Latest / Closing Sales in Nigeria - Sales For The Nigerian Business Person: The Sales and Marketing Blueprint / Don't Talk to the Wrong People! Target Your Growth!!

Transcript

Don't Talk to the Wrong People! Target Your Growth!! · Closing Sales in Nigeria - Sales For The Nigerian Business Person: The Sales and Marketing Blueprint

• 0:01
  Today on the podcast, we're going to be talking about
• 0:04
  prospecting ideas for prospecting online.
• 0:08
  Now, for those of you who've been listening to the podcast
• 0:10
  for a while, it's no surprise you know what prospecting means.
• 0:14
  It just means looking for customers online.
• 0:17
  Sorry, prospecting just means looking for customers.
• 0:20
  But we're going to talk about different ideas that we can
• 0:22
  carry, that we can do online. So how to look for customers
• 0:27
  online? Basically, some ideas about
• 0:28
  this. Now, the reason why we're
• 0:30
  talking about this subject today is because I put up a post
• 0:33
  recently on LinkedIn that is the only social media that I have.
• 0:38
  So this is your first time listening to the podcast and
• 0:40
  you'd love to connect with me. Apart from calling me, sending
• 0:44
  me a text message or a WhatsApp message on 0806466 2140, you can
• 0:52
  also connect with me on LinkedIn.
• 0:54
  My name is Tavi Shima aide, You can get the right spelling from
• 0:58
  the podcast or from the YouTube channel where you are currently
• 1:02
  listening to this podcast. Well, by the way, subscribe on
• 1:06
  Spotify, YouTube, Apple, or any player of your choice if you
• 1:10
  love these sorts of questions. How do you look for customers?
• 1:13
  How do you look for customers online?
• 1:15
  Well, before we continue, apologies for the noise in the
• 1:17
  background. I'm making today's recording at
• 1:19
  home and the kids are outside faffing about with the
• 1:22
  neighborhood kids. So that's the noise that is
• 1:25
  spilling through the background. And then of course, just in case
• 1:29
  they get into a fight and you know, they happen to call me,
• 1:32
  you know, I have to pause the recording, go deal with that and
• 1:34
  then come back here and then continue.
• 1:38
  So like I said, we are talking about prospecting online today
• 1:43
  because I put up a post on LinkedIn.
• 1:46
  I can't remember when. Well, some people are commenting
• 1:48
  on it and it had certain ideas about what we can do when
• 1:51
  prospecting online because there are lots of people who the idea
• 1:56
  of prospecting, basically they just slide into somebody's DM
• 1:58
  and they say, buy my product. I'm the latest, I'm the
• 2:01
  greatest, I'm the best, I'm the fastest, I'm the newest, I'm the
• 2:04
  most, whatever, whatever, whatever, buy my product.
• 2:08
  And that is a wrong way to sell online.
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  It's a wrong way to sell. LinkedIn is the wrong way to
• 2:13
  sell on Instagram, on TikTok or whatever.
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  So once in a while I put out posts, you know, trying to give
• 2:18
  suggestions about how you can be more tactful or more
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  sophisticated if you're going to slide into somebody's DM.
• 2:27
  So I gave some ideas about how you can prospect by looking at
• 2:32
  people's profiles and then based on what you see on their
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  profiles, because some people write about, you know, their
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  work history, things that are going on in the company, things
• 2:41
  like that. And then you can see that
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  they're currently working on some project and your product or
• 2:46
  service aligns with what they do.
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  So let's select now you're a copywriter and they talk about
• 2:52
  the marketing campaign that they just ran or, you know, they had
• 2:55
  disappointing marketing campaigns or successes of their
• 2:58
  marketing campaign or whatever. Those of you who are
• 3:00
  copywriters, yeah, will make sense to slide into somebody's
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  DM to start asking them questions about how the campaign
• 3:06
  went. You know, things like that.
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  Trying to be a helpful resource because the scope is this.
