Latest / Massive Agent Podcast / MAP 055: How to Make a Successful Daily Facebook Live Show w/ Josh Pitts

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MAP 055: How to Make a Successful Daily Facebook Live Show w/ Josh Pitts · Massive Agent Podcast

0:00
SPEAKER_02: On this episode of the Massive Agent Podcast, we're sitting down with special guest Josh Pitts, host of the Daily LO Life show on Facebook, to talk about what makes a successful daily Facebook Live show.
0:12
SPEAKER_02: He's going to spill the beans on how he's done it.
0:14
SPEAKER_02: He hasn't been doing it for all that long, but he has a killer show.
0:18
SPEAKER_02: Plus, you guys have asked for it.
0:19
SPEAKER_02: We've heard the feedback.
0:21
SPEAKER_02: We've made some major, major changes to the Massive Agent Society.
0:25
SPEAKER_02: You guys are going to love this.
0:26
SPEAKER_02: We're making that announcement right now.
0:29
SPEAKER_00: The Massive Agent Podcast.
0:37
SPEAKER_02: I love to buy houses.
0:38
SPEAKER_02: I like to sell houses.
0:51
SPEAKER_00: Here's your host, Dustin Brown.
0:55
SPEAKER_02: What is up, everybody?
0:56
SPEAKER_02: Welcome to episode number 55 of the Massive Agent Podcast, the number one podcast on the planet that starts with the word massive.
1:03
SPEAKER_02: Look, guys, I you can't argue with science.
1:06
SPEAKER_02: And what's funny is the CEO of Housing Wire yesterday on Instagram stories, he did a little fact check.
1:12
SPEAKER_02: All right.
1:13
SPEAKER_02: So he he was kind of calling me out a little bit.
1:15
SPEAKER_02: He's like, wait a minute, number one show on the planet starts with massive.
1:18
SPEAKER_02: Let's let's put that to the test.
1:20
SPEAKER_02: So he actually did a little fact check, put put that through the ringer a little bit.
1:25
SPEAKER_02: And guess what?
1:26
SPEAKER_02: There are a few pretenders out there.
1:27
SPEAKER_02: There are a few other podcasts that start with the word massive, but guess what?
1:32
SPEAKER_02: They're not number one.
1:33
SPEAKER_02: So we passed that test.
1:35
SPEAKER_02: We are indeed, according to science, the number one podcast on the planet that starts with the word massive.
1:41
SPEAKER_02: So there's that.
1:42
SPEAKER_02: Well, this is a freaking awesome show today because Josh Pitts is sitting down with us.
1:46
SPEAKER_02: He hosts the daily LO Live show on Facebook and on LinkedIn, but it's a Facebook live show that he does every single day.
1:54
SPEAKER_02: And he he's only been doing it for like five months or so, but it it's really caught on within the mortgage world.
2:00
SPEAKER_02: Now, agents, don't turn the show off just because we're having a loan officer talking about a loan officer show on the show.
2:07
SPEAKER_02: Okay.
2:07
SPEAKER_02: This is directly relevant to you as well.
2:09
SPEAKER_02: And if you guys don't know by now, I I talk about this a lot when I'm when I'm speaking, when I'm on stage.
2:15
SPEAKER_02: I know I've mentioned it in past podcasts, but you realize that whether you're an LO or a mortgage broker or a real estate agent, you all have the exact same consumer.
2:26
SPEAKER_02: There's not a different consumer.
2:28
SPEAKER_02: There's not a different potential client.
2:30
SPEAKER_02: It's all the same client.
2:32
SPEAKER_02: You just have you have to learn how to talk to them.
2:33
SPEAKER_02: And you should all be talking to them in a way that that gets their attention.
2:37
SPEAKER_02: But if you've ever wanted to start a show, Facebook Live is a great option.
2:42
SPEAKER_02: So Josh is going to walk us through how he does that, give you some tips on, you know, does he use any equipment?
2:49
SPEAKER_02: What, you know, what makes a good show?
2:51
SPEAKER_02: So this is going to be awesome.
2:53
SPEAKER_02: It if you have no budget and you want to start a show, this is the episode for you.
2:59
SPEAKER_02: Thank you so much for tuning in.
3:01
SPEAKER_02: My name is Dustin Brome, your host.
3:03
SPEAKER_02: I am the founder of the Massive Agent Society.
3:06
SPEAKER_02: I'm a national speaker, trainer, and real estate coach.
3:09
SPEAKER_02: I'm a I'm also a realtor in Salt Lake City, Utah with EXP Realty.
3:12
SPEAKER_02: I run the Search Salt Lake team, and I'm a co-founder of the Industry Syndicate Media Network, which this show, of course, is a proud member of.
3:21
SPEAKER_02: I forgot to mention that up front, actually.
3:23
SPEAKER_02: Well, shame on me.
3:24
SPEAKER_02: I'll be I'll be reprimanding myself, I'm sure.
3:27
SPEAKER_02: Guys, if you are new to the show or long to the show, old to the show, make sure you subscribe.
3:34
SPEAKER_02: We we have a new episode every single Thursday morning.
3:36
SPEAKER_02: If you're not subscribed, you have to remember to download it.
3:39
SPEAKER_02: So subscribe, it'll pop up every Thursday morning.
3:42
SPEAKER_02: Good to go.
3:43
SPEAKER_02: Do that on iTunes, do it on Spotify, do it wherever fine podcasts are sold.
3:48
SPEAKER_02: Go subscribe to the show.
3:50
SPEAKER_02: As promised, we have a big announcement about the Massive Agent Society.
3:54
SPEAKER_02: The crowd has spoken.
3:56
SPEAKER_02: Okay, the people have spoken.
3:57
SPEAKER_02: And by the people, I mean, well, you.
4:00
SPEAKER_02: You have spoken.
4:01
SPEAKER_02: We launched the Massive Agent Society back in back on April 1st of 2018.
4:07
SPEAKER_02: And there was only one option.
4:09
SPEAKER_02: There was only one option and one agent per market.
4:11
SPEAKER_02: As soon as that market was claimed and sold out, anyone else in that market was just shit out of luck.
4:18
SPEAKER_02: And you know, and it was an all or nothing thing.
4:20
SPEAKER_02: You either wanted all the features, all the all the perks, all the inclusions of membership, or none.
4:27
SPEAKER_02: Like there was no no other option.
4:30
SPEAKER_02: Well, that's that's changing.
4:32
SPEAKER_02: We've we've heard that you that some of you don't really want access to the Facebook ads training course, or and you don't, you don't really need access to the the database of of the proven Facebook ads that you can copy and paste and run yourself.
4:46
SPEAKER_02: You don't really care as much about that, but what you need is some coaching.
4:49
SPEAKER_02: So we now, through the Massive Agent Society, are offering a$99 per month coaching option where you can now get coaching directly from me.
4:58
SPEAKER_02: We have weekly calls through Zoom.
5:00
SPEAKER_02: So you can get on there and we can, you know, face to face uh directly answer your questions or walk you through a situation, uh, whatever it may be.
5:08
SPEAKER_02: Uh weekly calls there, and you'll also get access to our private members only Facebook group.
5:14
SPEAKER_02: Now, for this$99 a month option, and by the way, all of this you can get all the details at MassiveAgenSociety.com.
5:22
SPEAKER_02: By the time the show comes out, there will be a new option at checkout for uh for the if you just want coaching and part of our our private members only Facebook group.
5:31
SPEAKER_02: Which by the way, I think even though our Facebook ads database is amazing, and you can just copy and paste and you know all the webinars, all the webinars that I've done in the past, we upload those to the society as well.
5:43
SPEAKER_02: So uh there's access to those.
5:45
SPEAKER_02: But even with that, with all of that, the Facebook group and the access to the other minds, the other people all around the country, all around the world, really, because we have we have agents up in Canada as well, just the mind power in that group is amazing.
6:02
SPEAKER_02: So you can network with people, you can make friends with other people.
6:05
SPEAKER_02: You know they're all like-minded if they're in the massive agent society.
6:09
SPEAKER_02: So that group is so powerful.
6:11
SPEAKER_02: So if you need coaching, if you've been looking for real estate coaching, we now are giving you a$99 a month option for that, where you have access to me, access to everyone else in the private Facebook group, and then we do the once-a-week weekly coaching calls through Zoom.
6:26
SPEAKER_02: With that, you do not get access to the website with the Facebook ads course, you don't get the ads database, you do not become a part of the referral network.
6:36
SPEAKER_02: Uh if you we so if you want that, you still need to be a full member, which is$2.99 a month.
6:42
SPEAKER_02: You claim your market, one agent per market, as soon as you take it, it's gone.
6:46
SPEAKER_02: No other agent or loan officer can take it.
6:48
SPEAKER_02: You're gonna be the only one in your area running the ads that we're giving you, and you're gonna be the only one on that referral network to receive a referral if it comes your way from another member who's, as you know, you know, running Facebook ads and generating leads like crazy.
7:03
SPEAKER_02: We've had a fair number of uh referrals passed out in the society thus far, and it's pretty cool.
7:08
SPEAKER_02: And that's only going to increase.
7:10
SPEAKER_02: So we still have that option, that's still there.
7:13
SPEAKER_02: But if you don't care as much about the Facebook ads and you just want coaching from me, we now have that for you.
7:19
SPEAKER_02: So go to MassiveAgenSociety.com.
7:22
SPEAKER_02: And with that, there's no limit on how many people per market because you're not claiming a market within the referral network and you're not getting access to the ads.
7:32
SPEAKER_02: We s we still are only allowing one agent to do that or a loan officer, because we don't want 15 different agents and loan officers in one market running the same ads.
7:43
SPEAKER_02: That's shitty for everybody, and that's not fair.
7:46
SPEAKER_02: So, so this$99 a month coaching option does not encroach on you if you're currently a member and you have a market claimed, doesn't encroach on you at all.
7:58
SPEAKER_02: There, you know, you're not getting access to that.
8:00
SPEAKER_02: So now for those of you who are currently society members at the full$2.99 a month plan, you're a full member, you are it's getting better.
8:11
SPEAKER_02: Okay, we're giving you a bunch more, and the price is staying the same.
8:14
SPEAKER_02: Whatever you're paying right now, you're grandfathered in.
8:17
SPEAKER_02: So uh we're giving you within the next three weeks, we are giving you sponsorship to the agent marketing suite of products.
