Latest / Closing Sales in Nigeria - Sales For The Nigerian Business Person: The Sales and Marketing Blueprint / Why Too Many Talents Are Killing Your Sales

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Why Too Many Talents Are Killing Your Sales · Closing Sales in Nigeria - Sales For The Nigerian Business Person: The Sales and Marketing Blueprint

• 0:01
  Today's podcast episode. Is going to.
• 0:03
  Be a rambling 1. Because we're going to be
• 0:06
  looking at some listener messages that I.
• 0:08
  Received during the week. And in these messages, we're
• 0:12
  going to look at things like separating business finance from
• 0:16
  personal finance. The impact of the new.
• 0:20
  Tax laws that just came into effect because making today's
• 0:24
  recording in January of 2026 and of course we Nigerians know that
• 0:29
  the new tax code proposed by the president came into effect this
• 0:36
  year. Then we're also going to look at
• 0:39
  what I like to. Call the multi potentialite.
• 0:42
  Trap multi potentialites. Those are those people.
• 0:45
  Who have too many talents? They think they're too talented.
• 0:48
  They think they're they have too many interests and so because of
• 0:52
  that, they can't start one business in particular.
• 0:55
  So they have too many ideas and it often leads to them being
• 1:01
  unfocused. So we're going to talk about
• 1:03
  some of that today, then a little bit about market
• 1:06
  perception and trust, and then how we can be strategic.
• 1:11
  With our outreach. And then content planning.
• 1:15
  So as you can see this. Is a lot.
• 1:19
  And the reason why is because, you know, when people reach out,
• 1:21
  you know, we have a chat. We usually talk about all kinds
• 1:23
  of things because I. Actually, I'm genuinely trying
• 1:26
  to. Figure out who you are, what
• 1:28
  you're interested in, what you're about because I want to
• 1:31
  make sure that the podcast episodes.
• 1:33
  That we. Produce So excuse me, recovering
• 1:36
  from a cold. So I want to make sure that the
• 1:38
  podcast episodes that we produce over here are going to be how I
• 1:42
  put it, like specific and tailor made to my Nigerian audience.
• 1:48
  But before we dive into. Today's topic this.
• 1:51
  Episode is brought to you by my latest training program because
• 1:55
  like I said in the intro, I have seen too many entrepreneurs fail
• 1:59
  because they picked the wrong idea.
• 2:01
  And if that is you listening right now, on to help you solve
• 2:05
  that problem. In three.
• 2:06
  Easy. Steps so if you have. 345.
• 2:10
  Six different ideas, but you haven't made a single couple
• 2:13
  from any of them because you're stuck in analysis paralysis.
• 2:16
  Then please stop overthinking this.
• 2:20
  And start building something. So join my coaching session.
• 2:24
  Start your business in. 3 easy steps I will help you pick.
• 2:28
  The winner? From your list of ideas.
• 2:31
  I will help you. Validate the demand so that you
• 2:34
  don't waste money. On a product or a service that
• 2:38
  nobody wants and also I will walk with you.
• 2:41
  To help you. Build a sales system that brings
• 2:44
  in consistent revenue. So don't stay stuck.
• 2:48
  Because you have too many ideas. Call me.
• 2:51
  Text. Me WhatsApp me.
• 2:54
  My name is Tavishma Aidi. Do that right now.
• 2:57
  On 08/06. 466. 2140 and let's get your business moving.
• 3:04
  In the. Right direction.
• 3:06
  And by the way, this is your first time listening to the
• 3:08
  podcast. Subscribe to Spotify, Apple
• 3:10
  iTunes. Or any?
• 3:12
  Podcast player of your choice. So.
• 3:16
  Like I said, we're going. To be looking at lots of
• 3:18
  listener messages and the first one is from Nicholas.
• 3:23
  OK, I didn't get his surname and Nicholas.
• 3:25
  Says hello boss. I'm Nicholas and.
• 3:28
  I've been a fan for a very long. Time.
• 3:30
  Oh, thank you very. Much, Nicholas.
• 3:32
  And thank you very much to those of you who've been listening for
• 3:34
  a very long time. I keep on saying it that it is
• 3:36
  your support that makes the show possible.
• 3:39
  And Nicholas says I shouldn't stop the work.
• 3:42
  Don't worry, I'm. Not going to stop this podcast.
• 3:44
  I'm going to keep it coming so long as you guys have questions.
• 3:49
  Believe me. I will keep on recording.
• 3:53
  Except when I get except. When I win my election for the
• 3:57
  presidency. Then I don't think.
• 3:59
  I'll be. Able to run the podcast every
• 4:00
  single day. But until then, I am going to
• 4:03
  keep on making this podcast. So he had some questions about.
• 4:08
  Business accounts. Personal accounts and then how?
• 4:11
  It relates. To the new tax law.
• 4:14
  Then he said if I have a podcast.
• 4:16
  Episode that talks about that. Then he'll like to listen to it
• 4:20
  now. Unfortunately, I didn't have
• 4:22
  anything new to tell him. Because I.
• 4:25
  Already have the podcast episodes on personal finance
• 4:28
  where I talk about how you should separate your personal
• 4:30
  accounts and your business accounts.
• 4:32
  And to be honest, since this new tax law is something that only
• 4:39
  recently was only recently promulgated, was only recently
• 4:42
  passed, there are lots of people on social media, you know,
• 4:46
  talking as if you know their. Tax specialists or their.
• 4:49
  Specialists on this new particular tax law.
• 4:53
  But I'm still watching and I'm still waiting.
• 4:55
  But either way. My area of specialty is.
• 4:58
  Sales and business development. My area of specialty.
• 5:04
  Is not personal finance. It's not business finance.
• 5:08
  And it's definitely. Not tax law.
• 5:09
  And to be honest, the last time I studied that tax law was
• 5:14
  because my first degree was in law.
• 5:16
  I'm a former lawyer turned business consultant.
• 5:18
  The last time I studied tax law, I won't lie, that was.
• 5:21
  Like, I don't know, maybe? Like year 2.
• 5:24
  Or like year 3? And that was at least. 20 years
• 5:28
  ago. And of course, you know that was
• 5:30
  on out. On the different.
