210: Harnessing Brand Science with Guest Stæven Frey
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In this episode of Imperfect Marketing, Kendra Corman interviews guest Stæven Frey, the founder and chief brand scientist at Quantum Branding. He specializes in leveraging brand science to help purpose-driven brands disrupt their markets and establish themselves as industry authorities.
Topics Discussed
Misconceptions in Brand Science
Importance of Continuous Brand Refreshment
Intellectual Property in Branding
Effective Use of Brand Assets
The Role of Authenticity in Marketing
Episode Resources
BrandScience Checklist: https://bit.ly/brandsciencechecklist
Guest Information…
The skinny
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