Latest / Closing Sales in Nigeria - Sales For The Nigerian Business Person: The Sales and Marketing Blueprint / The Personal Touch: Research Strategies for Effective Business Communication
Transcript
- 0:00Hello and welcome to the show. Today's episode is an out and
- 0:03about episode, so expect some interruptions in the background
- 0:07for this episode. I'd just like to share with you
- 0:09guys my simple research stack. You know, what do I do to
- 0:13research people before I make a phone call basically?
- 0:16And the reason why we're doing this today is inspired by some
- 0:21conversations that I've been having with Joseph Coyote.
- 0:24So shout out to Joseph Coyote, who's a listener to the show.
- 0:28He reached out on WhatsApp. Yeah, he reached out on
- 0:32WhatsApp. He didn't say what his name was.
- 0:33Anyway, So when I addressed him by name, I told him I had sent
- 0:37him a LinkedIn connection request.
- 0:41He was curious. I wanted to know how I figured
- 0:43out who he is, Abhi, who he was, who he was, who he is.
- 0:48And yeah, So that's what's inspiring this episode.
- 0:50So I just told him, yeah, I did some basic research, the same
- 0:53level of research that I tell you people to do and which is
- 0:56the reason why I keep scolding you guys.
- 0:58For those of you who are going to be doing work with me in
- 1:00person, scolding you guys, why you don't just use some basic
- 1:04stuff like The thing is already on your phone, The thing is
- 1:06already on your computer and The thing is free.
- 1:09So at the very least, why not just use it to make the
- 1:11conversations better. So I'm going to share with you
- 1:14guys my simple research stack. What I use to just at the very
- 1:18least figure out this person's this phone number is, I mean,
- 1:23who is the person behind this phone number, if nothing else?
- 1:27Now, the reason for this is if you do some simple basic
- 1:29research, you're going to be able to get some prior
- 1:31information on the person. When you do that, it allows you
- 1:35to personalize the conversation. There's one person that has on
- 1:39my broadcast. In fact, for her, it's just lazy
- 1:44because she keeps on sending these things.
- 1:46Good afternoon, Ma, good afternoon, Ma.
- 1:47And I have to keep telling her, look, I'm not a woman.
- 1:49She said, oh, no, sorry mistake. I was trying to broadcast and
- 1:53you know, this is 2025. You know, it's basic.
- 1:55If you're going to be doing these sorts of things, just put
- 1:56in the work, separate people into separate lists.
- 1:59So you can confidently say good afternoon, Ma, knowing that this
- 2:03message is reaching only women or good afternoon, Sir.
- 2:06And this message is reaching only men because these are some
- 2:10of the what's that word? Now?
- 2:14I can't remember the word. But you know, these are the kind
- 2:16of things that provide a, you know, disjointed experience
- 2:18where you're reaching out to somebody, you're trying to close
- 2:20the deal, but you keep telling the person, Sir, Sir, but the
- 2:23person is a woman. Or like in my own case, you keep
- 2:26telling the person, ma, Ma, but the person is a is a man.
- 2:31And in fact, it's one of these vendors that any I've been able
- 2:33to. I think I scooted high enough.
- 2:37So shall save the phone number, by the way, which I think is
- 2:40wild. Like it actually just blows my
- 2:41mind. Like somebody's contacting you
- 2:43two or three times. You've done business with the
- 2:45person. You didn't even store the
- 2:47person's phone number. So at the very least when he
- 2:52reaches out, you know that oh, OK, this is this guy.
- 2:54Over the last three or four years, we've been doing business
- 2:56repeatedly. And this person is a guy because
- 2:59every time I would send a message, they what's up now?
- 3:02We don't come again. No, sorry.
- 3:03Oh, it's lastminute.com, as you say.
- 3:05Oh, that's OK. My, we can help you.
- 3:06And I was like, look, you started this thing again.
- 3:09Seriously. Doing business with somebody.
- 3:11So excuse me, doing business with someone for four years
- 3:14straight. She doesn't store my number.
