Launching a New CPG Category: Gary Kleinman of Electrolyte Boost
Gary founded Yardstick Marketing Partners an industry leading experiential marketing agency creating engagement and driving audience for Sony Pictures Television, Warner Bros, Fox, Major League Baseball, Namco/Bandai, New Era Cap Company and Microsoft.
Known for extensive and exciting mobile tours, Gary created and executed tours for Seinfeld, Snoop Dog, and more.
After working on a mobile gaming tour, Mr Kleinman saw that over 3 billion people were active gamers. This led to the creation of The WHAM Network, a digital network about the lifestyle and culture of gaming.
Seeing that gamers were…
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