Latest / Closing Sales in Nigeria - Sales For The Nigerian Business Person: The Sales and Marketing Blueprint / Investing Your Hard-Earned Profits: Navigating the Nigerian Stock Market

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Investing Your Hard-Earned Profits: Navigating the Nigerian Stock Market · Closing Sales in Nigeria - Sales For The Nigerian Business Person: The Sales and Marketing Blueprint

• 0:01
  Hello and welcome to the show today.
• 0:03
  I'm not in the audio booth, so apologies for any interruptions
• 0:06
  that you hear in the background. Now today on the show, I'd like
• 0:09
  us to look at the best sectors to invest in.
• 0:13
  Now, this is not a sales or a marketing question, of course,
• 0:17
  but The thing is, while I was on the radio, one of the listeners
• 0:21
  called in. Excuse me, one of the listeners
• 0:24
  called in and this was a question that he had.
• 0:26
  And so I figured there might be a bunch of you who are also
• 0:30
  listening to the show right now because you want to learn a lot
• 0:34
  about sales and marketing, but once in a while you also think
• 0:37
  about investing questions. So I tackled the question on the
• 0:40
  radio and so that's why I'm over here on the podcast today to
• 0:44
  tackle the question as well. You know, what is the best
• 0:46
  sector to invest in? Now?
• 0:47
  The sectors that the person had in mind was oil and gas,
• 0:50
  communication, banking and aviation.
• 0:53
  And he wanted me to help him figure out what was the best to
• 0:56
  invest in. Now, let's call the guy Prophet
• 0:59
  Elijah, of course, not his real name.
• 1:01
  So today we're going to run you guys through, yeah, how to
• 1:07
  figure out the best sectors to invest in.
• 1:09
  Because after all, we spend all this time and money and effort
• 1:13
  trying to build a business. The business then yields a
• 1:16
  profit maybe by the end of the year.
• 1:18
  You look at your bank account and to God be the glory.
• 1:21
  You have like 10:00 AM or 20 AM sitting in the bank account and
• 1:24
  like, oh, God has done it for me.
• 1:25
  And then you want to invest And then you're wondering, OK, now
• 1:27
  where should I put this money? Should I put it in oil and gas?
• 1:30
  Should I put in communication? Should I put it in banking?
• 1:32
  Should I put it in, excuse me? I mean aviation?
• 1:36
  That's what that's what we're going to be looking at today.
• 1:39
  So 1 moment, let me just take a sip of water and I'll be right
• 1:42
  back. OK, I'm back.
• 1:49
  You know, if you have, if you had asked me years ago, maybe
• 1:52
  like 10 years ago that what is the easiest way to make a
• 1:56
  living, I would have said talking for a living is the
• 1:58
  easiest way to make a living. But I guess every single
• 2:01
  occupation has its own hazards. So we are on profit.
• 2:06
  Elijah's question, the best sector to invest in.
• 2:09
  Before we get to that, let me just do some quick shout outs
• 2:11
  because everything is piling up. So First off, shout out to
• 2:15
  Abraham Olanio, who reached out to me on the 30th of January
• 2:19
  2025 on LinkedIn. He's a podcast listener and
• 2:25
  let's see. OK, well, as usual, he enjoyed
• 2:27
  the podcast. So thank you very much for
• 2:29
  listening to the show. But Abraham Olanio, I have some
• 2:32
  tips for you though. Abraham Olanio, if you're
• 2:34
  listening to this episode, you need to optimize your LinkedIn
• 2:37
  profile because on his LinkedIn profile, he uses language like
• 2:42
  he's the bro, he's the man, you know, things like that.
• 2:45
  But, you know, when people come to LinkedIn, they don't want to
• 2:49
  know what we think about ourselves, you know, per SE.
• 2:51
  They want to know who are we, what's our specialty, what's our
• 2:55
  business, what's our career, you know, stuff like that.
• 2:58
  So Abraham Mulaney, I can tell that you're a pretty cool guy,
• 3:02
  you know, like the rest of us, but you know, that's not what
• 3:05
  people are on LinkedIn for. So optimize your profile.