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  If you are talking about things that are going on in your
• 3:16
  prospects lives and you're sliding into their DM, does that
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  not increase the chances that you will enter into a
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  conversation with them? Now whether this conversation is
• 3:27
  going to be a profitable conversation or not, you know,
• 3:29
  it depends. You know everything now lock
• 3:31
  what shall you try your luck. But The thing is, we're trying
• 3:34
  to slide into people's DMS in a way that at least increases the
• 3:38
  chances that our messages will be read.
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  First of all, because trust me, when you slide into somebody's
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  DM and you say buy my this, buy my that and the latest, I am the
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  greatest, I am the fastest, I am AI enabled, I am the cheapest.
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  I am the, you know, whatever it is that you think is your USB,
• 3:54
  your unique selling proposition. Also, people are not going to
• 3:59
  read that message. So let's just be tactful.
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  Let's be sophisticated. Let's be, you know, mature, as
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  we say in this part of the world.
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  Let's slide into somebody's DM as a mature somebody so that
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  them too, you know, they'll respect us and they will engage
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  us in a conversation. Let it be too mature people
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  talking, too level headed people, too business
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  professionals, as in with a young jaws, you know, as you
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  should carry yourself. So before I continue, since
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  we're talking about prospecting online, what does prospecting
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  mean? Prospecting is the practice or
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  the art or the discipline of #1 thinking about who might be
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  interested in your product or service, deciding on who those
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  people are, and then coming up with some simple ideas about how
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  you're going to start conversations with them.
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  A lot of times the journey to business growth starts with
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  prospecting. It doesn't always have to be, by
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  the way, because not everybody likes prospecting.
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  I just think it's the best way to start for several reasons.
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  Because when you prospect and you go out and you talk to
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  people, you get qualitative insights.
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  You gain first hand knowledge about them, about your customer,
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  about what they're facing, about whether people like your product
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  or your service. How it helps or what it's
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  lacking. So that's the reason why I
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  believe everybody should prospect.
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  I don't say you should do it forever, but at least we should
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  start it because we'll learn one or two things that will come in
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  handy later on. So even if you want to grow your
• 5:32
  business by doing online advertising only still engages
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  on prospecting. The things that you learn will
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  help you. They won't hurt you.
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  So that is what prospecting means.
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  So for most people, prospecting essentially just boils down to I
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  will enter somebody's DM or I will call up somebody on the
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  phone, or I will knock on somebody's door because I'm
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  trying to get a meeting to see the person in the office or
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  whatever, or maybe I'll attend networking sessions.
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  But either way, you can see that prospecting involves you taking
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  the initiative, being proactive and reaching out into the market
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  so that you can connect with your potential customers and
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  clients. So essentially all these Turin,
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  she, all this stuff that I've been saying, all of that is
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  prospecting. Now, by the way, you see why
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  people don't like it and you see why lots of influencers or gurus
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  don't talk about it online because it's hard.
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  It's easier to throw money at the problem.
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  So that's why people, you know, you have lots of people talking
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  about copywriting, lots of people talking about social
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  media advertising, lots of people talking about anything
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  that just involves sitting down behind the keyboard.
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  Because running your business on keyboard is easy, but it's not
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  the solution for everyone and it doesn't work in all
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  circumstances. So please, no matter the
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  business that you're involved in, decide today you will try
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  some kind of prospecting activity.
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  I'm making this recording in December of 2025.
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  Decide the worst case scenario, January of 2026, you would try
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  one kind of prospecting activity or the other.
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  So that's what prospecting means.
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  Now how do you prospect online? Remember what I said that
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  prospecting is the principle. It's the is the, the strategy or
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  the practice or the whatever that involves first of all,
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  thinking about who needs your product or your service.
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  So prospecting begins with who is my ICP?
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  Who is my ideal customer profile?
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  Who is my target audience? Who is my customer avatar?
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  Who is the person that is best suited for this product or best
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  suited for this service? So before we start sliding into
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  people's DMS online, the very first question we should ask
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  ourselves is whose DMS should I be sliding into?
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  Now, I should not have to say this, but unfortunately people
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  just go into people's DMS and just start blanketing messages.
