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129 | A Step by Step Guide to Starting and Growing a Coaching Business · Women in The Coaching Arena

• 0:00
  Welcome
• 0:00
  to
• 0:00
  Women
• 0:00
  in
• 0:00
  the
• 0:01
  Coaching
• 0:01
  Arena.
• 0:01
  I
• 0:01
  am
• 0:02
  Jo
• 0:02
  Lott,
• 0:02
  a
• 0:02
  business
• 0:03
  coach
• 0:03
  and
• 0:03
  ICF
• 0:04
  accredited
• 0:04
  mentor
• 0:05
  who
• 0:05
  helps
• 0:06
  coaches
• 0:06
  get
• 0:06
  clients
• 0:07
  with
• 0:07
  honesty
• 0:07
  not
• 0:08
  hype.
• 0:09
  Over
• 0:09
  the
• 0:09
  summer,
• 0:09
  I'm
• 0:10
  resharing
• 0:10
  a
• 0:10
  few
• 0:11
  of
• 0:11
  my
• 0:11
  most
• 0:12
  practical
• 0:12
  and
• 0:12
  listened
• 0:13
  to
• 0:13
  episodes.
• 0:14
  And
• 0:14
  this
• 0:14
  one
• 0:15
  is
• 0:15
  especially
• 0:16
  helpful
• 0:16
  if
• 0:16
  you
• 0:16
  are
• 0:17
  in
• 0:17
  the
• 0:17
  early
• 0:18
  stages
• 0:18
  of
• 0:18
  your
• 0:18
  business
• 0:19
  or
• 0:20
  want
• 0:20
  to
• 0:20
  revisit
• 0:21
  the
• 0:21
  foundations
• 0:22
  with
• 0:22
  fresh
• 0:22
  eyes.
• 0:24
  In
• 0:24
  this
• 0:24
  episode,
• 0:25
  I
• 0:25
  will
• 0:25
  walk
• 0:25
  you
• 0:25
  through
• 0:26
  the
• 0:26
  exact
• 0:26
  steps
• 0:27
  I
• 0:27
  took
• 0:27
  when
• 0:28
  I
• 0:28
  started
• 0:28
  my
• 0:28
  own
• 0:29
  coaching
• 0:29
  business,
• 0:30
  from
• 0:30
  building
• 0:31
  confidence
• 0:31
  and
• 0:31
  clarity
• 0:32
  to
• 0:32
  setting
• 0:33
  up
• 0:33
  all
• 0:33
  of
• 0:33
  the
• 0:33
  essentials
• 0:34
  to
• 0:35
  finding
• 0:35
  your
• 0:35
  first
• 0:36
  clients.
• 0:37
  this
• 0:37
  episode
• 0:37
  is
• 0:38
  also
• 0:38
  my
• 0:38
  top
• 0:39
  rated
• 0:39
  blog
• 0:39
  post.
• 0:40
  It
• 0:40
  has
• 0:40
  had
• 0:41
  so
• 0:41
  much
• 0:42
  good
• 0:42
  feedback.
• 0:43
  so
• 0:43
  if
• 0:43
  you
• 0:43
  are
• 0:43
  someone
• 0:44
  who
• 0:44
  likes
• 0:44
  clear
• 0:45
  Action
• 0:45
  Steps
• 0:46
  and
• 0:46
  Honest
• 0:46
  Insight,
• 0:47
  I
• 0:47
  think
• 0:47
  you'll
• 0:48
  find
• 0:48
  this
• 0:48
  one
• 0:48
  reassuring
• 0:49
  and
• 0:49
  useful
• 0:50
  in
• 0:50
  equal
• 0:51
  measure.
• 0:51
  So
• 0:52
  let's
• 0:52
  get
• 0:52
  started.
• 0:54
  Today,
• 0:54
  I'm
• 0:54
  breaking
• 0:55
  down
• 0:55
  the
• 0:56
  big
• 0:56
  picture
• 0:57
  and
• 0:57
  a
• 0:57
  step-by-step
• 0:58
  guide
• 0:58
  to
• 0:59
  starting
• 0:59
  and
• 0:59
  growing
• 1:00
  a
• 1:00
  coaching
• 1:01
  business.
• 1:02
  This
• 1:02
  is
• 1:02
  relevant,
• 1:02
  whether
• 1:03
  you
• 1:03
  already
• 1:03
  have
• 1:04
  a
• 1:04
  business
• 1:04
  or
• 1:04
  whether
• 1:05
  you
• 1:05
  are
• 1:05
  starting
• 1:05
  out.
• 1:06
  I
• 1:07
  think
• 1:07
  underestimating
• 1:09
  the
• 1:09
  foundational
• 1:10
  basic
• 1:11
  steps
• 1:11
  is
• 1:12
  a
• 1:12
  huge
• 1:12
  mistake
• 1:13
  and
• 1:13
  I
• 1:13
  revisit
• 1:14
  these
• 1:15
  foundational
• 1:15
  steps
• 1:16
  every
• 1:16
  single
• 1:16
  day..
• 1:17
  So
• 1:17
  I
• 1:17
  hope
• 1:18
  this
• 1:18
  is
• 1:18
  super
• 1:18
  helpful
• 1:19
  for
• 1:19
  you.
• 1:20
  Because
• 1:20
  I
• 1:21
  have
• 1:21
  realized
• 1:21
  that
• 1:22
  many
• 1:22
  people
• 1:23
  train
• 1:23
  to
• 1:23
  become
• 1:23
  a
• 1:23
  coach,
• 1:24
  but
• 1:24
  very
• 1:24
  few
• 1:25
  people
• 1:25
  go
• 1:26
  on
• 1:26
  to
• 1:27
  build
• 1:27
  a
• 1:27
  successful
• 1:28
  coaching
• 1:28
  business.
• 1:30
  I
• 1:30
  find
• 1:30
  this
• 1:31
  extremely
• 1:32
  sad,
• 1:33
  especially
• 1:34
  the
• 1:34
  self-doubt
• 1:35
  women
• 1:35
  in
• 1:35
  particular
• 1:36
  often
• 1:36
  feel,
• 1:37
  but
• 1:37
  men
• 1:37
  definitely
• 1:38
  too.
• 1:39
  When
• 1:39
  they
• 1:39
  start
• 1:40
  their
• 1:40
  journey
• 1:41
  and
• 1:41
  you
• 1:42
  see
• 1:42
  everyone
• 1:42
  else
• 1:43
  on
• 1:43
  social
• 1:43
  media
• 1:44
  thinking
• 1:44
  they
• 1:44
  have
• 1:44
  it
• 1:45
  all
• 1:45
  sussed
• 1:45
  and
• 1:46
  you
• 1:46
  feel
• 1:46
  like
• 1:46
  you
• 1:46
  are
• 1:46
  the
• 1:47
  only
• 1:47
  one.
• 1:48
  So,
• 1:48
  if
• 1:48
  you
• 1:49
  are
• 1:49
  feeling
• 1:49
  any
• 1:50
  of
• 1:50
  that
• 1:50
  right
• 1:50
  now,
• 1:51
  just
• 1:51
  know
• 1:51
  that
• 1:52
  it
• 1:52
  is
• 1:52
  not
• 1:52
  true.
• 1:53
  And
• 1:53
  what
• 1:53
  you
• 1:53
  see
• 1:53
  on
• 1:54
  social
• 1:54
  media
• 1:55
  is
• 1:55
  just
• 1:55
  the
• 1:55
  highlights.
• 1:56
  And
• 1:57
  usually
• 1:57
  behind
• 1:58
  closed
• 1:58
  doors.
• 1:59
  It's
• 1:59
  very,
• 1:59
  very
• 2:00
  different.
• 2:01
  And
• 2:01
  that's
• 2:01
  why
• 2:02
  I
• 2:02
  love
• 2:02
  my
• 2:03
  community
• 2:03
  because
• 2:04
  you
• 2:04
  soon
• 2:04
  start
• 2:05
  to
• 2:05
  feel
• 2:05
  at
• 2:06
  home.