• 3:07
  Put something there about you. You know, who are you?
• 3:09
  Where do you go to school? What's your career?
• 3:11
  What are your interests? What do you do for a living?
• 3:15
  You know, what problems do you help customers of stuff like
• 3:19
  that. Those are the sort of things
• 3:20
  that should be on your LinkedIn profile.
• 3:22
  So when people see you categorically, they know where
• 3:28
  to sort you in their minds. You know, it helps so that if
• 3:31
  you're a career oriented individual, you know, people
• 3:34
  know, OK, you're a specialist, this is what you do.
• 3:37
  If you're self-employed or you run a business, people know, OK,
• 3:39
  this is you, this is what you do, you know, so like for
• 3:41
  networking purposes and things like that, it's really
• 3:44
  important. So Ibraham Orlanio, thank you
• 3:46
  very much for listening to the show.
• 3:47
  I appreciate the the support and I appreciate the love.
• 3:52
  But guy, you gas to optimize your LinkedIn profile, you know,
• 3:55
  just don't put the man because the man just means you're a cool
• 3:59
  guy. But you know, while on LinkedIn
• 4:02
  not to be cool while on LinkedIn to make money or to advance our
• 4:04
  careers. Then also shout out to Emmanuel
• 4:08
  Efen and Sodukwa. Sorry for mispronouncing that
• 4:13
  name. But you know, since I started
• 4:14
  this podcast, man, I've been coming across different kinds of
• 4:20
  Ebow names, you know, 'cause growing up, I grew up with the
• 4:22
  typical Ebow names, you know, Chinedu, Okechuku, you know,
• 4:25
  stuff like that. So this, you know, Ephena, I
• 4:28
  mean, that's for me. That's strange.
• 4:30
  I know Ekena, I've never heard of Ephena.
• 4:32
  Then also Dukwa, never heard that before.
• 4:35
  So Emmanuel, Ephena, also Dukwa, a listener on Spotify who is
• 4:40
  trying to start an affiliate program.
• 4:42
  So Emmanuel, I did a podcast episode yesterday.
• 4:46
  So you should be able to where the guy is also an affiliate
• 4:49
  marketer. So listen to that.
• 4:50
  You should be able to get some Nuggets from that.
• 4:52
  So his listener on Spotify, he reached out on WhatsApp.
• 4:55
  So thank you very much, Emmanuel Ifena.
• 4:57
  Then the last shout out for today is to Don Sapzi.
• 5:01
  He left a comment on Spotify on the 4th of February 2025.
• 5:07
  He said he loves the podcast and he found it because he was
• 5:09
  searching for marketing on Spotify.
• 5:11
  He found my podcast and he said that the podcast over delivered.
• 5:15
  So thank you very much Don Sapzi for your comments, for listening
• 5:18
  to the show. Please, since the podcast over
• 5:21
  delivered, please share it with other people so that they can
• 5:24
  get the same value as well. So those are the shout outs for
• 5:27
  today. Then there's definitely people
• 5:32
  that I'm chatting with on Spotify, chatting with on
• 5:35
  WhatsApp. Maybe I haven't shouted you out
• 5:36
  yet, you know, please just ping me a reminder.
• 5:39
  You know, I'm not overlooking anybody.
• 5:41
  It's just that sometimes messages pile up, you know,
• 5:44
  because I'm also trying to, I'm not just a podcasting for
• 5:48
  podcasting sake. So I'm running a business and
• 5:50
  I'm we don't have coaching clients.
• 5:51
  And then of course, there's a radio gig.
• 5:53
  And there are other things I'm trying to run, especially since
• 5:55
  we're trying to move house now. Hopefully we should be moving in
• 5:58
  a couple of days. So, yeah, so some things fall
• 6:02
  through the cracks. So just ping me a reminder, you
• 6:04
  know that I haven't shouted you out yet and I will.
