189. THIS Is Killing Your Ecommerce Store Growth

Ecommerce Podcast w/ Will de Bruin · Jun 30, 2026 · 7m

THIS Is Killing Your Ecommerce Store Growth ⁣⁣⁣

Most ecommerce founders are looking at the wrong numbers.⁣⁣⁣

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They're obsessed with the macro metrics — revenue, ROAS, sales, profit — while completely ignoring the micro metrics that actually determine whether those numbers go up or down.⁣⁣⁣

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The result?⁣⁣⁣

They know what is happening, but they have no idea why it's happening.⁣⁣⁣

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In this podcast, I break down:⁣⁣⁣

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✅ The difference between macro and micro metrics⁣⁣⁣

✅ Why your landing page, add-to-cart rate, checkout rate, and conversion rate matter so much⁣⁣⁣

✅ How to identify the…