Latest / Closing Sales in Nigeria - Sales For The Nigerian Business Person: The Sales and Marketing Blueprint
How to Write Proposals That Actually Work: Stop Guessing!
In this podcast, Tavershima Ayede explains why many Nigerian entrepreneurs struggle to land big clients. He points out a major mistake: sending fancy, expensive business proposals to people you haven’t even talked to yet.
The Problem with "Blind" Proposals
Most proposals fail because they are:
* Too "Me-Focused": They talk mostly about the business and its achievements rather than the client.
* Based on Guesses: Without a conversation, you’re just guessing what the client actually needs.
The Solution: Conversation First
Tavershima suggests a "Talk First, Write Later" strategy:
* Get the…
The skinny
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