• 6:08
  And please, when you do that, make sure that you know, it's
• 6:11
  clear in our chats, you know what you do And if you want me
• 6:13
  to refer the people somewhere because like if you're in
• 6:16
  business like the affiliate marketer Ethan and Sodukwa, you
• 6:22
  know it will help push your Instagram handle, put your
• 6:24
  website or something like that. So not only do I shout you out,
• 6:27
  but I also say, you know, if you want to check out his work, go
• 6:30
  to Instagram handle, go to website, go to, you know,
• 6:32
  whatever. So these shout outs can also be
• 6:35
  avenues to promote your business as well.
• 6:36
  So I'm not charging for any of these things.
• 6:39
  I shout you guys out because I appreciate you because I, I, I
• 6:44
  appreciate you. You guys make it, you guys make
• 6:47
  the journey worthwhile. Those of you who reach out and
• 6:49
  then we have conversations and you guys have questions and
• 6:51
  things like that. So now back to profit.
• 6:54
  Elijah, what is the best sector to invest in?
• 6:57
  Now, what I told prophet, Prophet Elijah was this.
• 7:01
  And then again, remember, Prophet Elijah is not his real
• 7:04
  name. I'm just using the code name
• 7:05
  here. So what I told Prophet Elijah
• 7:07
  was this. I told him that look, I'm not an
• 7:10
  investment professional, so it's not advice that I can give you.
• 7:14
  Apart from that, it is even illegal.
• 7:16
  I think either illegal or unethical, but I think it's
• 7:21
  definitely illegal for people who are on air personalities to
• 7:25
  be giving out investment advice, you know, So I think in Nigeria
• 7:28
  it is not allowed. So you can go on, on, on air, on
• 7:34
  radio shows and things like that.
• 7:36
  In fact, I think the CBN and the SEC has the Securities and
• 7:39
  Exchange Commission. They currently have a policy
• 7:42
  against discussing certain kinds of investment products.
• 7:48
  I think crypto, crypto, multi level marketing, I can't
• 7:57
  remember what else. But definitely there's a current
• 7:59
  policy thrust right now in Nigeria where you just don't
• 8:02
  discuss those sorts of things on the air because of the level of
• 8:05
  risk that is involved. So you should not be taking
• 8:10
  investment advice from OAPSOAPS are on air personality.
• 8:14
  So that's why I told Professor Eliza and that's why I'm telling
• 8:16
  you guys as well. So don't be what, you know,
• 8:21
  listening to a radio station and then, you know, somebody's
• 8:25
  giving tips about the latest talk, the latest company, the
• 8:28
  latest this. No, you should not be paying
• 8:29
  attention to that. So what you should be doing is
• 8:33
  you should be seeking information from a licensed
• 8:36
  stock broker. A broker is just a person who
• 8:40
  mediates demand and supply. What that means is a broker
• 8:43
  looks for a product that people want, and then he looks for
• 8:49
  buyers who want to buy, and then he puts two of them together.
• 8:53
  So the stockbroker is the person who recognizes that people want
• 8:57
  to buy Zenith Bank shares, and people want to buy Access Bank
• 9:01
  shares, and people also want to buy shares of NPC.
• 9:03
  For instance, even NPC is a publicly traded company, so the
• 9:07
  stockbroker has those shares or knows people who knows those
• 9:10
  shares, who owns those shares, and then he puts you in touch
• 9:13
  directly with them, he facilitates the trade, and then
• 9:15
  you guys give him a Commission. That is who a stockbroker is.
• 9:18
  So you should be seeking advice from licensed stockbrokers, from
• 9:22
  licensed wealth managers, from licensed private banking
• 9:27
  companies, you know, all these sorts of things.
• 9:29
  Those are the people you should be talking to when it comes to
• 9:31
  investment advice because those are the people who have the
• 9:34
  schooling, those are the people who have the knowledge, and
• 9:36
  those are the people who do this thing every single day so they
• 9:39
  know what's up. So you come to me for sales
• 9:43
  advice because I have the knowledge and this is what I do
• 9:47
  everyday. So when it comes to investing,
• 9:49
  you don't come to me. You go to licensed stockbrokers,
• 9:52
  wealth managers and all those sorts of things.
• 9:54
  Now the question becomes how do you find these licensed people,
• 9:59
  especially because you do all this hard work.