• 2:06
  Because
• 2:07
  you
• 2:07
  know
• 2:07
  that
• 2:07
  if
• 2:08
  they
• 2:08
  are
• 2:08
  celebrating
• 2:08
  a
• 2:08
  win,
• 2:09
  that
• 2:10
  that's
• 2:10
  a
• 2:10
  big
• 2:11
  deal
• 2:11
  for
• 2:11
  them.
• 2:12
  It's
• 2:12
  not
• 2:12
  like
• 2:12
  it
• 2:12
  just
• 2:13
  happens
• 2:13
  every
• 2:13
  day.
• 2:14
  So
• 2:15
  in
• 2:15
  this
• 2:15
  episode,
• 2:15
  I
• 2:15
  will
• 2:16
  share
• 2:16
  my
• 2:16
  personal
• 2:17
  experience
• 2:17
  of
• 2:18
  becoming
• 2:18
  a
• 2:18
  coach
• 2:19
  And
• 2:19
  initially
• 2:19
  building
• 2:20
  an
• 2:20
  executive
• 2:21
  and
• 2:21
  career
• 2:21
  coaching
• 2:22
  business.
• 2:23
  So
• 2:23
  I
• 2:23
  left
• 2:24
  my
• 2:24
  job
• 2:24
  in
• 2:24
  2019
• 2:25
  and
• 2:26
  trained
• 2:26
  as
• 2:26
  an
• 2:26
  executive
• 2:27
  coach.
• 2:28
  It
• 2:28
  was
• 2:29
  a
• 2:29
  hugely
• 2:31
  rocky
• 2:31
  journey,
• 2:32
  I
• 2:32
  guess,
• 2:32
  of
• 2:34
  losing
• 2:34
  my
• 2:34
  identity
• 2:35
  and
• 2:36
  feeling
• 2:36
  like
• 2:36
  I
• 2:36
  was
• 2:37
  nothing.
• 2:37
  you
• 2:37
  go
• 2:38
  to
• 2:38
  a
• 2:38
  party
• 2:39
  and
• 2:39
  you
• 2:39
  know,
• 2:40
  you
• 2:40
  can
• 2:40
  easily
• 2:41
  answer
• 2:41
  that
• 2:41
  question.
• 2:42
  What
• 2:42
  do
• 2:42
  you
• 2:42
  do?
• 2:43
  Whereas
• 2:43
  when
• 2:43
  that
• 2:44
  was
• 2:44
  all
• 2:44
  gone,
• 2:46
  It
• 2:46
  was
• 2:46
  a
• 2:46
  really,
• 2:46
  really
• 2:47
  hard
• 2:47
  time
• 2:48
  in
• 2:48
  my
• 2:48
  life.
• 2:50
  I
• 2:50
  also
• 2:50
  compared
• 2:51
  a
• 2:51
  lot,
• 2:51
  in
• 2:51
  my
• 2:51
  coach
• 2:52
  training,
• 2:52
  everyone
• 2:53
  was
• 2:53
  like
• 2:53
  head
• 2:54
  teachers
• 2:54
  of
• 2:54
  secondary
• 2:55
  schools
• 2:55
  or
• 2:55
  felt
• 2:56
  like
• 2:56
  they
• 2:56
  were
• 2:56
  really
• 2:57
  senior
• 2:58
  and
• 2:58
  so
• 2:58
  much
• 2:58
  better
• 2:59
  than
• 2:59
  me.
• 3:00
  So
• 3:00
  there
• 3:01
  was
• 3:01
  a
• 3:01
  lot
• 3:01
  of
• 3:01
  comparison
• 3:02
  and
• 3:02
  it
• 3:02
  was
• 3:02
  an
• 3:03
  exhausting
• 3:04
  journey.
• 3:05
  but
• 3:05
  my
• 3:05
  confidence
• 3:06
  increased
• 3:07
  rapidly
• 3:08
  in
• 3:08
  around
• 3:09
  a
• 3:09
  year.
• 3:09
  So
• 3:10
  I
• 3:10
  don't
• 3:10
  know
• 3:10
  if
• 3:10
  that's
• 3:10
  rapid
• 3:10
  or
• 3:11
  not,
• 3:11
  but
• 3:12
  somebody
• 3:12
  wrote
• 3:12
  to
• 3:13
  me
• 3:13
  in
• 3:13
  2020
• 3:14
  and
• 3:14
  said,
• 3:15
  Like
• 3:16
  your
• 3:16
  confidence
• 3:18
  in
• 3:18
  comparison
• 3:19
  to
• 3:19
  where
• 3:19
  you
• 3:19
  were
• 3:20
  in
• 3:20
  2019
• 3:21
  is
• 3:21
  astonishing.
• 3:23
  Can
• 3:23
  you
• 3:23
  share,
• 3:24
  what's
• 3:24
  made
• 3:24
  the
• 3:24
  difference
• 3:25
  for
• 3:25
  you.
• 3:26
  So
• 3:26
  luckily
• 3:27
  I
• 3:27
  have
• 3:27
  an
• 3:28
  email
• 3:28
  to
• 3:28
  this
• 3:28
  person.
• 3:29
  So
• 3:29
  this
• 3:29
  is
• 3:30
  what
• 3:30
  I
• 3:30
  wrote
• 3:30
  in
• 3:31
  2020.
• 3:32
  Morning,
• 3:33
  affirmations
• 3:34
  again,
• 3:34
  something
• 3:34
  I
• 3:35
  had
• 3:35
  never
• 3:35
  done
• 3:35
  before.
• 3:36
  Daily
• 3:36
  meditation.
• 3:37
  I
• 3:38
  did
• 3:38
  the
• 3:38
  Deepak
• 3:38
  Chopra
• 3:39
  30
• 3:40
  day
• 3:40
  meditation
• 3:41
  challenge,
• 3:41
  I
• 3:41
  think.
• 3:42
  And
• 3:43
  that
• 3:43
  really
• 3:43
  helped
• 3:44
  Tune
• 3:44
  in
• 3:45
  to
• 3:45
  me
• 3:45
  and
• 3:45
  stop
• 3:46
  being
• 3:46
  so
• 3:46
  stressed.
• 3:48
  I
• 3:48
  had
• 3:48
  a
• 3:49
  few
• 3:49
  good
• 3:49
  wins
• 3:49
  in
• 3:49
  coaching,
• 3:50
  especially
• 3:51
  in
• 3:51
  group
• 3:51
  coaching
• 3:52
  and
• 3:52
  training,
• 3:52
  which
• 3:53
  I
• 3:53
  had
• 3:53
  a
• 3:53
  huge
• 3:54
  limiting
• 3:54
  belief
• 3:54
  about
• 3:55
  thinking
• 3:55
  that
• 3:55
  I
• 3:55
  could
• 3:56
  never
• 3:56
  do
• 3:56
  training.
• 3:57
  And
• 3:58
  lo
• 3:58
  and
• 3:58
  behold,
• 3:59
  I
• 3:59
  can
• 3:59
  do
• 3:59
  training
• 4:00
  and
• 4:00
  group
• 4:00
  coaching.
• 4:01
  And
• 4:01
  now
• 4:01
  I
• 4:01
  do
• 4:01
  it
• 4:02
  every
• 4:02
  single
• 4:02
  week,
• 4:03
  fortunately
• 4:03
  for
• 4:04
  me,
• 4:04
  a
• 4:04
  coach
• 4:05
  friend
• 4:05
  of
• 4:05
  mine
• 4:06
  Delphine
• 4:06
  at
• 4:07
  the
• 4:07
  time
• 4:07
  had
• 4:08
  run
• 4:08
  a
• 4:08
  women's
• 4:08
  workshop.