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  People send me messages and I can tell from the body of the
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  message that they didn't even just look at my profile to see
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  whether there's any connection between me and that product or
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  that service. I've received all kinds of
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  things. All kinds.
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  Sorry 1 moment. OK, sorry about that.
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  I heard some commotion outside, so I had to go and check to be
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  sure, you know, make them no brush person picking under my
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  watch, you know, So as per I'm the only adult who's around.
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  So lady, shine my eyes just in case.
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  You know how it can be now when boys are just playing outside.
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  So where was I? So now who's your ICP?
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  That's the very first question because sometimes somebody
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  slides into my DM and the thing that they're selling is
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  something that that can only be used by women.
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  And I think you did not even look at my name because my name
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  is OK. Is my name obviously masculine?
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  OK, maybe my name is not obviously masculine, Basha.
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  They didn't even look at my profile picture to see that, oh,
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  this is a bloke and guys don't use these sorts of things.
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  Therefore, let me not send this message to this person.
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  So prospecting online, number one, who's your ICP?
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  Search for them online. There are ways that you can do
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  targeted searching to reach out to people.
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  Now, if you have a LinkedIn profile, because I'm talking
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  about, you know, things going on on LinkedIn, even if you use the
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  general LinkedIn, if you go to the search bar and you type in
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  something, then underneath some tabs come out so that you can
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  refine your search based on location, based on industry,
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  based on job title, and I think based on employee count.
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  So if you sell something and you think that your ideal customer,
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  your target audience is AGM of a bank in urban areas and the bank
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  should have 100 employees, you can run that search on LinkedIn.
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  You can, all you have to do is just use those tabs underneath
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  and start taking an isolating, isolating.
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  So you can select only Lagos and Abuja, you can select banking
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  industry. You can select sorry, OK, No,
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  Banking I think is a financial industry.
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  I think maybe it'll be like finance.
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  I don't know if you can break it down to that level of you know,
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  banking, insurance, blah, blah, blah.
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  So I think will be a general term for financial industry.
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  So just take finance and then number of employees, take that
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  as well. Run your search.
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  You will see a number of people, the number of posts, the number
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  of organizations that match that criteria.
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  Then you can start from there. At that stage, you can now start
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  sliding into somebody's DM because you have done some
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  targeting ahead of time, prospecting one-on-one
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  targeting. Who are we chasing after?
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  There is no point in talking to the wrong people because there's
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  very little chance that the wrong person is going to turn
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  out to be the right kind of client.
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  Now, the example that I like to give when I'm on the radio show
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  is this. I don't eat fish.
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  I don't like fish. My brother reacts violently to
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  fish. I have also reacted violently to
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  fish, you know, in the past, skin lesions and things like
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  that. So if you are a fish merchant,
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  you cannot sell fish to me, full stop.
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  I'm not part of your ICP. Now, if you know me enough, you
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  will know that my wife loves fish.
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  My mother loves fish. All the girls who grew up with
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  me, you know, as my sisters and my cousins, they all love fish.
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  Yeah. So it's unfortunate, you know, I
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  don't eat fish. My brother doesn't eat fish but
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  were born into a fish loving family.
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  So if you know that we're born into a fish loving family, yes,
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  you can approach me and say how far now Christmas time don't
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  reach shall be you go villa and as you're going just carry this
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  catfish. Just carry like 15 head go and
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  give mom say so. Yeah, we can have that kind of
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  conversation. But until you've done your
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  research to know about me, you can sell me fish.
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  So that's the example that I give.
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  So there's no amount of toasting that you would do, especially if
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  you don't know me, You haven't asked me any questions around me
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  on my dietary habits or what I like or what I don't like or my
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  loved ones. There's no amount of toasting
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  that you do that will get me to buy fish.
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  It ain't going to happen. So if you sell fish, if you're a
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  fishmonger, you're a fish merchant.
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  First thing around prospecting is ICP.
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  Who are the people who like fish?
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  What are the people who enjoy fish?