8:24
SPEAKER_02: And what that's gonna give you, this is huge, okay, especially for people who don't have a real estate website or have one that sucks and you don't want to go spend, you know, 200 bucks a month or 500 bucks a month, depending on on where it is, on a new website.
8:39
SPEAKER_02: So agent marketing is absolutely amazing.
8:43
SPEAKER_02: Everything you need, website-wise, landing page-wise, lead generation-wise, it we're going to give you.
8:49
SPEAKER_02: So if you're currently a member or anyone who joins in the, you know, between now and the next three weeks, we're looking at like the beginning of February for uh for launching this.
9:00
SPEAKER_02: So you guys currently members are grandfathered in for sure.
9:03
SPEAKER_02: So I'm just gonna run through a couple of the things that that you are now going to get as a full member of the society.
9:09
SPEAKER_02: Agent websites, okay, community websites, CMA reports, um, Facebook IDX search, realtor IDX web pages, uh, there's a Facebook app that you can put on your Facebook page, custom QR codes that you can put a sticker on on a sign write or on a listing and it takes people right to a landing page, custom text codes, unlimited email addresses.
9:32
SPEAKER_02: You'll get a feedback system.
9:33
SPEAKER_02: So if you have a bunch of listings and you don't want to pay for um, what is it, centralized showings or uh what's it showing time or some of those others, you get a feedback system as part of as a but just by being a member of the Massive Agent Society.
9:47
SPEAKER_02: Virtual tours, YouTube video creator, single property websites.
9:53
SPEAKER_02: And these are modern, very nice, very clean looking ones, not these old shitty, may as well have been built on Geo Cities back in the day.
10:01
SPEAKER_02: None of that.
10:01
SPEAKER_02: Single property websites.
10:03
SPEAKER_02: I think that is probably the coolest thing about everything that we're giving you as a Massive Agent Society member.
10:08
SPEAKER_02: Single property websites, the feedback system, mobile phone website, one-click posting tools.
10:15
SPEAKER_02: I don't quite know what that means, but that's what their website says.
10:18
SPEAKER_02: Texting with call capture, with phone number capture, QR codes generated.
10:23
SPEAKER_02: Um, let's see here.
10:24
SPEAKER_02: I'm just scrolling through.
10:26
SPEAKER_02: We've got landing pages, neighborhood websites, neighborhood landing pages, domain names, um leads.
10:36
SPEAKER_02: There's even like a CRM and a leads manager built into this thing that you're gonna get access for free as a Massive Agent Society member.
10:43
SPEAKER_02: Not for the 99 a month, but for the full, for the full membership.
10:47
SPEAKER_02: Um, it has custom squeeze pages, email drip campaigns, task plans.
10:53
SPEAKER_02: Um, it even tracks who lands on your IDX pages on your website.
10:58
SPEAKER_02: It tracks who they are and what they were looking at.
11:01
SPEAKER_02: So all of this you will get as a member of the Massive Agent Society for free uh as part of membership.
11:08
SPEAKER_02: So if you're currently a member, this is all coming to you for free.
11:11
SPEAKER_02: You're grandfathered in, you're not gonna pay any more.
11:13
SPEAKER_02: And um that is that is that.
11:16
SPEAKER_02: So go to MassiveAgent Society.com and get signed up pronto.
11:23
SPEAKER_02: And if you have any questions, because I know that we threw a lot of info out here and there's some changes, email me at Dustin at Massivagent.com.
11:31
SPEAKER_02: Dustin at massiveagent.com, email me any questions or just send me a Facebook message through our Massive Agent Facebook page or the Massive Agent Instagram profile, whatever you prefer.
11:40
SPEAKER_02: All right, so let's let's get into our interview with Josh Pitts.
11:44
SPEAKER_02: Josh is a very successful loan officer.
11:47
SPEAKER_02: He's actually here in the Salt Lake City area with me, but to be honest, I didn't know him until I started seeing his daily LO Life show on Facebook.
11:57
SPEAKER_02: And I was like, oh, holy crap, this guy's in Utah too.
11:59
SPEAKER_02: He's like, you know, 30 minutes away from me.
12:01
SPEAKER_02: So that's cool.
12:01
SPEAKER_02: He's a local guy, super successful mortgage broker.
12:05
SPEAKER_02: And he he's actually started a mortgage company back in the day.
12:10
SPEAKER_02: So he knows what it's like to start a mortgage company, to run a mortgage company.
12:14
SPEAKER_02: I think he said he had 40 or 60 uh LOs working for him at one point, or maybe maybe they were mortgage brokers.
12:21
SPEAKER_02: But he is the real deal.
12:23
SPEAKER_02: He has probably one of the most successful Facebook Live shows I've seen in the real estate industry.
12:28
SPEAKER_02: And so who better to learn how to start a successful Facebook Live show than Mr.
12:34
SPEAKER_02: Josh Pitts?
12:35
SPEAKER_02: Let's get into it.
12:35
SPEAKER_02: All right, I'm sitting here with Mr.
12:37
SPEAKER_02: Josh Pitts, host of the Daily LO Life show on Facebook and LinkedIn, or wherever else he decides to share it out.
12:44
SPEAKER_02: Josh, you have an amazing show for loan officers and really for anyone in the real estate industry who wants to be in the know, who wants to know what's going on right now, what's coming down the pike, how they can prepare for it.
12:58
SPEAKER_02: You get into marketing.
13:00
SPEAKER_02: Awesome show.
13:00
SPEAKER_02: I actually first came across your show on LinkedIn, and I didn't know it was a Facebook Live show until started going down that rabbit hole.
13:08
SPEAKER_02: So uh so that's kind of cool.
13:09
SPEAKER_02: Um tell us uh first off, introduce yourself real quick, give us a little background on who you are and and how long you've been doing the show and all that good stuff.
13:18
SPEAKER_02: Well, thanks, man.
13:18
SPEAKER_01: I'm really I'm I'm humbled and honored to be here on the show hanging out with you.
13:22
SPEAKER_01: I mean, the massive aging podcast.
13:24
SPEAKER_01: We're talking about one of the biggest and best in the in the mortgage in or in the real estate industry.
13:30
SPEAKER_01: The behemoth, the force to be reckoned with, right?
13:33
SPEAKER_01: No, and so I'm excited.
13:34
SPEAKER_01: And uh I love I love talking to the real estate industry, mortgage industry.
13:37
SPEAKER_01: And uh yeah, uh kind of a little bit about me, just real quick.
13:40
SPEAKER_01: I've been in the mortgage industry for a long time.
13:42
SPEAKER_01: Um, I am still a lot of number one question I get asked is like, hey, are you still like, are you actually doing loans?
13:47
SPEAKER_01: And yes, I am.
13:48
SPEAKER_01: I'm still a producing loan officer.
13:49
SPEAKER_01: I just went through CE, I got, you know, got my license for the year renewed, um, and I'm still in the trenches.
13:55
SPEAKER_01: Am I producing like I was years ago?
13:57
SPEAKER_01: No, I'm not.
13:57
SPEAKER_01: I'm very honest about that.
13:59
SPEAKER_01: But my focus has changed, and that's it's really the daily LO life right now.
14:04
SPEAKER_01: It's helping mortgage professionals, loan officers increase their business and sharing stories.
14:08
SPEAKER_01: Like this morning, we had an incredible episode.
14:11
SPEAKER_01: And like you mentioned, Dustin, we do it live on Facebook every single day, which the show came to be a few months ago.
14:18
SPEAKER_01: We were down in Las Vegas hanging out with some great people, and uh, I just noticed there was this huge void within the mortgage industry.
14:25
SPEAKER_01: Um, there were some podcasts out there, and there were some good people sharing some good stuff, but there wasn't anybody highlighting just the mortgage professional, the people who are in the trenches actually doing it.
14:34
SPEAKER_01: So I said, well, man, why don't we just have a daily show uh live?
14:37
SPEAKER_01: And and basically I wanted to do it live because I wanted people to see that it could be a raw, it could be authentic, and people would actually still watch.
14:45
SPEAKER_01: People would actually tune in to see what you were talking about, the value, the content you were sharing.
14:50
SPEAKER_01: And uh, it kind of just snowballed from there.
14:53
SPEAKER_01: And next thing I know, you know, I'm part of the industry syndicate, uh, doing just a lot of fun things with some incredible speakers.
14:59
SPEAKER_01: We've had some insane guests on the show, and uh really has just grown from there.
15:03
SPEAKER_01: But again, so I have been in the mortgage industry for, like I said, a long time, have produced.
15:08
SPEAKER_01: Uh, there was a point where I was doing 20 plus loans a month of my own personal production.
15:13
SPEAKER_01: Uh, I own a mortgage brokerage with a partner, and we actually built that to about 48 loan officers.
15:19
SPEAKER_01: One of the things that I had the opportunity to do while I was doing that was I actually got to coach and I got to train all of our incoming loan officers, basically show them what I was doing to reach that level of production of 20 plus loans a month and just help.
15:31
SPEAKER_01: We saw loan officers come in doing, you know, one or two, two or three, and we helped double, triple, and even quadruple their production while they were with us.
15:38
SPEAKER_01: Um, so while I was doing that, I'm like, well, and we actually had a lot of people reaching out to us saying, Well, you're helping your LOs, you know, double and triple your production.
15:45
SPEAKER_01: Can you help us?
15:46
SPEAKER_01: Can you come do a training?
15:47
SPEAKER_01: Can you come, you know, do a coaching call or whatever?
15:49
SPEAKER_01: And so I actually got into the coaching realm for a very short time.
15:52
SPEAKER_01: And uh, there's a lot of great coaches out there.
15:54
SPEAKER_01: We won't even get into that.
15:56
SPEAKER_01: But like I said, uh I was down in Vegas and uh we just started talking about some things that hadn't been done in the industry and said, Hey, we should do just daily show.
16:04
SPEAKER_01: And that's when the LO Life was born.
16:05
SPEAKER_01: And I was only born back in August of this year.
16:08
SPEAKER_01: And I just committed to myself.
16:10
SPEAKER_01: I said, hey, I'm gonna do a daily episode.
16:12
SPEAKER_01: I'm gonna share some valuable, I'm gonna bring people on the show who I see are actually doing it within their business, not just talking about it, but actually doing it, who are implementing these strategies that we talk about, and just show that anybody, anybody and everybody, if you're willing to put in a little bit of hard work, some dedication and focus, that you can be a top producer.