• 4:09
  And
• 4:09
  I
• 4:09
  said,
• 4:10
  I
• 4:10
  would
• 4:10
  love
• 4:10
  to
• 4:10
  do
• 4:10
  something
• 4:10
  like
• 4:11
  that,
• 4:11
  but,
• 4:11
  you
• 4:11
  know,
• 4:11
  I
• 4:12
  can't
• 4:12
  do
• 4:12
  training
• 4:13
  and
• 4:13
  I
• 4:13
  would
• 4:13
  never
• 4:13
  be
• 4:13
  able
• 4:14
  to
• 4:14
  do
• 4:14
  something
• 4:14
  like
• 4:14
  that.
• 4:15
  So
• 4:15
  she
• 4:15
  challenged
• 4:16
  me
• 4:16
  to
• 4:16
  do
• 4:16
  it.
• 4:16
  I
• 4:17
  literally
• 4:17
  put
• 4:17
  out
• 4:17
  the
• 4:18
  advertisement
• 4:19
  that
• 4:20
  day,
• 4:20
  you
• 4:20
  know,
• 4:21
  completely
• 4:21
  petrified
• 4:22
  about
• 4:22
  the
• 4:22
  entire
• 4:23
  experience,
• 4:24
  but
• 4:24
  it
• 4:24
  was
• 4:25
  probably
• 4:25
  a,
• 4:26
  life-changing
• 4:27
  limiting
• 4:28
  belief
• 4:28
  busted
• 4:29
  because
• 4:29
  it's
• 4:29
  led
• 4:29
  me
• 4:30
  to
• 4:30
  be
• 4:30
  able
• 4:30
  to
• 4:30
  have
• 4:31
  my
• 4:31
  own
• 4:31
  group
• 4:31
  coaching
• 4:32
  program.
• 4:33
  I
• 4:33
  know
• 4:33
  that
• 4:33
  I
• 4:33
  can
• 4:34
  do
• 4:34
  training.
• 4:35
  I
• 4:36
  was
• 4:36
  regularly
• 4:37
  caged
• 4:37
  myself
• 4:37
  for
• 4:38
  the
• 4:38
  first
• 4:38
  time.
• 4:39
  So
• 4:39
  I
• 4:39
  think
• 4:40
  I
• 4:40
  just
• 4:40
  gained
• 4:41
  so
• 4:41
  much
• 4:41
  more
• 4:41
  awareness
• 4:42
  of
• 4:42
  what
• 4:43
  was
• 4:43
  real
• 4:43
  and
• 4:44
  what
• 4:44
  were
• 4:44
  limiting
• 4:44
  beliefs,
• 4:45
  all
• 4:45
  of
• 4:45
  those
• 4:45
  things.
• 4:46
  I
• 4:46
  started
• 4:47
  a
• 4:47
  nightly
• 4:47
  gratitude
• 4:48
  journal,
• 4:48
  which
• 4:48
  I'm
• 4:49
  still
• 4:49
  doing.
• 4:50
  And
• 4:50
  that
• 4:50
  has
• 4:51
  Changed
• 4:51
  my
• 4:51
  brain
• 4:52
  so
• 4:52
  much
• 4:52
  to
• 4:53
  constantly
• 4:53
  be
• 4:54
  seeking
• 4:54
  out
• 4:55
  what
• 4:55
  I'm
• 4:55
  grateful
• 4:56
  for
• 4:56
  rather
• 4:56
  than
• 4:57
  focusing
• 4:57
  on.
• 4:57
  I'm
• 4:58
  not
• 4:58
  grateful
• 4:59
  for.
• 5:00
  I
• 5:00
  did
• 5:00
  a
• 5:00
  short
• 5:01
  confidence
• 5:01
  course,
• 5:02
  which
• 5:02
  was
• 5:02
  a
• 5:02
  great
• 5:03
  reminder.
• 5:04
  Our
• 5:04
  thoughts
• 5:05
  affect
• 5:05
  our
• 5:05
  actions
• 5:06
  and
• 5:06
  we
• 5:06
  can
• 5:06
  change
• 5:07
  those
• 5:07
  with
• 5:07
  practice.
• 5:09
  I
• 5:09
  did
• 5:09
  the
• 5:09
  positive
• 5:10
  intelligence
• 5:10
  course,
• 5:11
  which
• 5:11
  was
• 5:11
  amazing.
• 5:13
  They
• 5:13
  often
• 5:14
  do
• 5:14
  free
• 5:15
  programs
• 5:15
  for
• 5:16
  coaches,
• 5:16
  but
• 5:16
  I
• 5:17
  signed
• 5:17
  up
• 5:17
  as
• 5:17
  a
• 5:17
  pioneer.
• 5:18
  So
• 5:18
  I
• 5:18
  offer
• 5:18
  that
• 5:19
  to
• 5:19
  my
• 5:19
  clients
• 5:19
  when
• 5:20
  they
• 5:20
  joined
• 5:20
  my
• 5:20
  program.
• 5:21
  I
• 5:21
  feel
• 5:22
  like
• 5:22
  honestly
• 5:22
  does
• 5:23
  rewire
• 5:23
  your
• 5:23
  brain
• 5:24
  If
• 5:24
  you
• 5:24
  can
• 5:24
  keep
• 5:25
  up
• 5:25
  with
• 5:25
  the
• 5:25
  practice.
• 5:27
  I
• 5:27
  also
• 5:27
  did
• 5:28
  Helen
• 5:28
  Pritchard's
• 5:29
  five
• 5:29
  day
• 5:29
  LinkedIn
• 5:29
  challenge,
• 5:30
  which
• 5:30
  helped
• 5:30
  me
• 5:31
  to
• 5:32
  actually
• 5:32
  think
• 5:32
  about
• 5:33
  putting
• 5:33
  out
• 5:33
  my
• 5:33
  first
• 5:34
  post,
• 5:34
  which
• 5:34
  at
• 5:34
  the
• 5:34
  time
• 5:35
  just
• 5:35
  felt
• 5:35
  impossible.
• 5:37
  But
• 5:37
  just
• 5:37
  shows
• 5:38
  now
• 5:38
  I
• 5:38
  post
• 5:39
  all
• 5:39
  the
• 5:39
  time
• 5:39
  on
• 5:40
  LinkedIn
• 5:40
  and
• 5:40
  it's
• 5:41
  like
• 5:41
  my
• 5:41
  new
• 5:42
  home.
• 5:42
  So
• 5:43
  how
• 5:43
  much
• 5:43
  progress
• 5:44
  you
• 5:44
  can
• 5:44
  make
• 5:44
  with
• 5:44
  small
• 5:45
  actions?
• 5:47
  I
• 5:47
  also
• 5:47
  wanted
• 5:48
  to
• 5:48
  share
• 5:48
  that
• 5:49
  I
• 5:49
  only
• 5:49
  had
• 5:49
  two
• 5:50
  days
• 5:50
  a
• 5:50
  week
• 5:50
  when
• 5:51
  my
• 5:51
  son
• 5:51
  was
• 5:51
  in
• 5:51
  childcare
• 5:52
  and
• 5:53
  I
• 5:53
  had
• 5:53
  three
• 5:53
  jobs
• 5:54
  as
• 5:54
  well
• 5:54
  at
• 5:55
  the
• 5:55
  time
• 5:55
  and
• 5:56
  a
• 5:56
  one
• 5:56
  and
• 5:56
  a
• 5:56
  three-year-old,
• 5:57
  which
• 5:57
  was
• 5:57
  obviously
• 5:58
  pretty
• 5:58
  exhausting.
• 5:59
  So
• 5:59
  if
• 5:59
  you
• 5:59
  are
• 6:00
  making
• 6:00
  excuses
• 6:01
  for
• 6:01
  yourself
• 6:02
  that
• 6:02
  you
• 6:02
  don't
• 6:02
  have
• 6:03
  time
• 6:03
  just
• 6:03
  know
• 6:04
  that.
• 6:05
  The
• 6:05
  less
• 6:05
  time
• 6:06
  you
• 6:06
  have
• 6:06
  the
• 6:06
  more
• 6:07
  effective
• 6:07
  sometimes
• 6:08
  you
• 6:08
  can
• 6:08
  be
• 6:09
  like,
• 6:09
  I
• 6:09
  had
• 6:10
  no
• 6:10
  choice,
• 6:10
  but
• 6:10
  to
• 6:10
  be
• 6:11
  super
• 6:11
  effective.