• 10:01
  You finish the year, you have 20 M sitting in your bank account.
• 10:05
  That 20 M, you got it through blood, sweat and tears.
• 10:08
  You don't want to just now waste all that money.
• 10:10
  You go and drop it in something and then next year they start
• 10:12
  telling that oh, sorry, oh, this thing happened.
• 10:15
  That's thing happens. So to avoid stories that touch,
• 10:19
  what you do is you go to the SEC there, the Securities and
• 10:23
  Exchange Commission. They are the body in Nigeria who
• 10:26
  are responsible for making sure that you don't get scammed, you
• 10:29
  don't get duped, you don't get waylaid when it comes to
• 10:33
  investments. So they have lots of resources,
• 10:36
  that's human resources, physical resources, online resources to
• 10:39
  make sure that these things don't happen.
• 10:41
  They have things that are called, I think they're called
• 10:44
  liaison offices, but I'm not sure.
• 10:46
  I think they have them in Port Harcourt, in Lagos and I think
• 10:48
  in Kano, I'm not sure. Then of course, the headquarters
• 10:51
  is here in Abuja, where I am. In fact, I drove past the
• 10:54
  headquarters this morning. Then you can also go to the
• 10:58
  website whichissec.gov.ngnowsecisspelledsecsec.gov
• 11:04
  dot Ng. Now, if you go on their website,
• 11:08
  sec.gov dot Ng, there's something, they're called the
• 11:11
  capital market Operator search. If you go there, every single
• 11:15
  person in Nigeria who is registered to be a stock broker
• 11:20
  or a wealth manager or a private banker or whatever, every single
• 11:25
  person or company who is licensed to do that is on that
• 11:29
  site. So in my own opinion, go and
• 11:33
  meet a registered, a licensed stockbroker.
• 11:35
  Do not deal with any stockbroker who is not registered with SEC.
• 11:42
  The benefit of dealing with stockbrokers who are registered
• 11:45
  with SEC is this. If something happens and your 20
• 11:49
  M disappears and you go and cry to SEC, SEC knows where to start
• 11:55
  chasing people because they registered these people.
• 11:59
  You have some sort of protections.
• 12:02
  And I can bear testimony for this because I had a family
• 12:05
  member who put together some, you know, put together some
• 12:08
  change. It wasn't much, but for him it
• 12:10
  was his life savings. And then the things started
• 12:14
  becoming a Horror Story. I know somebody who works in
• 12:17
  SEC. So I went to go and tell the
• 12:18
  person that Luco, this is what has happened to my uncle.
• 12:21
  I beg, what can we do? And the person just said, OK,
• 12:24
  what are the details, give me all the paperwork, blah, blah,
• 12:27
  blah. The person was licensed with
• 12:28
  SEC, although the person had gotten the firm had gotten into
• 12:32
  some trouble. Now it took some time was about
• 12:35
  seven months or maybe like nine months.
• 12:37
  But The thing is do able to sort this thing out and my uncle was
• 12:39
  able to get his money back. So I can tell you that it works.
• 12:42
  It's not immediate, but I can tell you that this thing works.
• 12:46
  So please, you're thinking of where to invest, you're thinking
• 12:49
  oil and gas, communication, banking, aviation, whatever.
• 12:52
  Go to SEC website, go and look for licensed stock brokers.
• 12:56
  Pick the person, the people that are close to you in your own
• 12:59
  city or whatever. Go there and pay them a visit,
• 13:01
  have a chat and start your investigation from there.
• 13:05
  So sec.gov dot Ng capital market operator search, that is what it
• 13:10
  is. Then they also have some other
• 13:12
  useful things there. There's an unclaimed dividend
• 13:14
  search and that's because sometimes people buy shares and
• 13:16
  they forget. Or maybe you're that generation,
• 13:19
  like my own generation, because our parents like to buy shares
• 13:22
  on behalf of the children. You know, you have a brand new
• 13:25
  baby boy or a brand new baby girl.
• 13:26
  You know, you're happy. And if the family is well off,
• 13:29
  you just take maybe like one M and just buy Zenith Bank shares,
• 13:32
  that kind of thing. You see, I'm buying this thing
• 13:34
  for my Princess, for my daughter when she becomes of age.