16:30
SPEAKER_01: Our episode this morning with Shishon uh Shekhar, he shared literally what I I've been wanting a top producer to talk about is hey, it does take a little bit of hard work, it does take a little bit of time, but if you stay consistent with it, there's no shiny object, there's no one thing that he did that separated himself.
16:47
SPEAKER_01: He just stayed consistent with it.
16:48
SPEAKER_01: And he shared some gold on our show this morning again on the Daily LO Life and uh just a ton of fun, man.
16:54
SPEAKER_01: And and that's really how the show came to be is I just said, I'm gonna go do something different, I want to share valuable content, and we made it happen.
17:01
SPEAKER_01: So simply that's what it was.
17:03
SPEAKER_02: So I like how you chose the live format specifically, and uh Jesus, my my mind is totally today.
17:12
SPEAKER_02: Uh intentionally, the word is intentionally, woo.
17:16
SPEAKER_02: Uh you intentionally chose to do live to show others, to show your audience that they could do it too.
17:23
SPEAKER_02: I love that because I think uh I especially when you're getting into content marketing, you want to be, you want to have the best presentation.
17:32
SPEAKER_02: You know, you you don't want to be uh and I think this is this is subconscious and just like a like humans are wired this way.
17:39
SPEAKER_02: We don't want our flaws to show.
17:41
SPEAKER_02: We don't want the screw-ups and the and the losing the train of thought and me not being able to, you know, remember the word that I I can't remember which word I was trying to remember intentionally.
17:51
SPEAKER_02: Thank you.
17:52
SPEAKER_02: See, one of us actually has a brain today, but we don't want those uh, you know, we think that that's not good, and so we're like, well, let's just do per produced video.
18:01
SPEAKER_02: But I would assume, like, do you ever plan to do produced video or like is Facebook Live just your thing?
18:07
SPEAKER_01: You know, I that's crazy that you ask because people ask me all the time, like, hey, are you going to do produced video?
18:14
SPEAKER_01: Are you going to do higher quality?
18:17
SPEAKER_01: Like, and when you say higher qualities, it's not offensive to me.
18:20
SPEAKER_01: I'm like, honestly, I don't care.
18:22
SPEAKER_01: Well, like you said, the reason I did Facebook Live, we as humans, human nature, is we don't want to be uncomfortable.
18:31
SPEAKER_01: Like it's hard, difficult for us to be uncomfortable.
18:34
SPEAKER_01: So I wanted to show that it's okay.
18:36
SPEAKER_01: Like, it's not just you who feels uncomfortable, it's me.
18:39
SPEAKER_01: I mess up, I make mistakes.
18:40
SPEAKER_01: Sometimes, like you, we make mistakes, and that's okay.
18:43
SPEAKER_01: It's okay for the world to see our flaws, our imperfections, because they understand that holy crap, Josh is human, Justin is human.
18:52
SPEAKER_01: They are not perfect all the time.
18:53
SPEAKER_01: And I can make a mistake if I decide to do my own podcast, decide to do my own show.
18:57
SPEAKER_01: I can do it as well because I know I'm gonna mess up.
19:00
SPEAKER_01: I know I'm gonna make mistakes along the way.
19:02
SPEAKER_01: And clearly, these guys who have these nationally recognized shows, it's okay.
19:07
SPEAKER_01: They're doing it as well.
19:08
SPEAKER_01: So I can mess up and I'm okay with that.
19:10
SPEAKER_01: And that's really what I wanted to show is that it it is okay.
19:13
SPEAKER_01: And truly, people actually people relate more, people they see how authentic it is.
19:18
SPEAKER_01: But when it comes to your question of will I be doing more produced uh video and content, uh, yes, I will be.
19:24
SPEAKER_01: And there's a lot of people who, like I said, who have reached out and said, Hey, you know, with your audience and how you've grown, maybe it's time.
19:30
SPEAKER_01: Here's the thing, though, and I'm gonna tell everybody this on your podcasters listening because I know you have a wide audience, don't rush anything.
19:36
SPEAKER_01: Like, just keep doing, keep doing something, take action, whether you do a daily video, maybe you maybe you're ready at all, maybe you're better at audio.
19:43
SPEAKER_01: Maybe you just want to talk, and that's that's totally cool too.
19:46
SPEAKER_01: Maybe you don't want to be on video, maybe that takes you a little bit of time to get there.
19:51
SPEAKER_01: Be patient with it and just again take every day, one step at a time, little by little, and you'll get again, who knows what will come out of it.
19:58
SPEAKER_01: I never expected the LO life to be where we're at today.
20:01
SPEAKER_01: I never expected it to blow up like it did.
20:03
SPEAKER_01: So, you know, you just have to be patient and just keep doing whatever it is uh that you want to do.
20:09
SPEAKER_01: I tell people this, Dustin, honestly, if you're not like if it completely scares the hell out of you and you're there's no way you're going to do it, then don't even try like, and I'm again I'm about getting outside your comfort zone, but do something that you're actually going to do consistently.
20:24
SPEAKER_01: And if video isn't your thing, cool.
20:25
SPEAKER_01: If audio it is, just do it.
20:28
SPEAKER_02: 100%.
20:29
SPEAKER_02: Yep.
20:29
SPEAKER_02: The the consistency is everything because uh when I started this show, like I the people that have been listening for for a minute, they know I was walking the dog and decided while I was on that walk on January 1st, 2018, that when I got home, I was gonna go down to my office and record the first episode of this show that I'm gonna call the Massive Agent Podcast.
20:48
SPEAKER_02: Because, you know, what's bigger than Mega Agent?
20:51
SPEAKER_02: They're like, oh, Massive Agent.
20:52
SPEAKER_02: Oh, there, there we go.
20:53
SPEAKER_02: There's the whole thing.
20:54
SPEAKER_02: Like, I just I pulled it out of my ass while I was walking the dog and just did it.
20:59
SPEAKER_02: But and so it sucked, you know, that the first few episodes sucked.
21:03
SPEAKER_02: And you might argue last episode sucked, but you know, you just keep doing it and and you get better and you get better, and your audience grows, and your audience grows, you get more comfortable.
21:12
SPEAKER_02: When it comes to video, I I was never one of those people comfortable in front of the camera until I started doing Snapchat on a daily basis.
21:19
SPEAKER_02: Snapchat was like practice for me, and pretty soon it's like, oh, I have no issues whatsoever with a camera in front of my face, 100% comfortable.
21:28
SPEAKER_02: I didn't start out that way.
21:29
SPEAKER_02: Like I was nervous, you know, I had to do multiple takes and all that.
21:32
SPEAKER_02: So I yeah, you're 100% right.
21:35
SPEAKER_02: People just need to find out what they're going to be good at and enjoy doing long term, not once or twice, not 12 times long term.
21:47
SPEAKER_02: Because those listening, uh, you know, your show is is um your audience is loan officers and mortgage brokers and real estate agents, and mine is you know the same.
21:57
SPEAKER_02: And so the people listening, they're thinking.
22:00
SPEAKER_02: Of how to do a show for uh for the local community, for the end consumer, people who are going to buy and sell a home or who need to mortgage to buy or sell a home.
22:09
SPEAKER_02: And so the same thing, I think the same principle applies.
22:13
SPEAKER_02: You just have to know your audience and what gets their attention, and then just provide that.
22:18
SPEAKER_02: You're doing that, and and you're doing it in a very big way.
22:22
SPEAKER_02: And so, what tips would you have for somebody who wants to do their own video show, whether it's live or produced or or whatever, uh, what tips would you have for them when they're they just want to sell more homes?
22:35
SPEAKER_01: Yeah, man, you nail it on the head.
22:37
SPEAKER_01: You have to know your audience.
22:38
SPEAKER_01: Whether you're a real estate agent, whether you're a mortgage professional, whether you're a title escrowancer, whatever it is, you have to know who you are who your audience really is.
22:46
SPEAKER_01: Are you trying to appeal?
22:47
SPEAKER_01: And I'm all about this.
22:48
SPEAKER_01: You hear, you hear about niche.
22:49
SPEAKER_01: You hear about finding your niche, knowing your niche, um, understanding it, who your audience is, who to market to.
22:55
SPEAKER_01: And I think that really is key.
22:57
SPEAKER_01: Um, I know a lot of people out there, I have some really good friends who have done who have done really well with social media and uh with marketing because they know their niche, whether they're the VA expert, first-time home buyer buying expert, um, renovation loans, whatever it is, um, being able to niche in something and really hone in on that, I think is something very, very important.
23:17
SPEAKER_01: But I want to give some some things that you you talked about is people always ask, well, Josh, you're you're appealing to the mortgage, the real estate industry, to the actual professionals who are going out and working with the consumers in particular.
23:30
SPEAKER_01: Yes and no, my consumers are just mortgage professionals and real estate agents.
23:34
SPEAKER_01: You can do the same thing if you're looking for those people who are buying homes, selling homes, um, it's the same type of process, but you just have to know who it is you're marketing to.
23:45
SPEAKER_01: So again, and I I've thought about this, and anybody's listening to this, you want to take this idea honestly.
23:51
SPEAKER_01: This is a brilliant idea, and I've thought about doing it.
23:53
SPEAKER_01: And if somebody doesn't do it, I might I might even go back and do this.
23:57
SPEAKER_01: Um, but if you want to be a mortgage expert and you want to stand out and you actually want people to see what your life looks like as a loan officer or even as a real estate agent, have your camera, have you basically just film yourself, do a vlog of you at the office filling out a 1003.
24:14
SPEAKER_01: You may think it's boring as hell, but people actually will they'll appreciate seeing you in the daily grind, seeing the things that you go through, seeing you qualify somebody, and then going out and meeting with a real estate agent, basically showing the life of what you're doing.
24:28
SPEAKER_01: People are going again, they're gonna see the authenticity, they're gonna appreciate that, they're gonna be like, wow, you know, Dustin's a hard worker, he's out there in the grind every single day.
24:35
SPEAKER_01: Showing people that side of your business, I think could be something that is so very, very big.
24:40
SPEAKER_01: And so again, nobody's doing that.
24:42
SPEAKER_01: You have to find ways.
24:44
SPEAKER_01: We're going into an age of video and audio.
24:47
SPEAKER_01: And when you're doing these types of uh either a podcast, a flash briefing, a live show, video, you have to do something that stands out.
24:55
SPEAKER_01: Another big thing is if you're in your local market, dominate your local market.