• 6:12
  Whereas
• 6:12
  now
• 6:13
  I
• 6:13
  have
• 6:13
  five
• 6:13
  days
• 6:14
  a
• 6:14
  week,
• 6:14
  although
• 6:14
  they
• 6:14
  are
• 6:14
  school
• 6:15
  days,
• 6:15
  which
• 6:15
  are
• 6:15
  ridiculously
• 6:16
  short.
• 6:17
  I
• 6:17
  probably
• 6:17
  don't
• 6:18
  get
• 6:18
  half
• 6:18
  as
• 6:19
  much
• 6:19
  done
• 6:19
  as
• 6:19
  I
• 6:19
  used
• 6:20
  to
• 6:20
  do
• 6:20
  in
• 6:20
  those
• 6:21
  two
• 6:21
  days
• 6:21
  when
• 6:21
  I
• 6:21
  was
• 6:22
  like
• 6:22
  superwoman.
• 6:23
  Nailing
• 6:24
  everything
• 6:24
  I
• 6:25
  needed
• 6:25
  to
• 6:25
  do
• 6:26
  really
• 6:26
  really
• 6:26
  well.
• 6:28
  I
• 6:28
  do
• 6:28
  think
• 6:29
  more
• 6:29
  time
• 6:29
  is
• 6:29
  helpful
• 6:30
  and
• 6:30
  certainly
• 6:31
  if
• 6:31
  your
• 6:31
  stress
• 6:31
  levels
• 6:32
  but
• 6:33
  you
• 6:33
  can
• 6:33
  start
• 6:34
  with
• 6:34
  the
• 6:34
  limited
• 6:35
  resources
• 6:36
  that
• 6:36
  you
• 6:36
  have
• 6:37
  and
• 6:37
  build
• 6:38
  from
• 6:38
  there.
• 6:39
  So
• 6:39
  the
• 6:39
  first
• 6:40
  step,
• 6:40
  I
• 6:40
  would
• 6:41
  say
• 6:41
  that
• 6:41
  it's
• 6:41
  essential
• 6:42
  is
• 6:42
  overcoming
• 6:43
  the
• 6:43
  fear.
• 6:44
  False
• 6:45
  evidence
• 6:45
  appearing
• 6:46
  real
• 6:46
  is
• 6:46
  how
• 6:47
  I
• 6:47
  like
• 6:47
  to
• 6:47
  think
• 6:47
  of
• 6:47
  fear.
• 6:48
  If
• 6:48
  you
• 6:48
  haven't
• 6:49
  read
• 6:49
  the
• 6:49
  book
• 6:49
  mindset
• 6:50
  by
• 6:50
  Carol
• 6:51
  Dweck,
• 6:51
  I
• 6:51
  would
• 6:51
  highly
• 6:52
  recommend
• 6:52
  it.
• 6:53
  That
• 6:53
  really
• 6:53
  helped
• 6:53
  me
• 6:54
  too
• 6:55
  see
• 6:55
  that,
• 6:56
  yeah,
• 6:56
  fine
• 6:56
  I
• 6:57
  probably
• 6:57
  was
• 6:58
  rubbish
• 6:58
  arts,
• 6:59
  marketing,
• 6:59
  speaking,
• 7:00
  coaching,
• 7:01
  all
• 7:01
  the
• 7:01
  things
• 7:02
  at
• 7:02
  the
• 7:02
  time.
• 7:03
  But
• 7:03
  I
• 7:03
  loved
• 7:04
  the
• 7:04
  idea
• 7:04
  that
• 7:05
  I
• 7:05
  gained
• 7:05
  from
• 7:05
  that
• 7:06
  book
• 7:06
  of
• 7:06
  the
• 7:07
  power
• 7:07
  of
• 7:07
  yet.
• 7:08
  I'm
• 7:08
  not
• 7:08
  that
• 7:08
  great
• 7:08
  at
• 7:09
  it
• 7:09
  yet,
• 7:10
  but
• 7:10
  I
• 7:10
  can
• 7:10
  practice
• 7:11
  and
• 7:11
  become
• 7:11
  better.
• 7:13
  Before
• 7:13
  reading
• 7:13
  this
• 7:14
  book,
• 7:14
  I
• 7:14
  was
• 7:14
  definitely
• 7:15
  a
• 7:16
  that's
• 7:16
  the
• 7:16
  way
• 7:16
  it
• 7:16
  is
• 7:17
  type
• 7:17
  of
• 7:17
  person
• 7:18
  with.
• 7:19
  I'm
• 7:19
  not
• 7:19
  good
• 7:20
  at
• 7:20
  that.
• 7:20
  That's
• 7:20
  all
• 7:21
  there
• 7:21
  is
• 7:21
  to
• 7:21
  it.
• 7:21
  there
• 7:21
  was
• 7:21
  no
• 7:22
  gray
• 7:22
  for
• 7:22
  me,
• 7:23
  so
• 7:23
  it
• 7:23
  was
• 7:23
  a
• 7:23
  really
• 7:24
  great
• 7:24
  learning
• 7:25
  to
• 7:25
  see
• 7:25
  that
• 7:25
  there
• 7:25
  was
• 7:26
  loads
• 7:26
  that
• 7:26
  I
• 7:26
  could
• 7:27
  do
• 7:27
  and
• 7:27
  build
• 7:28
  upon
• 7:28
  and
• 7:28
  it's
• 7:28
  just
• 7:29
  all
• 7:29
  skills.
• 7:31
  Next
• 7:31
  up
• 7:31
  your
• 7:32
  vision,
• 7:32
  mission
• 7:33
  and
• 7:33
  values.
• 7:34
  Have
• 7:34
  that
• 7:34
  powerful
• 7:35
  vision.
• 7:35
  I
• 7:35
  was
• 7:36
  lucky
• 7:36
  to
• 7:36
  go
• 7:36
  to
• 7:36
  a
• 7:37
  workshop
• 7:37
  at
• 7:37
  the
• 7:37
  time
• 7:38
  when
• 7:38
  I
• 7:38
  started
• 7:38
  my
• 7:38
  business
• 7:39
  and
• 7:39
  I
• 7:39
  still
• 7:39
  have
• 7:39
  it
• 7:40
  painted
• 7:40
  on
• 7:40
  my
• 7:40
  wall
• 7:40
  here
• 7:41
  of
• 7:41
  the
• 7:41
  difference
• 7:42
  that
• 7:42
  I
• 7:42
  wanted
• 7:42
  to
• 7:42
  make.
• 7:44
  Just
• 7:44
  know
• 7:44
  that
• 7:45
  you
• 7:45
  can
• 7:45
  make
• 7:45
  a
• 7:45
  massive
• 7:46
  difference,
• 7:46
  even
• 7:47
  if
• 7:47
  it
• 7:47
  is
• 7:47
  just
• 7:47
  in
• 7:48
  your
• 7:48
  free
• 7:48
  marketing
• 7:48
  and
• 7:49
  you
• 7:49
  feel
• 7:49
  like
• 7:49
  nothing's
• 7:50
  working.
• 7:51
  The
• 7:51
  more
• 7:51
  value
• 7:51
  you
• 7:52
  offer,
• 7:53
  the
• 7:53
  more
• 7:53
  eventually
• 7:54
  the
• 7:54
  value
• 7:55
  will
• 7:55
  come
• 7:55
  back
• 7:55
  to
• 7:56
  you.
• 7:56
  So
• 7:56
  trust
• 7:57
  in
• 7:57
  that.
• 7:58
  Setting
• 7:59
  financial
• 7:59
  goals
• 8:00
  was
• 8:00
  my
• 8:00
  next
• 8:01
  step.