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  Where do they hang out? How can I reach them when I'm
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  talking to somebody? How can I find out if the person
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  likes fish? That simple.
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  You don't just slide into people's DMS, you know,
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  unnecessarily and start blanketing by my fish.
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  My fish is the best I imported from Egypt, is the cheapest.
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  It's this, it is that. It is, you know, it is South
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  African cod. It is, you know, Vermilion from
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  France. Sorry, Vermilion is that fish.
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  And forgive me, I don't know what Vermilion is, Basha.
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  You know, you don't just do this thing indiscriminately targeted.
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  That's how we do outreach. Online is the same thing
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  targeted your LinkedIn, you can do targeted searching.
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  You're not on LinkedIn. You can search business
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  directories. I've tried that in the past.
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  It works. I don't know how business
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  directories get all their information, but all I can tell
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  you is that it works. You go there, you run a search,
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  somehow all the information is there.
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  If I'm on one of those business directories for my old company,
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  I was shocked, but somehow my name was there.
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  My brother's name was there because we're both directors of
• 14:06
  the company company and somehow our home address was there.
• 14:11
  I don't even know how to get that information.
• 14:13
  Man, that was scary. So only since then I've been
• 14:15
  more careful, but my name was there, my brother's name was
• 14:18
  there, home address was there, our two phone numbers was there.
• 14:21
  Even our company incorporation documents, I don't know how they
• 14:23
  got that one. I have no idea what sharp
• 14:27
  business directory somehow to get that information.
• 14:29
  So back to the example you think you're ideal customer for your
• 14:34
  product or your service are people who work in financial
• 14:38
  institutions of a certain executive cater and who have you
• 14:43
  know 50 or 100 employees. You can run that search in
• 14:45
  business directories. It might not be that specific,
• 14:48
  like to know the number of employees, what you can go to
• 14:54
  business directories, Nigerian business directories online and
• 14:57
  narrow it down and say you only want to look at business in the
• 15:00
  agricultural sector or in the financial sector or in the, I
• 15:05
  don't know, whatever sector. So targeting #1 So like I
• 15:13
  mentioned in my post, I put up an idea about how you look at
• 15:16
  somebody's profile. Then based on the things that
• 15:19
  they write about, based on the things they tweet about, based
• 15:23
  on the things they talk about, they post about, they make
• 15:25
  videos about they whatever. You can find one or two
• 15:28
  interesting ideas how you can slide into the person's DM and
• 15:33
  start trying to have a conversation.
• 15:36
  And the example that I gave was I said, you know, how did I put
• 15:41
  it? You know, sometimes when I'm
• 15:43
  talking, I say, you know, XYZ product, FYZ service.
• 15:47
  So even on LinkedIn, that's how I write.
• 15:48
  I say XYZ project. So that's how I put it, XYZ
• 15:53
  project. And then I saw one guy now send
• 15:55
  me a message. You know how this people like to
• 15:57
  be smart? The guy said, what if there's no
• 16:00
  project? XYZI looked at this guy's hand.
• 16:03
  I say, should I reply this idiot?
• 16:05
  Should I reply him? I said, no problem.
• 16:10
  Let me give you the benefit of a doubt.
• 16:12
  Maybe really the guy is just asking because obviously in my
• 16:18
  own opinion, if there is no information about project XYZ,
• 16:24
  you move along and find something else that we can talk
• 16:27
  about. But I said OK, no problem, no
• 16:33
  problem. So I answered the guy and that's
• 16:36
  why I said so I told together, yeah, there might be nothing
• 16:40
  about Project XYZ because yes, it happens.
• 16:42
  It's not as if every single person who's on LinkedIn, on
• 16:44
  social media says this is my business, this is what we're
• 16:48
  doing, this is what we're currently trying out.
• 16:50
  This is where we are. You know, not everybody does
• 16:52
  that. But I told, I give an example
• 16:57
  about how in my prospecting activities, I was able to use
• 17:00
  some AI tools to find something interesting to talk about with
• 17:04
  the prospect. So this is what I did.