24:59
SPEAKER_01: Absolute 100%.
25:01
SPEAKER_01: I talked about this on another podcast just recently was be the mayor, be the the social, be the the live mayor.
25:09
SPEAKER_01: Yes, you have an actual mayor of the city, but go out and interview local places, local restaurants, local uh places that people want to hang out.
25:18
SPEAKER_01: If you maybe you have a real estate agent, you can do this with one of your real estate partners.
25:22
SPEAKER_01: Here's a great idea is if they if they have an area, uh I live in Salt Lake, I live in Utah.
25:27
SPEAKER_01: If they really have a suburb of Salt Lake that they love to list in, they love to sell in, and they know it really well, get together with that real estate partner, with that, with that realtor, and uh maybe highlight maybe there's a really great restaurant just down the street from the house that they just listed, talk about that, talk about the public schools.
25:45
SPEAKER_01: Again, you have to become the local expert in that market, and you will dominate.
25:50
SPEAKER_01: I've seen a few loan officers do this in in markets across the country, and they literally like they dominate that market.
25:56
SPEAKER_01: They're they're that trust, they're that expert, they're the one who everybody turns to when it comes to mortgage real estate questions, and that's how they that that's how they do it.
26:05
SPEAKER_01: Maybe you're saying, well, I can't be the virtual mayor, I can't be this, you know, this uh this highlighted or this famous figure.
26:12
SPEAKER_01: You can like people will start turning to you uh as the not only the expert, but the person of like, wow, Dustin, he's everywhere.
26:19
SPEAKER_01: Every time he's at this restaurant, he's at this cool hotspot, you know, he's hanging on Top Golf, he's doing this, and he's doing that.
26:25
SPEAKER_01: People will start to see that and they'll start to recognize that you are the expert.
26:29
SPEAKER_01: You are the one who knows more about homes, more about mortgages in your local area.
26:34
SPEAKER_01: I think when it comes to video and dominating really the market in 2019, you have to become that local expert.
26:42
SPEAKER_02: 110%, yes.
26:45
SPEAKER_02: And that's look, if you've been listening to this show more than once, you hear this every episode.
26:52
SPEAKER_02: But it's so true.
26:53
SPEAKER_02: And look, I I'm gonna I'm gonna get I'm gonna step on some toes of some audience members here.
26:58
SPEAKER_02: I've been talking about this and and walking the walk for for months, months and months and months.
27:04
SPEAKER_02: I'd say even years.
27:06
SPEAKER_02: And people, people finally, they're like, okay, 2019's coming, I'm gonna launch a podcast, I'm gonna launch a flash briefing, and they're like, well, what do I do it on?
27:14
SPEAKER_02: Even though they they hear that you you have to focus on the stuff that's interesting, like the restaurant, you know, what what's cool to do in your town or your area, like that stuff that actually gets somebody's attention, people still default to doing their show about real estate.
27:30
SPEAKER_02: They default to doing it about a market update or you know, what the interest rates are doing.
27:35
SPEAKER_02: And look, I'm sorry, but that's not ever going to capture somebody's attention more than a couple times.
27:41
SPEAKER_02: It's just not.
27:43
SPEAKER_02: Now, you could still lean on that, the fact that you have a flash briefing or a podcast, when you're in a listing presentation or a buyer consultation, uh, as as credibility, it's like, hey, look, like you should hire me because I know what I'm doing with marketing.
27:57
SPEAKER_02: With I have a podcast, I have a flash briefing.
27:59
SPEAKER_02: That helps, but it also helps when people listen to it and watch your show.
28:05
SPEAKER_02: You have to focus on what the community, that your your audience, what they want, what gets their attention, because you don't have to talk about interest rates.
28:17
SPEAKER_02: You don't have to freaking post bond charts for God's sakes.
28:20
SPEAKER_02: You don't have to post uh you know market updates that oh, the the Salt Lake County went up by 13% this quarter, you know.
28:28
SPEAKER_02: Like, sure, that's cool.
28:30
SPEAKER_02: Do that every once in a while, but like literally like one out of 90 posts, you know what I mean?
28:36
SPEAKER_02: Like uh it's just it's it's frustrating, and I know people are gonna be get frustrated when they're not getting the traction that they that they want because they chose an unsexy, unwanted topic.
28:48
SPEAKER_02: Whereas if you just pivot and think about what the what the community wants, show them that.
28:54
SPEAKER_02: You don't have to be you don't have to be Josh the loan officer, you don't have to be Dustin the Realtor.
28:58
SPEAKER_02: Just um be the local celebrity, the the host, and pretty soon they're gonna be like, well, I know that that guy's in real estate because he, you know, he mentions it or it's on his lower third on the video, or this video is on a real estate Facebook page or or whatever.
29:14
SPEAKER_02: They know you don't have to overtly say it.
29:17
SPEAKER_02: Uh I just people are leaving a lot of money on the table and by choosing the wrong topic, and they're just not going to get the traction.
29:26
SPEAKER_01: I a hundred percent agree with that.
29:28
SPEAKER_01: And it's crazy because you said you, you know, you everybody hears this stuff.
29:33
SPEAKER_01: This is the the foundational stuff that's shared quite often.
29:36
SPEAKER_01: If you watch my show at all, you actually see these patterns, these these things that sound so simple, but people just aren't doing it.
29:44
SPEAKER_01: Like if you just went and did these things and actually implement them in your business, you would see a change.
29:49
SPEAKER_01: I I couldn't agree with you more.
29:51
SPEAKER_01: The biggest mistake I see, I have loan officers reach out to me all the time.
29:54
SPEAKER_01: Hey, Josh, will you look at my personal page?
29:56
SPEAKER_01: Will you look at my business page and tell me what I can do to increase my audience?
30:00
SPEAKER_01: And I'll scroll through, and within the first five posts, I can say, like, you're you're boring as hell.
30:05
SPEAKER_01: Like, sorry, like blatantly honest, like you're just posting about rates.
30:10
SPEAKER_01: And like you said, Dustin, rates and programs and this and that.
30:13
SPEAKER_01: Yes, you can post about that stuff, but people want to know Dustin.
30:16
SPEAKER_01: People want to know Josh.
30:18
SPEAKER_01: We, human nature, is we like to get to know people.
30:22
SPEAKER_01: Believe it or not, people are like, you're probably thinking, well, like, well, nobody gives nobody gives a shit what I do.
30:26
SPEAKER_01: Nobody cares about me.
30:26
SPEAKER_01: I'm just, you know, I'm just a lonely real estate agent, I'm just a dime a dozen loan officer.
30:32
SPEAKER_01: That's just the problem, though, Dustin, is we have that mentality, we have that mindset that we just think we're another person in the cog, that we're just one more loan officer, one more real estate agent, one more escrow officer.
30:43
SPEAKER_01: We're so much more than that.
30:45
SPEAKER_01: We have to look at ourselves as a brand.
30:47
SPEAKER_01: You have to look at you, like you said, become the local celebrity.
30:50
SPEAKER_01: Some of you are thinking, like, I can't, nobody cares.
30:52
SPEAKER_01: They do care.
30:54
SPEAKER_01: They really do.
30:55
SPEAKER_01: Maybe you're just a local celebrity for 200 people.
30:58
SPEAKER_01: Guys, 200 people is a lot of people.
31:02
SPEAKER_01: It's an insane amount of people.
31:03
SPEAKER_01: If just 200 people see you as a celebrity and you're that local expert for them, they're gonna 200 people.
31:10
SPEAKER_01: Imagine how many people they know that they know, that they know.
31:13
SPEAKER_01: It sounds, it sounds crazy, but it's not.
31:16
SPEAKER_01: Like, I get this all the time.
31:17
SPEAKER_01: People are like, oh, I need to have thousands of followers.
31:19
SPEAKER_01: You really don't.
31:21
SPEAKER_01: That will come with time, but you just need to be that local celebrity who people expect, like, man, Dustin posted some really cool stuff.
31:28
SPEAKER_01: He was hanging out at the local bakery with the owner talking about the best deli sandwich or whatever it is.
31:34
SPEAKER_01: People see that and they're just like, man, that's so people will tune into that.
31:37
SPEAKER_01: People like that type of stuff.
31:39
SPEAKER_01: Think about it.
31:39
SPEAKER_01: Would you would you want to sit and watch somebody talk about rates?
31:42
SPEAKER_01: We're even mortgage in or mortgage professionals and real estate professionals.
31:46
SPEAKER_01: We don't want to talk about that stuff.
31:47
SPEAKER_01: We don't want to see that stuff.
31:49
SPEAKER_02: I give zero shits about rates or any of that.
31:53
SPEAKER_02: I just don't care.
31:53
SPEAKER_02: Like, yeah, we don't imagine how the uh you know how the average Joe feels, you know?
32:00
SPEAKER_02: Come on.
32:00
SPEAKER_01: Well, especially our friends too.
32:02
SPEAKER_01: Like showing our friends every once in a while, sure, throw that in there just so that I mean it's to keep it fresh in their minds.
32:09
SPEAKER_01: But at the same time, if you're putting out valuable content, if you're going and and you know, again, taking a realtor, or if you as a realtor and your loan officer are hanging out at lunch, hanging out at someplace, showing them that there's so many cool things in the local market.
32:23
SPEAKER_01: I I literally, those are the videos I love to watch most on Facebook and YouTube.
32:28
SPEAKER_01: Is when somebody does something in my local market that I was like, holy crap, that's right down the street from me.
32:32
SPEAKER_01: I had no idea.
32:33
SPEAKER_01: Man, that like that sounds delicious, or man, that would be really fun to do this next weekend.
32:37
SPEAKER_01: That type of stuff, I'll watch that all day.
32:39
SPEAKER_01: Like, I'll click on that and I'll be like, wow, Dustin's hanging out at the local farmers market this weekend.
32:43
SPEAKER_01: I didn't even know that was going on.
32:45
SPEAKER_01: It's it's those type of things that people you really connect with them through it.
32:49
SPEAKER_02: Exactly.
32:50
SPEAKER_02: The the the reason why content marketing works so well is that connection where people can make a personal connection with you.
32:57
SPEAKER_02: And that's why video is so key.
32:59
SPEAKER_02: Like voice is one thing, but video where they can see your face and the way you say things and the energy in which you say it.
33:05
SPEAKER_02: And Josh, by the way, man, you gotta you gotta step your energy up, man.