• 5:33
  Tax regime. So I really can't give an
• 5:35
  informed opinion about this, but the only thing that I would like
• 5:38
  to say, Nicholas, is if you're going to be talking to people
• 5:41
  about this, I would suggest. That you talk to people.
• 5:44
  Who are already taxed specialists or tax accountants?
• 5:49
  I believe those are the people. Who have?
• 5:51
  The intellectual wherewithal, the knowledge.
• 5:55
  Base. To be able to say, oh, this new
• 5:58
  tax law that is coming up, I think this is how it's going to
• 6:01
  affect your personal finances. This is how it's going to affect
• 6:04
  your business finances. This is how it's going to affect
• 6:06
  your tax obligations. But there's one thing that I've
• 6:09
  noticed lots of people, whether on the left or on the right,
• 6:12
  everybody is saying that supposedly it's much more
• 6:14
  friendly for small and medium scale business people because
• 6:21
  the tax threshold has been raised.
• 6:24
  For how much money you need to. Hit before you start paying.
• 6:27
  Taxes so. Yeah.
• 6:29
  So if you're like Nicholas and you're curious.
• 6:34
  Yeah, go do your research. Talk to people who are.
• 6:38
  Tax specialists or maybe people who are accountants.
• 6:40
  And of course, like I keep on saying over here on the podcast.
• 6:44
  Do not give anybody money. Until you have had a
• 6:46
  conversation with the person and until you trust the person so
• 6:51
  you don't have to just. Drop money because somebody.
• 6:53
  Said give me money. You have a.
• 6:55
  Conversation with the person. These are my concerns, you know,
• 6:58
  blah blah blah. These are my worries.
• 7:00
  These are that you know. Can we have a chat?
• 7:03
  And then in the chat try and. Like, ask them questions, try to
• 7:10
  get to know them, try to figure out how knowledgeable they are
• 7:14
  when it comes to tax and personal finance and these sorts
• 7:17
  of things. Only drop money for people whom
• 7:20
  you trust. So the last set of.
• 7:22
  Trainings. That we that started off on the
• 7:25
  January generated 19th still still going on.
• 7:30
  I had to tell several of them, one lady in particular, because
• 7:34
  she said it. She said, guy, you know, I
• 7:36
  didn't hear you and I laughed. I said.
• 7:38
  Fear me how now? She said.
• 7:40
  This is Niger now. But I don't know you.
• 7:43
  Before. Today, there's just last month.
• 7:46
  I'm knowing you, that you sound like you know what's up and you
• 7:50
  sound credible. You sound like you can.
• 7:52
  Do. What you say you sound like
• 7:54
  your. Training can do.
• 7:55
  What what it says? Is going to do but I know like.
• 7:59
  I did fear. I laughed and I told her, yeah,
• 8:03
  you know. You don't.
• 8:04
  Trust anybody you're scared, don't drop money.
• 8:07
  And I told her it's fine. I sent her a link to my podcast
• 8:10
  episode. I said keep on.
• 8:11
  Listening. If things ever change.
• 8:13
  Reach. Out to me.
• 8:14
  I'm still here, you already. Have my number We already
• 8:17
  started relating. We've had like.
• 8:19
  Two or three phone. Calls so no Ala so the same.
• 8:23
  Anybody who's talking to me, that's what I tell them.
• 8:25
  Anybody you're talking to is. The same thing you don't trust
• 8:28
  people do. Not drop.
• 8:29
  Money. Now the second message.
• 8:33
  OK, well, this guy. We've been chatting back and
• 8:34
  forth. I'm definitely not going to say
• 8:36
  his name. I don't need to be.
• 8:37
  As if I'm, you know, opening his in the public.
• 8:43
  So he says he left NGO space in 2020 and since then he's been
• 8:48
  trying to secure funding for his own business.
• 8:52
  Ideas, but he says. It's not easy and he's still
• 8:55
  pushing it then. You know, chatting back and
• 8:58
  forth and then. This list now.
• 9:00
  Or we call him. Now let's call him.
• 9:02
  Nicolas Cage. Nicolas Cage because.
• 9:06
  Oh. Look at me, I was thinking.
• 9:08
  Mortal. Kombat, because we just got the
• 9:10
  PlayStation and my kids really like Mortal Kombat and man, that
• 9:15
  game is. Bloody that game is brutal.
• 9:18
  As in. Like you stab.
• 9:20
  Somebody in the neck you. Remove the spinal cord.
• 9:24
  You like man? Oh, go.
• 9:28
  Like that game is harsh. But anyway.
• 9:30
  My wife played it when she was a kid.
• 9:32
  And my late brother-in-law and. Then one of my former.
• 9:35
  Business Partners was here a couple.
• 9:37
  Of days ago and. Even he used to play.
• 9:39
  The game back in the 80s and he says that, well, that's how it
• 9:41
  has always. Been so anyway, I'm watching.
• 9:45
  So I was thinking about. Someone else when I said.
• 9:48
  Nicolas Cage It just occurred to me that.
• 9:50
  Nicolas Cage actually is a Hollywood actor.
• 9:52
  I think if I remember correctly. So this guy now #2 let's call
• 9:56
  him Nicolas. Cage.
• 9:58
  So Nicolas Cage now left the NGO space in November 2020 and he's
• 10:02
  been trying to secure finance for his own businesses.
• 10:05
  But then one for my. Colleague told him.
• 10:09
  He told him, Guy, you have too many ideas.
• 10:11
  This thing we cripple your growth, He will cripple you.
• 10:15
  And then Nicolas Cage also said that he.
• 10:17
  Priests. So he's Catholic, a priest?
• 10:21
  Told him. And this is what the priest told
• 10:23
  me. Priest told you that?
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  Look young man, you are behaving like a billionaire child.
• 10:28
  Your dreams have no. Realistic foundation, that's
• 10:31
  what the priest said. By the way.
• 10:35
  You know, I told Nicolas Cage, I told him Pele that Geshenov vex
• 10:39
  that actually when people. Talk to us like this.
• 10:42
  You know it's because. Usually it's out of love.
• 10:45
  There's some people that beef you and beef.
• 10:47
  You die, but sometimes when it's people.
• 10:50
  Who are like, you know. Your people like mom.
• 10:53
  See your best friend, you know your wife when they talk to you.
• 10:57
  Harsh like this? Actually, because they're trying
• 10:59
  to protect you and they don't. Want to see you fail?