• 13:37
  It should be worth something. So, you know, that kind of
• 13:40
  thing. So that's my own generation.
• 13:43
  I'm not sure what parents do nowadays, but back in my own
• 13:46
  generation, yeah, people did. People used to do things like
• 13:50
  that or like, oh, oh, my son, oh, my Prince, you know, blah,
• 13:53
  blah, blah. You know, I'll go and buy land
• 13:55
  for him, you know, that kind of thing.
• 13:57
  So if you're from that generation, like I am, unclaimed
• 14:00
  dividends, go and go to unclaimed dividend search
• 14:02
  because it's possible that before your popsy died, now he
• 14:05
  may have bought, you know, shares in, I don't know, maybe
• 14:08
  1976 or something when you were born or 1985 when you were born.
• 14:13
  You may have bought shares on your behalf.
• 14:15
  And maybe he told you that, oh, you know what?
• 14:17
  I bought shares in BCC Cement for you.
• 14:21
  I also bought shares in Dangote and I bought shares in this.
• 14:24
  But it's a conversation you guys just had, you know, verbal mouth
• 14:27
  to mouth, you know, you didn't see any paper.
• 14:29
  Well, now Popsy is dead. Go to sec.gov dot Ng unclaimed
• 14:33
  dividend search portal. You know, go there, start doing
• 14:37
  your research. You might be able to find all
• 14:40
  the unclaimed dividends, you know, find all the millions that
• 14:43
  your POPSY was able to invest on your behalf before he died.
• 14:47
  Then they also have investor education portal.
• 14:52
  I didn't click on that link, but I think it's also a good place
• 14:55
  to go and check, you know, because you need to be educated
• 14:57
  on these sorts of things. So, but the answer to the
• 15:00
  question is this. Let's say business has been
• 15:02
  good, 2025 has been good. You finish 2025, you look at
• 15:05
  your bank account, you have 40 M in your bank account and you
• 15:08
  say, Oh yes, self, I have arrived, it is time to invest.
• 15:12
  And you're now wondering, should I put my money in an oil and gas
• 15:14
  company? Should I buy telecom shares?
• 15:18
  Should I buy MTN shares? Should I buy shares in Access
• 15:20
  Bank or should I buy shares in aviation?
• 15:24
  Let's see which aviation company is there Nigerian Airways or
• 15:30
  something? OK, No, Nigerian Airways no
• 15:31
  longer exists when you get the point.
• 15:34
  So the answer to the question is that the best sector to invest
• 15:37
  in is non. There is no best sector to
• 15:43
  invest in. So if you're listening to this
• 15:45
  podcast now and you honestly thought I was going to give you
• 15:48
  some hot tips, I was going to give you some company, I was
• 15:50
  going to give you some something should go and invest in.
• 15:51
  Right now, the answer is zero. There is none.
• 15:55
  There is no best sector to invest in because the best
• 15:59
  sector depends on your age. How old are you?
• 16:03
  Those of us who are young and our body is hot and we're trying
• 16:06
  to look for money now, now, now, now, now.
• 16:08
  The kind of things that we want to invest in are different than
• 16:14
  our parents, for instance, who are in their 60s and who are in
• 16:16
  their 70s and they feel like, you know what, I've had a good
• 16:19
  run. I'm towards the end, God
• 16:21
  willing, I should be dead in another 1520 years.
• 16:24
  The things that, excuse me, our parents and our grandparents are
• 16:27
  invested in are not the same thing that those of us who are
• 16:30
  young hustling that we're investing in.
• 16:33
  So it depends. Then it also depends on your
• 16:37
  sophistication and your knowledge.
• 16:39
  So my own masters was in oil and gas law and my first degree was
• 16:44
  in law. So there's a certain way that I
• 16:46
  might be able to look at oil and gas companies and have an
• 16:52
  investment thesis that will determine how it is that I go
• 16:54
  about it. You might not have that benefit.
