
  a
• 12:38
  community,
• 12:39
  the
• 12:39
  training,
• 12:40
  the
• 12:40
  support,
• 12:41
  the
• 12:41
  love,
• 12:42
  the
• 12:42
  care
• 12:42
  to
• 12:42
  make
• 12:43
  this
• 12:43
  happen.
• 12:44
  I
• 12:44
  would
• 12:44
  love
• 12:45
  to
• 12:45
  hear
• 12:45
  from
• 12:45
  you.
• 12:46
  You
• 12:46
  will
• 12:46
  find
• 12:46
  the
• 12:46
  link
• 12:47
  in
• 12:47
  the
• 12:47
  show
• 12:47
  notes
• 12:48
  to
• 12:48
  all
• 12:48
  the
• 12:48
  details
• 12:49
  and
• 12:49
  how
• 12:49
  to
• 12:49
  sign
• 12:50
  up.
• 12:51
  These
• 12:51
  are
• 12:51
  just
• 12:51
  a
• 12:51
  few
• 12:52
  of
• 12:52
  the
• 12:52
  lessons
• 12:53
  I
• 12:53
  have
• 12:53
  learned
• 12:53
  over
• 12:53
  the
• 12:53
  years.
• 12:54
  I
• 12:54
  really
• 12:54
  hope
• 12:55
  they
• 12:55
  resonate
• 12:55
  with
• 12:55
  you
• 12:56
  and
• 12:56
  provide
• 12:57
  you
• 12:57
  with
• 12:57
  some
• 12:58
  inspiration
• 12:58
  and
• 12:58
  value
• 12:59
  as
• 12:59
  you
• 12:59
  continue
• 13:00
  to
• 13:00
  grow
• 13:00
  your
• 13:00
  own
• 13:01
  successful
• 13:01
  coaching
• 13:02
  business.
• 13:03
  I
• 13:03
  think
• 13:04
  my
• 13:04
  final
• 13:05
  nugget
• 13:05
  for
• 13:05
  today
• 13:06
  is
• 13:06
  to
• 13:06
  also
• 13:07
  have
• 13:07
  faith.
• 13:08
  This
• 13:08
  again
• 13:09
  is
• 13:09
  greatly
• 13:09
  underestimated.
• 13:10
  You
• 13:11
  need
• 13:11
  to
• 13:11
  believe
• 13:11
  that
• 13:11
  this
• 13:12
  is
• 13:12
  possible
• 13:12
  for
• 13:12
  you.
• 13:13
  And
• 13:13
  if
• 13:13
  you
• 13:13
  don't
• 13:13
  believe
• 13:14
  that
• 13:14
  you
• 13:14
  need
• 13:14
  to
• 13:14
  work
• 13:15
  damn
• 13:15
  hard
• 13:16
  to
• 13:17
  ensure
• 13:17
  you
• 13:17
  do
• 13:17
  believe
• 13:18
  it,
• 13:18
  whether
• 13:18
  that
• 13:18
  means
• 13:19
  affirmations
• 13:20
  in
• 13:20
  the
• 13:20
  morning,
• 13:21
  meditation,
• 13:22
  visualizations,
• 13:24
  whatever
• 13:24
  you
• 13:24
  need
• 13:25
  to
• 13:25
  do
• 13:25
  to
• 13:26
  really
• 13:26
  start
• 13:26
  stepping
• 13:27
  into
• 13:27
  it.
• 13:28
  Also
• 13:28
  actually
• 13:28
  taking
• 13:29
  action
• 13:29
  will
• 13:29
  build
• 13:30
  that
• 13:30
  faith.
• 13:31
  Just
• 13:31
  start
• 13:32
  doing
• 13:32
  stuff
• 13:32
  and
• 13:33
  you
• 13:33
  will
• 13:33
  begin
• 13:33
  to
• 13:34
  grow
• 13:34
  that
• 13:34
  faith.