• 11:02
  But anyway, more about that because some of you are.
• 11:05
  Going to be wondering like. Super.
• 11:07
  Harsh. Which can cripple your growth.
• 11:11
  Dream no realistic foundation. So let's go.
• 11:14
  Let me give you some background to the chat that Nicholas Cage
• 11:18
  and I were having. So excuse me.
• 11:21
  Oh. Nicolas Cage now.
• 11:22
  The guys had a very. Colorful background because even
• 11:25
  me self I was. Thinking I was on focus.
• 11:27
  Because you know for. Those of you who've been
• 11:29
  listening, you know that initially I wanted to study.
• 11:33
  PPPPP. PEI wanted to study politics,
• 11:37
  philosophy and economics, but then I changed my mind last
• 11:40
  minute and then I studied law. Then after law, I did.
• 11:44
  Legal practice for like 3 years then after that.
• 11:47
  I went straight for masters, then from masters civil service,
• 11:50
  now from civil service. Wedding photography from
• 11:53
  photography. Me and my brother doing export
• 11:55
  business, then from export business what else?
• 12:00
  Are we? OK for export business.
• 12:03
  OK, I never stopped wedding photography, but then from.
• 12:07
  Export business failing continuing photography into
• 12:09
  producing documentaries for NGO. And then Shah.
• 12:13
  I left the whole game. And I've been doing business
• 12:17
  consulting ever since. So even me, I was thinking.
• 12:23
  Your life is on focus. You don't get direction anyhow
• 12:26
  as in today anyhow, just moving up and down anyhow.
• 12:30
  But as I. Said in this podcast, man.
• 12:33
  I have met some people as I have met some.
• 12:36
  People that have been all over the place.
• 12:38
  So this guy now Nicolas? Cage.
• 12:40
  Douglas Cage has done media work.
• 12:43
  You know, photography, video. All of that.
• 12:46
  He has done multimedia production.
• 12:50
  He has been a radio. Show host he has organized.
• 12:54
  Book. Festivals he has developed.
• 12:58
  Audio books for Nigerian authors he has also developed.
• 13:02
  Ebooks for Nigerian authors He has done content production.
• 13:05
  For corporations, he has also done content production.
• 13:09
  For NGOs, he has also done documentaries as well.
• 13:12
  He has also done public. Advocacy.
• 13:14
  Short Films and I think his NGO currently is in good governance.
• 13:19
  And gender equity. Now Nicolas Cage, that guy like
• 13:25
  me that. Guy has been.
• 13:26
  All over the place so. When I was trying to tell him
• 13:29
  that look. I understand that.
• 13:31
  These people are being. Harsh like they're.
• 13:33
  Talking anyhow, anyhow like. Man that's a nasty way to give
• 13:37
  feedback honestly. You say that your your your
• 13:41
  business ideas. No gap basis.
• 13:43
  That's harsh, so please. For those of us who have.
• 13:48
  Friends and family members, you think that?
• 13:49
  They're all focused you're. Trying to tell them the.
• 13:51
  Truth. I beg.
• 13:53
  Language. You don't need to be.
• 13:55
  Too. Don't be telling somebody.
• 13:57
  That your idea no get. Busy.
• 13:58
  No, it's harsh. It's harsh.
• 14:02
  So. This is how I explained.
• 14:03
  To Nicolas Cage, How do I look? The problem of being.
• 14:07
  A multi potentialized renaissance man, multi talented
• 14:12
  individual, hyper creative individual, serial entrepreneur,
• 14:16
  serial dis multi, you know, whatever it is people call
• 14:19
  yourselves. The problem is this.
• 14:22
  From a practical point of view, remember that the focus of this
• 14:25
  podcast is sales. How do we grow sales?
• 14:27
  How do we increase revenue? Now, one way that we're going to
• 14:32
  grow our sales and we're going to increase our revenue.
• 14:34
  Is that we do outreach. Every single day, every single
• 14:36
  week. Outreach just means.
• 14:38
  We come up with a plan for figuring out.
• 14:41
  Who is our potential customer? Who might be interested?
• 14:43
  In our product or service. And then we figure out a way to
• 14:45
  go and reach that concrete individual, that particular
• 14:49
  person. We come up with a.
• 14:51
  Plan How will I? Go to this guy's house.
• 14:55
  How will I? Go to this guy's office.
• 14:57
  Or how will I create? Contents that will attract this
• 14:59
  person. Or how will I?
• 15:00
  You know, phone call how will I call this person or how will I
• 15:03
  do networking? Who?
• 15:04
  Introduced me to this guy so that we can start yawning.
• 15:07
  You know, as in outreach, Shah, as in these are the people who
• 15:13
  I'm trying to hunt down. How will I reach?
• 15:15
  Them so from a. Very practical point of view we
• 15:21
  are. Trying to do outreach.
• 15:24
  Every single day. Every single.
• 15:25
  Week so that we can grow revenue and this.
• 15:27
  Is what I have to explain to Nicolas Cage, and that's the
• 15:30
  reason why I'm making this podcast episode.
• 15:32
  Because I know that Nicolas Cage will listen.
• 15:34
  So, Nicolas. Cage, if you're wondering.
• 15:37
  You see me? Yeah, it's you.
• 15:39
  I'm just not using your real name because I don't want.
• 15:41
  I don't seem as if I'm exposing your.
• 15:44
  In the public. So and also because you know
• 15:48
  when you're texting, there are some things.
• 15:49
  You can't really emphasize, so let me emphasize it now that
• 15:52
  you're listening. To me, on audio it is not
• 15:55
  possible to do outreach. For all these your ideas.
• 15:57
  It's not possible. Even if you try.
• 16:00
  You'll be all focused and you'll get the best results.
• 16:03
  Think about it. You wake up on a Monday.
• 16:06
  Which outreach am I going to do today?
• 16:09
  Is it multimedia? I mean, am I going?
• 16:11
  To try and get a radio show again.
• 16:13
  I'll be easy on that book festival.
• 16:15
  Something. Was it producing audio?
• 16:17
  Book, Ebook. Or is it the NGO?
• 16:20
  Work. Producing Ng OS for them.
• 16:23
  Or is it my own NGO I'm going to?
• 16:24
  Focus on now on good. Governance and gender equity.