• 17:09
  I found the prospects website, somebody that I want to do
• 17:12
  business with her. I found the person's website
• 17:15
  that is easy to find. Everybody puts their website on
• 17:17
  their LinkedIn, on their Instagram, on their whatever,
• 17:20
  even their WhatsApp handle. So long as the person is a
• 17:23
  business person, you will see the person's website there.
• 17:26
  So I took the website. I now uploaded the website into
• 17:31
  Google, Google's Notebook LM. Notebook is written together as
• 17:36
  one word NOTE and then book Bo OK, Notebook LM then LM in
• 17:44
  capital. It's an AI tool.
• 17:48
  I now started prompting within notebook LM so that I could
• 17:51
  understand the prospects company and then the the the customers
• 17:57
  and market segments. You know the kind of people that
• 17:59
  they like to go after. Yes, you can get this
• 18:02
  information from looking at their website.
• 18:04
  But don't mind me, I'm just being lazy because AI is faster.
• 18:06
  So for me, it's a lot easier to just throw the website into
• 18:11
  notebook LM and then I start asking notebook LM some
• 18:15
  questions. Then when I knew what the
• 18:18
  customers market segments were and now prompted within notebook
• 18:22
  LM to figure out the particular role that this my prospect, the
• 18:27
  person I want to reach out to, the particular role that they do
• 18:30
  in the company. Also try and figure out their,
• 18:32
  you know, day-to-day responsibilities.
• 18:35
  Because before I reach out to someone, I want to be sure that
• 18:38
  they have some responsibility for sales and marketing roles or
• 18:43
  that whatever job it is that they do, you know, it has some
• 18:46
  impact on sales and marketing. Then as I was doing all this, I
• 18:52
  had my journal beside me. Now, if I say John, now that's
• 18:57
  even too fancy. Notebook, simple notebook.
• 18:59
  And this is how I get notebooks. Whenever somebody gives my wife
• 19:03
  a book, a notebook, a writing pad, a charter or whatever,
• 19:07
  because people give it, give them to hire a lot.
• 19:09
  You know, when you go for networking sessions, that's what
• 19:11
  you do. So since I got married, I've
• 19:14
  never had to buy a book by myself.
• 19:16
  A notebook. Never, because people always
• 19:17
  give me her stuff. And then she comes home and
• 19:20
  she's like, oh, somebody give me another diary today.
• 19:22
  Allow. Yeah, give it to me.
• 19:24
  So looking at my desk right now, I currently have two Diaries.
• 19:28
  OK, One of them is for 2025. It doesn't matter that 2025 is
• 19:31
  over. When my current diary is full
• 19:34
  next year, I'll bring it out and I'll start using it as a
• 19:36
  journal. So.
• 19:38
  Journals and then of course my kids, you know, you buy
• 19:41
  notebooks for school, they don't use everything.
• 19:44
  So I always have writing material.
• 19:46
  So writing material is always, always with me.
• 19:49
  By the way, if you are a business person who is
• 19:52
  responsible for sales, you should have a notebook with you
• 19:56
  at all times. You should be writing.
• 19:59
  Things down, Wonderful ideas come and go.
• 20:03
  You don't write it down. This is what will happen.
• 20:06
  Your kids will get. In a fight, you'll go outside,
• 20:08
  you separate the kids, you come back.
• 20:09
  And then you wonder, what was I thinking about?
• 20:12
  You can't remember. Or your helpful comeback.
• 20:16
  She's in a bad mood. You guys have a quarrel by the
• 20:18
  time you're done, you know, wonder what that brilliant sales
• 20:22
  idea, what was I thinking about? You can't remember.
• 20:24
  Or your wife comes back and she's in a good mood, The kids
• 20:27
  are out. You guys have some quality time,
• 20:29
  if you know what I mean. And by the time you're done, you
• 20:32
  come back to your desk and you're wondering what was that
• 20:34
  brilliant sales idea that I had and you can't remember.
• 20:40
  So if you have more than 2345 clients.