• 8:01
  I
• 8:01
  soon
• 8:01
  saw
• 8:02
  that
• 8:02
  it
• 8:02
  was
• 8:02
  actually
• 8:03
  impossible
• 8:04
  to
• 8:04
  reach
• 8:04
  my
• 8:04
  financial
• 8:05
  goal,
• 8:05
  which
• 8:06
  is
• 8:06
  what
• 8:06
  helped
• 8:06
  me
• 8:06
  to
• 8:07
  go
• 8:07
  into
• 8:07
  businesses,
• 8:08
  gain
• 8:08
  bigger
• 8:09
  contracts.
• 8:10
  Do
• 8:10
  public
• 8:10
  speaking,
• 8:11
  do
• 8:12
  different
• 8:12
  things
• 8:13
  as
• 8:13
  well
• 8:13
  as
• 8:13
  coaching,
• 8:14
  to
• 8:14
  be
• 8:14
  able
• 8:14
  to
• 8:15
  reach
• 8:15
  that
• 8:15
  financial
• 8:16
  goal.
• 8:17
  Next
• 8:17
  up
• 8:18
  was
• 8:18
  decides
• 8:18
  on
• 8:18
  a
• 8:18
  business
• 8:19
  format
• 8:19
  and
• 8:19
  set
• 8:20
  up
• 8:20
  a
• 8:20
  business
• 8:20
  bank
• 8:20
  account.
• 8:22
  The
• 8:22
  difference
• 8:23
  between
• 8:23
  a
• 8:23
  sole
• 8:23
  trader
• 8:24
  and
• 8:24
  limited
• 8:24
  company,
• 8:25
  you
• 8:25
  can
• 8:25
  Google
• 8:26
  that.
• 8:26
  I
• 8:26
  am
• 8:26
  not
• 8:27
  an
• 8:27
  advisor,
• 8:28
  I
• 8:28
  signed
• 8:28
  up
• 8:28
  as
• 8:29
  a
• 8:29
  sole
• 8:29
  trader
• 8:30
  and
• 8:30
  it
• 8:30
  worked
• 8:30
  super
• 8:31
  well
• 8:31
  for
• 8:31
  me
• 8:32
  because
• 8:32
  you
• 8:32
  can
• 8:32
  do
• 8:32
  it
• 8:32
  quickly.
• 8:33
  You
• 8:33
  don't
• 8:34
  have
• 8:34
  to
• 8:34
  spend
• 8:34
  out
• 8:34
  a
• 8:34
  lot
• 8:35
  of
• 8:35
  money.
• 8:35
  You
• 8:35
  don't
• 8:35
  have
• 8:36
  to
• 8:36
  have
• 8:36
  an
• 8:36
  expensive
• 8:36
  accountant.
• 8:37
  You
• 8:37
  can
• 8:38
  literally
• 8:39
  register
• 8:39
  on
• 8:40
  the
• 8:40
  UK
• 8:40
  government
• 8:41
  website.
• 8:41
  Obviously,
• 8:42
  if
• 8:42
  you're
• 8:42
  in
• 8:42
  different
• 8:42
  parts
• 8:43
  of
• 8:43
  the
• 8:43
  world,
• 8:43
  This
• 8:43
  may
• 8:43
  be
• 8:44
  completely
• 8:44
  different.
• 8:45
  But
• 8:45
  you
• 8:46
  can
• 8:46
  register
• 8:47
  instantly
• 8:48
  and
• 8:48
  start
• 8:48
  trading.
• 8:50
  That
• 8:50
  was
• 8:50
  a
• 8:50
  really
• 8:50
  nice,
• 8:51
  quick,
• 8:51
  easy
• 8:52
  way
• 8:52
  to
• 8:52
  start,
• 8:53
  which
• 8:53
  didn't
• 8:53
  have
• 8:54
  me
• 8:54
  spending
• 8:54
  money
• 8:55
  and
• 8:55
  going
• 8:55
  down
• 8:55
  a
• 8:55
  big
• 8:56
  rabbit
• 8:56
  hole,
• 8:57
  but
• 8:57
  There
• 8:57
  are
• 8:58
  legal
• 8:58
  reasons
• 8:59
  where
• 8:59
  you
• 8:59
  may
• 8:59
  want
• 9:00
  to
• 9:00
  be
• 9:00
  a
• 9:00
  limited
• 9:01
  company.
• 9:01
  That's
• 9:02
  up
• 9:02
  to
• 9:02
  you
• 9:02
  to
• 9:03
  have
• 9:03
  a
• 9:03
  look
• 9:03
  into
• 9:03
  what
• 9:04
  will
• 9:04
  be
• 9:04
  most
• 9:04
  suitable
• 9:05
  for
• 9:05
  you.
• 9:07
  Next
• 9:07
  up
• 9:08
  Is
• 9:08
  set
• 9:08
  up
• 9:08
  professional
• 9:09
  indemnity
• 9:10
  insurance,
• 9:10
  I
• 9:11
  used
• 9:11
  Hiscox,
• 9:12
  which
• 9:12
  was
• 9:12
  great.
• 9:13
  At
• 9:13
  the
• 9:13
  time
• 9:14
  it
• 9:14
  was
• 9:14
  around
• 9:14
  10
• 9:14
  pound
• 9:15
  a
• 9:15
  month.
• 9:15
  It
• 9:16
  is
• 9:16
  now
• 9:16
  way
• 9:17
  more
• 9:17
  expensive
• 9:17
  because
• 9:18
  it
• 9:18
  does
• 9:18
  go
• 9:18
  up
• 9:18
  depending
• 9:19
  on
• 9:19
  how
• 9:19
  much
• 9:19
  you're
• 9:20
  earning.
• 9:20
  Next
• 9:21
  up,
• 9:21
  identify
• 9:21
  your
• 9:22
  niche.
• 9:22
  So
• 9:23
  I've
• 9:23
  done
• 9:23
  lots
• 9:23
  and
• 9:23
  lots
• 9:24
  of
• 9:24
  episodes
• 9:24
  on
• 9:24
  this.
• 9:25
  I
• 9:25
  won't
• 9:25
  go
• 9:25
  into
• 9:26
  it
• 9:26
  extensively
• 9:27
  here
• 9:27
  because
• 9:27
  we
• 9:27
  have
• 9:28
  loads
• 9:28
  of
• 9:28
  other
• 9:28
  things
• 9:29
  to
• 9:29
  cover.
• 9:30
  But
• 9:30
  I
• 9:30
  have
• 9:31
  episode
• 9:31
  63,
• 9:33
  which
• 9:33
  was
• 9:33
  about
• 9:33
  niching
• 9:34
  and
• 9:35
  episode
• 9:35
  14,
• 9:36
  which
• 9:36
  was
• 9:37
  five
• 9:37
  steps
• 9:37
  to
• 9:37
  find
• 9:38
  a
• 9:38
  profitable
• 9:38
  niche.
• 9:39
  That's
• 9:39
  probably
• 9:39
  the
• 9:40
  most
• 9:40
  comprehensive
• 9:41
  one
• 9:41
  I
• 9:41
  have
• 9:41
  on
• 9:41
  niching.
• 9:42
  To
• 9:43
  market
• 9:43
  your
• 9:43
  business
• 9:44
  it's
• 9:45
  really
• 9:45
  hard
• 9:46
  to
• 9:46
  sell
• 9:46
  coaching.
• 9:47
  So
• 9:47
  you
• 9:47
  need
• 9:48
  to
• 9:48
  create
• 9:49
  this
• 9:49
  switch
• 9:49
  in
• 9:50
  your
• 9:50
  mind
• 9:50
  that
• 9:50
  you
• 9:50
  are
• 9:51
  solving
• 9:51
  people's
• 9:52
  problems
• 9:52
  because
• 9:52
  people
• 9:53
  pay
• 9:53
  to
• 9:54
  solve
• 9:54
  problems.
• 9:55
  So
• 9:55
  get
• 9:56
  super
• 9:56
  clear
• 9:56
  on
• 9:56
  who
• 9:57
  you
• 9:57
  help
• 9:57
  and
• 9:57
  how.
