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How AI is Changing SEO with Mike Witham, Head of Search at 97th Floor | Ep. 426
Don’t listen to everything you hear…in the AI age, SEO is NOT dead. It’s just expanding.
Guest Mike Witham of 97th Floor Agency breaks down what it all means. Some people thought AI would kill SEO, but the truth is that SEO isn’t going anywhere. We just have to learn how to partner with AI to optimize search, especially when it comes to showing up in AI summaries. Marketers have to adapt to new search rules, plus AEO and GEO capabilities.
What’s the difference between using AI and using a search engine to find information? The key is keywords: while people are searching via AI in an…
The skinny
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