• 20:46
  And you're. Trying to chase now business
• 20:48
  every single day. Please have something where you
• 20:52
  can write these things down. You don't want to write?
• 20:55
  No problem, type it into your phone washer.
• 20:58
  We should be noting things down. So.
• 21:02
  After doing all these research in notebook LM, I got some ideas
• 21:06
  about possible conversation points and all this took me less
• 21:09
  than 5 minutes. Then after that.
• 21:13
  I was able to get the person to agree to a phone call.
• 21:15
  We hooked up a phone call, and then we had a nice conversation.
• 21:19
  It's not as if we're going forward, but you know, this is
• 21:21
  business now. This is life.
• 21:22
  You don't end up doing business with someone, but at least one
• 21:25
  more person knows who you are. One more person knows what you
• 21:27
  do. You now know one more person.
• 21:30
  You're networked on the expand. Small, small.
• 21:33
  That's how we do it. One step at a time, one day at a
• 21:36
  time. Rome was not built in a day.
• 21:39
  It's not as if your container should arrive today.
• 21:42
  It's not as if your millions will come now, now.
• 21:44
  So don't worry, just keep doing your own one step at a time,
• 21:47
  every single day. The result will come.
• 21:49
  We just keep on pushing it one day at a time.
• 21:52
  So that's it. Now I know some of these people
• 21:56
  like to complain a lot because I know them once I see their
• 21:59
  profile is a way that they are, I know they like to complain.
• 22:02
  So I now started writing some other things to block the
• 22:07
  complaints that we have. So the next thing I put is look,
• 22:10
  do not complain that this thing takes too much time per prospect
• 22:13
  because I'm supposed to reach out to 10 prospects a day.
• 22:16
  So if I'm spending 5 minutes per prospect, that means I will
• 22:20
  spend 50 minutes just researching 10 people.
• 22:24
  So I told the. Guy, do not complain, this is
• 22:27
  what you do. Just make sure that the prospect
• 22:32
  is worth the initial 5 minutes of research.
• 22:36
  There's some profiles that you see.
• 22:37
  Just looking at the profile you should know that this one no
• 22:41
  need. Even if I do the research,
• 22:43
  nothing good can come from this. So only bother.
• 22:49
  With this 5 minute research, it doesn't have to take 5 minutes
• 22:52
  because you can open up the website on your own, glance at
• 22:56
  it in 1 1/2 minutes and get a few impressions.
• 23:01
  But either way, you make sure that you are looking at the
• 23:03
  profiles, looking at the websites, looking at the social
• 23:06
  media assets, whatever of people that if this thing should click.
• 23:11
  Ego makes sense. Don't complain about the level
• 23:16
  of time required. Remember that it is about being
• 23:22
  effective. Sorry, it's about being
• 23:26
  efficient, yes, not effective because you online Bros and
• 23:30
  online sisters, you like talking about being effective.
• 23:37
  That's the reason why you broadcast messages.
• 23:39
  It's not about sending messages to 100 people and then 99 of
• 23:44
  them ignore you. Take your time, do small
• 23:47
  research, make sure this thing is targeted and if you only send
• 23:50
  10 messages today is good. If you send 10 messages today
• 23:54
  and one person answered, it is better than sending 100 messages
• 23:57
  and only one person answered. Some of you say.
• 24:00
  What's the difference? The difference is one approach
• 24:05
  has much more efficient conversions.
• 24:07
  The person who is talking who is sending 10 messages and one
• 24:10
  person replies. After a period of.
• 24:13
  Time when the person has sent 100 messages, 10 people would
• 24:18
  have responded. But the person who sends 100
• 24:22
  messages and only gets one response, for him to get that
• 24:26
  same level of response, that is 10 people, he actually needs to
• 24:29
  reach out to 1000 people. And that's the difference.
• 24:33
  One person will send 100 messages and speak to 10.
• 24:38
  Another person will send 1000 messages and then speak to 10.
• 24:43
  So do some small research, Make sure this thing is targeted
• 24:46
  slightly to somebody's DMDMS, with the hope that you have a
• 24:51
  good, nice quality conversation going on.