• 16:27
  So when you wake up on the Monday morning, which one are
• 16:29
  you going to do now? How you split the work?
• 16:35
  Or Monday will be the. Focus.
• 16:36
  Tuesday will be the focus. Wednesday will be the focus.
• 16:39
  Thursday will be the focus. Friday, Saturday will be the
• 16:42
  focus. Even if you're able to parcel
• 16:45
  out this thing so that one one day per week, you'll focus on
• 16:48
  one. Think about it.
• 16:50
  You mean to tell me that if you're pushing one business only
• 16:55
  four days in a month, you think you can get?
• 16:56
  Progress. Let's go to.
• 17:01
  This in your NGO now on good governance.
• 17:03
  And gender equity. You want to promote good
• 17:05
  governance? Oh well, and good is.
• 17:06
  Fine. Your gender equity.
• 17:09
  Is fine, it's beautiful, but. If you're only going to.
• 17:12
  Promote, Let's say you A. Decider on Monday.
• 17:14
  That's when you'll. Be doing your NGO.
• 17:16
  Work So that means every Monday of the month, every.
• 17:19
  Month on average you have. Four Mondays.
• 17:21
  How will you make progress trying to put pursue one agenda?
• 17:26
  If you only dedicate 4 days. In a month to it.
• 17:32
  What is 4 * 12? Four times 12 is what?
• 17:36
  And so that's. 48 I mean. So that means in a year.
• 17:40
  You dedicate 48 days. To it out of 365 like how will
• 17:44
  you make progress on nothing? How so?
• 17:48
  From a sales perspective, this is where all these things fail.
• 17:53
  So the priests. Who say you're you're.
• 17:55
  Idea no Gear basis. The guy was harsh excuse.
• 17:59
  Me. Your friend.
• 18:01
  Who say your your business ideas?
• 18:04
  What did he say again? Something about.
• 18:05
  Cripple that all these multiple. Ideas will cripple your.
• 18:08
  Business growth, they're they're harsh.
• 18:10
  What they said, what they said is true.
• 18:14
  Because me now. From a sales perspective.
• 18:16
  Let's say I'm your coach and I won't coach you so that we can
• 18:18
  start making good money. From any of these ideas how we
• 18:22
  go runner? How, How we?
• 18:23
  How we? Run this thing how?
• 18:27
  I know some of you don't like it when I say pick one, but
• 18:30
  honestly? Pick one.
• 18:34
  Now the different ways of deciding which one and that is
• 18:37
  part of what. We're going to do.
• 18:39
  In manure training that I spoke about at the top of the.
• 18:43
  Episode which is. On how to build your business in
• 18:47
  three easy steps so that for those of you who have. 345
• 18:50
  different. Business ideas, but you're not.
• 18:52
  Making a cobble on any of them. It's part of the training.
• 18:57
  Let us stop overthinking, Let us start building.
• 19:01
  Let us pick a winner from this idea, and let us make sure.
• 19:03
  That this idea that you've picked is.
• 19:05
  The one that has demand. That people are willing.
• 19:07
  To pay for. And willing to pay for the good
• 19:09
  price. Then let's see how we can build
• 19:11
  a. Selling system around this
• 19:12
  thing. So that we can get revenue, so
• 19:14
  that we'll stop. Staying stock so that we'll
• 19:16
  move. Once you guys had 2024, your
• 19:22
  stock, 2025 your stock, 2026, you're starting again.
• 19:26
  And you feel kind of stuck. Are you not tired?
• 19:30
  That's make progress so. The priest was harsh.
• 19:33
  Your friend was harsh. But it's the truth, because when
• 19:36
  it comes. Down to sales now getting.
• 19:39
  Revenue. Or more.
• 19:40
  We can't plan for. We can't come up with a plan.
• 19:42
  That will cover all these things we can't.
• 19:45
  Now let's leave outreach. Now let's talk about contents.
• 19:48
  Let's say, OK. You don't want to be.
• 19:50
  Going out, you don't want to be making a phone call.
• 19:52
  What you do, you just produce content.
• 19:54
  You try and use content marketing and then you get
• 19:55
  people to come to you. You try and use inbound
• 19:58
  strategies for growing your business.
• 20:00
  There are two strategies or two different philosophies for
• 20:02
  growing your business. 1 is outbound, 1 is inbound.
• 20:05
  Outbound strategies those. Are the ones I prefer where?
• 20:08
  You take responsibility for going to go and do something.
• 20:10
  So I have my radio show and then I call people.
• 20:12
  I do some networking, you know, run advertisements Once in a
• 20:15
  while. You can see that I'm.
• 20:16
  Pushing. Out, out, out, out, out.
• 20:19
  You know namide. Porsche that is unbound?
• 20:22
  Well, then there's inbound. Which is you do.
• 20:25
  Content marketing. You know, things that will
• 20:28
  invite people. OK, like this podcast, now
• 20:30
  podcasting that's inbound. People hear.
• 20:33
  It they like it, they. Call you, they say.
• 20:34
  Oh. Boy, are you available.
• 20:35
  How much? What does it take for us to work
• 20:37
  together? How much for us to collab, to do
• 20:40
  collabo? So that's inbound.
• 20:44
  So that's two different business approaches.
• 20:46
  Now, some of you waste time by asking which one is the best.
• 20:49
  There's no best. Both of them are good.
• 20:52
  And actually, every single business should be.
• 20:53
  Doing both, you should be doing. Outbound you should be doing
• 20:56
  impound inbound you should be. Going out every day, every.
• 20:59
  Week to pursue people you also should be doing.
• 21:01
  Things. So that people would pursue you
• 21:04
  too, That is how. We get the business going.
• 21:09
  Especially those of. Us who are small and medium
• 21:11
  scale, this is how we start outbound and inbound.
• 21:15
  Now, after a while, you realize that you have some.
• 21:17
  Particular skills. Maybe it makes outbound?
• 21:22
  Very easy for you. In that case, double.
• 21:24
  Down on the outbound. Or you find out that oh, because
• 21:27
  of your skill set. Inbound is a lot more.
• 21:29
  Easier for you and no. Problem.
• 21:31
  No problem. But sure.
• 21:33
  We should be doing both. We should aim.
• 21:35
  To do both outbound and inbound. But let's just pretend now that
• 21:39
  we're not doing. Outreach.