• 9:59
  Next
• 9:59
  up
• 9:59
  is
• 10:00
  get
• 10:00
  to
• 10:00
  know
• 10:00
  your
• 10:00
  ideal
• 10:00
  clients.
• 10:02
  don't
• 10:03
  spend
• 10:03
  too
• 10:03
  long
• 10:04
  in
• 10:04
  a
• 10:04
  room
• 10:04
  on
• 10:04
  your
• 10:04
  own
• 10:05
  going
• 10:05
  round
• 10:06
  and
• 10:06
  round
• 10:06
  this
• 10:06
  niching
• 10:06
  circle.
• 10:07
  Keep
• 10:08
  listening
• 10:09
  wherever
• 10:09
  you
• 10:09
  go
• 10:10
  people
• 10:10
  will
• 10:10
  always
• 10:11
  tell
• 10:11
  you
• 10:11
  about
• 10:11
  their
• 10:11
  problems.
• 10:12
  Keep
• 10:12
  listening
• 10:12
  To
• 10:13
  that
• 10:13
  market
• 10:13
  research
• 10:14
  to
• 10:14
  really
• 10:14
  see
• 10:15
  if
• 10:15
  this
• 10:15
  is
• 10:15
  something
• 10:16
  that
• 10:16
  people
• 10:16
  are
• 10:16
  prepared
• 10:17
  to
• 10:17
  pay
• 10:18
  for.
• 10:19
  Identify
• 10:19
  your
• 10:20
  offer
• 10:20
  comes
• 10:20
  next.
• 10:22
  Rather
• 10:22
  than
• 10:22
  selling
• 10:23
  six
• 10:23
  sessions
• 10:24
  of
• 10:24
  coaching,
• 10:24
  it
• 10:25
  works
• 10:25
  really
• 10:25
  well
• 10:26
  to
• 10:26
  create
• 10:26
  a
• 10:27
  tangible
• 10:28
  offer.
• 10:29
  I
• 10:29
  do
• 10:29
  this
• 10:30
  in
• 10:30
  my
• 10:30
  program.
• 10:30
  I
• 10:30
  call
• 10:31
  it
• 10:31
  my
• 10:31
  intangible
• 10:31
  to
• 10:32
  tangible
• 10:32
  process.
• 10:32
  So
• 10:33
  we
• 10:33
  take
• 10:33
  the
• 10:33
  intangible,
• 10:34
  which
• 10:34
  is
• 10:34
  coaching.
• 10:35
  And
• 10:36
  turn
• 10:36
  it
• 10:36
  into
• 10:37
  something
• 10:37
  that
• 10:38
  people
• 10:38
  understand
• 10:39
  enough
• 10:39
  to
• 10:39
  pay
• 10:40
  for.
• 10:41
  Next
• 10:41
  up
• 10:42
  for
• 10:42
  me
• 10:42
  was
• 10:42
  linked
• 10:43
  in.
• 10:43
  So
• 10:43
  how
• 10:44
  can
• 10:44
  you
• 10:44
  get
• 10:44
  out
• 10:44
  there
• 10:45
  and
• 10:45
  tell
• 10:45
  as
• 10:46
  many
• 10:46
  people
• 10:46
  as
• 10:47
  possible,
• 10:47
  what
• 10:48
  you
• 10:48
  do
• 10:49
  and
• 10:49
  growing
• 10:49
  your
• 10:49
  audience
• 10:50
  is
• 10:50
  the
• 10:50
  biggest
• 10:51
  thing
• 10:51
  I
• 10:51
  have
• 10:51
  ever
• 10:52
  learned.
• 10:52
  And
• 10:52
  the
• 10:53
  most
• 10:53
  powerful.
• 10:54
  So
• 10:55
  ensure
• 10:55
  that
• 10:55
  you
• 10:55
  aren't
• 10:56
  stagnant,
• 10:56
  just
• 10:57
  sharing
• 10:57
  posts
• 10:57
  with
• 10:57
  the
• 10:57
  same
• 10:58
  old
• 10:58
  people.
• 10:59
  You
• 10:59
  need
• 10:59
  to
• 10:59
  have
• 10:59
  a
• 10:59
  way
• 11:00
  of
• 11:00
  growing
• 11:00
  that
• 11:00
  audience
• 11:01
  every
• 11:01
  single
• 11:02
  month
• 11:02
  to
• 11:02
  be
• 11:02
  able
• 11:03
  to
• 11:03
  grow
• 11:03
  your
• 11:03
  business
• 11:03
  every
• 11:04
  single
• 11:04
  month.
• 11:05
  Next
• 11:06
  up
• 11:06
  is
• 11:06
  website
• 11:06
  and
• 11:07
  email
• 11:07
  address.
• 11:08
  This
• 11:08
  comes
• 11:08
  a
• 11:08
  lot
• 11:09
  later
• 11:09
  than
• 11:09
  most
• 11:09
  people
• 11:10
  realize,
• 11:10
  because
• 11:10
  in
• 11:10
  the
• 11:10
  beginning
• 11:11
  you
• 11:11
  have
• 11:11
  so
• 11:12
  little
• 11:12
  clarity
• 11:13
  about
• 11:13
  who
• 11:14
  you're
• 11:14
  helping
• 11:14
  and
• 11:14
  how
• 11:15
  you're
• 11:15
  helping
• 11:15
  them.
• 11:15
  So
• 11:16
  it's
• 11:16
  usually
• 11:16
  best
• 11:17
  to
• 11:17
  do
• 11:17
  your
• 11:17
  website.
• 11:18
  Once
• 11:18
  you
• 11:18
  have
• 11:19
  that
• 11:19
  clarity.
• 11:21
  By
• 11:21
  now
• 11:21
  you
• 11:21
  may
• 11:21
  have
• 11:22
  some
• 11:22
  clients.
• 11:23
  Congratulations.
• 11:24
  So
• 11:24
  now
• 11:24
  it's
• 11:25
  about
• 11:25
  having
• 11:25
  a
• 11:25
  great
• 11:26
  onboarding
• 11:26
  system.
• 11:27
  I
• 11:27
  have
• 11:27
  a
• 11:28
  onboarding
• 11:28
  guide
• 11:29
  you
• 11:29
  can
• 11:29
  buy
• 11:29
  for
• 11:29
  seven
• 11:29
  pounds,
• 11:30
  which
• 11:30
  I'll
• 11:30
  link
• 11:30
  in
• 11:31
  the
• 11:31
  show
• 11:31
  notes.
• 11:32
  Which
• 11:32
  covers
• 11:33
  the
• 11:33
  full
• 11:34
  onboarding
• 11:34
  process
• 11:35
  so
• 11:35
  you
• 11:36
  create
• 11:36
  a
• 11:36
  powerful
• 11:37
  experience
• 11:37
  for
• 11:37
  your
• 11:38
  new
• 11:38
  client.
• 11:39
  So,
• 11:40
  let
• 11:40
  me
• 11:40
  summarize
• 11:41
  today's
• 11:41
  episode.
• 11:42
  I
• 11:42
  know
• 11:42
  that
• 11:42
  this
• 11:42
  was
• 11:43
  a
• 11:43
  whistle-stop
• 11:44
  tour.
• 11:44
  So
• 11:44
  firstly
• 11:45
  overcoming
• 11:46
  these
• 11:46
  fears
• 11:46
  and
• 11:47
  building
• 11:47
  your
• 11:47
  confidence.
• 11:48
  Next
• 11:49
  up
• 11:49
  is
• 11:49
  your
• 11:49
  vision,
• 11:50
  mission
• 11:50
  and
• 11:50
  values.
• 11:52
  Then
• 11:52
  your
• 11:52
  financial
• 11:53
  goals
• 11:53
  to
• 11:54
  ensure
• 11:54
  that
• 11:54
  what
• 11:54
  you're
• 11:54
  aiming
• 11:55
  for
• 11:55
  is
• 11:55
  possible
• 11:56
  with
• 11:56
  the
• 11:56
  services
• 11:57
  you're
• 11:57
  providing.