- 3:18And until recently, she didn't get into her head that I'm a
- 3:21man. So yeah, This is why you need
- 3:25prior information on people. So at the very least, when you
- 3:28pick up the phone call or when you send the SMS or you send the
- 3:32e-mail, at the very least you'll be able to confidently say, good
- 3:35afternoon, Sir. Good afternoon, man, or good
- 3:38afternoon cabbie, or you know, good afternoon or version or
- 3:42good afternoon Mazi or good afternoon, whatever.
- 3:45So you can see that the more prior information that you have
- 3:48on someone, you'll be able to now personalize the Koval that
- 3:50you're going to have with this person.
- 3:53And we're trying to be effective at sales.
- 3:54We should be trying to personalize these conversations
- 3:58or at the very least customizing these conversations, customizing
- 4:01the outreach. Some of you say personalize,
- 4:04customize. What's the difference?
- 4:05OK, this is the difference. The difference is just the level
- 4:09of information that you have on the person.
- 4:10When you personalize something, it means that it is tailor made
- 4:13specifically for that person. No other person can receive it
- 4:17and make meaning from nothing. That is personalized.
- 4:20Customized means you don't have enough information on SHA.
- 4:23You just know some basic stuff. So this message that you're
- 4:26sending to this person, SHA, you can send it to other people who
- 4:30kind of meet the same criteria. So a message that is
- 4:33personalized to me would only make sense because it is
- 4:38received by Tavishma Aide and there are some things there that
- 4:41only Tavishma Aide knows that is personalized, customizes the
- 4:45message that he sent to me. But it's kind of broad based.
- 4:48If you got, let me send this message out to Nigerian men who
- 4:53are over 40 but less than 60, who live in Abuja and who do
- 4:57this and who do this and who do that and then you send.
- 5:00So there are thousands of us that fit that category and we
- 5:04can open the message and yeah, some of it will relate to us,
- 5:07some of it will not relate to us, but as different in
- 5:09personalisation and customisation.
- 5:12And that's what we should be aiming for, either to
- 5:15personalise what it is you're sending out or to customise what
- 5:17it is that you are sending out, the message that you're sending
- 5:19out. So that is the reason why this
- 5:24research is important and it's basic.
- 5:29Then there's this psychological thing that I tell people, those
- 5:32of us who have to work for Our Daily Bread, you know, Chase
- 5:36business, nobody's paying our salary.
- 5:39Sometimes we start off the day and we have to call back some
- 5:41numbers and you look at your phone, you only see phone
- 5:43numbers if you see 080 that and that is the only context you
- 5:49have. It is hard to make that kind of
- 5:51phone call because it's just a number and you know nothing.
- 5:54The same thing with an e-mail address.
- 5:56You just look at the e-mail address.
- 5:58It's it's hard to know, it's hard to have conversations with
- 6:01these things, but if you take an e-mail address or a phone
- 6:03number, you do some basic information and you know that,
- 6:07OK, this phone number belongs to an 18 year old girl who lives in
- 6:12Obamosher and who studied post science.
- 6:16You know that basic context, the background, that humanizing it
- 6:20makes it easier to just pick up the phone and then call her and
- 6:22then confidently ask, oh, hello, am I speaking to our team?
- 6:24OK, it's different then when it's just a basic phone number.
- 6:31You call and you're kind of waiting for the person to talk
- 6:34first. So you know, whether you say
- 6:35good afternoon Sir, or good afternoon, ma, but then you do
- 6:40some research else from prior information, it's a warm
- 6:43confident call. You can call and say hello, is
- 6:44this a tunica, say a tunica speaking, how may I help you?
- 6:47And then, you know, go into the conversation or if you want to
- 6:52be too forward, you know, like me, I just call up and I say,
- 6:54oh, good morning a tunica, how are you doing?
- 6:57And I continue from there. So these things make a
- 7:00difference. It is hard to talk to just
- 7:02random phone numbers. If you just see on your sheet of
- 7:05paper or on your e-mail inbox that somebody reached out to you
- 7:09and the person's phone number is 080123456, you have no context.
- 7:14But if you take that 123456, plug it into these basic
- 7:19research pattern, and then the thing comes up that the guy's
- 7:22name is Kohli Afolayo and that he's 60 years old and that he
- 7:26lives on Lagos Island. And now you have some basic
- 7:32context. So like if you're selling solar
- 7:33panels, for instance, that kind of now you feel confident.