• 13:35
  I
• 13:35
  know
• 13:35
  that
• 13:35
  I
• 13:35
  certainly
• 13:36
  didn't
• 13:36
  have
• 13:37
  that
• 13:37
  faith.
• 13:37
  When
• 13:37
  I
• 13:37
  started
• 13:38
  my
• 13:38
  business.
• 13:39
  I
• 13:39
  think
• 13:39
  it
• 13:39
  was
• 13:40
  actually
• 13:40
  a
• 13:40
  really,
• 13:41
  really
• 13:41
  small,
• 13:42
  tiny
• 13:43
  flame
• 13:44
  inside
• 13:45
  and
• 13:45
  then
• 13:45
  through
• 13:46
  consistent
• 13:47
  action
• 13:47
  over
• 13:48
  several
• 13:48
  years,
• 13:49
  I
• 13:49
  now
• 13:49
  have
• 13:49
  the
• 13:50
  faith
• 13:50
  that
• 13:50
  I
• 13:50
  can
• 13:50
  do
• 13:50
  this.
• 13:51
  I
• 13:51
  can
• 13:51
  pivot.
• 13:52
  Should
• 13:52
  anything
• 13:52
  go
• 13:52
  wrong?
• 13:53
  I
• 13:54
  can
• 13:54
  make
• 13:55
  decisions
• 13:55
  and
• 13:55
  that
• 13:55
  doesn't
• 13:56
  always
• 13:56
  need
• 13:56
  to
• 13:56
  be
• 13:57
  staying
• 13:57
  in
• 13:57
  entrepreneurship.
• 13:58
  I
• 13:58
  had
• 13:59
  a
• 13:59
  lovely.
• 13:59
  message
• 13:59
  from
• 14:00
  a
• 14:00
  previous
• 14:00
  client
• 14:01
  last
• 14:01
  week
• 14:02
  who
• 14:02
  is
• 14:02
  now
• 14:02
  relocating
• 14:03
  from
• 14:03
  London
• 14:04
  across.
• 14:04
  the
• 14:04
  world,
• 14:05
  which
• 14:05
  was
• 14:05
  her
• 14:05
  absolute
• 14:06
  dream
• 14:06
  when
• 14:07
  she
• 14:07
  signed
• 14:07
  up
• 14:07
  to
• 14:07
  my
• 14:07
  program,
• 14:08
  the
• 14:08
  business
• 14:08
  of
• 14:08
  coaching
• 14:09
  and
• 14:10
  it
• 14:10
  wasn't
• 14:10
  through
• 14:11
  coaching.
• 14:11
  She
• 14:12
  realized
• 14:12
  that
• 14:13
  she
• 14:13
  wanted
• 14:13
  the
• 14:13
  stability
• 14:14
  of
• 14:15
  a
• 14:15
  job
• 14:15
  because
• 14:16
  she
• 14:16
  was
• 14:16
  a
• 14:16
  single
• 14:16
  person.
• 14:17
  She
• 14:17
  had
• 14:17
  no
• 14:17
  one
• 14:18
  else
• 14:18
  to
• 14:18
  rely
• 14:18
  on.
• 14:18
  It
• 14:18
  was
• 14:19
  too
• 14:19
  unstable
• 14:20
  for
• 14:20
  her.
• 14:20
  But
• 14:21
  she
• 14:21
  still
• 14:21
  messaged
• 14:22
  me
• 14:22
  saying
• 14:23
  joining
• 14:23
  your
• 14:23
  program
• 14:24
  has
• 14:24
  helped
• 14:24
  me
• 14:24
  learn
• 14:25
  how
• 14:25
  to
• 14:25
  negotiate,
• 14:26
  bring
• 14:26
  coaching
• 14:27
  into
• 14:27
  my
• 14:27
  role,
• 14:28
  sell
• 14:28
  coaching,
• 14:29
  that
• 14:29
  she
• 14:29
  wasn't
• 14:30
  expecting.