33:08
SPEAKER_02: You're you're just you're a snooze fest.
33:11
SPEAKER_01: People tell me all the time, they're like, Josh, you literally have more energy and more enthusiasm.
33:16
SPEAKER_01: And I tell people all this all the time, and you can take this to heart, is I I make up in enthusiasm when I lack in expertise and knowledge.
33:23
SPEAKER_01: Like, if you're just and again, Dustin, you said this earlier.
33:26
SPEAKER_01: You cannot, you cannot try to be me.
33:29
SPEAKER_01: You cannot try to be Dustin.
33:31
SPEAKER_01: You have to be you.
33:32
SPEAKER_01: If you're enthusiastic and that's who you are, then be that person.
33:35
SPEAKER_01: If you're a little bit more reserved and lay back, like that's cool too.
33:39
SPEAKER_01: But you have to be you.
33:40
SPEAKER_01: You you were just saying that.
33:42
SPEAKER_01: People will connect with you, but especially on Facebook, people's bullshit maybe meter, and I said the BS meter on Facebook runs randomly, like you can see right through somebody.
33:53
SPEAKER_01: Somebody can fake it maybe for a couple of videos, but that's why people all the time are commenting, they're like, dude, you're the same guy every single time.
34:01
SPEAKER_01: And you're like, when you do something live, you can't fake it forever.
34:04
SPEAKER_01: Like eventually, you your real you will come out.
34:08
SPEAKER_01: And that's why I love being authentic, is because people just know what to expect, they know who I am, there's no guessing.
34:14
SPEAKER_01: So, whoever you are, whether, like I said, if you're enthusiastic, if you like to joke, if you like to have be funny, then be that person.
34:21
SPEAKER_01: Be the person, if you're hanging out with your five best friends, be that person.
34:25
SPEAKER_01: And maybe you're saying, well, Josh, I'm a I'm a redneck hillbilly, then hey, that's your audience.
34:31
SPEAKER_01: Like that's and that's okay because there is hundreds of thousands of people out there just like you, believe it or not.
34:36
SPEAKER_01: So just be you.
34:38
SPEAKER_01: That authenticity, if if what if you don't take anything away, if you start doing video or or audio in 2019, please, please, please, please be authentic.
34:49
SPEAKER_01: Whoever you are, be you.
34:51
SPEAKER_02: You have to, because that that's the magic of content marketing.
34:55
SPEAKER_02: It doesn't matter which medium you're doing, it could be a blog, Snapchat, you know, everything we've talked about, but people need to be able to make that connection.
35:03
SPEAKER_02: And if you're polished and scripted and cold and and you know you're like a news anchor, it's hard to make a connection with somebody when you cannot relate to them on a personal level.
35:15
SPEAKER_02: You just can't.
35:16
SPEAKER_02: But if if you lose your train of thought on video, people can relate to that.
35:20
SPEAKER_02: If you accidentally swear when you do you weren't intending to, and you're like, oh, and then kind of cover it up, like people relate to that.
35:28
SPEAKER_02: Or if you just flat out swear, like if that's who you are, go for it.
35:31
SPEAKER_02: You don't have to go overboard with it.
35:33
SPEAKER_02: Like, don't swear just because you think it's cool because Gar Gary V does it.
35:37
SPEAKER_02: Like, if that's how you talk, do it.
35:38
SPEAKER_02: You know, it's authenticity is the power that makes all of this happen.
35:45
SPEAKER_02: And if you're not doing something that lets your authentic self get in front of your community, you're not gonna, you're not gonna be long for this business.
35:53
SPEAKER_02: I'm sorry.
35:54
SPEAKER_02: Uh, and there's a there's a million different ways you can do it.
35:56
SPEAKER_02: You just have to pick something and stick with it and go at it hard and keep learning how to get more and more people to see it and how to promote it better, and you know how to how to collaborate, to you know, get your show in front of other audiences.
36:08
SPEAKER_02: Like, you know, the reason why podcasts and shows have guests is we we want the guests to show that or to to share that with their audience, and it it exposes the show to a bigger audience.
36:21
SPEAKER_02: Like, do that in your videos, do it in your podcasts, flash briefings, and pretty soon it's grown and you're known locally, and it so much power can happen.
36:31
SPEAKER_02: But I think people fight that authenticity.
36:34
SPEAKER_02: Um, they're nervous, they're they're scared, they're nervous, they you know, and which I understand because I used to be like this.
36:40
SPEAKER_02: You don't want your flaws to be seen when in reality, you and I being on the other side of that nervousness, we know now that that your um you know your screw-ups, your your kirks, your your flaws, that is the magic.
36:56
SPEAKER_02: That's what makes you relatable.
36:58
SPEAKER_02: So do more of it.
36:59
SPEAKER_01: Yep, 100% agree.
37:01
SPEAKER_01: You have to be you.
37:02
SPEAKER_01: And the other thing that you mentioned too, Dustin, is this takes time.
37:06
SPEAKER_01: Like if you start a podcast today, if you start a show today, don't expect if you only get 30 people to watch it, that's okay.
37:14
SPEAKER_01: When my when I first started doing shows, live shows, I was only getting it, you know, 10, 20 people to watch it.
37:19
SPEAKER_01: Over time, as I continue to put out relevant content and people saw who I was, and they again they related, just like you said, they were relating with me.
37:26
SPEAKER_01: They're like, oh man, Josh is something I want to watch.
37:28
SPEAKER_01: He's he's enthusiastic, he's a little over the top, he's a little quirky.
37:32
SPEAKER_01: I like watching him because you never know what to expect.
37:34
SPEAKER_01: Like, especially being live, it's not edited, it's not scripted.
37:39
SPEAKER_01: So again, be patient with it.
37:41
SPEAKER_01: It's don't follow your likes.
37:43
SPEAKER_01: Honestly, I I wish, I truly wish that that people would, especially for the first six months, don't look at your if people are posting and commenting, sure, you want to respond and you want to engage with those people, but don't overanalyze your likes and how many people are watching it.
37:59
SPEAKER_01: Don't do it.
37:59
SPEAKER_01: Like it will, it again, human nature, we start overanalyzing, overthinking, like nobody wants to watch this.
38:05
SPEAKER_01: This isn't cool.
38:06
SPEAKER_01: It takes time.
38:06
SPEAKER_01: If you only have 500 Facebook friends, you can't expect to have a thousand views like right out the gate.
38:11
SPEAKER_01: It takes time to build that audience.
38:13
SPEAKER_02: Yes.
38:14
SPEAKER_02: And I've talked to numerous agents and loan officers that have started shows or or just done videos.
38:21
SPEAKER_02: Like they're not even doing full-on shows, they've just done some videos, and they have received multiple deals, multiple transactions from videos that have like 75 views.
38:32
SPEAKER_02: Like a YouTube video.
38:33
SPEAKER_02: Uh, Sean Mitchell in Denver, uh, he's he's the Tesla real estate agent.
38:38
SPEAKER_02: Like he's kind of because he loves Tesla and he's kind of fallen into this niche as the Tesla agent.
38:44
SPEAKER_02: And he has, he was telling me about this one video, I think it had a couple hundred views or something, but he had like five deals from it.
38:50
SPEAKER_02: I don't remember the exact numbers, but it was it's like, wait a minute, because if you're only looking at the numbers and the vanity metrics, you'd never think that just getting a hundred or two hundred views would lead to actual closings, but it does if you are yourself and you do a good job and you know you learn how to get people to see it, but it doesn't take a lot.
39:14
SPEAKER_02: Um I've had many different agents tell me that, hey, I did this video last week.
39:20
SPEAKER_02: There's you know, a few people saw it, and I already have a uh you know a listing presentation because of it.
39:25
SPEAKER_02: Like it it's not about the numbers, it's about the impact you make and and will people make a connection with you or not?
39:31
SPEAKER_02: That's it.
39:32
SPEAKER_02: Yep.
39:33
SPEAKER_02: I totally agree.
39:34
SPEAKER_02: Absolutely.
39:35
SPEAKER_02: All right, so let's let's pivot a little bit towards um a little something, something we've got going on next week.
39:42
SPEAKER_02: Next, let's see, one week from today when this episode comes out.
39:46
SPEAKER_02: Agent 2021 in Miami, you're gonna be there, I'm gonna be there, Frazier's gonna be there, Chelsea Pitts is gonna be there, Jason Cassidy, Jake Failing from Movement Mortgage.
39:58
SPEAKER_02: Like it's a stacked deck of speakers.
40:01
SPEAKER_02: And dude, so I was on my my Vayner Media uh panel prep call this morning where we were just talking about you know how the panel's gonna flow, what we're gonna talk about.
40:11
SPEAKER_02: And it was really cool because they all they care about is giving tactics.
40:16
SPEAKER_02: All they care about is like giving people the nitty-gritty exactly how to accomplish a certain thing.
40:23
SPEAKER_02: That's their only goal for the whole thing.
40:25
SPEAKER_02: Like nice.
40:26
SPEAKER_02: I know it's only a week out, but if you're kind of on the fence, or or maybe you live near Miami and you could drive there, go to the event.
40:34
SPEAKER_02: It's gonna be absolutely monstrous.
40:36
SPEAKER_02: If you're an agent, loan officer, if you're in insurance or auto sales, be there.
40:40
SPEAKER_02: We're gonna be there.
40:41
SPEAKER_02: Um, I don't know about you, but I'm a little, I'm a little excited.
40:44
SPEAKER_01: Dude, I I'm pumped.
40:46
SPEAKER_01: I am super stoked.
40:47
SPEAKER_01: Here's the thing is I've been a big Gary Vaynerchuk fan for years and years.
40:51
SPEAKER_01: Anything that he puts on, any event that he puts on is goal.
40:54
SPEAKER_01: Like you look what Vayner Media has done, and now Vayner Experience is putting on this event, and they're turning to guys like you, guys who actually understand the real estate, the mortgage industry, to say, hey, what is relevant for 2019?
41:08
SPEAKER_01: What are loan officers, what are real estate estate agents needing to know, not only just needing to know, what are they needing to actually implement that, like you said, the tactical stuff that really can help them this year?
41:19
SPEAKER_01: And let's talk about that.
41:20
SPEAKER_01: Let's discuss that, let's showcase that at this event.
41:24
SPEAKER_01: And that's what's so cool about you.
41:26
SPEAKER_01: Have all these big names, yeah, they have all these incredible speakers, that's awesome.
