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Stay Ahead: Motivational Tips for Agents During NAR Settlement Uncertainty · The Real Estate Agent Playbook

• 0:00
  Are you concerned about what's to come with the NAR settlement?
• 0:03
  The commission lawsuits?
• 0:04
  What could happen?
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  If the DOJ gets their way?
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  Well, i'm here to tell you let's calm down Let's do a couple things right now
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  And let's absolutely take advantage of the uncertainty and blow our business
• 0:16
  up Despite what NAR and what the DOJ and what is to come in the real estate
• 0:21
  industry stay tuned I'm going to tell you what to focus on right now right here so
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  you can absolutely blow up your business
• 0:33
  What's up guys, Jeremy Kane, Real Estate Agent Playbook here.
• 0:36
  Laying down my playbook for what's to come in the NAR settlement.
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  I did talk about my predictions, but now we're going to talk agent to agent.
• 0:45
  We're going to dial in exactly what we need.
• 0:47
  To make sure that we explode our business verse being fearful of losing out on
• 0:52
  commissions here and commissions there But while you're here, please like
• 0:56
  comment subscribe if you're watching over on youtube If you're listening
• 0:58
  on the podcast, please throw me a five star review and share this with
• 1:01
  your favorite real estate agent We are working on growing that community Among
• 1:05
  others as we go, I did just launch, my new course, the foundations builder,
• 1:10
  by the real estate agent playbook.
• 1:12
  I am so excited about this.
• 1:13
  If you are interested in building the foundations of your business, if you've
• 1:17
  been in the business for 10 years, one year, this will absolutely help you.
• 1:21
  Lay the foundation exactly how you want to do it.
• 1:25
  Build your business.
• 1:25
  It's choose your own adventure.
• 1:27
  And I'm so excited to bring that to market.
• 1:29
  So let's get into the NAR lawsuits and what agents can be doing right
• 1:34
  now to absolutely take advantage of the situation and not be fearful.
• 1:39
  First and foremost, I want you to understand that we are
• 1:42
  leveling the playing field.
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  These are conversations that very few people have had regarding getting paid
• 1:48
  and how we're dealing with our clients.
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  I know, I know, all the top producers have been doing this since day one.
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  They're so great at what they do.
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  The honest truth is that's not reality, right?
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  We were just going along, we were putting, you know, getting the contract
• 2:01
  signed, we were doing our thing, we're getting paid through the MLS,
• 2:03
  we're getting everything we needed.
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  So here's the deal.
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  Once the level playing field happens, you have the ability to level up immediately.
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  Because no one has more experience in navigating what's to come, what the
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  sellers are going to do, navigating those listing agent conversations
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  when you're talking about offering the compensation or not, or even if
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  it's going to be allowed by the DOJ.
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  So here's the deal.
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  We just understand that this is an opportunity to level
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  the playing field, right?
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  I've certainly had a lot more conversations with my clients
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  than, you know, newer agents have.
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  Have I had a ton of these conversations, and have I heard all of the, responses
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  based on the clients hearing things on the news and the headlines and all of that?
• 2:47
  No.
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  So the playing field is level, so this is your chance, and if you are a
• 2:51
  top producer, Again, level up, right?
• 2:55
  We have to prove ourselves again and again in this industry and this is no different.
• 2:59
  And I am very excited for that to happen because the honest truth is some of the
• 3:04
  top producers, some of the high end team leaders and all of that, they're lazy.
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  So let's see who is really out there doing the work, serving our clients and so on,
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  but take advantage of this opportunity.
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  situation and don't be fearful because it's new to everybody.
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  What comes down will be new to everyone.
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  And as we change, you know, supposedly August 17th is when the NAR settlement is
• 3:25
  taking effect, whether the DOJ approves or not, which they won't by then.
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  So we're moving there, but then the DOJ could throw a wrench in it at any time
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  and say, Nope, sellers can't pay at all.
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  This is where we're going.
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  Newsflash.
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  I think that that's where we're going to end up.
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  And I think NAR had, That in mind when they put the concessions and
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  the the lending institutions started changing those concessions and the
• 3:47
  interested party contributions, so that they can be a concession added
• 3:52
  on to The limits based on those loans.
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  So, I think ultimately that's might be where we land But there's going to
• 3:58
  be an adjustment after the DOJ, you know comments or you know signs off
• 4:02
  for whatever they do So it's not going to be just this one adjustment right
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  now You But the level playing field will continue to level out because from
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  that point on in the news the consumer is going to have more information And
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  it's going to be an opportunity for everybody to level up and be on the same
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  playing field So what what's that do?
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  Hopefully that motivates you hopefully as a new agent as an experienced agent
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  who's fearful of this as a tenured agent who You know is absolutely
• 4:31
  doesn't know what's going to happen.
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  I hope that motivates you.
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  I am extremely excited You for the opportunity to find different
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  ways to have conversations, different ways to provide value.
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  And this is exactly what you need to be doing.
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  You need to be tightening your business practices.
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  Now we no longer will have the ability to just rely on Zillow and build these
• 4:52
  massive teams that sell hundreds of millions of dollars and, you know,
• 4:57
  basically, Give all their commission away to these big, big corporations or realtor.
• 5:02
  com or whatever lead source that you have.
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  I think that in general, buyers leads are not going to be as.