• 11:58
  Next
• 11:58
  up
• 11:58
  is
• 11:58
  decide
• 11:59
  on
• 11:59
  a
• 11:59
  business
• 11:59
  format
• 12:00
  and
• 12:00
  set
• 12:00
  up
• 12:00
  a
• 12:00
  business
• 12:01
  bank
• 12:01
  account.
• 12:01
  I
• 12:02
  recommend
• 12:02
  Starling
• 12:03
  and
• 12:03
  Monzo
• 12:04
  as
• 12:04
  two
• 12:05
  great
• 12:05
  bank
• 12:05
  accounts.
• 12:07
  Set
• 12:07
  up
• 12:07
  professional
• 12:08
  indemnity
• 12:08
  insurance
• 12:09
  for
• 12:09
  coaching,
• 12:10
  training,
• 12:10
  and
• 12:10
  education.
• 12:12
  Next
• 12:13
  up,
• 12:13
  identify
• 12:13
  your
• 12:13
  niche,
• 12:15
  then
• 12:15
  get
• 12:15
  to
• 12:15
  know
• 12:15
  your
• 12:16
  ideal
• 12:16
  clients.
• 12:17
  Create
• 12:18
  a
• 12:18
  amazing
• 12:19
  offer
• 12:20
  and
• 12:20
  tell
• 12:20
  as
• 12:21
  many
• 12:21
  people
• 12:21
  as
• 12:21
  you
• 12:22
  can
• 12:22
  about
• 12:22
  that
• 12:22
  offer.
• 12:24
  Finally
• 12:24
  create
• 12:25
  a
• 12:25
  great
• 12:25
  website
• 12:26
  and
• 12:26
  a
• 12:26
  great
• 12:27
  onboarding
• 12:27
  process
• 12:28
  and
• 12:28
  contracts
• 12:28
  so
• 12:29
  you
• 12:29
  build
• 12:29
  a
• 12:29
  solid
• 12:29
  brand
• 12:30
  and
• 12:30
  create
• 12:30
  a
• 12:30
  great
• 12:30
  impact
• 12:31
  on
• 12:31
  your
• 12:31
  future
• 12:32
  clients.
• 12:33
  I
• 12:33
  wanted
• 12:34
  to
• 12:34
  add
• 12:34
  a
• 12:34
  caveat
• 12:35
  here
• 12:35
  that
• 12:36
  there
• 12:36
  are
• 12:36
  so
• 12:37
  many
• 12:37
  nuances.
• 12:38
  So
• 12:38
  I
• 12:38
  don't
• 12:39
  want
• 12:39
  to
• 12:39
  give
• 12:39
  you
• 12:39
  the
• 12:40
  impression
• 12:40
  that
• 12:40
  you
• 12:41
  can
• 12:41
  just
• 12:41
  tick
• 12:41
  off
• 12:42
  these
• 12:42
  things
• 12:42
  off
• 12:43
  the
• 12:43
  list
• 12:43
  and
• 12:44
  then
• 12:44
  become
• 12:44
  successful.
• 12:46
  It's
• 12:46
  a
• 12:46
  skill
• 12:47
  that
• 12:47
  you
• 12:47
  master
• 12:48
  just
• 12:48
  like
• 12:48
  coaching.
• 12:49
  So
• 12:49
  the
• 12:49
  more
• 12:49
  you
• 12:50
  can
• 12:50
  think
• 12:50
  about
• 12:51
  marketing
• 12:51
  and
• 12:51
  sales
• 12:52
  has
• 12:53
  a
• 12:53
  skill
• 12:53
  that
• 12:53
  is
• 12:53
  going
• 12:53
  to
• 12:53
  take
• 12:54
  years
• 12:54
  and
• 12:55
  hundreds
• 12:55
  of
• 12:55
  hours
• 12:56
  to
• 12:56
  practice.
• 12:57
  Just
• 12:57
  like
• 12:57
  your
• 12:57
  coaching
• 12:58
  has,
• 12:59
  then
• 12:59
  you
• 13:00
  will
• 13:00
  be
• 13:00
  successful,
• 13:01
  but
• 13:01
  just
• 13:01
  know
• 13:02
  that
• 13:02
  you
• 13:02
  can't
• 13:02
  be
• 13:02
  great
• 13:03
  when
• 13:03
  you
• 13:03
  start,
• 13:04
  you
• 13:04
  are
• 13:04
  going
• 13:04
  to
• 13:04
  have
• 13:05
  to
• 13:05
  practice.
• 13:05
  You're
• 13:05
  going
• 13:06
  to
• 13:06
  have
• 13:06
  to
• 13:06
  lean
• 13:06
  into
• 13:06
  things.
• 13:07
  You're
• 13:07
  going
• 13:07
  to
• 13:07
  have
• 13:07
  to
• 13:07
  learn
• 13:07
  so
• 13:08
  much.
• 13:09
  I
• 13:09
  have
• 13:09
  probably
• 13:10
  spent.
• 13:11
  70,000.
• 13:12
  I
• 13:12
  dread
• 13:12
  to
• 13:12
  think
• 13:13
  learning
• 13:13
  all
• 13:14
  of
• 13:14
  this
• 13:14
  business
• 13:14
  stuff,
• 13:15
  but
• 13:15
  I
• 13:15
  know
• 13:15
  now,
• 13:16
  and
• 13:16
  thousands
• 13:16
  and
• 13:17
  thousands
• 13:17
  of
• 13:17
  hours,
• 13:18
  continuously
• 13:19
  refining,
• 13:20
  perfecting,
• 13:21
  learning
• 13:21
  new
• 13:21
  things,
• 13:22
  keeping
• 13:23
  up
• 13:23
  with
• 13:23
  how
• 13:23
  things
• 13:24
  change
• 13:24
  once
• 13:24
  you
• 13:24
  finally
• 13:25
  got
• 13:25
  to
• 13:25
  grips
• 13:25
  with
• 13:26
  something.
• 13:27
  So
• 13:27
  it's
• 13:27
  something
• 13:27
  you
• 13:27
  want
• 13:28
  to
• 13:29
  invest
• 13:29
  your
• 13:29
  time
• 13:30
  into
• 13:30
  invest
• 13:31
  money
• 13:31
  into
• 13:32
  learning
• 13:32
  all
• 13:33
  of
• 13:33
  these
• 13:33
  skills.
• 13:34
  It's
• 13:34
  this,
• 13:35
  that
• 13:35
  is
• 13:35
  going
• 13:35
  to
• 13:35
  create
• 13:36
  a
• 13:36
  successful
• 13:37
  coaching
• 13:37
  business.
• 13:38
  Sadly,
• 13:38
  not
• 13:39
  your
• 13:40
  amazing
• 13:40
  coaching
• 13:40
  skills,
• 13:41
  because
• 13:41
  if
• 13:41
  we
• 13:41
  can't
• 13:42
  get
• 13:42
  anyone
• 13:42
  in
• 13:42
  the
• 13:43
  door,
• 13:43
  you're
• 13:43
  not
• 13:43
  going
• 13:44
  to
• 13:44
  be
• 13:44
  able
• 13:44
  to
• 13:44
  practice
• 13:44
  those
• 13:45
  amazing
• 13:45
  coaching
• 13:46
  skills.
• 13:46
  So,
• 13:47
  yeah.
• 13:48
  Think
• 13:48
  about
• 13:48
  this
• 13:48
  as
• 13:48
  a
• 13:48
  priority.
• 13:49
  If
• 13:49
  you
• 13:49
  want
• 13:50
  to
• 13:50
  make
• 13:51
  a
• 13:51
  difference
• 13:51
  with
• 13:51
  your
• 13:52
  skills,
• 13:52
  which
• 13:52
  I
• 13:52
  know
• 13:53
  you
• 13:53
  do,
• 13:54
  then
• 13:54
  decide
• 13:55
  that
• 13:55
  you
• 13:55
  are
• 13:55
  going
• 13:56
  to
• 13:56
  a
• 13:56
  hundred
• 13:56
  percent
• 13:57
  go
• 13:57
  all
• 13:57
  in
• 13:57
  and
• 13:58
  then
• 13:58
  marketing
• 13:59
  and
• 13:59
  sales
• 13:59
  for
• 14:00
  your
• 14:00
  business.