• 24:53
  Oh by the way, sorry, forgive me.
• 24:54
  DM means direct messages. So when you send.
• 24:59
  Somebody a message on Instagram, that is a direct message.
• 25:02
  If you send somebody a message on LinkedIn, that is a direct
• 25:05
  message. For some reason if you send
• 25:07
  somebody a message in WhatsApp that is not considered a direct
• 25:10
  message. I don't know why.
• 25:12
  So they don't say that you sent you slide into Adm if it's
• 25:16
  WhatsApp or if it's Telegram or if it's e-mail.
• 25:19
  So I don't know why I didn't make these rules.
• 25:21
  Usha. You send a message on Instagram,
• 25:25
  sliding into the DMS. You send a.
• 25:29
  Message on LinkedIn, you're sliding into the DMS.
• 25:31
  So sorry. Forgive me that I'm only saying
• 25:33
  this 25 minutes in USHA. Every single time you hear DM on
• 25:36
  this podcast or any podcast, that's just what it means.
• 25:39
  Direct message. Then I.
• 25:43
  Also told the guy. Go and subscribe to.
• 25:46
  My podcast so that you know how to carry on conversations and to
• 25:49
  do need analysis when people agree to a phone call because I
• 25:53
  know that the guy was also going to ask me that question now, OK,
• 25:56
  if somebody agrees to the phone call, agrees to the meeting,
• 25:59
  what kind of questions should I ask?
• 26:04
  And then? The guy is not Nigerian, so I
• 26:06
  just put one more message there just to be.
• 26:09
  I'll put it to be safe. I told the guy that look, you
• 26:12
  listen to my podcast, there are lots of Nigerian expressions
• 26:14
  that you will not understand. So when you come across one of
• 26:20
  those expressions, just slide into my DM and I'll put you
• 26:23
  through. And then that's how I ended with
• 26:25
  that guy and. I was about to.
• 26:28
  Leave. I noticed that somebody.
• 26:32
  Made a comment. After that, basically saying
• 26:35
  that, basically saying what I was thinking all along.
• 26:39
  Her name is Faith, Faith Mobasi. She's a copywriter.
• 26:42
  So thanks for responding. Also, thanks for listening to
• 26:44
  the podcast. And her response basically was
• 26:46
  if there's no comment about XYZ project and look at the profile
• 26:49
  now, you'll find something else interesting to to talk about,
• 26:53
  which is what I was thinking all along.
• 26:58
  Anyway. Faith had a question.
• 27:02
  She wanted to know that when you look at somebody's DM like that,
• 27:07
  there's something interesting that you can talk about
• 27:09
  eventually, you know, can you in the process of sliding into
• 27:14
  somebody's DM, ask them? Whether they have a.
• 27:18
  Need for a product or service? Well, and the answer is yes,
• 27:20
  definitely. Now money will be fine.
• 27:22
  Eventually we'll get there. It's the same in relationships,
• 27:26
  you know, everyone knows, knows what you want.
• 27:28
  Eventually you have to get to the point where you tell her
• 27:30
  that, you know, babe, we've been hanging out and you know, you
• 27:35
  know, we're a good company. But the feelings I'm having for
• 27:39
  you are feelings I've never had for anybody before.
• 27:42
  So when I saw you talking to Kunle yesterday, I didn't like
• 27:45
  it. So let's go official.
• 27:47
  Will you be my girlfriend? Or for.
• 27:50
  Those of us, we don't mature. You say, you know what, let's
• 27:52
  stop playing. We know what we're all about.
• 27:54
  Will you be my wife? And you now drop down 1D.
• 27:58
  So yes, everybody knows we have to pop the question eventually.
• 28:02
  Do you have needs for a copywriter?
• 28:04
  You know, blah, blah blah. You have to pop the question,
• 28:06
  will you be my wife? Same thing.
• 28:11
  So. In our case, I said sure you
• 28:13
  can. If you.
• 28:16
  Want to be abrupt and direct about it?