• 16:58
  There are some other people who are really, really sophisticated
• 17:00
  when it comes to banking. And like my wife, even though my
• 17:03
  wife studied law, my wife also is halfway through her CFA
• 17:07
  certification that's chartered financial analyst.
• 17:10
  So my wife knows how to read balance statements and
• 17:12
  everything. For me, it just looks like
• 17:14
  Greek. If you give me accounting
• 17:15
  statement and balance statement and I open it, I don't know what
• 17:18
  I'm looking at. All I know is, OK, this is the
• 17:20
  top and this is the end, But my wife can look at the balance
• 17:22
  statement and say this company is not pure.
• 17:24
  And I say why? Why is this company not pure?
• 17:27
  She will say, look, if you look at this table, you look at this
• 17:29
  table, you look at this part, it means that the company is losing
• 17:31
  money here, here, here and here. I can't do that.
• 17:34
  So my wife is going to be able to make a much more informed
• 17:38
  decision when looking at the balance sheet of a company, oil
• 17:42
  and gas company, communication company, banking company,
• 17:45
  aviation company, and she's going to be able to know which
• 17:47
  one is healthy, which one is not a layman like me.
• 17:50
  All I have to do is, you know, I'll just be looking at what's
• 17:53
  going on on the news, like OK, which company is trending today
• 17:57
  or which company looks like they're doing OK.
• 17:59
  So it depends on your sophistication.
• 18:00
  It depends on your knowledge. And This is why you need help of
• 18:03
  a licensed stockbroker because election stockbroker is going to
• 18:07
  be able to put you through one or two things.
• 18:09
  I can say that, OK, I want to put money in MPC, but by the
• 18:12
  time I sit down, the stockbroker, a stockbroker, say
• 18:14
  yes, Mr. Ayde, yes, yes. You studied oil and gas law and
• 18:19
  based on your knowledge, you think that this and this and
• 18:21
  this. But Mr. Edison, if you look at
• 18:22
  the balance sheet and you look at this, you look at this, you
• 18:24
  see that actually this company is losing money.
• 18:26
  So, you know, makes sense. Put your money here.
• 18:28
  That's why we go to a licensed stockbroker.
• 18:31
  If this thing was common sense and people could figure it out,
• 18:34
  then look, everybody will be millionaires right now when it
• 18:36
  comes to this whole investing thing.
• 18:37
  So don't waste your money. Go and get a stockbroker.
• 18:42
  So it depends on your age, it depends on your knowledge and
• 18:45
  sophistication. It also depends on your
• 18:46
  timeline. There are some people who want
• 18:49
  to invest long term that look, this thing I'm investing in, I
• 18:54
  want to put my money somewhere in 20 years and I want this
• 18:56
  thing to grow over time. I'm not in a hurry.
• 18:58
  There's some people who are looking for quick, quick
• 19:00
  turnover. There's some people who want to
• 19:02
  drop one M somewhere today and in two years I want to collect,
• 19:05
  you know, 4.5. You know, that's a different
• 19:08
  timeline. Of course that also comes at a
• 19:09
  different level of risk then your financial needs.
• 19:13
  You know there are some people who need cash now, now, now,
• 19:16
  now, now like me, I'm in that age bracket.
• 19:19
  I need money for fuel, I need money for house rent, I need
• 19:23
  money for school fees, I need money for Internet, I need money
• 19:26
  for travel. OK, I don't flex so I don't need
• 19:31
  money for flexing. But The thing is I need cash
• 19:32
  now, now, now it's not the same thing as my mumsy.
• 19:36
  My mumsy is retired and in fact, she used to be a a marketing
• 19:42
  communications professional. So sometimes when I want to
• 19:45
  discuss some client issues with her, she tells she tells me I
• 19:47
  look young man, I'm retired. My brain is asleep.
• 19:51
  Do not disturb me with anything academic.
• 19:53
  So mom sees, you know, mom sees financial needs and her time,
• 20:00
  her timeline right now, you know, it's like she's on a
• 20:02
  different. She has gone into cruise
• 20:03
  control. Now let me relax.