• 21:40
  We're not going outside. We want to stay at home, want to
• 21:43
  produce content, we want to stay in the studio.
• 21:45
  No problem with all these. Business ideas now how will you
• 21:48
  plan your. Weekly content calendar How?
• 21:53
  If you, you know. Parcel it so that you're able to
• 21:58
  get. One day, you know.
• 21:59
  Pair something and then let's say.
• 22:02
  You're trying to promote. A book festival.
• 22:05
  If you're only posting once. A week to promote your book
• 22:08
  festival. How do you think you will?
• 22:10
  Get that book festival. Up and going.
• 22:14
  So if every. Tuesday is book festival.
• 22:16
  Day then there are four Tuesdays in a month.
• 22:21
  That means you only make 4 posts in a month.
• 22:24
  For book festival, how will. You get that book festival to
• 22:27
  move 48. Tuesdays in a year, Abby.
• 22:35
  If my mouth is correct, I'll be and if my mouth is wrong, I
• 22:39
  never said I was a math specially so you guys don't
• 22:41
  don't crucify me. You really can't make.
• 22:45
  Progress your content. Calendar you will not be.
• 22:48
  Pushing out enough content to make progress on any of these.
• 22:51
  Ideas. Then you will confuse people in
• 22:55
  your. Social media because they won't
• 22:57
  know what you stand for. They won't know how to.
• 22:58
  Categorize you like for instance.
• 23:00
  For me now because. All I talk about is sales,
• 23:03
  sometimes marketing. Even though people don't know
• 23:06
  what I do. Once in a while I get one random
• 23:09
  calls. Tavishima, nothing you do like,
• 23:12
  I'm not sure but. Should be you do sales.
• 23:15
  Or you do something. Business.
• 23:17
  You can see that in people's mind.
• 23:18
  They know how to locate me, they know how they have mapped me on
• 23:22
  their brain in one way that you hear anything business even
• 23:26
  though you're not sure what Tavishima does.
• 23:28
  You pick up the phone and you call him.
• 23:31
  And then I get to clarify and say oh.
• 23:33
  OK, yeah, I do. But what you spoke about?
• 23:36
  Actually is more of an accounting problem or.
• 23:39
  A cash flow, cash flow problem is not the kind of thing that I
• 23:42
  can. Solve you actually need.
• 23:44
  An accountant you need a. Bookkeeper, you need a blah blah
• 23:46
  blah. But at least in their mind, they
• 23:50
  have filed me in one cabinet. That says business.
• 23:54
  Because I'm only picking one lane, I'm not straddling two
• 23:57
  sides. You won't see me on the left,
• 23:58
  you'll see me on the. Right.
• 24:00
  You see me in my lane when you take this approach, people on
• 24:06
  social media. They don't want to stand.
• 24:08
  They don't know what you stand for.
• 24:09
  They don't. Know where to categorize you so
• 24:12
  when the time comes. And somebody even genuinely.
• 24:16
  Like they love you, don't want to send you.
• 24:17
  Business, they're wondering. You could ask.
• 24:20
  Kids waiting they do self. Honestly, they don't know now.
• 24:31
  This creates a in fact. Algorithm.
• 24:36
  I forgot that angle. The algorithm itself will be
• 24:40
  confused because remember. Now that we're in interest.
• 24:45
  Media, as people call it. Which means.
• 24:47
  You produce a bit of content and then the algorithm takes it and
• 24:51
  then shares it to people who are interested in those.
• 24:53
  Topics. If on your social media handle
• 24:57
  you're creating content around 567 different things, the
• 25:01
  algorithm will not even know this content that this guy
• 25:04
  produces. Who should we show it to?
• 25:11
  So your followers on social? Media, they'll be confused the.
• 25:14
  Algorithm will be confused. So even if you.
• 25:17
  Choose a content marketing strategy this multi potentialite
• 25:21
  multi. Talented Renaissance man, serial
• 25:25
  entrepreneur. This approach is not going to
• 25:27
  work even if we look at that, then Nicolas Cage I.
• 25:33
  Told him I look even your. Friends and family members will
• 25:35
  be confused. They won't know what to.
• 25:37
  Refer you for. And you go back to me saying
• 25:42
  that yeah, your sister referred you and yeah, you give.
• 25:45
  Her a Commission. I don't want to.
• 25:46
  Argue it, but. You know, you know, Yeah, she's
• 25:51
  your sister. And.
• 25:53
  You know, there's, there's home. Advantage.
• 25:56
  So she. Kind of has a sense of you know
• 25:58
  what you're. Good at what you're not good at,
• 26:00
  You know that only form. But somebody like me that is a
• 26:02
  total stranger now for all these.
• 26:04
  Ideas that we've discussed. Even if I say Nicolas.
• 26:07
  Cage. You're my guy.
• 26:08
  May I? Help you like honestly speaking.
• 26:11
  What? What am I going to?
• 26:13
  Refer you for, it's all over the place.
• 26:17
  So I'm glad your sister brought some business to you.
• 26:19
  Good mom say I'm popsy to also. Bring business your way.
• 26:24
  Good. Because they've seen you before.
• 26:26
  They've been in the house. They know what you're capable.
• 26:28
  Of so they know that for these your business ideas, they know
• 26:31
  the one. That is solid.
• 26:32
  And they know the one that. He's just he's.
• 26:35
  Just trying something. He's just, he's just trying his
• 26:37
  luck for other people. They don't know what to refer
• 26:42
  you for now, Nicolas Cage. And anybody who's like Nicolas?
• 26:47
  Cage. You want to make money off your.
• 26:50
  Business ideas. Listen carefully.
• 26:52
  In Nigeria. This is a universal thing.
• 26:56
  OK, but OK, maybe because? Since I spent and, I've only.
• 27:00
  Lived in UK and Niger. So I can't speak of the rest of
• 27:02
  the world, but it's a big. Thing in Nigeria Nigerians have.
• 27:09
  Confidence issues when somebody is a.
• 27:11
  Generalist if Nigerian is looking.
• 27:15
  For a Carpenter in Nigeria prefers to call somebody who is
• 27:19
  a Carpenter. Not to call.
• 27:22
  Somebody who is a plumber, but the plumber happens to know
• 27:25
  electrical work and also happens to know.