• 14:30
  And
• 14:31
  now
• 14:31
  also
• 14:32
  come
• 14:33
  back
• 14:33
  to
• 14:33
  that
• 14:33
  vision
• 14:33
  she
• 14:34
  created
• 14:34
  on
• 14:34
  day
• 14:34
  one
• 14:35
  of
• 14:35
  my
• 14:35
  course,
• 14:35
  which
• 14:36
  was
• 14:36
  moving
• 14:36
  to
• 14:36
  this
• 14:37
  country
• 14:37
  where
• 14:37
  her
• 14:37
  parents
• 14:38
  live
• 14:38
  and
• 14:38
  living
• 14:39
  a
• 14:39
  fulfilling
• 14:40
  life.
• 14:41
  So
• 14:41
  sometimes
• 14:42
  success
• 14:42
  isn't
• 14:43
  always
• 14:43
  what
• 14:43
  you
• 14:43
  might
• 14:44
  picture
• 14:44
  when
• 14:44
  you
• 14:44
  start
• 14:45
  out.
• 14:46
  So
• 14:46
  hold
• 14:46
  it
• 14:46
  lightly.
• 14:47
  And
• 14:47
  like
• 14:48
  I
• 14:48
  say,
• 14:48
  at
• 14:48
  the
• 14:48
  end
• 14:48
  of
• 14:48
  every
• 14:49
  episode,
• 14:49
  trust
• 14:50
  yourself,
• 14:50
  believe
• 14:51
  in
• 14:51
  yourself
• 14:51
  and
• 14:51
  be
• 14:52
  the
• 14:52
  wise
• 14:52
  Gardner
• 14:53
  who
• 14:53
  keeps
• 14:53
  on
• 14:53
  watering
• 14:54
  the
• 14:54
  seed.
• 14:55
  Microphone (Samson Q2U Microphone): Thank
• 14:55
  Microphone (Samson Q2U Microphone): you
• 14:55
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• 14:56
  Microphone (Samson Q2U Microphone): listening
• 14:57
  Microphone (Samson Q2U Microphone): to
• 14:57
  Microphone (Samson Q2U Microphone): this
• 14:57
  Microphone (Samson Q2U Microphone): episode
• 14:58
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• 14:58
  Microphone (Samson Q2U Microphone): Women
• 14:58
  Microphone (Samson Q2U Microphone): in
• 14:58
  Microphone (Samson Q2U Microphone): the
• 14:59
  Microphone (Samson Q2U Microphone): Coaching
• 14:59
  Microphone (Samson Q2U Microphone): Arena.
• 15:00
  Microphone (Samson Q2U Microphone): I
• 15:00
  Microphone (Samson Q2U Microphone): have
• 15:00
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• 15:00
  Microphone (Samson Q2U Microphone): mess
• 15:01
  Microphone (Samson Q2U Microphone): of
• 15:01
  Microphone (Samson Q2U Microphone): free
• 15:01
  Microphone (Samson Q2U Microphone): resources
• 15:02
  Microphone (Samson Q2U Microphone): on
• 15:02
  Microphone (Samson Q2U Microphone): my
• 15:03
  Microphone (Samson Q2U Microphone): website
• 15:03
  Microphone (Samson Q2U Microphone): joannalottcoaching.com.
• 15:06
  Microphone (Samson Q2U Microphone): That's
• 15:07
  Microphone (Samson Q2U Microphone): Joanna
• 15:07
  Microphone (Samson Q2U Microphone): with
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  Microphone (Samson Q2U Microphone): an
• 15:08
  Microphone (Samson Q2U Microphone): A
• 15:08
  Microphone (Samson Q2U Microphone): and
• 15:08
  Microphone (Samson Q2U Microphone): Lott
• 15:09
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• 15:09
  Microphone (Samson Q2U Microphone): two
• 15:09
  Microphone (Samson Q2U Microphone): T's.
• 15:10
  Microphone (Samson Q2U Microphone): joannalottcoaching.com.