• 20:05
  I'm just here with my siblings. I'm getting along with my
• 20:08
  grandchildren. I'm trying to build a
• 20:10
  relationship with my children, you know, all that kind of
• 20:13
  thing. So she doesn't need money like
• 20:15
  that like that. For her, if medical bills are
• 20:17
  sorted, let's see, OK, We're able to finish the house.
• 20:22
  It has solar panels. So basically she's sorted.
• 20:25
  So for her, if medical bills are covered, there's food in the
• 20:30
  house, there's fuel in her car, she can drive to church, she can
• 20:33
  visit her friends, she's good. It's not the same thing as me or
• 20:37
  the same thing as you. So your financial needs also
• 20:40
  going to determine what kind of investment opportunities you
• 20:43
  invest in. Also your risk appetite.
• 20:45
  For me, I don't like risking money.
• 20:47
  For me, if I put down one M somewhere, I want to know that I
• 20:51
  want M. The capital is not going to
• 20:52
  disappear. There's some people who for
• 20:55
  them, what they're looking at is the upside.
• 20:57
  Like, OK, this thing is risky, but if this thing clicks and I
• 21:01
  drop one M here in two months, I ought to be able to collect, you
• 21:04
  know, 6 M back profit, you know, But you know, high rewards come
• 21:08
  with high risks, so different risk appetite.
• 21:11
  And then the most important thing, how much money do you
• 21:14
  have to invest in? That is also what determines
• 21:16
  which is the best sector, what is the best thing to invest in?
• 21:21
  If 2025 turns out to be a good year and you're looking at your
• 21:26
  bank account, you have 40 M But then that 40 M is the only thing
• 21:30
  that you have in this life. You know, that's why we say go
• 21:34
  and look, go and meet a stockbroker or financial
• 21:36
  planners. These people will be able to
• 21:38
  tell you that. Look, boss, you know what, 40 M,
• 21:41
  yes, we thank God. But boss, this 40 M is the only
• 21:44
  thing you have in this life. If you do the wrong thing and
• 21:49
  you lose this 40 M, boss, you're screwed.
• 21:51
  So let us plan it like this. Let's not only put the whole 40
• 21:54
  M here, let us come up with a plan.
• 21:56
  Let us put this percentage in stocks.
• 21:58
  Let us put some percentage in bond.
• 22:01
  Let us put some percentage in fixed deposit.
• 22:03
  Let us put some percentage in this.
• 22:05
  OK, you've been saying you want to buy land, Maybe we can devote
• 22:07
  some of this to land. You know, you have some of that
• 22:10
  conversation because there are some people like down with a,
• 22:13
  for instance, if that would puts 40 M somewhere and the 40 M just
• 22:16
  disappears, he'll be angry. But The thing is, he's not dead.
• 22:19
  But for me, if I put 40 M somewhere and then the thing
• 22:21
  disappears, you guys, who you guys won't be praying for me in
• 22:25
  the hospital because I'll just have a stroke straight.
• 22:28
  I'm just being real with you guys.
• 22:30
  I'm not a big boy yet. So if I lose 40 M, for me it's a
• 22:33
  disaster. It's a monumental disaster.
• 22:36
  In fact, like I said, I'll probably have a stroke.
• 22:40
  So how much money do you have to invest all these things?
• 22:42
  Depends. So that's the reason why there
• 22:44
  is no best sector to invest in. The best factor to invest in
• 22:49
  will depend on how old are you, how much do you know?
• 22:53
  What is your timeline? Do you want to invest for one
• 22:55
  year or for 20 years? Do you need money, cash money
• 23:00
  every single day? Or is it that you can just drop
• 23:03
  something now and you know you'll be good?
• 23:05
  What's your risk appetite? Are you trying to double this
• 23:08
  money? Are you trying to triple this
• 23:09
  money? Are you trying to quadruple this
• 23:11
  money? Or are you OK with just putting
• 23:13
  something somewhere? And every single year you think
• 23:15
  just doing 7%, seven percent, 7%, and then you compound.
• 23:19
  And then how much money do you have to invest?
