284: How Much Should You Pay Micro-Influencers? | Influencer Marketing Guide
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In this episode of Imperfect Marketing, I sit down with Dan Coughlin, an expert in digital marketing and accidental agency owner. We explore the evolving landscape of influencer marketing and how businesses can leverage it effectively.
Dan shares his journey from observing his wife's success as a micro-influencer to managing a thriving agency specializing in influencer partnerships. We discuss:
The Changing Face of Digital Marketing
How consumers are becoming savvier to traditional advertising
The growing importance of authenticity in marketing campaigns
Why AI can't replace…
The skinny
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