• 27:29
  Carpentry work. The average?
• 27:31
  Nigerian does not like that kind of thing.
• 27:35
  So in Nigeria, you're not helping.
• 27:36
  Yourself as a. Multi potentialite multi
• 27:39
  hyphenated serial entrepreneur multi this renaissance man like
• 27:46
  you are not helping yourself because most people.
• 27:49
  Will not trust. You Nigerians don't like master
• 27:52
  of all trades. Think about it.
• 27:55
  Media is making this broadcast. Let's say you listen.
• 27:58
  Today I'm talking about. Sales tomorrow.
• 28:00
  Then I talk about content. Production next tomorrow.
• 28:03
  I talk about happy marriage. Then the day after that I talk
• 28:07
  about video production. Then the day after that I talk
• 28:10
  about. Audio production.
• 28:11
  Then the day after that, I talk. I mean when the time comes to
• 28:15
  drop. Money.
• 28:15
  Will you trust me? Will you trust me?
• 28:23
  You won't, so you. Multi Talented multi Hyphenate
• 28:27
  multi. Whatever.
• 28:28
  Whatever it makes us feel. Gold.
• 28:32
  Those words we get plenty talent, we feel.
• 28:34
  Very good. Very, very, very, very, very
• 28:37
  good. But we're feeling good about
• 28:44
  ourselves or other. People are not feeling good.
• 28:46
  About us, honestly, they're just like a master of all trades.
• 28:53
  So the only advantage? Of being a multi hyphenate.
• 28:55
  Or multi talented. Whatever is that you?
• 28:57
  Wake up and you feel confident. Like yes.
• 28:59
  Not me, I'm the guy. But the market?
• 29:03
  Is not going to look at you that way and.
• 29:05
  Because the market is not going to.
• 29:06
  Look at you that way. Your bank account will feel.
• 29:08
  Good, so you wake. Up every day feeling.
• 29:10
  Good, but your bank. Account is not feeling good.
• 29:12
  At all now. Some words about dealing with.
• 29:18
  Discouragement or negative feedback from.
• 29:21
  People in your life? Or authority figures.
• 29:24
  You know, like former colleagues.
• 29:26
  Or religious leaders. Or you know.
• 29:27
  Parents, you people. Try and tell you that.
• 29:29
  Your dreams are realistic like I mentioned that these people no
• 29:36
  more and only trying to protect. You if they know you.
• 29:38
  Personally, so the reason why the priest spoke to.
• 29:40
  You like that is because. The guy is kind of frustrated.
• 29:43
  He obviously. Says that you're a talented
• 29:45
  individual. You're sharp, you're bright.
• 29:47
  But he thinks you know. You don't get a focus.
• 29:51
  So he you're the priest. Is being rude and abrasive
• 29:54
  because he's trying to? Shock you?
• 29:56
  Into motion, you also said. The kind of thing that, you
• 30:00
  know, bam, we will. Focus you in one place.
• 30:04
  Although I miss the guy you know.
• 30:05
  Suppose you know as a shepherd. As a spiritual shepherd, you
• 30:09
  know. Suppose there's a way.
• 30:11
  You should be. You counsel.
• 30:12
  People. And.
• 30:14
  I think that was too harsh. Well, anyway, Nicholas Cage.
• 30:19
  Remember, not the real Nicolas Cage, the guy I'm talking to.
• 30:21
  He sounds like a very, you know, confident, robust somebody.
• 30:24
  I don't think he's the kind of guy that you.
• 30:26
  Can deem he shine like even if mom she slaps him back.
• 30:29
  You know he will smile and continue.
• 30:31
  He sounds like that kind of guy and they keep it up.
• 30:33
  That's the right attitude. But number one, just know that
• 30:35
  these people are only trying to. Protect you SO.
• 30:38
  Just keep it in context then number 2 whenever people.
• 30:41
  Talk like this. Usually they talk very general.
• 30:44
  So for the piece. To come and say you know you
• 30:48
  don't get. Focused OK, I get the criticism,
• 30:52
  but OK so. Father like what am I?
• 30:55
  Supposed to do? Really.
• 30:58
  Like he has spoken his mind, he has said something, but
• 31:01
  specifically he has not told me what next.
• 31:05
  So for your friend too. Who are saying that?
• 31:10
  Your many business ideas will. Cripple.
• 31:11
  You OK? Yeah.
• 31:12
  That's that's good. It's honest criticism.
• 31:14
  Well, your friend has not. Exactly said they have.
• 31:19
  Not really. Told giving you direction on
• 31:21
  what to do. They have told you the one that.
• 31:23
  Is bad. They did not tell you the one
• 31:25
  that. Is good.
• 31:26
  So Nicolas Cage. And anybody who's like Nicolas?
• 31:29
  Cage And you're talking to people in this situation, you
• 31:32
  know? Just tell people.
• 31:33
  Yeah, thanks for the advice. Yeah, recognize it must have
• 31:36
  been hard for you to. You know, talk like that.
• 31:39
  Because I know that you're coming out of a place of love
• 31:41
  and I know that you're concerned for me.
• 31:44
  So yeah, thanks. Thanks for the advice, but hope
• 31:48
  you don't mind me asking. So like OK so far.
• 31:52
  Based on what you've. Said so far.
• 31:54
  Based on how you see the situation.
• 31:56
  What is the next? Thing you think I should do?
• 31:59
  So I can make. Progress with ABC so.
• 32:04
  Ask Father that kind of question.
• 32:06
  And the next time your auntie or.
• 32:08
  Your uncle or your friend? You know, just open their mouth
• 32:11
  and talk, you know? Anyhow, ask them like that.
• 32:13
  Oh. Thanks for the advice I really.
• 32:14
  Appreciate it SO. What do you think is the next
• 32:16
  thing? I think I should do to make
• 32:18
  progressive. Blah blah blah blah blah.
• 32:20
  By the time every time they open your mouth, this is how you
• 32:24
  treat them afterward or close their mouth.
• 32:26
  When they see that. You know all they.
• 32:28
  Can do is make negative noise but they can't.
• 32:31
  Point you in a positive direction.
• 32:33
  After a while do stop. Talking Nicholas Cage.
• 32:39
  I'm not giving you these tricks so that you shut them up.
• 32:43
  I'm giving you this. Trick so that.
