Rescuing the Family Business: A Guide for the Next Generation

Closing Sales in Nigeria - Sales For The Nigerian Business Person: The Sales and Marketing Blueprint · May 18, 2026 · 1h 3m

Hey everyone, I recently had a deep dive with a listener I'll call "King David" (not his real name). He's the firstborn son stepping into his family's beauty products business, trying to help his father, "King Solomon" (also not his real name) navigate a tough season. Like many of you, David's first instinct was to ask: How do we raise capital effectively and efficiently?

I had to be frank with him: In todays climate of hyperinflation, there is no such thing as "cheap" money from banks or lenders. If you're looking for low-cost funding, you have to look toward grants and the best way to find…