41:29
SPEAKER_01: But it's getting to the nitty-gritty, getting into the tactical stuff that people are gonna leave that event like, holy crap, like I just got so many little golden nuggets that I'm gonna go and I'm actually gonna implement in my business.
41:42
SPEAKER_01: And it doesn't matter if you're going to this agent 2021, you absolutely should.
41:45
SPEAKER_01: Like Dustin just said, there's a ton of people.
41:48
SPEAKER_01: But also, if you go to any event and you get a little golden nugget or two, don't just write it down and be like, man, that was so good that he shared, but I can't do it.
41:55
SPEAKER_01: You have to implement it.
41:56
SPEAKER_01: You have to actually go and put it into practice.
41:58
SPEAKER_01: You're just wasting your time and your valuable money when you're going to these events and you're not implementing.
42:04
SPEAKER_01: So please come to Agent 2021 and uh all these little nuggets that are shared, take them, implement them, put a plan in place to take action on them.
42:14
SPEAKER_02: Yeah, it's gonna be so chock full of tactics.
42:17
SPEAKER_02: And I've been to their VoiceCon conference.
42:19
SPEAKER_02: I launched our Massive Agent Minute flash briefing the very next week after being at that, because it showed me like if you're not doing this now, you you're gonna miss this enormous wave that's coming.
42:31
SPEAKER_02: And it's it's part of why we we launched the industry syndicate and and Josh and his show is part of that as well, which is awesome.
42:38
SPEAKER_02: Um, but yeah, if you're going, if there's any way in hell, you can make it to Agent 2021 on January 17th at Hard Rock Stadium in Miami, that's where the Miami Dolphins play.
42:48
SPEAKER_02: Go to uh agent2021.com and use the discount code MassiveAGent and you get a 20% discount on any ticket.
42:56
SPEAKER_02: 20% discount.
42:58
SPEAKER_02: So use code Massive Agent.
43:00
SPEAKER_02: Now, uh back to the Facebook Live, because I I realized we there's a couple things I wanted to I wanted people to hear.
43:08
SPEAKER_02: What kind of tools are you using for your Facebook Live show?
43:11
SPEAKER_02: If if somebody is like, hey, you know what?
43:13
SPEAKER_02: I I agree with you.
43:14
SPEAKER_02: Everything you're talking about, I want that.
43:16
SPEAKER_02: They're gonna go start a Facebook live show because of the low barrier to entry.
43:20
SPEAKER_02: They don't need to edit shit.
43:21
SPEAKER_02: Um, they just do.
43:23
SPEAKER_02: What what tools do they need?
43:25
SPEAKER_02: What equipment do they need?
43:26
SPEAKER_02: What do they not need?
43:27
SPEAKER_02: What do you recommend?
43:28
SPEAKER_01: Dude, that I'm so glad you share and you bring that up because it's probably one of the top two or three questions I could ask.
43:35
SPEAKER_01: Like, hey, what do I actually have to have to start a Facebook Live show?
43:39
SPEAKER_01: Go back, and this this will take a little minute, go back to my my page, to my group.
43:44
SPEAKER_01: Uh, you can go Josh Spitz on Facebook or Josh Fitz Live.
43:47
SPEAKER_01: If you go back to our very first episode, you'll actually see all I use, and I did this for a reason as well, is to show people that you don't have to have a studio production set up.
43:57
SPEAKER_01: You again, this is not a Steven Spielberg production.
44:00
SPEAKER_01: Production.
44:00
SPEAKER_01: You're doing this live.
44:01
SPEAKER_01: So all I have is I have my earphones, which are they're not even ear, they're not wireless.
44:06
SPEAKER_01: They're they're nothing special.
44:07
SPEAKER_01: They're literally the the earphones that come with an iPhone.
44:11
SPEAKER_01: Um, and I just have my phone.
44:12
SPEAKER_01: I have my phone, I have my earpo or my uh earphone set up.
44:16
SPEAKER_01: I have a little stand that I'm sitting there, and there's tons of flaws in the show.
44:20
SPEAKER_01: That's all you need.
44:21
SPEAKER_01: If you're thinking, like, man, I still I'm I'm on a limited budget 2019, like I want to have a big year, but I just don't have the money to spend.
44:27
SPEAKER_01: That again, totally okay.
44:29
SPEAKER_01: That's fine.
44:31
SPEAKER_01: Just start it.
44:32
SPEAKER_01: And again, I've now I use like I have a blue yeti microphone, which again you can pick up relatively cheap.
44:37
SPEAKER_01: A blue Yeti uh microphone is I think it's like 150 bucks, 160 bucks, something like that.
44:41
SPEAKER_01: And if you want it to sound really high quality, high, really professional, that's it.
44:45
SPEAKER_01: You need a microphone.
44:46
SPEAKER_01: You can actually even still do it from your phone.
44:48
SPEAKER_01: You can use your computer.
44:50
SPEAKER_01: I have a a very simple uh I have a it's called a Goosey um G-U-C-E-E.
44:57
SPEAKER_01: You can get this webcam for 40 bucks online.
45:00
SPEAKER_01: It's 1080p, it's great uh quality.
45:03
SPEAKER_01: If you want to start stepping up a little bit, that's how.
45:06
SPEAKER_01: Again, I don't have a thousands of dollars worth of equipment sitting in my office.
45:09
SPEAKER_01: It's just my phone that I use on a regular basis.
45:12
SPEAKER_01: I use my webcam, uh, and again, a microphone.
45:15
SPEAKER_01: That's it.
45:16
SPEAKER_01: It doesn't have to be crazy.
45:18
SPEAKER_01: Please don't over that's what people are thinking right now.
45:20
SPEAKER_01: Like, oh man, they do this podcast, they do this, you know, this live show every day.
45:24
SPEAKER_01: I bet they have a whole team.
45:25
SPEAKER_01: It's just me.
45:26
SPEAKER_01: Like, it's I don't have anybody behind the scenes.
45:29
SPEAKER_01: Um, I a lot of people hear some of my videos.
45:32
SPEAKER_01: You hear Dalitch, uh, she's she's my assistant, and uh for other stuff, but she helps with sound, making sure it sounds good.
45:39
SPEAKER_01: But you can even have somebody who who's a regular on your show, just hey, hey, quick sound check, make sure everybody can hear me.
45:45
SPEAKER_01: Um, that's fine.
45:46
SPEAKER_01: It's again, people are okay seeing that.
45:48
SPEAKER_01: But again, honestly, Dustin, you can use your phone, you can use your earphones to start out.
45:54
SPEAKER_01: Just start is the biggest thing.
45:55
SPEAKER_01: And then you can, as you get better at it as you per or as you want to perfect it and get better sound quality, maybe get a microphone, get a webcam, start doing it from your computer.
46:05
SPEAKER_01: But again, don't go out, you don't need to go out and drop thousands of dollars on stuff.
46:09
SPEAKER_01: You can get 200 bucks, you're set.
46:12
SPEAKER_02: Absolutely.
46:13
SPEAKER_02: Yeah, and and like you said, to start, you don't even need that.
46:15
SPEAKER_02: That's the beauty of Facebook Live.
46:17
SPEAKER_02: It's 100% free.
46:18
SPEAKER_02: You just have to do it.
46:19
SPEAKER_02: Take out your iPhone and do it.
46:21
SPEAKER_02: You know, you can do it from your your laptop too.
46:24
SPEAKER_02: Like, you know, if it has a camera, you can do it.
46:27
SPEAKER_02: If it connects to Facebook and it has a camera, you can do it.
46:30
SPEAKER_02: Um, yeah, I'm doing a talk at Inman Connect at the end of January on how to start a podcast and and flash briefing.
46:38
SPEAKER_02: And the thing that I'm really gonna drive home is that you don't need anything more than a mic and like an audio audio editing software, which you could get for free.
46:49
SPEAKER_02: You know, you could use um GarageBand on a Mac or Audacity on a PC, that's free.
46:55
SPEAKER_02: Or any video editing software you already have, just use that and record into that.
47:00
SPEAKER_02: And and the mic's the only thing that yeah, you might want to consider getting.
47:03
SPEAKER_02: Um so I I put together a resource, it's really just an Amazon wish list of podcasting gear that I recommend.
47:11
SPEAKER_02: For Facebook live shows, you really just need a mic.
47:14
SPEAKER_02: But check check that out to see exactly uh because Josh and I both use Blue Yeti mics.
47:20
SPEAKER_02: Um, but there's another one out there by Audio Technica that's even less that's supposed to be not as sensitive that people rave about as well.
47:27
SPEAKER_02: I have that in my Amazon wish list.
47:29
SPEAKER_02: Go to MassiveAgent Podcast.com slash podcast gear, and it takes you right to it, and you can see exactly what item we're talking about.
47:39
SPEAKER_02: But it's it's funny because some of the in like Gary V's podcast, some of them are just him driving in the back of an Uber talking into his voice notes on his freaking iPhone.
47:50
SPEAKER_02: And we all listen because it's good shit.
47:52
SPEAKER_02: Like we don't care that you can hear the engine in the background or or a car honking in the background.
47:57
SPEAKER_02: We don't care.
47:58
SPEAKER_02: Um Russell Brunson, the founder of ClickFunnels, his podcast, marketing, I think it's called Marketing Secrets, he he records it on earbuds, just like you're wearing right now, on earbuds while driving to and from the office.
48:12
SPEAKER_02: So you hear the traffic in the background on every episode, but it's gold.
48:17
SPEAKER_02: Yep.
48:18
SPEAKER_02: You don't need you don't even need to know what the hell a mixer is.
48:21
SPEAKER_02: I don't know what a mixer is.
48:22
SPEAKER_02: I know some podcasters have mixers and all this shit, like the special cords, like no, you just need a USB mic or just your freaking iPhone.
48:30
SPEAKER_02: Just uh I I wish people would just do it and then learn along the way because that's where the power is.
48:37
SPEAKER_02: But anyways, um, all right, Josh.
48:40
SPEAKER_02: So every time I have a guest on the show, uh, like to run through some rapid fire questions and let just let people get to know you a little better and who you are.
48:49
SPEAKER_02: Oh, I like it.
48:50
SPEAKER_02: Love it.
48:51
SPEAKER_02: So uh it they're just either or you can elaborate if you want, but uh we'll just bust through them.
48:57
SPEAKER_02: Facebook or Instagram?