- 7:36Oh, OK. He kind of looks like my ICP.
- 7:39He's almost 60 years old. He lives on VI.
- 7:42Oh, and he's a, and he works with Standard Chartered Bank.
- 7:45OK, I can confidently call him because he's an Ed there.
- 7:48So yes, we'll be able to have some fruitful conversations,
- 7:50that kind of thing. I cannot speak up the phone.
- 7:52I say, oh, good morning, Mr. Collier Flyer.
- 7:54How are you doing, Sir? He says, oh, I'm, I'm fine, who
- 7:58am I speaking with? Oh, my name is Tunde.
- 8:01You reached out to social and so solar yesterday you wanted
- 8:05enquiries about social and so, so.
- 8:06Oh yes, yes, yes, I remember. And then you continued.
- 8:08The conversation sees a different flow than when you
- 8:12just see the number. And then you call, I say hello.
- 8:15You're waiting to now hear the other person say hello before
- 8:18you now know to say OK, good afternoon.
- 8:19So good afternoon man. So let's do this research.
- 8:22Anyway, the stack is so simple that those of you who are
- 8:26listening to this right now for the last 8 minutes, you'll be
- 8:31knocking yourselves on the head that why didn't I think of that?
- 8:34It's this simple #1 Truecolar. They.
- 8:40I see no reason why Nigerian business people do not have
- 8:44Truecolar installed on your phone.
- 8:48It doesn't have to be your default answering because I
- 8:50don't like apps hijacking my phone.
- 8:53But The thing is, it's on my phone.
- 8:55I will open it, copy and paste the number inside, and then I'll
- 8:58see some basic information. You see the person's name.
- 9:02Once you do that in Truecaller, you see the person's name, copy
- 9:05that name, Just paste it into Google.
- 9:07Bam. Once you do that, Google will
- 9:10throw up lots of information. Google will show you that
- 9:14person's Facebook profile. It will show you that person's
- 9:17Instagram profile. Well, it might cause some
- 9:21people. The Instagram handle is, you
- 9:23know, convoluted. It will show you the person's
- 9:26LinkedIn and then it might also show you the person's business
- 9:30if the number and the name is linked to the business.
- 9:34Oh, sorry about the noise in the background.
- 9:38I'm in the parking lot. I have to go and meet somebody
- 9:42in like 30 minutes. So I said let me just do this
- 9:44recording real quick. And what was I?
- 9:47So you guys get the scope now. So number one, True Cola, every
- 9:50single Nigerian business person, please, you need True Cola on
- 9:53your phone. It doesn't have to be your
- 9:57default, but just have it there so that it can copy and then you
- 10:00paste or just leave it open in your, what's that thing called?
- 10:04Web browser. So you can copy and paste in
- 10:07your web browser. But Nigerian business people, we
- 10:09need Truecaller. Copy and paste the number in
- 10:11Truecaller, a name will show up. Take that name, paste it in
- 10:16Google. You will now see the person's
- 10:17Facebook profile, Instagram, LinkedIn website, boob where you
- 10:20see everything. If you click underneath images,
- 10:23you will now see pictures of that person because lots of us
- 10:27actually have been putting, you know, some of our pictures here
- 10:30and their profile picture on LinkedIn, this picture on
- 10:33Facebook, this picture on this. You'll even get to see what this
- 10:36person looks like. And it makes a world of a
- 10:38difference when you know that it's not just 080123456, but you
- 10:43now know that, oh, this is Bodo Adeji.
- 10:50This guy looks like he's in his 70s, OK.
- 10:53He lives in Aubama Shore, and he's a retired person who used
- 10:57to work in CBN. You know that basic sketch.
- 11:01It makes it a whole lot more easier relatable to just pick up
- 11:05the phone and call this person than you're just looking at
- 11:08080123456. So if you do this basic search,
- 11:13you're going to get some basic information.
- 11:15You will know the person's sex. Is this a man or a woman?
- 11:18You will know their location. Are they in Nigeria or Canada
- 11:22perhaps? Some people put lots of details
- 11:24there. You might even be able to find
- 11:25the person's house address. You know, I don't do that.