• 32:45
  For people who have actually. Have been thinking of this thing
• 32:47
  critically and it's on their. Mind people who mean you.
• 32:50
  Well, they will. Actually have one or two.
• 32:51
  Things to point. You in the right direction.
• 32:53
  Because if Father should come and.
• 32:55
  Say you know their focus, your friend.
• 32:57
  Say you're crippling yourself by the end of the.
• 33:00
  Day they didn't tell you. What to do?
• 33:02
  They have not. They mean.
• 33:04
  Well, but they have not tried to.
• 33:08
  They've not tried to show you the way to the.
• 33:10
  Promised Land. Some people come and they.
• 33:12
  Criticize, but then they say I think you should do this.
• 33:14
  Or have you done this? Have you talked about that?
• 33:16
  Oh, that's different after they leave.
• 33:18
  You can sit. Down and you can see.
• 33:20
  Two or three paths in your. Head that you have to pick one
• 33:22
  of. So Nicolas Cage.
• 33:26
  That's all you do. You tell them thanks for the
• 33:28
  advice. I really appreciate it.
• 33:31
  If you don't mind me asking. What do you think?
• 33:34
  I should do that will help me make.
• 33:35
  Progress with XYZ or with ABC? Then Nicolas Cage be proactive.
• 33:45
  Start seeking advice from. People that you admire.
• 33:48
  So yeah, talking to me, yeah, that was, that was good.
• 33:51
  But instead of just talking. To me, because, you know, all of
• 33:53
  this was kind of general. You should seek out advice from.
• 33:56
  People who have. Achieved in the space that you
• 33:58
  love so right. Now, if this NGO thing is on
• 34:01
  your mind. Public advocacy is on your mind,
• 34:03
  honestly. Speaking.
• 34:04
  You shouldn't be talking. To me, I'm not a public.
• 34:07
  Advocate on anything. Look for somebody who has.
• 34:13
  Made it in the public. Advocacy space in any field.
• 34:18
  OK, maybe not any field in the field of.
• 34:21
  Gender equity, which you love. Go and talk to that.
• 34:24
  Person they will be able to. Give you concrete advice.
• 34:28
  It won't be general, general, general.
• 34:30
  They'll be able to tell you do ABC, do it by so so so date.
• 34:35
  Go and visit 123. Do this, do this, do that.
• 34:40
  Seek advice from those people. People, we don't make calm.
• 34:46
  In that space. That you want to enter.
• 34:50
  Those are people that you talk to.
• 34:52
  Then. Because you're in particular,
• 34:55
  Nicolas Cage. Like you're a very robust.
• 34:57
  Guy and. You're very cheerful so.
• 35:01
  I don't think even if anybody. Was mean.
• 35:03
  I don't. Think you will catch it?
• 35:05
  But honestly speaking. This whole thing of bringing
• 35:07
  people down to earth, cutting people back to earth, bringing
• 35:10
  people. Back to size.
• 35:11
  Or you know. Bringing them back.
• 35:12
  To Earth, whatever expression is.
• 35:14
  Actually is a reality you. There are people like that.
• 35:17
  So you should not. Be sharing your ideas with
• 35:19
  everybody. It's not everybody because.
• 35:21
  There are some people. Who?
• 35:22
  That is what they like to do. If they see you going.
• 35:24
  Up. Yeah, they'll.
• 35:26
  Pack you from the leg because not.
• 35:28
  To bring you down. Unfortunately, these people
• 35:31
  exist, so it's not. Everybody that is worthy to hear
• 35:34
  your ideas, Nicholas Cage. It's not everybody, no.
• 35:39
  So trusted people. That you have a relationship
• 35:42
  with. Or people.
• 35:44
  Who have cache, people who have level, people who have presence,
• 35:51
  people who have. Progress, people.
• 35:53
  We don't. Make up in your chosen.
• 35:55
  Field. Those are the 2.
• 35:56
  Classes of people, trusted people, you have personal
• 35:59
  relationship. Talk to them.
• 36:01
  Or then or people that have hammered in your.
• 36:04
  Field talk to them. You talk to those two people,
• 36:09
  chances of going wrong diminished.
• 36:13
  But then one one last thing, Nicholas.
• 36:16
  Keja understand one thing. See, it's not easy.
• 36:24
  The first time my brother told me this thing when I was small.
• 36:26
  I need to tear him slap, but something he spoke inside my my
• 36:31
  heart. Something but someone said
• 36:32
  tavish. Schumer, relax.
• 36:34
  Yes, this boy is. Younger than you.
• 36:37
  But listen, there's wisdom there.
• 36:39
  My brother told me one time. I remember we're discussing.
• 36:41
  He told me there's no smoke without.
• 36:42
  Fire, I said. What's wrong with this boy?
• 36:44
  So from watching film, you're learning a book.
• 36:46
  Prover I was about. To give him back.
• 36:48
  And then I realized that OK. Yeah.
• 36:52
  There's an element of. Truth there.
• 36:56
  And I got what he was saying. All he was saying is.
• 36:59
  If Mumsy is saying this thing, I am saying this thing, Uncle is
• 37:03
  saying this thing, Daddy is saying this thing, this person
• 37:06
  is saying this thing. You honestly think everybody has
• 37:09
  problem? Then it's only you.
• 37:10
  Tarvish man, that doesn't have problem.
• 37:12
  That's what my brother was saying.
• 37:15
  Now I was pissed I was going to descend.
• 37:18
  On him but I got. The message and I'm using it to
• 37:21
  guide me since because myself I always feel as if you know, I
• 37:26
  know. I'm always on the right track.
• 37:28
  So if my wife says something. Like my friends, say something.
• 37:31
  My neighbors are saying something.
• 37:33
  My was that like OK? He's now becoming much.
• 37:37
  And now that my. Kids are older.
• 37:38
  I've noticed that my wife will say something and my son.
• 37:41
  Will say yeah, it's true. Nothing gives me cause.
• 37:44
  For concern because this one. Is not a matter of oh.
• 37:47
  And it's my wife now. She didn't nag.
• 37:49
  Yeah, it does not pass that. Level there's.
• 37:53
  Another person in the house now who's saying?
• 37:55
  Yeah, that that's actually true. Now it gives me now.
• 37:57
  Give me pause for concern. I say pause for concern, cause
• 38:02
  for concern. Sorry, forgive me.