• 14:00
  So
• 14:01
  you
• 14:01
  do
• 14:01
  create
• 14:02
  a
• 14:02
  massive
• 14:02
  impact
• 14:03
  in
• 14:03
  the
• 14:03
  world.
• 14:04
  If
• 14:04
  you
• 14:04
  would
• 14:04
  like
• 14:05
  my
• 14:05
  help,
• 14:05
  this
• 14:05
  is
• 14:06
  what
• 14:06
  I
• 14:06
  do.
• 14:06
  So
• 14:07
  I
• 14:07
  will
• 14:07
  share
• 14:07
  the
• 14:08
  links,
• 14:08
  my
• 14:08
  mentorship
• 14:09
  program,
• 14:09
  the
• 14:09
  business
• 14:10
  of
• 14:10
  coaching
• 14:11
  in
• 14:11
  the
• 14:11
  show
• 14:11
  notes.
• 14:12
  I
• 14:12
  have
• 14:13
  a
• 14:13
  special
• 14:13
  offer
• 14:14
  in
• 14:14
  June
• 14:14
  of
• 14:15
  a
• 14:15
  12
• 14:15
  month
• 14:16
  payment
• 14:16
  plan,
• 14:17
  even
• 14:17
  though
• 14:17
  it's
• 14:17
  a
• 14:17
  six
• 14:18
  month
• 14:18
  mentorship
• 14:18
  program.
• 14:19
  So
• 14:19
  you
• 14:19
  can
• 14:20
  start
• 14:20
  today
• 14:21
  for
• 14:21
  270
• 14:22
  a
• 14:22
  month.
• 14:23
  And
• 14:23
  think
• 14:23
  about
• 14:24
  your
• 14:24
  return
• 14:24
  on
• 14:24
  investment.
• 14:25
  How
• 14:25
  much
• 14:25
  time
• 14:26
  are
• 14:26
  you
• 14:26
  wasting
• 14:27
  staying
• 14:27
  stuck?
• 14:28
  When
• 14:28
  you
• 14:28
  could
• 14:28
  have
• 14:29
  real
• 14:29
  support
• 14:30
  from
• 14:30
  someone
• 14:30
  who
• 14:31
  actually
• 14:31
  cares
• 14:31
  about
• 14:32
  you
• 14:32
  and
• 14:32
  actually
• 14:33
  wants
• 14:33
  you
• 14:33
  to
• 14:33
  become
• 14:34
  successful.
• 14:35
  This
• 14:35
  is
• 14:36
  a
• 14:36
  mission
• 14:36
  for
• 14:37
  me,
• 14:37
  rather
• 14:38
  than
• 14:38
  a
• 14:38
  business.
• 14:39
  Anyone
• 14:39
  will
• 14:39
  know
• 14:39
  that.
• 14:40
  My
• 14:40
  children
• 14:41
  know
• 14:41
  that.
• 14:42
  So
• 14:42
  I
• 14:42
  I'm
• 14:43
  super
• 14:44
  keen
• 14:44
  to
• 14:44
  help
• 14:45
  more
• 14:45
  qualified
• 14:45
  coaches
• 14:46
  make
• 14:46
  the
• 14:46
  difference
• 14:47
  that
• 14:47
  they
• 14:47
  are
• 14:47
  here
• 14:47
  for
• 14:48
  a,
• 14:48
  not
• 14:48
  have
• 14:49
  to
• 14:49
  go
• 14:49
  back
• 14:49
  to
• 14:49
  their
• 14:50
  day
• 14:50
  job.
• 14:51
  So
• 14:51
  wherever
• 14:52
  you
• 14:52
  are
• 14:52
  in
• 14:52
  your
• 14:52
  coaching
• 14:53
  journey,
• 14:53
  go
• 14:54
  for
• 14:54
  it.
• 14:54
  Commit
• 14:55
  to
• 14:55
  going
• 14:55
  all
• 14:56
  in.
• 14:56
  And
• 14:57
  like
• 14:57
  I
• 14:57
  say,
• 14:57
  at
• 14:57
  the
• 14:58
  end
• 14:58
  of
• 14:58
  every
• 14:58
  episode,
• 14:59
  trust
• 14:59
  yourself,
• 15:00
  believe
• 15:00
  in
• 15:00
  yourself
• 15:01
  and
• 15:01
  be
• 15:01
  the
• 15:01
  wise
• 15:02
  Gardner
• 15:02
  who
• 15:02
  keeps
• 15:03
  on
• 15:03
  watering
• 15:03
  the
• 15:04
  seed.
• 15:04
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• 15:08
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• 15:09
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  Microphone (Samson Q2U Microphone): free
• 15:11
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• 15:12
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• 15:12
  Microphone (Samson Q2U Microphone): my
• 15:12
  Microphone (Samson Q2U Microphone): website
• 15:13
  Microphone (Samson Q2U Microphone): joannalottcoaching.com.
• 15:16
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• 15:16
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• 15:17
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• 15:19
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• 15:19
  Microphone (Samson Q2U Microphone): joannalottcoaching.com.
• 15:22
  Microphone (Samson Q2U Microphone): And
• 15:22
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• 15:22
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• 15:23
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• 15:23
  Microphone (Samson Q2U Microphone): links
• 15:23
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• 15:23
  Microphone (Samson Q2U Microphone): the
• 15:23
  Microphone (Samson Q2U Microphone): show
• 15:24
  Microphone (Samson Q2U Microphone): notes.
• 15:26
  Microphone (Samson Q2U Microphone): Let
• 15:26
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• 15:26
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• 15:26
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• 15:26
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• 15:27
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• 15:27
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• 15:27
  Microphone (Samson Q2U Microphone): useful.
• 15:28
  Microphone (Samson Q2U Microphone): Share
• 15:29
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• 15:29
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• 15:29
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• 15:29
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• 15:29
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• 15:30
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• 15:30
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• 15:30
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• 15:31
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• 15:31
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• 15:31
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• 15:32
  Microphone (Samson Q2U Microphone): thank
• 15:32
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• 15:33
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• 15:33
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• 15:34
  Microphone (Samson Q2U Microphone): Remember
• 15:35
  Microphone (Samson Q2U Microphone): to
• 15:35
  Microphone (Samson Q2U Microphone): trust
• 15:35
  Microphone (Samson Q2U Microphone): yourself,
• 15:36
  Microphone (Samson Q2U Microphone): believe
• 15:36
  Microphone (Samson Q2U Microphone): in
• 15:36
  Microphone (Samson Q2U Microphone): yourself
• 15:37
  Microphone (Samson Q2U Microphone): and
• 15:37
  Microphone (Samson Q2U Microphone): be
• 15:37
  Microphone (Samson Q2U Microphone): the
• 15:38
  Microphone (Samson Q2U Microphone): wise
• 15:38
  Microphone (Samson Q2U Microphone): Gardner
• 15:39
  Microphone (Samson Q2U Microphone): who
• 15:39
  Microphone (Samson Q2U Microphone): keeps
• 15:39
  Microphone (Samson Q2U Microphone): on
• 15:39
  Microphone (Samson Q2U Microphone): watering
• 15:40
  Microphone (Samson Q2U Microphone): the
• 15:40
  Microphone (Samson Q2U Microphone): seed.
• 15:41
  Microphone (Samson Q2U Microphone): Get
• 15:41
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• 15:41
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• 15:41
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• 15:42
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• 15:42
  Microphone (Samson Q2U Microphone): greatly
• 15:43
  Microphone (Samson Q2U Microphone): and
• 15:43
  Microphone (Samson Q2U Microphone): try.