- 11:29I don't put that kind of information out there on the
- 11:31Internet. But some people do.
- 11:34You know that location, you know the occupation.
- 11:37Because like I said, Google is going to show you their
- 11:40LinkedIn. If they're on LinkedIn, that's
- 11:42where you'll be able to see that.
- 11:43OK. This guy retired from CBN, you
- 11:45know, six years ago. You'll be able to get a sense of
- 11:48whether the person is employed or a business person.
- 11:51You might also be able to you kind of gauge the person's age
- 11:55based on the picture and based on some of the things that you
- 11:58see. Like if he says that he's
- 11:59retired from CB and you know, obviously you know that he's not
- 12:0245, obviously he's not 50, he's not 55.
- 12:07And you'll be very confident calling with all this
- 12:10information. So this is the reason why I say
- 12:14this is a simple basic reset stack that every single sales
- 12:18person, every single business person in Nigeria needs to have
- 12:22Truecaller. Download it to your phone, paste
- 12:26the number there. You will now get the name.
- 12:29Paste the name in Google, all this will come out.
- 12:31It's the same through e-mail address.
- 12:33If you just take the e-mail address and paste it in Google,
- 12:38all these sorts of things will come out.
- 12:39Oh, by the way, the chief benefit of this Truecaller
- 12:42thing, by the way, is sometimes you see a number, you copy and
- 12:44paste in Truecaller, you now see the thing flashing red. 236
- 12:49people have recorded this number as spam.
- 12:51I will now know that OK, I should not call this person
- 12:53back. I'll go back to my number
- 12:56history and then I'll just click block immediately because I
- 12:59know, I now know that this is a most likely A41 Nineer.
- 13:05And then some people, you notice that they didn't put their real
- 13:07name, They just stored it as maybe EDM or a BXZYABX, those
- 13:14kind of people. Whenever I call them back, the
- 13:15conversation is never fruitful. So I'm beginning to suspect
- 13:18people who are at the very least, when they go to MTN
- 13:21office, when they go to Glow office, when they go to AT slot
- 13:23office. And on the form they're supposed
- 13:26to register their names, they don't put their real names.
- 13:29So I'm beginning to feel sketchy about these sorts of people.
- 13:31And if it continues after a while, whenever I copy and paste
- 13:34and I see that the number is stored as FFRRLMDLX, you know,
- 13:39I'll just ignore all those delete.
- 13:42I don't waste my time on those people.
- 13:45So is this process, is it perfect?
- 13:48The answer is capital NO because it will surprise you.
- 13:53But some people are ghosts online.
- 13:56I don't know how they do it. There's this guy that I was
- 14:00chatting with, that's before I got my show on the radio.
- 14:03The guy is an actor. He has appeared in some Nigerian
- 14:06movies. Well, no movies like series,
- 14:08more like he has appeared on some series that's aired on TV
- 14:12and is currently on Netflix. And he played one of the bad
- 14:16guys in this thing. He was, he was, he was the he
- 14:19was the, he was the boss as used to call you back in a day.
- 14:22That's what I used to call villains in Indian movies when
- 14:25we're growing up, the boss, the bad guy.
- 14:27So he played the boss now. So he's not just an and he's not
- 14:30a workout person. Let me just put it that way.
- 14:33This guy also does voice acting roles.
- 14:35So he has been on some advertisements and he is the
- 14:40general manager. I think he's like the GM of Cool
- 14:43FM and Nigeria Info correct guy. But the first time that somebody
- 14:49gave me his phone number and I pasted it into Truecaller and I
- 14:53did my Google thing Zero. I did not find any information
- 14:58on the guy. The only info that I got was
- 15:01when I asked the person who gave me the phone number like oh, I
- 15:05tried to say this guy didn't find anything.
- 15:06So I was like, who is he? And then I got some basic info
- 15:09so that now when I called the guy, I can now say, hey, hello
- 15:12Chukuti, how you doing? I got your number from Kelechi.
- 15:16By the way, that's not his real name.
- 15:18But you can see how if you have some basic info and you're
- 15:21calling the person, you can see how it flows a whole lot
- 15:24smoother to just go and say, Chukuti, how you did.