• 28:17
  You know it's not a problem. The simple formula is #1
• 28:20
  greetings. When you slide into somebody's
• 28:23
  DM, you suppose greet them. Next.
• 28:27
  Compliments about their business.
• 28:30
  The reason why I'm saying compliments about their business
• 28:32
  is lots of people just lied in and say, hi, my name is
• 28:34
  Tavishima and I do so, so, so and so and so.
• 28:37
  I'm the greatest, I'm the best, I'm the whatever.
• 28:39
  And I'm doing the discount for only 50% off.
• 28:42
  So if you're interested, transfer 350,000 naira to me for
• 28:46
  us to get started. And if you're interested, click
• 28:48
  the link below to get started. They just said that as a
• 28:51
  message. Meanwhile, you have not said a
• 28:53
  single thing about the other person's business, not even one.
• 28:56
  That's not how it works. We need to say something about
• 28:59
  the other person's business. So that's why nowadays I tell
• 29:02
  people I introduce it as a step compliments.
• 29:06
  Give them some compliments about their business.
• 29:08
  Oh, I notice you do so so so and so.
• 29:10
  Oh, good luck with this, this, this.
• 29:11
  I noticed you did that or fantastic job on the project.
• 29:14
  I've been seeing you around brilliant work with something
• 29:17
  say something about the other person's business.
• 29:21
  Eventually we get to the Savior. You now say, I hope you don't
• 29:24
  mind me asking, how do you handle your challenges around
• 29:29
  content or how do you handle your challenges around writing
• 29:32
  copy for your business? Because in our case, she's a
• 29:36
  content and a copy specialist. So you see how you do it.
• 29:40
  First of all, appropriate greeting.
• 29:42
  Then don't start talking about yourself.
• 29:44
  Relax, compliment these people a little bit.
• 29:47
  Now talk about their business. So like in.
• 29:50
  Relationships. You don't just show up to a
• 29:52
  young woman and say I'd like you marry me.
• 29:57
  No, it's not like that. Now some small talk and
• 29:59
  compliments go a long way. Compliment somebody I've been
• 30:02
  watching across the room, blah, blah, blah.
• 30:04
  I like the way you handled yourself.
• 30:05
  Oh, brilliant speech. I've been following your social
• 30:08
  media for a while, you know, I see.
• 30:10
  I saw you on this, on that, you know, as in you understand
• 30:14
  compliments. Same thing in business.
• 30:16
  Compliment this person's business to talk about their own
• 30:19
  business. Eventually the conversation will
• 30:21
  flow small. Then for somebody who like
• 30:23
  faith, who's a copywriter, you will now say, I hope you don't
• 30:26
  mind me asking, by the way, how do you handle challenges around
• 30:29
  content? Question mark, leave it like
• 30:31
  that. The person will talk from there,
• 30:33
  you know whether there's room to talk some more or not.
• 30:37
  Or do you have? Challenges for writing copy in
• 30:41
  your business. The conversation will flow a bit
• 30:44
  from there. You know, whether you can make a
• 30:46
  pitch or not. Those are problem based openers
• 30:50
  or question based openers. You know, something like that.
• 30:54
  But anyway, that's a pretty. Much not a very structured
• 31:01
  podcast for today, but some ideas about prospecting online.
• 31:06
  And since I've been trying to get you all to use AI tools to
• 31:12
  be much more and I put it to work better, not just faster,
• 31:17
  but to work better, I figured. Let me also share today's
• 31:20
  example about how I use Google's Notebook LM to do research on
• 31:25
  people before before I reach out to them.
• 31:29
  Yeah, so that's it. And that's all for today.
• 31:31
  Thank you very much for listening.
• 31:34
  Remember, if you would love to connect with me, maybe you have
• 31:38
  questions, you have comments, you have queries, then call me,
• 31:42
  text me. Send me a WhatsApp.
• 31:44
  Message on 08064662140. So thank you very much for your
• 31:52
  time and attention. I will catch you all some other
• 31:54
  time.