• 5:10
  Desired through the ways that they are because if you're on the internet if
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  you're clicking through these if you're like, oh I don't know a real estate agent.
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  Whatever.
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  I don't know a real estate agent that's providing me value Well, if
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  you're that consumer you're not gonna really be 100 percent ready to just
• 5:26
  write checks to your real estate agent because they're worth it Right.
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  And so as an agent, we need to tighten down.
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  We need to expand our spheres.
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  We need to be having these conversations because those are the people, the people
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  that you show value to 24, seven, three 65 are the people that are going to,
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  you know, absolutely stand up and, you know, write the check if they need to,
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  if the seller can't pay or whatever.
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  So tighten down your business practices, make sure you're making these touches.
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  Make sure that you are.
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  Building these relationships and your client experience is extremely
• 5:56
  where it needs to be, which is exactly why I built my course.
• 5:59
  And I hope that you will take a look at that.
• 6:02
  Click the link below and we can have a conversation about that as well.
• 6:05
  But you will be seeing more of that.
• 6:07
  So the foundations builder, so look for that.
• 6:09
  But as we kind of move forward here.
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  They, I want you all to hear that regardless of how this goes and what
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  changes the need for agents will be there.
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  And as an agent, we save clients time, money, energy, a lot of stress.
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  And that's, that's where we need to kind of build our value proposition.
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  We can't just be checking boxes.
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  It's not 2021 or COVID where we're closing deals from our desks.
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  We need to be making sure that we are providing the utmost value, that
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  we know the market, that we have.
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  Something to provide and agents will always have something to provide, but
• 6:45
  I would be fooling you If I was said, you know, it's just that 120 hour 160
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  hour class, whatever your state, you know offers that separates you because
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  getting your real estate license the barrier entry is very low And so we have
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  to take it from there and launch from that position And so make sure that you
• 7:05
  are tightening those business practices that you understand You That there is
• 7:09
  and will be a need for good agents, good representation as we move forward.
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  And the compensation eventually will be sorted out and we
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  will have rules to play by.
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  And that's the bottom line.
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  We must build stronger client relationships.
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  And so we can have these databases.
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  And if you have databases of leads and Zillow leads and realtor.
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  com leads and Facebook leads start building relationships, right?
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  Hopefully those were targeted to an avatar, whether, you know,
• 7:35
  that's first time home buyers or.
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  First time home sellers or downsizers or whatever your avatar was, make
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  sure that you are stepping up your game, building those relationships,
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  come with a value package for that specific avatar, build that out
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  and strengthen those relationships.
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  Because if you're strengthening those relationships, if you're showing
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  up on the days that it's not like, Hey, I'm ready to buy a house now.
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  If you're showing up on all the days and you're building those relationships
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  and you're becoming the go to resource for all things, not just real estate,
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  you will be thanking yourself when these conversations are very easy
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  because your money is not made.
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  And I will say this out loud.
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  Right dislike like whatever you want to do real estate agents are overpaid
• 8:17
  If all we're doing is showing five houses getting them under contract and
• 8:21
  hanging out with them for 30 days If we're making, you know, 10 thousand
• 8:26
  dollars for 15 days worth of work or 30 days worth of work That's probably an
• 8:31
  overpayment Just to be kind and so we must understand that that 30 days certainly
• 8:38
  that's a brokerage relationship That's all you know, whatever But our money is
• 8:42
  made on the periphery of those 30 days.
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  What'd you do before?
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  What'd you do during and what are you going to do after
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  for the rest of you know?
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  That relationship or your lifetime or whatever that looks like so think of
• 8:54
  client relationships in that manner And then we are vastly underpaid, right?
• 8:59
  But if we're talking about, you know, knowing the disclosures they can
• 9:03
  get those online Understanding, you know, that you need an inspection
• 9:07
  and appraisal and negotiation, right?
• 9:10
  ChatGBT can help, you know, people who have never bought a
• 9:13
  house negotiate if they put all the information in there, right?
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  So understand that it's those 30 days are great And I understand
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  that, you know, a lot of people do a lot of things within those 30 days
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  But it's what's outside of those 30 days that is actually life changing.
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  This is actually the value that you provide.
• 9:30
  So strengthen those relationships from day one through the closing and beyond.
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  So certainly there are challenges ahead for the real estate industry,
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  for the buyer's agent, for the listing agents, for all these
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  conversations that are to be had.
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  But I think there is real opportunity to really dial in and
• 9:47
  make a lot of money during this.
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  Certainly there will be agents that exit the business.
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  That's not my hope.
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  That's not my wish.
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  That's why I do what I do.
• 9:56
  If you're an agent thinking about leaving the business and thinking it might be
• 9:58
  too hard, this video is just for you.
• 10:00
  Please book a call with me.
• 10:02
  I'd love to chat with you.
• 10:03
  Whether you're at eXp, you never want to come to eXp, you're in my organization,
• 10:07
  whatever that looks like, book a call.
• 10:09
  I would love to help you, find your You know energy and your passion because
• 10:14
  there's real opportunity in what's to come and I don't want anyone to leave
• 10:17
  the industry So I hope that works for you Like comment subscribe go get a win
• 10:21
  today and share the podcast with anybody or if you're on the road Check it out.
• 10:26
  Next time every single youtube video is simulcasted on the audio format
• 10:31
  Wherever podcasts are distributed, so we'll see you next time.
• 10:35
  Bye.
• 10:35
  Bye