- 15:26I got your number from Kelechi. The conversation is off to a
- 15:29different start. Rather than you calling hello,
- 15:31you're now waiting. Let me hear the person answer
- 15:34first. Then based on how the person
- 15:35answers, and I don't know whether I will say good
- 15:37afternoon, Sir, or that I will say, hey, bro, how far or
- 15:40whether I will say good afternoon, Ma or something.
- 15:43Conversation is off to a different start.
- 15:45So yes, there are people like this that are ghosts.
- 15:47And I was wondering like, you know, guy, you're an actor, so
- 15:50is this wise? He's like, no, that is how he
- 15:52wants to live his life. When he's doing his work, he's
- 15:54doing his work. Outside of that, he doesn't want
- 15:58anybody to know who he is. And to be honest, I respect
- 16:00that. One day I'll ask the guy how he
- 16:02achieved that because I don't know how you stay invisible in
- 16:042025 that nobody can find anything on you on the Internet.
- 16:07But these people exist. So this thing is not perfect.
- 16:12There are some people that are ghost online.
- 16:13You can't find anything about them.
- 16:14In that case, just ask around. If it's a referral, you just do
- 16:17what I did. I called the guy back.
- 16:19Sorry. The person I gave me the number,
- 16:21I called and I said, hey, Kalichi, what's up?
- 16:23This guy, they said I should talk to him.
- 16:24I need to do some small research before before I call him, but I
- 16:26couldn't find anything. So like what's up with the guy
- 16:29now? Like apart from this voice
- 16:31acting, you know, what does he do?
- 16:33Like, you know, what's the 411, you know, basically that was
- 16:35that was the whole scope. Then I use that background
- 16:38information now to now have a warm conversation with the guy.
- 16:43And it's because of individuals like that and connections like
- 16:46that, that I was able to secure my radio show.
- 16:49So you can see that, you know, it's not just direct sales and
- 16:54selling that this thing comes in handy, but also when it comes to
- 16:57networking, building alliances, you know, stuff like that.
- 17:01So that is the simple research stack that I would recommend
- 17:05that all of you use and it's absolutely free.
- 17:10Even if you don't have any social media like I do because
- 17:13I've deleted all my social media.
- 17:15The only thing I have left is LinkedIn.
- 17:18Still, you'll be able to see the person's Facebook.
- 17:20You'll be able to see the person's Instagram.
- 17:21You'll be able to see the person's TikTok.
- 17:23At least you'll be able to click on it and see you won't be able
- 17:27to scroll because by the time you scroll two or three times,
- 17:30the thing will now force you to download app.
- 17:34I mean, I'm not downloading these apps again.
- 17:35I'm tired. I've given up.
- 17:37Even LinkedIn itself, I'm really counting down, you know, by the
- 17:40time the podcast reaches a critical mass, I'm not really
- 17:44sure what I, what I would say critical mass is, but there's,
- 17:47there's a way that the podcast will become healthy and I'll
- 17:50just even the LinkedIn itself, I'll just delete it anyway.
- 17:54But that's a topic for another day.
- 17:55So that's a simple stack, true colour, copy and paste, get the
- 18:00name, copy and paste, put it in Google, look at Facebook,
- 18:03Instagram, LinkedIn website, look at all the information and
- 18:06then click on the picture. You can see the person's face.
- 18:10Humanizes the person, makes it a whole lot easier.
- 18:12How much time should you spend in this?
- 18:14Because there's some people that spend time in researching
- 18:18somebody. I say some basic research.
- 18:21Somebody will say, oh, I'm researching the guy.
- 18:23OK, how long have you been researching?
- 18:24And maybe like the last one hour, like forward, like it's a
- 18:28simple phone call. If you're researching 20
- 18:31minutes, thirty minutes, one hour, you are over researching.
- 18:35This is something that should take you 2-3 minutes top.
- 18:38You just need to know some basic info before you call this guy
- 18:41back or this babe back. This is a guy or a babe.
- 18:45Where do they live? What's the job?
- 18:48How old does Bess look like a guy, man?
- 18:50Does she look like a Maria Maka? Just some simple things that
- 18:52will help you have a very warm and human conversation.
- 18:57So that's it. That's my simple research stack.