• 23:21
  Because there are some people that actually you don't even
• 23:25
  have enough to be investing because you need money for your
• 23:27
  day-to-day. All these are the issues that
• 23:30
  you will discuss with your stockbroker.
• 23:33
  How do you find one? sec.gov dot Ng SEC the
• 23:37
  Securities and Exchange Commission.
• 23:40
  Their whole job is to make sure that people like you and I,
• 23:43
  ordinary people, we don't lose our money.
• 23:46
  So they have lots of resources. If you're in Abuja, the address
• 23:50
  is plot 272 Samuel at this at this Suzhou at the Mulegun St.
• 23:57
  it's in central business district.
• 23:59
  So you know, just go in there ask to speak to someone you know
• 24:05
  they're they're real nice. They will they will help you
• 24:08
  out. The e-mail is sec@sec.gov dot
• 24:14
  Ng. So you go there, that is the
• 24:18
  best place to start investigating who a licensed
• 24:21
  stockbroker is. Do not just look at the person's
• 24:24
  height. Do not just listen to the
• 24:26
  person's voice. Don't just look at the person's
• 24:28
  suit and the person's car, 'cause somebody can show up
• 24:31
  sounding very educated, very credible.
• 24:34
  Driving a, a bands wagon. I say bands wagon, driving AG
• 24:39
  wagon and you know, have offices on Lagos Island and stuff like
• 24:44
  that. Outside everything might look
• 24:45
  legit, inside it might be a scam.
• 24:49
  So please registered stock brokers only registered wealth
• 24:55
  managers only then my recommendation to the prophet
• 24:59
  Elijah was and the same recommendation to you guys is
• 25:03
  educate yourselves books on investing, read them podcast on
• 25:08
  investing listen to them. Look for a licensed stock broker
• 25:13
  and then check out sex resources SEC as an SEC, not SE, you
• 25:18
  understand? So yeah, that's a pretty much
• 25:22
  that was my advice to profit Eliza, and that is also my
• 25:24
  advice to you guys. Listen to the podcast right now
• 25:27
  who maybe 2024 was a good year. You have some extra cash.
• 25:30
  You're thinking what am I going to do with this cash?
• 25:32
  Where do I put it in the stock market?
• 25:34
  Which is the best sector? There's no best sector.
• 25:36
  What is stockbroker? You guys will sit down and you
• 25:39
  have a conversation about you, what you're trying to achieve,
• 25:42
  your timeline, financial needs, your goals, your risk appetite.
• 25:45
  How much money self do you have? You have the conversation and
• 25:48
  believe me, a good stockbroker will tell you now, OK, yes bro,
• 25:53
  you want to invest, but the time is not now because we've had
• 25:55
  this conversation. And look bro, to be honest, you
• 25:58
  know, with your life right now and with the way things are
• 26:01
  going, you will pay. You just keep this money on
• 26:03
  hand, you know, for small, small things, emergency and stuff like
• 26:06
  that. So just chill maybe when you
• 26:10
  have like so, so and so amount clean, you know, as far as you
• 26:14
  settled house rent, you settled medical because you settled
• 26:16
  everything, this money is now clean.
• 26:18
  Like you don't need this cash and no problem.
• 26:20
  And then you now come back, we can do something.
• 26:22
  Another stockbroker, a good stockbroker will tell you that
• 26:26
  run away from somebody who wants to collect your money.
• 26:28
  By all means, please. All right, so that's it for
• 26:32
  today. If you'd love to connect for a
• 26:34
  strategy session for a business audit, or you want me to answer
• 26:36
  some questions, the number to call or send a WhatsApp message
• 26:40
  to is 08064662140. The country code is +234.
• 26:47
  For those of you who are not Nigerian, that's my WhatsApp
• 26:49
  number. Then connect with me on
• 26:51
  LinkedIn. The name to look for is
• 26:53
  Tavishima Aide. I have a whole bunch of stuff on
• 26:55
  YouTube as well. We're currently at over 1040
• 26:59
  episodes of the show, so there are lots of free resources there
• 27:02
  that you guys can take advantage of.
• 27:04
  So thank you very much for your time and attention.
• 27:05
  I'll catch you guys at the next episode.