48:59
SPEAKER_02: Oh, Facebook.
49:01
SPEAKER_02: Instagram or Snapchat?
49:03
SPEAKER_01: Ooh, Snapchat's big for me right now.
49:05
SPEAKER_02: Really?
49:06
SPEAKER_02: Yeah, you're using the Snap, huh?
49:08
SPEAKER_01: Yeah, I honestly have just barely uh while I was in Pennsylvania a couple weeks ago, it really got turned on to Snapchat and how a few loan officers and realtors are using it.
49:16
SPEAKER_01: It's uh it's a big focus for me.
49:17
SPEAKER_01: I love Instagram, but Snapchat for sure.
49:20
SPEAKER_02: Nice, okay.
49:21
SPEAKER_02: Poker Podcast.
49:22
SPEAKER_02: Ooh, podcast.
49:24
SPEAKER_02: iPhone or Android?
49:26
SPEAKER_01: Oh that's a hard one for me.
49:27
SPEAKER_01: iPhone right now, I hate iPhone.
49:29
SPEAKER_01: I hated it forever, but I'm a big iPhone user now and I'm being I'm getting converted to the Mac world, so iPhone.
49:35
SPEAKER_02: That is the correct answer.
49:36
SPEAKER_02: Okay.
49:38
SPEAKER_02: Alexa or Google Home?
49:40
SPEAKER_02: Oh Alexa.
49:41
unknown: I know about four alphabet.
49:43
SPEAKER_02: Oh my god.
49:44
SPEAKER_01: Alexa, stop.
49:45
SPEAKER_01: There she is.
49:45
SPEAKER_01: Alexa heard me, dude.
49:46
SPEAKER_01: She heard that there she is.
49:47
SPEAKER_01: See?
49:48
SPEAKER_02: She heard answer that.
49:49
SPEAKER_02: She heard Google Home and like, wait, I gotta chime in on this.
49:52
SPEAKER_02: I think she said that Google Home sucks.
49:55
SPEAKER_02: I'll replay that.
49:56
SPEAKER_02: Uh burgers or pizza?
49:58
SPEAKER_02: Burger.
49:59
SPEAKER_02: I'm a huge burger guy.
50:00
SPEAKER_02: Gotta love the burgers.
50:01
SPEAKER_02: Lettuce wrapped by chance?
50:03
SPEAKER_01: Always, dude.
50:04
SPEAKER_01: I'm people who know me, like I'm a fitness guy, and I've we that's a whole nother conversation, but I love lettuce wrapped burgers, like favorite thing.
50:11
SPEAKER_02: Absolutely.
50:12
SPEAKER_02: I I fell in love with those when I was doing the keto diet.
50:14
SPEAKER_02: And I mean, when you can get rid of that the bun and all the carbs, it's just it's just better.
50:20
SPEAKER_01: Yep, totally agree.
50:22
SPEAKER_02: New York or LA?
50:23
SPEAKER_01: Oh, New York, love New York.
50:26
SPEAKER_02: Mountains or beach?
50:27
SPEAKER_01: Mountains all day.
50:28
SPEAKER_01: And you're a hunter, right?
50:29
SPEAKER_01: Yeah, I'm I'm a big outdoors guy.
50:31
SPEAKER_01: Like I live in the mountains.
50:32
SPEAKER_01: Like, if you so I'm literally looking out my office window, it's snowing, there's deer right across the hill from me.
50:37
SPEAKER_01: Like I live up in the mountains of of Utah, so big mountain guy.
50:41
SPEAKER_02: Love it.
50:41
SPEAKER_02: Yeah, you can't hunt on the beach, not without consequences.
50:44
SPEAKER_01: No, my see my wife's different.
50:45
SPEAKER_01: She's like beach all day long, but I'm like, I'm up here in the mountains in the snow, I'm down.
50:49
SPEAKER_02: So that's kind of how my wife is.
50:51
SPEAKER_02: She she hates the Utah, Utah winters, but I love it.
50:55
SPEAKER_02: Uh Mac or PC?
50:57
SPEAKER_01: PC.
50:58
SPEAKER_01: Like I said, I'm just getting converted to Mac.
50:59
SPEAKER_01: There's a huge learning curve, but I think you in six months from now, if you ask me that, it'd probably be Mac.
51:05
SPEAKER_02: We'll get you there.
51:07
SPEAKER_02: So real estate market question.
51:09
SPEAKER_02: Are we in a bubble or is it not a bubble?
51:13
SPEAKER_01: Oh, um, I'm I'm still gonna say bubble.
51:15
SPEAKER_01: Like you can ask, there's again, everybody has their own opinion on this.
51:19
SPEAKER_01: I still think we're in a bubble.
51:20
SPEAKER_01: I think we've we've seen the pinnacle.
51:21
SPEAKER_01: We're at the we're at the peak right now, and I think we're gonna start to we've already especially here in Utah, and you know this is real estate, we started to see some of those those areas start to even decline a little bit in value.
51:31
SPEAKER_01: I just I think we're still in a bubble.
51:33
SPEAKER_01: Podcast or vlog?
51:35
SPEAKER_01: Vlog.
51:36
SPEAKER_01: YouTube or IGTV?
51:39
SPEAKER_01: Oh, you know, IGTV has come a long way, and I've started using it more and more, but I'm still YouTube is still where I'm at.
51:46
SPEAKER_01: IGTV, I think, is coming for those who know Instagram TV.
51:49
SPEAKER_01: Um, I think it's it's getting there, but I'm still YouTube.
51:52
SPEAKER_02: Nice.
51:52
SPEAKER_02: Yeah, I'm I'm the same way.
51:54
SPEAKER_02: I haven't ever since IGTV launched, and I'm like, this isn't that cool.
51:58
SPEAKER_02: Um like most things, just kind of need time to grow on you.
52:03
SPEAKER_02: Like look we talk about Apple products.
52:05
SPEAKER_02: Look at Apple products, like when the iPad came out, everyone's making fun of the name, you know.
52:09
SPEAKER_02: It sounds like a feminine hygiene project uh product, you know, blah blah blah.
52:13
SPEAKER_02: And now everyone has them.
52:14
SPEAKER_02: Like Apple watches, everyone has them.
52:16
SPEAKER_02: When at first they're like, why would we wear that?
52:19
SPEAKER_02: It it grows on you.
52:20
SPEAKER_02: Totally does.
52:21
SPEAKER_02: Um book or audiobook?
52:24
SPEAKER_01: Oh, audiobook.
52:25
SPEAKER_01: I literally like if anybody who's ever ridden my car with me, like I literally, my car is like a university.
52:31
SPEAKER_01: I'm literally just listening to Audible all the time.
52:34
SPEAKER_02: Love it.
52:35
SPEAKER_02: Yes.
52:35
SPEAKER_02: Uber or Lyft?
52:37
SPEAKER_01: Uber, freaking love Uber, hashtag Uber.
52:40
SPEAKER_02: And I'm gonna throw this one at the end here.
52:41
SPEAKER_02: I I'm gonna start asking everyone this.
52:43
SPEAKER_02: Gary V or Grant Cardone?
52:45
SPEAKER_02: Gary V.
52:46
SPEAKER_02: Love it.
52:47
SPEAKER_02: That's that's the correct answer.
52:48
SPEAKER_01: I like both of them.
52:49
SPEAKER_01: Like I said, I listen to both, big Grant Cardone fan, but just very, very different styles, and Gary V just resonates better with me.
52:56
SPEAKER_02: Love it.
52:57
SPEAKER_02: And then what is one app recommendation that you'd give to an agent or a loan officer that they must have, an app that you're loving right now?
53:05
SPEAKER_02: It doesn't have to be marketing or real estate related.
53:08
SPEAKER_01: Oh, an app that I'm like absolutely loving right now.
53:11
SPEAKER_02: Um sounds like Snapchat.
53:14
SPEAKER_01: Dude, I like Snapchat.
53:16
SPEAKER_01: I'm gonna be on, I'm gonna throw a plug-in for this one, not just because of friends of mine, and I actually really like it because it's an accountability tool.
53:21
SPEAKER_01: This this is gonna sound weird.
53:22
SPEAKER_01: I'm I'm a big app guy, but there's this app called Cisu.
53:26
SPEAKER_01: I know it sounds weird.
53:26
SPEAKER_01: Stay with me here for a second.
53:27
SPEAKER_01: It's S-I-S-U, and it's an accountability tracking tool for real estate agents and mortgage professionals.
53:34
SPEAKER_01: I've I've kind of seen it progress over the last couple of years, and I'm a huge, like I'm I'm a huge guy when it comes to gamification.
53:41
SPEAKER_01: I like Twitch, I like I follow gaming.
53:43
SPEAKER_01: And they basically what they've done is they've taken this accountability app and literally thrown it into like the gamification world.
53:48
SPEAKER_01: Like it's a really cool app.
53:50
SPEAKER_01: I'm like I said, I'm kind of a nerd when it comes to this stuff.
53:52
SPEAKER_01: And I've I've really liked this app.
53:54
SPEAKER_01: So again, Cisu.co is their website.
53:56
SPEAKER_01: Um, yeah, super cool app.
53:58
SPEAKER_01: If you have any questions, you can reach out to me on it.
54:00
SPEAKER_01: But that's that's like the app that I'm like crazy about right now.
54:02
SPEAKER_02: You know, I've seen that.
54:03
SPEAKER_02: It's orange, right?
54:04
SPEAKER_02: Orange is an orange app.
54:06
SPEAKER_01: Yeah, super weird.
54:07
SPEAKER_01: Like I said, it's it's just coming into its own, it's getting recognized.
54:10
SPEAKER_01: I've played a lot with it.
54:11
SPEAKER_01: Like I said, I know the owners, I've been been part of the development, but it's been really cool to see it progress.
54:16
SPEAKER_01: I'm a huge fan of that app right now.
54:18
SPEAKER_02: Nice.
54:19
SPEAKER_02: Yeah, I I used it or I tried using it for a minute like a year ago, but it seemed at that time that it was more for the the big teams, yeah, and not as much for the individual agent.
54:29
SPEAKER_02: And so I got in there and I was like, this is not what I wanted.
54:32
SPEAKER_01: Um yeah, it's come a long way, and that's exactly what you said.
54:36
SPEAKER_01: That uh that's why I'm I'm a big fan of it.
54:38
SPEAKER_01: It's Kevin, it's becoming more for the individual.