• 15:12
  Microphone (Samson Q2U Microphone): And
• 15:13
  Microphone (Samson Q2U Microphone): I'll
• 15:13
  Microphone (Samson Q2U Microphone): also
• 15:13
  Microphone (Samson Q2U Microphone): put
• 15:13
  Microphone (Samson Q2U Microphone): links
• 15:14
  Microphone (Samson Q2U Microphone): in
• 15:14
  Microphone (Samson Q2U Microphone): the
• 15:14
  Microphone (Samson Q2U Microphone): show
• 15:14
  Microphone (Samson Q2U Microphone): notes.
• 15:16
  Microphone (Samson Q2U Microphone): Let
• 15:16
  Microphone (Samson Q2U Microphone): me
• 15:16
  Microphone (Samson Q2U Microphone): know
• 15:17
  Microphone (Samson Q2U Microphone): if
• 15:17
  Microphone (Samson Q2U Microphone): you
• 15:17
  Microphone (Samson Q2U Microphone): found
• 15:17
  Microphone (Samson Q2U Microphone): this
• 15:17
  Microphone (Samson Q2U Microphone): episode
• 15:18
  Microphone (Samson Q2U Microphone): useful.
• 15:19
  Microphone (Samson Q2U Microphone): Share
• 15:19
  Microphone (Samson Q2U Microphone): it
• 15:19
  Microphone (Samson Q2U Microphone): with
• 15:19
  Microphone (Samson Q2U Microphone): a
• 15:19
  Microphone (Samson Q2U Microphone): friend
• 15:20
  Microphone (Samson Q2U Microphone): and
• 15:20
  Microphone (Samson Q2U Microphone): leave
• 15:21
  Microphone (Samson Q2U Microphone): me
• 15:21
  Microphone (Samson Q2U Microphone): a
• 15:21
  Microphone (Samson Q2U Microphone): review,
• 15:21
  Microphone (Samson Q2U Microphone): and
• 15:22
  Microphone (Samson Q2U Microphone): I
• 15:22
  Microphone (Samson Q2U Microphone): will
• 15:22
  Microphone (Samson Q2U Microphone): personally
• 15:23
  Microphone (Samson Q2U Microphone): thank
• 15:23
  Microphone (Samson Q2U Microphone): you
• 15:23
  Microphone (Samson Q2U Microphone): for
• 15:23
  Microphone (Samson Q2U Microphone): that.
• 15:25
  Microphone (Samson Q2U Microphone): Remember
• 15:25
  Microphone (Samson Q2U Microphone): to
• 15:25
  Microphone (Samson Q2U Microphone): trust
• 15:26
  Microphone (Samson Q2U Microphone): yourself,
• 15:26
  Microphone (Samson Q2U Microphone): believe
• 15:27
  Microphone (Samson Q2U Microphone): in
• 15:27
  Microphone (Samson Q2U Microphone): yourself
• 15:28
  Microphone (Samson Q2U Microphone): and
• 15:28
  Microphone (Samson Q2U Microphone): be
• 15:28
  Microphone (Samson Q2U Microphone): the
• 15:28
  Microphone (Samson Q2U Microphone): wise
• 15:28
  Microphone (Samson Q2U Microphone): Gardner
• 15:29
  Microphone (Samson Q2U Microphone): who
• 15:29
  Microphone (Samson Q2U Microphone): keeps
• 15:30
  Microphone (Samson Q2U Microphone): on
• 15:30
  Microphone (Samson Q2U Microphone): watering
• 15:30
  Microphone (Samson Q2U Microphone): the
• 15:30
  Microphone (Samson Q2U Microphone): seed.
• 15:31
  Microphone (Samson Q2U Microphone): Get
• 15:32
  Microphone (Samson Q2U Microphone): into
• 15:32
  Microphone (Samson Q2U Microphone): the
• 15:32
  Microphone (Samson Q2U Microphone): arena
• 15:33
  Microphone (Samson Q2U Microphone): dare,
• 15:33
  Microphone (Samson Q2U Microphone): greatly
• 15:34
  Microphone (Samson Q2U Microphone): and
• 15:34
  Microphone (Samson Q2U Microphone): try.