- 19:00And that is the reason why I knew Joseph carried his name
- 19:04before he told me. And for the rest of you who are
- 19:06trying to have a conversation with me and then I refer to you
- 19:08by name, it's, it's that simple. Basically, although to confess
- 19:14for some of you, like I use my real name on WhatsApp, some of
- 19:18you use your real name on WhatsApp and you forget that
- 19:20even though it will show on the person's phone as plus 2-3
- 19:23something, something, something. When you click the number, you
- 19:25also see the person's real name. So for some of you, that's it.
- 19:28I just simply clicked on it and I got some information.
- 19:30Oh, by the way, we should be doing that as well.
- 19:32So whenever I'm chatting with someone on WhatsApp, I always do
- 19:34that. I click and I go and see the
- 19:36person's profile. Most people don't have much
- 19:41there. Maybe they'll write a devoted
- 19:43Christian mother or something like that.
- 19:45But even that, yeah, it's OK. It still allows you to
- 19:49personalise the conversation and to customise the conversation.
- 19:52And if the person is a business person and you kick on it, like
- 19:58who was I chatting with recently?
- 19:59And listen on podcast I was chatting to recently is by
- 20:01clicking on that. And I now got a sense of, oh,
- 20:03OK, these are all the different businesses that the person is
- 20:06involved in. So that when I started asking
- 20:08specific questions like, OK, so for your, this this business,
- 20:11what do you do? Say, who told you I do this?
- 20:13It's very simple. Just because I did some small
- 20:15research, I clicked on the WhatsApp.
- 20:18So let's be doing that as well. You're chatting with somebody on
- 20:20web on WhatsApp, chatting with somebody on what's the other
- 20:24one, Telegram. Click on the profile, see the
- 20:27header, see the services, see the location, see the
- 20:31everything. Well, and then also for LinkedIn
- 20:35and Facebook, the same thing as well.
- 20:37Somebody sends you DM, you're just DM ING back and forth.
- 20:40You didn't click on the person's profile.
- 20:42Come on guys, let's get serious here.
- 20:44We're trying to close the deal. Any extra information that can
- 20:46help us to personalize or customize the deal will come in
- 20:48handy. So if somebody sends you a
- 20:50Facebook message, click on the zero that the circle thing where
- 20:55the person's facing, click there, a small tab will come and
- 20:59then on that tab you see a view profile.
- 21:01Then click on view profile and we want to see the person's
- 21:03profile. It helps if we sell pajamas and
- 21:05the woman has sent a message asking how much is children's
- 21:10pyjamas. It would help if you go and do
- 21:12and click and then you see that Oh, OK, she's a mother of eight
- 21:16and four of her children are teenagers.
- 21:19And then of the remaining 4, two of them are under 5.
- 21:25It would help. Anyway, I've stretched this
- 21:27episode unnecessarily, so let me just stop here.
- 21:30Thank you very much for your time and attention.
- 21:32If you would love to connect with me for a strategy session,
- 21:36for a business audit if you have questions or if you want to test
- 21:39my research ability, just in case you're thinking this guy
- 21:42will never find out my find out who my true identity is, you
- 21:45know, just try me. You'd be surprised.
- 21:47So yeah, the number is 08064662140.
- 21:53The country code is +234. For those of you who are not
- 21:57Nigerian. In fact, you guys use this as a
- 22:00test. Take my phone number, 080
- 22:0364662140. Take that.
- 22:08Now copy and paste it in Truecaller.
- 22:12You will see that my real name, my government name will show up.
- 22:16Then you now take my government name, copy and paste it in
- 22:18Google, and then you will see the digital footprint that I've
- 22:22left. You would answer a lot of
- 22:24questions for some of you before you actually pick up the phone
- 22:27and then to call me. So it is a live case study.
- 22:31Take my phone number, do exactly as I said.
- 22:33You'd be surprised the kind of information that you that you
- 22:35dig up on dig up on me. Then what else?
- 22:39So connect with me on LinkedIn. The name is Tavishma Aidi.
- 22:42I have a YouTube channel by the same name, Tavishma Aidi.
- 22:45The podcast is also there over 1070 something videos right now.
- 22:50So thanks for your time and attention.
- 22:51I'll catch you guys on the next episode.