54:41
SPEAKER_01: It was really set for the big broker teams, and so it's come a long way.
54:44
SPEAKER_01: So that's probably again, that's one I could tell you 10 other apps.
54:47
SPEAKER_01: But CSU is the one app that I've been spending a lot of time in right now.
54:50
SPEAKER_01: Love it.
54:51
SPEAKER_01: Awesome.
54:51
SPEAKER_02: Cool, man.
54:52
SPEAKER_02: And where can people find you and connect with you uh if they if they like what you had to say?
54:57
SPEAKER_01: Matt, you can follow again on Facebook.
54:59
SPEAKER_01: I'm on Instagram, uh Josh PittsLive.
55:02
SPEAKER_01: That's where I'm on Facebook.
55:03
SPEAKER_01: Uh, just type in Josh PittsLive.
55:05
SPEAKER_01: Again, that's what I do.
55:06
SPEAKER_01: I do a lot of live video.
55:07
SPEAKER_01: Um, if you're a mortgage professional, nothing against our real estate professionals on here.
55:11
SPEAKER_01: I mean you're a mortgage professional.
55:12
SPEAKER_01: We actually have a mortgage, uh loan officer specific, uh, the daily LO Life Mortgage Masters.
55:17
SPEAKER_01: You can look that group up, but most people just follow me on uh Josh Pitts Live.
55:22
SPEAKER_02: Awesome.
55:22
SPEAKER_02: Josh, thanks so much, man.
55:24
SPEAKER_02: I'm freaking stoked to be going to Agent 2021 with you in like a week and a half.
55:29
SPEAKER_02: Unbelievable.
55:30
SPEAKER_02: Yeah, man.
55:30
SPEAKER_02: Dude, it's gonna be a blast.
55:31
SPEAKER_02: So much fun.
55:32
SPEAKER_02: Unbelievable.
55:33
SPEAKER_02: Yep, super cool.
55:34
SPEAKER_02: Thanks so much for being on the show.
55:35
SPEAKER_02: Keep putting out those amazing Facebook Live shows.
55:37
SPEAKER_02: I will keep watching.
55:39
SPEAKER_02: And uh yeah, anything else you wanted to throw out there?
55:43
SPEAKER_01: No, man, this is absolutely awesome, guys.
55:45
SPEAKER_01: Massive agent is he's one of the Dustin is one of the guys who's actually putting out relevant content, having great guests, sharing things that are actually improving your business.
55:52
SPEAKER_01: So these are the type of podcasts you want to follow, follow.
55:55
SPEAKER_01: Dustin mentioned the industry syndicate uh that is bringing all these collective minds together in one place for you to continue to grow, continue to dominate in 2019 and the future to come.
56:06
SPEAKER_01: So keep following what Dustin is doing.
56:08
SPEAKER_01: Absolutely grateful for all you've done for the industry, man.
56:10
SPEAKER_02: Love it.
56:11
SPEAKER_02: Likewise.
56:12
SPEAKER_02: Thanks so much, Josh.
56:12
SPEAKER_02: Talk to you soon.
56:13
SPEAKER_01: Later.
56:14
SPEAKER_02: So freaking cool.
56:15
SPEAKER_02: Josh is the man, he knows what he's doing.
56:17
SPEAKER_02: If you have not seen his Facebook live show, go check it out.
56:20
SPEAKER_02: And like he said, he's it he has you know, he has technical glitches sometimes, like, you know, he he stumbles on his word sometimes, like he he just doesn't care.
56:29
SPEAKER_02: He just does it.
56:30
SPEAKER_02: He's so authentic and he just does it and it works.
56:34
SPEAKER_02: Great example of just doing it and figuring it out along the way, and it will work for you if you do it long enough to see success.
56:42
SPEAKER_02: Josh is a perfect example.
56:44
SPEAKER_02: So stoked to have him on the show, and so stoked to have him and his show as part of our industry syndicate media network as well.
56:50
SPEAKER_02: All right, guys, if you have not yet, go check out our Massive Agent Minute Alexa flash briefing.
56:56
SPEAKER_02: All you have to do to enable it is just say, Alexa, enable massive agent minute.
57:02
SPEAKER_02: That's it.
57:02
SPEAKER_02: That's all you have to do on your Alexa device.
57:04
SPEAKER_02: Oh, and I better turn mine off.
57:05
SPEAKER_02: I always forget to turn mine off every single time.
57:09
SPEAKER_02: Yeah, I didn't catch the thing you said.
57:12
SPEAKER_02: I know.
57:12
SPEAKER_02: Alexa, stop.
57:14
SPEAKER_02: Dear God.
57:16
SPEAKER_02: Always listening.
57:17
SPEAKER_02: Yeah, so you could you could just go to MassiveAgent Podcast.com slash our briefing, or very simply on your Alexa device, say enable the Massive Agent Minute.
57:29
SPEAKER_02: There you go.
57:30
SPEAKER_02: And then each day just say, uh, because we do it seven days a week, there's a new bit of information, a new tip, a new story, a new uh lead gen strategy, uh, update on you know some marketing news every single day, seven days a week.
57:46
SPEAKER_02: Massive Agent Minute on Alexa, go check that out.
57:49
SPEAKER_02: We're super stoked about all the all the changes and improvements we've made to the Massive Agent Society.
57:54
SPEAKER_02: What I did not mention before the interview is that now we have a lifetime membership option.
58:00
SPEAKER_02: We've made the annual membership a little bit less expensive, and we've also uh created a lifetime membership option.
58:07
SPEAKER_02: So if you don't want a monthly or you are you know splitting, you know, you're you're doing this as a partner with a loan officer and you know you're doing some co-marketing thing or a loan officer with your agent and you want to split the cost, just get a lifetime membership.
58:21
SPEAKER_02: It's gonna save you a hell of a lot of money in the long run.
58:24
SPEAKER_02: And so we have that now as well.
58:26
SPEAKER_02: It's now only$29.99 for life, for the full membership, which gives you access to every single thing that we have: the Facebook ads, the uh the you know, all the agent marketing, single property websites, and the and the uh the leads manager and the QR codes and the custom text codes, all of that awesomeness.
58:48
SPEAKER_02: $29.99 lifetime membership.
58:51
SPEAKER_02: One more time.
58:52
SPEAKER_02: That's MassivAgenSociety.com.
58:55
SPEAKER_02: Go get registered ASAP.
58:57
SPEAKER_02: Because if you want the full membership, you're gonna have to make sure your market is still available.
59:02
SPEAKER_02: At the top of the website, look for the link that says sold out markets, make sure yours is not already claimed or taken, because we only allow one agent or one loan officer per market to join.
59:15
SPEAKER_02: So how cool would that be if you just lock your lock your territory in for life, forever, lock it in.
59:22
SPEAKER_02: And for those of you who are uh my you're on my exp realty team or will be soon, you will get free membership, free full membership to the society for life by just by being on my exp team.
59:35
SPEAKER_02: So if you've been considering switching brokerages, I highly recommend.
59:39
SPEAKER_02: I don't care who your brokerage is right now.
59:42
SPEAKER_02: I don't care because I came from a brokerage that had no uh no commission split.
59:46
SPEAKER_02: It was$500 per transaction.
59:48
SPEAKER_02: I came from that to EXP Realty because I saw the bigger picture.
59:52
SPEAKER_02: I saw the value versus the cost, which is what we're trying to get clients to understand every day, right?
59:58
SPEAKER_02: When they're like, oh, so-and-so said they'd do it for 1%.
1:00:01
SPEAKER_02: You're like, and then what do you tell them?
1:00:03
SPEAKER_02: You explain to them the value over the cost.
1:00:06
SPEAKER_02: Well, and then at the same time, you'll you'll turn around with your brokerage and you're only focused on the cheapest place out there, where it whereas you're leaving a ton of money on the table or a ton of value on the table because you're just being stubborn.
1:00:19
SPEAKER_02: I highly recommend you look into EXP Realty.
1:00:22
SPEAKER_02: You may not like it, you may think, hey, that's not for me, that doesn't fit what I'm trying to do.
1:00:26
SPEAKER_02: That's fine.
1:00:27
SPEAKER_02: I totally understand that.
1:00:28
SPEAKER_02: It's not for everybody.
1:00:29
SPEAKER_02: But do yourself a favor and look at what exp Realty can do.
1:00:33
SPEAKER_02: That's who I'm with.
1:00:35
SPEAKER_02: I'm extremely stoked to have switched over in May of 2018, and god damn it, I wish I would have done it a year prior.
1:00:42
SPEAKER_02: If you want to learn, if you want to get up to speed within 25 minutes, just go to MassiveAgent Podcast.com slash exp.
1:00:50
SPEAKER_02: Click play on the video, you'll be up to speed, and then reach out if you have any further questions after that.
1:00:55
SPEAKER_02: But if you are switching and you want free lifetime membership to the Massive Agent Society, you could become uh you could come join our exp team and you will get that for free.
1:01:05
SPEAKER_02: All right, guys, thank you so much for listening.
1:01:08
SPEAKER_02: Uh, I hope you have an amazing weekend.
1:01:10
SPEAKER_02: Next week's show will come out on the day that I will be at Agent 2021 speaking.
1:01:16
SPEAKER_02: Gary V's Gary Vee's frickin' event in Miami at Hard Rock Stadium, where the Miami Dolphins play.
1:01:22
SPEAKER_02: Like, I'm it's so crazy to me still that I'm speaking at an NFL stadium, at an event Gary V's putting on.
1:01:30
SPEAKER_02: It's just absolutely surreal.
1:01:31
SPEAKER_02: So thank you all for listening.
1:01:33
SPEAKER_02: Thank you all for your support and help and encouragement and messages and everything, just all your positive vibes, because I think that if back to the, you know, being the number one show that starts with with the word massive, I think it's a scientific fact.
1:01:48
SPEAKER_02: We have the best audience in all of podcastum pod podcast dum.
1:01:53
SPEAKER_02: Yeah.
1:01:54
SPEAKER_02: I think it's science.
1:01:55
SPEAKER_02: So as soon as you can figure out a scientific method of testing that, let's freaking do it.
1:02:00
SPEAKER_02: I'll put you guys up against anyone's audience, because you're the best.
1:02:04
SPEAKER_02: Guys, have an amazing weekend.
1:02:06
SPEAKER_02: Take care.
1:02:06
SPEAKER_02: Go sell some house.