Andrew Dickens: The Government’s new tourism campaign targeted at Australians is a no brainer.

Early Edition with Ryan Bridge · Feb 16, 2025 · 2m · transcript

The Government’s new tourism campaign targeted at Australians is a no brainer.

A simple test is comparing how many New Zealanders have visited Australia compared to how many Australians have come here.

I remember being at a conference in Sydney and asking around the room how many had been to New Zealand. There were none. Yet all had been to Queensland. including me.

It’s a right of passage to visit Aussie.

But it’s not a right of passage for Aussies to come here.

So, imploring everyone must come here is a good thing.

Shame on the Labour spokesperson who seemed to think such a plea was…