• 38:06
  So, Nicolas Cage, just realize. That there's no smoke without.
• 38:10
  Fire. So.
• 38:11
  If 12345. Six people are saying something.
• 38:16
  Maybe it's time. To calm down.
• 38:18
  Small and do some. So by reflection and we.
• 38:22
  Strategize for the way forward, so.
• 38:28
  It's possible if the same concerns keep coming up over and
• 38:30
  over again, perhaps there's some fundamental issues that need to
• 38:33
  be dealt with. So that's just a summary of my
• 38:40
  approach anyway when it comes to this whole thing of.
• 38:42
  People are giving. You discouragement giving you
• 38:48
  negative. Feedback around your business
• 38:50
  ideas. These are some ways of looking
• 38:52
  looking at it, but remember my own specialty is sales.
• 38:58
  Not. Psychology, psychiatry,
• 39:00
  psychoanalysis, you know, psycho, whatever.
• 39:03
  So everything. Is weighing on your mind too
• 39:07
  much that you know your ideal self, your true dream, your this
• 39:11
  is this. That that, that that well, looks
• 39:13
  like the. Whole world is bringing.
• 39:14
  You down. You know, go and talk to a
• 39:15
  mental health professional. That's why I keep saying that.
• 39:17
  If you go to any General Hospital in Nigeria, there they
• 39:21
  have. Specialists on staff.
• 39:23
  That deal with these. Sorts of things.
• 39:26
  For those of you who listen to the podcast.
• 39:28
  You for you listening for a long time you already know that time
• 39:31
  they're. Going to Rd. safety trouble.
• 39:33
  And they empower my car. They said I should go.
• 39:34
  And see psychiatrist and they. Referred me to General Hospital,
• 39:38
  so that's when by. The way I'm not mad.
• 39:40
  Oh, I'm not mad. It's just that.
• 39:44
  You know how this thing can be now?
• 39:46
  I said. I was not going to give them a
• 39:47
  single couple. So they said they will.
• 39:49
  Frustrate my life when I. Learned my lesson that day.
• 39:52
  Because an only day impound. My car and I had.
• 39:54
  To go to the hospital, I saw the psychiatrist or the whoever it
• 39:58
  is sent me to. The guy said I'm there's no
• 40:00
  problem, I'm not mad. But by the time we.
• 40:02
  Finished the day was gone, so that means I couldn't.
• 40:04
  Even collect my car. So I took now go and collect my
• 40:06
  car. Back the second day.
• 40:07
  On top of that I paid official fee.
• 40:11
  And I was the reason. Why?
• 40:13
  First of all, you did try. To catch somebody and the person
• 40:16
  sees Rd., the person will just take off and I'll see why people
• 40:19
  take off and then I now see the reason why.
• 40:22
  Most people just. You know the doors close their
• 40:23
  eyes and pull hand inside pocket.
• 40:25
  I'm not saying that you should bribe anybody, I'm just saying
• 40:28
  that. After going through that ordeal.
• 40:30
  I now know. The reason why some Nigerians.
• 40:32
  Behave the way they behave. I'm not condoning it, but.
• 40:37
  I'm glad I went through. It because now I know.
• 40:39
  I didn't know then, but now I know that if you attend.
• 40:42
  The General Hospital, you know, you're depressed, you're having
• 40:45
  mental health. Issues your.
• 40:47
  Relationship with your wife is. Testy.
• 40:49
  Or maybe your relationship with your parents is off your.
• 40:52
  Relationship with your kids is off.
• 40:54
  Or you don't know if you're going insane or whatever.
• 40:58
  All you have to just. Walk into a general.
• 41:01
  Hospital consultation is not expensive and consultation is
• 41:04
  usually open for I think 2:00. Weeks or three weeks?
• 41:06
  So at the time what I paid was. 4K to register, so 4K was.
• 41:10
  Registration and consultation and was open for three weeks.
• 41:15
  They are their own staff if you want to.
• 41:18
  Talk to them Monday, Tuesday, Wednesday, Thursday, Friday and
• 41:20
  then come next week. Monday, Tuesday.
• 41:22
  Wednesday, Thursday, Friday. And they will.
• 41:23
  Listen to you until they tell you that OK young man, you don't
• 41:25
  have. Problems.
• 41:26
  It's OK, you can stop. But they're there.
• 41:31
  So it's been 45 minutes, so let me bring you to a close.
• 41:34
  Thank you very much. For listening.
• 41:36
  All the way to the. End Remember that this episode
• 41:39
  has been brought to you by my latest training program.
• 41:41
  And the reason why is because I've seen too many.
• 41:43
  Entrepreneurs feel because they. Picked the wrong idea.
• 41:47
  The goal is I'm trying to help you solve that in three easy
• 41:49
  steps. So if you have. 34567.
• 41:52
  Business ideas like our guy Nicolas.
• 41:54
  Cage. And you're not making a cobalt
• 41:56
  from any of them. Or you're making small small.
• 41:58
  Coins here. You don't want to be.
• 41:59
  Making coins again? You want to hammer big on one
• 42:02
  idea? No problem.
• 42:03
  Let's move you away from analysis paralysis.
• 42:06
  Let's stop overthinking. Let's start building.
• 42:11
  Join my coaching session. Start your business.
• 42:13
  In three easy steps. I will help you pick a winner.
• 42:17
  From your list of these ideas, I'll help you validate.
• 42:20
  Demand. That means we'll figure.
• 42:21
  Out do people? Are people willing to pay for
• 42:23
  this thing? So you don't waste your time or
• 42:26
  waste your money building something, designing something,
• 42:29
  selling something, that nobody. Wants.
• 42:31
  And then we'll build a selling system.
• 42:33
  So they can get consistent revenue.
• 42:36
  Don't get stuck, call me. Text me WhatsApp.
• 42:39
  Me right now. On 08/06. 466. 2140, let's get
• 42:47
  your business moving. Thank you very much for
• 42:49
  listening. I'll catch you all some other
• 42:51
  time. Oh, by the way.
• 42:53
  If you just want to reach out to say hello, yeah, that's not a
• 42:55
  problem. After all, that's how me and.
• 42:57
  Nicolas Cage got chatting anyway.
• 42:59
  So I'll catch you all some other time.