Why Business Owners Waste 20% Of Their Ad Spend | ft. Jason Le
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Most ad accounts could cut 20-30% of their budget and still get the same result. Jason Le shows where that money is quietly leaking.
Jason is the founder and managing director of JRNY Digital and has managed more than $40 million in ad spend across 200 businesses. He and Chloe cover:
How a business doubled to $10M, then cut the channel responsible
The "fact or opinion?" test for marketing decisions
Why most small businesses don't need more leads
The rule of one for testing ad creative
When…
The skinny
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